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We’re continuing the Founders Flashback series on Shelf Talks with a conversation that every product-based founder should revisit.
In this episode, I’m bringing back my conversation with Gloria Chou, award-winning Small Biz PR Coach, to talk about one of the biggest challenges founders face: getting your brand noticed.
Gloria shares her no-fluff approach to PR and breaks down how founders can get media coverage without a huge following, expensive PR agency, or a Rolodex full of journalist contacts.
We talk about:
• The difference between PR and marketing
• How to find the right journalists and media outlets for your brand
• Gloria’s CPR pitching framework: Credibility, Point of View, and Relevance
• How to make your pitch relevant instead of simply talking about your product
• When and how to follow up with journalists
• How PR can build credibility with retailers and potential partners
• Why media coverage can help create momentum across your entire business
• How founders can use their story as a powerful PR asset
One of my favorite takeaways from Gloria is that PR isn’t simply about getting your brand featured. It’s about having your industry talk about you, creating credibility and authority that you can take into your next retail conversation.
If you’re a founder trying to get your product noticed, build credibility, or create more opportunities for your brand, this Founders Flashback is packed with practical advice you can put into action.
🎧 Press play and revisit this Shelf Talks conversation with Gloria Chou.
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