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Adam Dorfman has spent nearly two decades helping brands stay ahead of search, from the early days of SEO to today's AI-powered discovery engines. In this episode, he explains how customer journeys are evolving across ChatGPT, Gemini, and Google AI Overviews, why strong SEO is the foundation for success in AI search, and what multi-location brands need to do to stay visible. He also shares why marketers shouldn't stop at using AI for content generation, but should start building their own AI-powered tools to better understand what's possible in the next era of marketing.
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