Creating Storytelling Animation NFTs and Teaching to Grow Your Audience - with Lion Young #11

Lion Young (aka Leigh Young) is an animator, video producer, and music composer from Victoria, Australia.

His practice covers all aspects of design, direction, cinematography, sound, and motion graphics.

In this episode, we chat:

• Building an audience on Instagram with educational content.
• Giving real value in your content, and making the kind of things you would actually want to watch.
• People love seeing behind the scenes, but it also gives a bit of proof that you’re doing it and not relying on an AI
• The content treadmill, and embracing it
• The importance for artists to cultivate their brand and identity, and honest messaging as opposed to ads.
• Leigh’s education and background in Science videography
• University and formal education, and self-teaching: creating space in your life to dedicate to learning
• Leigh’s entry into NFTs and web3, his first mint
• The ‘In Shadow’ project, on Superare https://superrare.com/series/0x1e1928cfae9c57c028da97f658610bf7b90db399
• The role of music in Leigh’s work and his process
• Music as a descriptor
• Music as a dedicated activity, and creating more space for it in our lives
• Different kinds of headphone experiences, over-ear, in-ear, wired, wireless, using a DAC, and outdoor listening
• Music NFTS
• Leigh’s piece “Strange Hills” https://app.manifold.xyz/c/strangehills
• How he made this, as a digital painting with an animated loop
• “I always wanted my work to be something that could be an impressionist painting that moved”
• Other technical challenges in animation
• Equipment and computing power
• Advice for a new animator: 
  • Richard Williams - Animators Survival Kit
  • Disney’s - 12 Principles of Animation
• Learning how to teach yourself - the ultimate meta-skill
• Some shout-outs, particularly Tito Merellow (@Tito_Merello)
• The benefit of focusing on a single project or narrative, how to lean in and then how to lean out

Links

• Lion’s Twitter: https://twitter.com/LionYoungArt
• Instagram: https://www.instagram.com/lionyoungmotion/
• Website: https://www.lionyoung.net/
• Superare: https://superrare.com/lionyoung

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