251: Visible difference, meaningful value – Part 1

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully examine two connected principles: differentiation or invisibility, and the market defines value. They explain why a school's strengths only influence choice when parents can recognise, understand and use them when comparing schools. They explore how presenting every program and proof point can obscure what matters most, why purpose must be translated into meaning for families, and why Heads must establish a clear hierarchy of strengths. The discussion challenges Heads to make the school clearer, not broader, without diluting its purpose. Episode link:

• Reflection and Leadership Guide: Differentiation or invisibility, and the market defines value

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