درباره این اپیزود
This week I share what I learned after speaking at Ecamm's Creator Camp: why listing the simple automations I use landed better than I expected, and how my "AI is for tasks, not craft" line ended up on the quote board. I also go through four questions I'm asking myself now.
Should I go back to Instagram? What should my YouTube pillars be? Do I need a simple digital product? And when should you code your own tool instead of paying for one?
Plus, starting October 9th, the Friday Wrap-Up goes live on YouTube.
Links:
Want help figuring out where to start? Book a free 25-minute strategy call at https://streamlined.fm/wrap.
When should you code your own tool? Tell me at https://streamlinedfeedback.com. You can write in or leave a voice note. I might even play it on the show.
- (00:00) - Introduction & Creator Camp Experience
- (02:40) - Key Takeaways from the Audience
- (06:05) - Question 1: Rethinking Social Media
- (10:10) - Question 2: Transitioning to Live Streaming
- (10:55) - Question 3: Setting YouTube Content Pillars
- (11:41) - Question 4: Simple Digital Products
- (12:43) - When Should You Code Your Own Tools?
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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
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Hey everybody, and welcome to the Friday wrap up on Streamline Solopreneur. I'm your
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host, Joe Casabona, and here's what's on my mind for
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Friday, October 2nd, 2026. Now, I'm gonna be honest, I'm going a little bit off the
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cuff here.
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I don't know if this one's gonna go out as a newsletter, but I just got back from
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Creator Camp,
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which is put on by Ecamm the fine folks who make this software I use to record this
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very show. So if you watch on YouTube, all of the overlays you see, and the fact
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that I can seamlessly switch to different scenes in real time, none of that's editing.
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I'm doing that as I record. And that's thanks to E Camm.
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if you want to check out E camm,
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and get 15% off,
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you can go to ecamm.com/joe
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and,
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use the code casone. I think it'll be automatically applied on that page, ecamm.com/joe.
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That's an affiliate link, but it gets you a discount as well. Anyway,
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you know, on the plane ride home,
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I wrote down my follow ups, and this was basically,
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four things that I am thinking about after creator camp,
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as well as,
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my audience takeaways, because I did give a talk on AI automation and smarter workflows.
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And
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what's really interesting about a conference like this is I often feel like I am
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the,
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not the detractor, but I am not
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the
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common voice of ai.
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no, that's not, I don't think that's entirely true. I think I just feel that way.
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it obviously came up a lot.
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you know,
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pat Flynn and Michael Hyatt spoke, and,
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pat Flynn didn't really talk about AI at all. He really talked about building community.
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I really liked it.
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Michael Hyatt did
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talk about ai,
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and
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I got the impression,
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he was a very nice man. I got to,
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chit chat with him a little bit.
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and he,
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I think the thing that impressed me the most about him is that someone of his,
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expertise in Renno, we'll say, was,
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attending a lot of the talks
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and engaging with the people at the conference, and seemed really,
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interested in learning more. And so I really liked that.
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he didn't get too deep into how he uses ai, but,
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he did say like, he has like an AI slop skill to say, like, check this for AI slop.
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so I wanna talk about the four takeaways, and then
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I kind of wanna pose a question to you,
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about,
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how you're thinking about things. And so,
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first of all, the,
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big
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takeaways from my audience,
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that I have written on this yellow legal pad,
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people liked when I listed stuff I did,
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I was nervous about that. The talk I gave at
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SHO
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was really emotional and impactful, and I did give like, an emotional, impactful
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story,
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in this talk too.
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but the
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where I felt like
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the, my talk at creator camp lost focus,
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what I was worried about, I should say, because it clearly didn't,
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was that
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some point I just started listing automations I have, or ways I've used ai.
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And I,
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I felt like that was boring.
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but,
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people liked when I listed stuff I did, and because it gave them ideas.
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And
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so I got a lot of, man, when you said that one thing, it made me realize I could
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do this thing, or, hey, when you said that one thing, like, I didn't even know you
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could do that. So that was really cool, really validating.
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of course, like I, you know,
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they had a quote board, right, of like all good quotes from talks. And,
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my quote, AI is for tasks, not craft, made it onto the board. Super
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super excited about that.
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and then like the, you know, the stories,
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you know,
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that really connected with people, right?
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and that
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that was one of my takeaways from Opsa Hoy too, like the,
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have an episode coming out, I think as,
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this episode comes out on Tuesday, right? So
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the episode right after this,
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which I think is 5 59,
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talks about the kind of emotional
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side of running a business and why things aren't the way maybe that we,
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think they are or feel they are.
