درباره این اپیزود
Hola, Hola!
What happens when you take one of Texas nightlife’s most nostalgic shots—the sweet, spicy Mexican candy shot—and put that experience into a bottle?
In this episode of Tech + Tequila, Kat Lopez Shelby, aka Your Techie Chica, sits down with Ben Rosen, founder of Volada Vodka and De Volada Mexican Candy Shot, and Jessica Yuen-Hernandez, Texas Market Manager, to talk entrepreneurship, culture, spirits, technology, and what it really takes to bring a new brand to market.
De Volada was born from something customers were already doing using Volada’s watermelon vodka to make Mexican candy shots. The team saw the opportunity and turned it into a ready-to-drink experience made in San Antonio with fresh watermelon flavor, real chili, natural flavors, and that sweet-and-spicy kick Texans know and love.
But this conversation goes beyond what’s in the bottle.
Kat, Ben, and Jessica get into:
The story behind Volada and De Volada
How they developed and tested the Mexican candy shot
Why San Antonio and Tex-Mex culture are such an important part of the brand
How sales data helps the team understand what’s working in the market
The role of social media, QR codes, and technology in building a modern spirits brand
How AI is already becoming part of their day-to-day business
Why relationship building still matters, even in an increasingly digital world
Plus, a few easy ways to enjoy De Volada at home
And yes…we do a live tasting. Because this is Tech + Tequila, after all. 😉
Follow De Volada on Instagram:
@mexicancandyshots
Follow Volada:
@voladavodka
Follow Kat + Shelby Technology Solutions:
@shelbytechsolutions
Innovation doesn’t always mean inventing something the world has never seen before. Sometimes it means recognizing something people already love, respecting the culture behind it, and using technology, data, and thoughtful design to deliver that experience to more people.
And Tech + Tequila is getting closer to a pretty BIG milestone…
EPISODE 100 IS JUST AROUND THE CORNER!
We’ve talked about tech, tequila, entrepreneurship, AI, cybersecurity, business, community, and everything in between—and we’re just getting started. Stay tuned as we count down to #TechAndTequila100.
Until next time, keep your technology simple, your connections meaningful, and your De Volada ice cold.
Salud!
Please enjoy responsibly. You must be 21+ to purchase or consume alcohol.
