Strategic Spending: AgeTech GTM Strategies for Paid Media Success

Dive into how AgeTech companies can build effective, ROI-driven paid media campaigns—even with a lean marketing budget. SmartBug's Senior Sales Executive, Tonia Speir, sits down with Briana Greer, Director of Paid Media at SmartBug, to explore how to prioritize platforms, optimize spend, and avoid common pitfalls in early go-to-market (GTM) efforts. Whether you’re targeting adult children, seniors, caregivers, or B2B buyers such as healthcare professionals or senior living execs, this conversation offers a blueprint for smarter advertising decisions. 🎤 Speakers Tonia Speir (Host) Senior Sales Executive at SmartBug tspeir@smartbugmedia.com Briana Greer (Guest) Director of Paid Media at SmartBug bgreer@smartbugmedia.com 📚 What You’ll Learn ✅ When AgeTech companies should invest in paid media (and what to do first) ✅ How to avoid budget-wasting ad campaigns with poor landing pages or unclear messaging ✅ The top paid channels for each stage of the funnel ✅ How to segment audiences such as adult children, caregivers, and physicians ✅ The power of remarketing and first-party data for long-term ROI ✅ How to use frequency caps, budget pacing, and A/B testing to stay lean and effective ✅ The recommended starting budget ($5K per month) and what it should deliver 📣 Need help launching or optimizing your AgeTech paid media strategy? SmartBug’s digital advertising experts can help you stretch your budget, reach the right audience, and generate high-quality leads. 👉 Contact SmartBug: https://www.smartbugmedia.com/contact-us Relevant Resource: https://www.smartbugmedia.com/senior-tech-growth-powered-by-hubspot