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Caffeine. For all its many blessings, there can be a cost. Anxiety, jitters, irritability and fatigue can occur in those who overindulge in their preferred form of caffeine, but due to it’s ubiquity and accessibility, people can find themselves in potentially harmful addictive relationships with this substance. Enter Shane Heath.
Santa Cruz’s Shane Heath found himself second-guessing his own relationship with coffee after an artistic exodus to India showed him the virtues of the less-caffeinated morning cup of Masala Chai. Working at a tech start up in California he’d found his coffee addiction was leading to more stress and burnout in an already demanding field. He found the Chai in India more chill on his nervous system and began using it as a coffee substitute upon returning home to California.
Not long thereafter, he began adding a ton of functional mushrooms to his Chai to boost the health benefits. After some curious friends and family began to get in on his secret blend, he realized he had something the people wanted. From there, he started MUD WTR, a brand dedicated to selling his proprietary brew. Before long, the company blew up, and is now selling its products to millions of happy customers.
I was stoked to have Heath, a long time friend, on the latest episode of the Split Peak Soup podcast. During our chat, we outlined the entire Mud WTR genesis arc, discussed mental health, surfing, longevity, fatherhood, as well as the importance of fitness. We explored caffeine addiction, his huge new deal with Costco, as well as his foray into the world of fictional mushroom coffee blends with the release of Mud Water coffee.
It’s really great to see people you know and respect blowing up and making such a huge impact on the world, so this was another special chat for me.
Enjoy!
