We Hit $110K Then Lost It All - Here's How We're Rebuilding (Live Coaching Breakdown)

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You're getting followers. You're sending messages. You're booking calls. But you're stuck at 30 or 40K a month when you know you should be at 100K.

That's not a marketing problem. That's a constraint problem.

In this Business Breakthrough episode, Tim sits down with Sam and Taylor, founders of an online coaching business for busy professional women who want to lose weight without making fitness their entire personality. They hit a $110K month in November, then made one decision that completely blew up their business and sent them back to square one.

They ran a Black Friday promo that cashed in all their brand equity at once, offering nine months for the price of six. 25% of their clients took the deal. The result? A massive month followed by zero recurring revenue, a disgusting tax bill, and six months of trying to rebuild what they already had.

Now they're running follower ads at $100 a day, getting 50 new followers, sending DMs, and booking calls. But their chat to call conversion is sitting at 1%, and their close rate is 38%. Tim breaks down exactly which metric they should double to get back to 100K months, and why trying to close someone in the DMs without nurturing them first is like going for a home run on the first date.

You'll hear why Google's 7-11-4 principle matters more than your DM script, how to use voice memos and long form content to warm up cold followers, and why most fitness coaches are leaving money on the table by refusing to run webinars.

This is a behind the scenes look at how Success School's constraint based model works. If you want this done for your business, this episode is for you.

You'll hear:

• How Sam and Taylor hit a $110K month and then completely blew up their business
• The Black Friday mistake that cashed in all their brand equity and tanked their recurring revenue
• Why 25% of their clients took a nine month deal that destroyed their cash flow for six months
• How they're running follower ads at $100 a day and getting 50 new followers per day at $2 to $3 each
• Why their DM reply rate is sitting at 20 to 25% and how to get that to 50%
• The 1% chat to call conversion rate that's killing their business and how to fix it
• Why boosting viral content doesn't work if the followers aren't your ideal client
• How they changed their messaging and started booking better quality calls in two weeks
• Why a 61% show rate and 38% close rate means the problem isn't sales
• The Google 7-11-4 principle and why prospects need seven hours of content over 11 touchpoints in four mediums
• Why trying to close someone in the DMs without nurturing them is like going for a home run on the first date
• How to use voice memos and long form content to warm up cold followers before making an offer
• Why Taylor should be sending voice memos using her own voice instead of generic text messages
• The 11 Labs voice cloning hack and how to get it working with enough audio samples
• Why most fitness coaches refuse to run webinars and how that creates a massive opportunity
• How to use YouTube videos on your confirmation page to get into the algorithm and stay top of mind
• Why fixing one metric can double your business instead of blowing everything up and starting again

If you're a service business owner running follower ads and struggling to convert DMs into calls, this episode is for you.

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Follow Tim and Steph on Instagram:
@timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/)

See you next week.