How Lead Attribution Data Transforms Agency-Client Relationships w/ Michael Cooney [S02EP04]

Join us as we chat with agency veteran Michael Cooney, founder of WhatConverts, where he shares essential strategies for tracking and attributing marketing leads to prove ROI to clients. Learn how proper lead attribution can transform agency-client relationships, set realistic expectations, and build long-term trust. Michael discusses real-world examples of using data to navigate challenging client conversations and optimize marketing spend.

⏱️ Timestamps
0:00 - Introduction and Michael's background
5:54 - Why most agencies struggle with lead attribution
9:57 - Using customer journey data in board meetings
13:55 - Connecting marketing leads to actual sales value
16:42 - Overcoming client resistance to data sharing
21:17 - Setting realistic client expectations
29:43 - How to identify red flag clients
34:58 - Strategies for qualifying the right agency clients

🔗 Useful links:
Pronto Marketing - https://www.prontomarketing.com
JC Marketing Group - https://whatconverts.com
Michael's LinkedIn - https://www.linkedin.com/in/michaelcooney/

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