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Between being on Substack almost every single day for the past two years and working with 100s of coaching clients and course students, I’ve had the chance to look closely at a lot of Substack publications.
More than a thousand by now.
And the patterns are clear…
The newsletters that grow, that build loyal audiences, that actually make money, they do certain things differently than the average Substack publication, in particular in three key areas.
Let’s dive straight in.
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