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## This Week's Theme: Digital Products
Digital products are a hot topic for entrepreneurs seeking alternate income streams that generate revenue around the clock. This week dives into the strategy behind building courses and digital offerings that actually deliver results — from choosing the right topic to keeping students engaged all the way through.
## What to Expect This Week
- Manja Horner on how to choose a topic for an online course
- Marc Gutman on the role storytelling plays in design thinking
- Manja Horner on encouraging students to finish courses all the way through
- Manja Horner on the most effective models for online learning
## About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.
Digital products are a hot topic for entrepreneurs seeking alternate income streams that generate revenue around the clock. This week dives into the strategy behind building courses and digital offerings that actually deliver results — from choosing the right topic to keeping students engaged all the way through.
## What to Expect This Week
- Manja Horner on how to choose a topic for an online course
- Marc Gutman on the role storytelling plays in design thinking
- Manja Horner on encouraging students to finish courses all the way through
- Manja Horner on the most effective models for online learning
## About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.
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## In This Episode
William Hardaway tackles the gap between brands claiming to be inclusive and actually demonstrating it. He argues that true diversity storytelling means letting people tell their own stories unfiltered — not manufacturing narratives for them. Will uses the Nike and Colin Kaepern…
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Marc Gutman, Chief Strategist at Wild Story, draws on his Hollywood training and mentorship under screenwriting coach Robert McKee to break down what makes a great story. He explains the classic three-act structure — inciting incident, a flawed but likable hero, the distinction …
## In This Episode
Mo Ismail shares his step-by-step workflow for creating compelling short-form video content on platforms like Instagram Reels and TikTok. Rather than trying to tell a complete story in 15 seconds, Mo advocates for identifying the single most potent "punchline" of your learning o…
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Marc Gutman returns to discuss how storytelling transforms a brand's social media presence. He argues that the real conversation is happening on social — not on TV or websites — and brands that only talk about themselves become a bore. Marc draws parallels between brands and peo…
## In This Episode
Manja Horner breaks down the two fundamental approaches to online course delivery: synchronous and asynchronous learning. She walks through the strengths of each model — live group sessions for discussion and skills practice, coaching for one-on-one development, and self-paced a…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Adam Matossian and Alicia Jones است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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