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So that was the first thing.
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people also wanted to go deeper in some cases and get started in others. Like this
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was, I think, the most interesting. Like, tell me more about this thing, or could
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it also do this?
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Were
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a few questions I got, but then also just like, where do I start? Right? And,
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the, the short answer for where do I start at all is text snippets. Like, I think
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that's just the easiest way to,
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start automating. I'm pretty sure I have a full episode on that.
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and then the third takeaway that I wrote down here was, a lot of people often overlook
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a simple thing that they could automate, like moving a file from one folder to another,
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or using a smart bulb to turn red,
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or to change colors,
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with the push of a stream deck button, or just kind of doing anything with a stream
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deck button. So,
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and that was really interesting to me.
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It is easy to get like that,
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those like expert goggles on and just be like, well, this is, you know, this is commonplace
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for me, so surely everybody knows about it.
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But no, like,
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the problem that you solve,
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the people in your audience don't think about the problem you solve nearly as much
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as you do.
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and that was another big takeaway for me. So, like, sometimes I worry that like,
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this is gonna sound boring, but what people are hearing is,
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oh,
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automation doesn't need to be a big complicated Rube Goldberg machine. It could be
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this one action
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that can save me a few minutes, multiple times per day, which adds up to hours each
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week.
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So
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I really liked that. Okay. Now, the four questions I have for myself,
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are,
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do I get
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Instagram or Facebook?
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And I deleted social media
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last year.
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it's about a year ago, actually. I did it right before my 40th birthday
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because
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I was just tired of it.
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I was tired of arguing with people or seeing people and like holding my tongue. 'cause
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arguing on
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social media is futile and,
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wastes time.
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But after a bunch of talks,
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you know, and,
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talking to people one-on-one, I thought, is there a way where I can use
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social media in a healthy way
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that grows my business? Right?
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what really
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made me think of this
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was,
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conversation I had with Brandon Washington,
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who recorded me speaking
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and then came up
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and said,
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what's your Instagram? I want tag you here.
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Well, you can't tag, yeah, I don't have it. He's like, yeah, but like, what's your
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username? I'm like, no, I straight up deleted my account.
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And so
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I thought that was,
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that really got me thinking like,
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oh,
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if, even if I don't have the apps on my phone, even if I don't use them at all,
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it's a place for me to showcase things like this,
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because now this is the second time that somebody wanted to tag me on social because
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of my talk,
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and I didn't have
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like, I did not give them the opportunity.
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So it's really something I'm thinking about. I talked to my VA about this because
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another thing that's on my mind is like,
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I think a lot of the stuff that I originally hired my VA for,
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AI can do now,
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and I like having my va Now, there's some things that it can't do fully,
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but if I start taking things off my VA's plate, I want to try to replace them. And
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so I did ask her like, if social media is a thing that she could do,
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from like a management standpoint that, you know, I need to figure out what that
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looks like or if she has any interest in that.
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so
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that is a big question of mine.
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and I mean, we have a lot of questions as business owners, sometimes it's,
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hard to see
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the forest for the trees,
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if you will.
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now
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these events are so important because you, I am getting an outside perspective.
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part of being in the room, right, is like trading, consulting a little bit, and,
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talking about things in real time, in real context. And that's obviously not true.
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And there's people I'm gonna follow up with who I think,
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I could really,
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benefit from their coaching or consulting. And if you, if you have these questions,
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if you're thinking about stuff like this for your business, I do offer something
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called the solo Ops Roadmap.
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And what this does is I will look at your business, I will ask you these kinds of
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questions I'm going through today to figure out how you best work
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and what your goals for your business are.
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And then I will give you a roadmap
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to start taking things off of your plate to start freeing up time for you in your
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business so that you can go to more conferences or spend more time with your family,
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or finally write that book
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or just touch grass. So if you want to learn more about this, if you want to book
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a
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solo ops roadmap and get some of my time
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to figure out how you can save more time, right? Spend an hour with me and I will
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save you 25 hours each month.
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So if you want that
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head over to streamlined fm, that's streamlined FM with a d streamlined FM slash
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roadmap, there'll be a link
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in the description as well. I do only have a limit number of these, uh, a limited
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number of these each month. So book yours today if you are interested.
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Okay, so that was the first question.
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The second question, which is not even a question anymore, I've settled. This
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is,
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I'm gonna start live streaming these,
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the Friday wrap up.
