درباره این اپیزود
Buy tickets for the TellyCast Digital Content Forum 2024
In this episode of TellyCast, recorded live from MIPCOM, Justin Crosby hosts an all-star panel to demystify the world of brand-funded programming. The conversation features insights from industry leaders including Sam Glynn from UTA, Roberta Zamboni from Fremantle, and Javier Martinez from You First. They explore the evolving landscape of branded content, examining the shift from traditional product placements to more integrated, authentic storytelling.
The discussion highlights the importance of collaboration between brands, producers, and broadcasters, and how to create compelling content that resonates with audiences while meeting brand objectives. The guests share their thoughts on balancing creative and commercial goals, maintaining brand safety, and finding new growth opportunities in a rapidly changing media environment. Key takeaways include the need for a translator role to bridge the gap between brands and producers, focusing on authenticity, and understanding audience expectations to ensure successful brand integration.
This episode is sponsored by ITV Studios and Shooting in Spain, a brand of ICEX Invest in Spain.
Sign up for The Drop newsletter
Enrol on the TellyCast Digital Bootcamp
Buy tickets for the Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
در این اپیزود
رونوشت 🔗
جستجوی اپیزودهای گذشته
قسمت های دیگر در این پادکست
