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This week in the business of podcasting:
- Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator conference spanning more than 80 sessions across five stages.
- Sport Social's Ryan Barker makes the case that official club podcasts are the natural landing spot for betting sponsorship money as the Premier League phases out front-of-shirt gambling deals in 2026/27.
- Quill and CoHost CEO Fatima Zaidi explains why branded podcasts get cut, and lays out the named audience, defined behavior change, and single accountable owner that lasting shows share.
- Nielsen agreed to acquire media verification company DoubleVerify in a $2.15 billion all-cash deal, pairing audience data with verification tooling across a stack that explicitly includes audio.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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