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In this episode of Tech Toolkit by Scorchsoft, we delve into the concept of crafting Unique Selling Points (USPs) through the lens of the Doblin Ten Types of Innovation. These types, developed by Larry Keeley at Doblin, serve as a blueprint for diversifying innovation in your business.
We started the episode by introducing the ten types of innovation, highlighting real-world examples and discussing how they might apply to your business. The ten types of innovation include Business Model, Network and Alliances, Internal Process, Core Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement.
The key takeaway from this episode is not just to adopt one type of innovation but to combine several. We explored how a business, such as a health and fitness app, could leverage these types to create a unique selling point. We encouraged listeners to conduct an 'Innovation Audit', mapping each type of innovation against their business to identify potential areas for growth and diversification.
Towards the end, we touched upon the future trend of large language model AI, like ChatGPT, and how businesses could leverage this technology to improve several of the ten types in subtle but meaningful ways.
Finally, we highlighted the importance of diversified innovation in standing out in a crowded market and how Scorchsoft can assist businesses with their innovation journey.
Key Topics Covered
- Doblin Ten Types of Innovation: An overview and real-world examples.
- Applying the Ten Types to Your Business: Exploration of how these concepts can be applied in a practical context.
- The Role of AI in Innovation: Discussion on the future trend of AI and its potential applications.
- Conducting an Innovation Audit: A step-by-step guide to mapping each type of innovation against your business.
- The Importance of Diversified Innovation: A conclusion on the necessity of innovation for standing out in a crowded market.If you enjoyed this podcast and need help with your next app project, please check out https://www.scorchsoft.com
We started the episode by introducing the ten types of innovation, highlighting real-world examples and discussing how they might apply to your business. The ten types of innovation include Business Model, Network and Alliances, Internal Process, Core Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement.
The key takeaway from this episode is not just to adopt one type of innovation but to combine several. We explored how a business, such as a health and fitness app, could leverage these types to create a unique selling point. We encouraged listeners to conduct an 'Innovation Audit', mapping each type of innovation against their business to identify potential areas for growth and diversification.
Towards the end, we touched upon the future trend of large language model AI, like ChatGPT, and how businesses could leverage this technology to improve several of the ten types in subtle but meaningful ways.
Finally, we highlighted the importance of diversified innovation in standing out in a crowded market and how Scorchsoft can assist businesses with their innovation journey.
Key Topics Covered
- Doblin Ten Types of Innovation: An overview and real-world examples.
- Applying the Ten Types to Your Business: Exploration of how these concepts can be applied in a practical context.
- The Role of AI in Innovation: Discussion on the future trend of AI and its potential applications.
- Conducting an Innovation Audit: A step-by-step guide to mapping each type of innovation against your business.
- The Importance of Diversified Innovation: A conclusion on the necessity of innovation for standing out in a crowded market.If you enjoyed this podcast and need help with your next app project, please check out https://www.scorchsoft.com
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