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In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Parker Burr, Founder of Evana, about entrepreneurship, validating business ideas, and helping brands recover money through import duty and tariff optimization. Parker shares why entrepreneurs should test demand before investing heavily, find people with complementary skills, and experiment with different ideas until the market provides a clear signal about what customers genuinely want. He also discusses lessons from his previous clothing business, the importance of focusing on profitability rather than revenue alone, and his ambition to put $100 million back into the pockets of brands through Evana.
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