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I'm always fascinated with innovations in the space that exists between agencies and their potentail clients, whether that's new marketing channels (hello podcasting!) or services that are designed to make the process of agency selection or client aquisiition more effective. So I was delighted to…
Against a backdrop of news disproportionately full of business headlines, this month felt like the perfect opportunity to bring a client perspective to this podcast. And who better to guide us through todays challenging landscape than John Gleason. Having worked at Proctor and Gamble for 20 yea…
One of the most exciting developments I've spotted so far in 2025 has to be the launch of the Department of Creative Affairs (DCA). So, I was delighted that DCA's founder, Amar Chohan, was able to join me for a chat here on Small Spark Theory. In this episode, Amar shares his career journey—from …
Can you believe we're already in February? In this episode, we're diving deep into one of the most crucial (yet often overlooked) aspects of agency sales and marketing—measurement. If you've ever struggled with tracking the success of your marketing efforts or found yourself making gut-based decis…
Welcome to the 100th episode of Small Spark Theory! You may have spotted that earlier this summer, Emily Penny and Joel Stein released the Fully Saturated UK Design Agency Positioning Audit. Packed full of insights, analysis and examples of agencies that really manage to cut through the noise, it'…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Lucy Mann است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.