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I think that this is a great opportunity for community building interacting with
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people. It's a segmented show, so
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it should work super well,
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formatted. I'd love to get comments in real time. So starting next week,
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Uh, October 9th,
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I will go live with the Friday wrap up for the first time, and that will be at 1:00 PM
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Eastern Time.
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on my YouTube channel,
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I'll have a link in the description, but search Joe Casone on YouTube if that's not
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where you're listening.
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so I will be going live on Fridays at least for a little bit, experiment with this
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and see how it goes.
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Number three is setting my four pillars for YouTube.
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you might have noticed, I've been experimenting with a lot of things here. I've been
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trying to figure out what works and what doesn't. And
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I've kind of determined that I wanna talk about hardware,
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I wanna talk about software.
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I wanna talk about ai. I wanna talk about how all of these things fit together
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for solo business owners and small business owners. So I need to set those pillars
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and talk more about them.
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I definitely have some cool content
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in the pipeline.
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so I'm really excited about that.
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You know, I wanna talk more about the stream deck, and I wanna talk about
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more of the thing
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that's on my mind,
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that I'll get to in a minute. Kinda like the closing segment of this show, but setting
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my four pillars. And then
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the fourth thing,
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do I have some simple digital product? I don't think the roadmap that I just talked
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about is simple.
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I think simple is easy. No-brainer. Here's 50 bucks.
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I did something at Creator Camp that I never do.
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And that's sell from the stage.
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And my friend, Justin Wise,
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strongly recommended I do this, sell from the stage, offer a limited time discount,
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see if anybody buys it. And to my surprise, three people bought it. And I don't really
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think I made a very strong pitch.
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So people went to the page, they checked it out, a few people bought, I'm gonna follow
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up with those people next week.
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but I don't, you know, the other thing I wasn't sure about, and maybe this is why
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it wasn't such a strong pitch,
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is, is this the digital product? Is this the right audience?
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I thought a long time about making an Automation Foundations course for
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anybody to figure out how they would automate,
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but is that it?
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Which brings me to the,
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next and final topic,
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which is when to code your own thing. Something else,
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that I really enjoyed talking to people about at Creator Camp is,
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how we are using AI to code replacement tools. And so this morning
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I coded a replacement teleprompter app because the El Gado camera hub software sucks.
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And I got this idea from my friend Matt Staiano, who's amazing, like, check out his
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book.
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it's basically how to like, give better interviews, but it's really, it's more than
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that, right? It's like a reflection on
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what you're asking and why you're asking and how you wanna present yourself. So I
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think that's really cool. So,
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and so that he gave me that idea, I gave somebody else an idea on how
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to,
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code up their own version of Seja. And
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there's this fine line that I've been thinking about
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with respect to when you should code your own thing and when you shouldn't.
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For example, I would never code a replacement to eca MI just don't wanna deal with
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that even a little bit.
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I don't want to
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code a replacement for kit 'cause I don't want to deal with deliverability or spam
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or anything like that.
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But these little utilities that I'm using
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I'm gonna send this out in my newsletter on Monday,
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but
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I'd love to hear from you over@streamlinedfeedback.com.
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When should you code your own? When do you code your own thing? Have you coded your
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own thing?
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Tell me about it over@streamlinedfeedback.com.
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You can, that's again, streamlined with a d
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you can,
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leave a voice note and if you leave a voice note, I might play it on the show. So
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maybe I'll do that for the live stream. I'll play voice notes,
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live on air.
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but
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I've really been thinking about that. I have opinions I don't wanna give them, 'cause
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I don't want to kind of color your thinking on it,
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but it is something I've been thinking about. Also, let me know if that is something
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you want guidance on,
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right? This is something as a software developer, I know the software development
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cycle and I know what could go wrong and I know what could go right
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and which is probably why I have these opinions on it. I'm also not so AI brained
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that I think it could replace everything I do in every tool I do.
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So I feel like
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with my thoughts on conscientious AI use
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and my experience
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as a software developer,
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I'm pretty uniquely situated for this. So
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if that's something you wanna learn more about, let me know that too. You can do
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all of that over@streamlinedfeedback.com. And if you're listening to this thinking,
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Hey, this is a lot of stuff I know I need help, I don't know where,
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I can help you out with that as well. If you go to streamlined fm slash rap,
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you can book a free strategy call with me 25 minutes. We'll get to the heart of what
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you're thinking and then we'll figure out if there's more that I can do for you or
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if it makes sense.
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that's over at streamlined fm slash wrap.
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All right, that's it for this episode
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of the Friday wrap on the Streamline solopreneur. Thanks so much for listening, and
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until next time, I hope you find some space in your weekend.