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Enquiries are down across the industry. There are more photographers and videographers competing for the same couples than ever before. And most people's answer is to just post more and hope for the best. This week Danny and Jason get into why Meta ads might be the thing you've been putting off that could actually change your enquiry rate, and how to do them properly.
Jason has been running ads consistently for seven months and breaks down exactly what's worked, what flopped, and the one thing most videographers get wrong when they start. Spoiler: it's stopping too early. He explains how Meta's algorithm actually learns over time, why cutting an ad before it has enough data basically resets everything, and why the content that performs best as an ad probably isn't what you think it is.
His two best performing ads have nothing to do with showcasing wedding films. One hit 890,000 views. A wedding planner saw it and booked him for a wedding in August. The other generated a booking too. Both were shot on his phone.
Jason talks through the mistakes he made when he first started, including accidentally targeting the wrong audience entirely, and why ads work brilliantly as a background tool that keeps your business visible even during the months when life takes over and you're barely posting. They also cover why boosting content that's already performed well organically is one of the most efficient things you can do with a small ad budget, and why doing it on your computer rather than your phone saves you 30% straight away.
If you've been curious about ads but don't know where to start, this is the episode.
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https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings
