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Event Season in tech is one of my favorite times of year for oh so many reasons… not the least of which is that, you know, we have no shortage of things to talk about… (as if that’s ever been a problem around here)
And then, even buried in the middle of said “Season”, there’s an even better overlap… a single week where one big conference has just happened and another one is just mere hours away. The sweet, sweet collision of what we “got” agains what we’re still hopeful to “get”. This, deal listener, is one of those weeks.
You see Microsoft just wrapped up its annual Build conference, and for the first time in what feels like too many years it was… about building things. You know, Developers. The people around the globe that spend countless hours and risk their whole livelihood on the hope that their idea is the next one to take the market by storm. Microsoft (or any tech player) is nothing without them, and similarly we wouldn’t have, for example, Windows Developers if we didn’t have… Windows. You can argue eternally about which is of greater impact to the eventual end user or customer, but in the end… we need them both. And Microsoft took the stage this year and laid out its vision for what collaboration with said Developers is going to look like.
Agents? Come and get ‘em. Linux tools in Windows? More and more by the year. Copilot anyone? That one was seemingly, umm, “absent” from the docket and that… might not be a bad thing.
Oh, and Microsoft also announced the two most powerful (and most certainly expensive) Surface devices ever… no bid deal.
Whew… when people say “that’s a tough act to follow”, it feels like they’re talking about this very event. But here we are, on none other than Apple’s Worldwide Developer Conference keynote day to say exactly that. The, uhh, RE-return of AI-empowered Siri, fresh coats of paint on every single one of Apple’s Operating Systems, and likewise a room full of very itchy developers who all have the same burning question… where do we go from here?
With hours still to go, we stay planted firmly in “what if” territory for WWDC… but who knows… maybe we got a couple right?
Let’s find out…
