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New logos, new identities, new mistakes? We've just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail seems to be in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm. We have seen the trend continuing of putting high-profile designers at the front of the stage with the brand heritage and story taking the back seat, luxury players all following the same standardised thinking on a logo, and reactive, unconvincing steps by UK high-street players to look like they're turning things around. So where's the calm in the storm? Rob Costelloe and Mitchell Cooper talk with Siegel+Gale London's Strategy Director John Matthews and Design Director Mike Tyson to explore what's going on.
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قسمت های دیگر در این پادکست
We delve into an apparent ‘crisis of trust’ facing some of the biggest industries and names out there. From the big four to big pharma, we are looking at how players are battling against a loss of trust, how trust relates to brand equity, the role of company leaders to build trust with customers an…
Nearly 16,000 participants, 9 countries, 800 brands - this is the Siegel+Gale World's Simplest Brands - a deep dive into the brands that are delivering simpler experiences for consumers which is driving loyalty and a premium for their products and services. Rob Costelloe and Mitchell Kirkham-C…
What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world's most important markets - China a…
In our inaugural episode, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, Siegel+Gale’s Strategy Director for Europe, and Camilla Butcher, a strategist in our London office.
This week we discuss casual dining and those UK companies currently stuck in the meaningless middle-g…
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