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What if the most expensive problem in your agency isn’t the one you’re currently solving?
Agency leaders are constantly taking action, but more activity doesn’t always mean more progress. Before adding people, technology, leads or another initiative, you need clarity around what actually matters most.
In this episode, Brent Kelly introduces the first discipline in the Sitkins framework: Clarify.
Questions to consider:
• Where are we right now?
• Where are we trying to go?
• What is the biggest constraint keeping us from getting there?
• Are we solving the root cause, or just treating the symptom?
• Are we maximizing the capacity we already have?
The goal isn't simply to do more. It's to make sure you're solving the problem that matters most.
🎧 Listen now, and if you're ready to get clearer on what's really holding your agency back, book a conversation with the Sitkins team at www.sitkins.com/bookacall.
