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This week in the business of podcasting:
- Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
- Triton Digital's Sharon Taylor argues video is expanding podcasting rather than replacing audio, noting 80% of monthly podcast consumers both watch and listen.
- ADOPTER Media, Right Side Up and Oxford Road, representing about half a billion dollars in ad buying, commit to YouTube Engaged Views after YouTube inflated its public view counts.
- Lower Street's Annalise Nielsen details the roadblocks she hit trying to spend $72,000 on podcast ads, from missing sales contacts to $150,000 minimums.
- Recaps from Podcast Movement NYC and the Sounds Profitable Business Summit cover AI-era podcast SEO, smart TV listening growth, and ad buyers' take on Spotify's skip button.
To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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قسمت های دیگر در این پادکست
This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience is large and stable, but it is increasingly consuming in places not built for podcasts. Tom gets int…
Today in the business of podcasting:
Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast advertising is still "at the basement."
International Podcast Day brings a wave of announcements, in…
Today in the business of podcasting:
Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video podcast viewing rising to 44%.
ExchangeWire asks whether podcasting is rated highly enough in the…
Today in the business of podcasting:
Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to profile podcasting's heaviest buyers, the Super Spenders.
Audacy's Leah Reis-Dennis argues in a Sou…
This week in the business of podcasting:
Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platform and video viewing climbs to 44% weekly.
Acast's Greg Glenday, Oxford Road's Dan Granger and Tri…
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