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This week in the business of podcasting:
- Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
- Triton Digital's Sharon Taylor argues video is expanding podcasting rather than replacing audio, noting 80% of monthly podcast consumers both watch and listen.
- ADOPTER Media, Right Side Up and Oxford Road, representing about half a billion dollars in ad buying, commit to YouTube Engaged Views after YouTube inflated its public view counts.
- Lower Street's Annalise Nielsen details the roadblocks she hit trying to spend $72,000 on podcast ads, from missing sales contacts to $150,000 minimums.
- Recaps from Podcast Movement NYC and the Sounds Profitable Business Summit cover AI-era podcast SEO, smart TV listening growth, and ad buyers' take on Spotify's skip button.
To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a fr…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
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Today in the business of podcasting:
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IAB Tech Lab finalizes its Podcast Technical Measurement Gui…
Today in the business of podcasting:
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Substack is adding dynamic ad insertion to the podcasts…
This week in the business of podcasting:
Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
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