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This week in the business of podcasting:
- Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
- Triton Digital's Sharon Taylor argues video is expanding podcasting rather than replacing audio, noting 80% of monthly podcast consumers both watch and listen.
- ADOPTER Media, Right Side Up and Oxford Road, representing about half a billion dollars in ad buying, commit to YouTube Engaged Views after YouTube inflated its public view counts.
- Lower Street's Annalise Nielsen details the roadblocks she hit trying to spend $72,000 on podcast ads, from missing sales contacts to $150,000 minimums.
- Recaps from Podcast Movement NYC and the Sounds Profitable Business Summit cover AI-era podcast SEO, smart TV listening growth, and ad buyers' take on Spotify's skip button.
To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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