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What were the highlights and takeaways from MicroConf?
In this episode, Rob Walling and Derrick Reimer recap MicroConf US 2026 in Portland, Oregon. They break down the best talks from the event, including Jason Cohen on breaking through growth plateaus, Amanda Natividad on Zero-Click Marketing and broken attribution, Rob's framework for six ways to implement AI in SaaS, and Craig Hewitt's all-in take on AI adoption. Plus, they cover excursions, the hallway track, and why the MicroConf community keeps pulling founders up.
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Topics we cover:- (2:14) – MicroConf 2026 attendee caliber and mix
- (5:07) – Rebuilding MicroConf post-COVID
- (8:51) – Jason Cohen on breaking growth ceilings
- (12:48) – Amanda Natividad on Zero-Click Marketing
- (19:30) – Excursions, arcades, and the hallway track
- (22:01) – Rob's six ways to implement AI in SaaS
- (27:27) – Gia Laudi on Jobs To Be Done as your GTM moat
- (29:00) – Craig Hewitt's "AI Doomer" talk
- (33:41) – MicroConf Europe in Iceland
- MicroConf Europe┃Reykjavik, Iceland · Sept 21–23, 2026
- MicroConf Connect
- TinySeed SaaS Institute
- Jason Cohen's "Designing the Ideal Bootstrapped Business with Jason Cohen"
- Amanda Natividad | LinkedIn
- SparkToro
- Gia (Georgiana) Laudi | LinkedIn
- Formspree
- Rob Walling on YouTube
- Craig Hewitt | LinkedIn
- SavvyCal (Derrick Reimer)
- Derrick Reimer | LinkedIn
If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!
