WEBVTT
00:00:01.199 --> 00:00:03.120
Okay, well, happy Monday, everyone.
00:00:03.200 --> 00:00:07.519
This is Greg Dixon, Shared Visions Unlimited Publishing and Marketing.
00:00:07.679 --> 00:00:13.119
And today we're going to take you through a little bit of a publishing and marketing journey for new and experienced authors.
00:00:13.199 --> 00:00:21.760
And for those of you just thinking about writing and publishing, I have um guests here today, uh Terry Palma and Peter Baidash.
00:00:21.920 --> 00:00:25.679
And uh we represent uh different parts of the publishing journey.
00:00:26.000 --> 00:00:45.439
And um let's uh Peter, how about if you introduce yourself and because with uh Total Total Publishing and Media, and uh because you're you represent people from the idea, you got an idea for a book going through the editing, the writing, the editing, the publishing, and the marketing.
00:00:45.679 --> 00:00:53.439
You're really the whole journey uh in your in yourself, and um so um yeah, so why don't why not why don't you go first here?
00:00:57.119 --> 00:01:00.000
Well, let's start with the hard part, my last name.
00:01:00.240 --> 00:01:02.240
Yeah, that's always the hardest part.
00:01:02.479 --> 00:01:05.519
Um it's actually pronounced be oddish.
00:01:05.599 --> 00:01:06.719
I had a coworker years ago.
00:01:06.879 --> 00:01:11.519
The way he remembered how to say my last name, he said, don't be normal, be oddish.
00:01:12.159 --> 00:01:14.159
So it's Peter Boddish.
00:01:14.560 --> 00:01:17.680
So um I'm an author for pardon.
00:01:19.439 --> 00:01:24.719
Yeah, I'm an author of 19 books so far, uh, and also owned book publishing company, Total Publishing and Media.
00:01:24.879 --> 00:01:28.799
So we're one of the few true author-owned publishing companies in the country.
00:01:29.040 --> 00:01:36.000
Um when my tenth book was coming out, I wasn't happy with the publisher I was with, and that's when we started the company about 20 years ago.
00:01:36.239 --> 00:01:45.280
So uh being an author-owned publishing editing company, we can have the author discussion first, and then I'll publish it to be a publisher.
00:01:48.799 --> 00:01:50.239
That's a whole different script.
00:01:50.400 --> 00:01:54.560
And that's that's a lot of what I do with authors is doing a lot of consulting.
00:01:55.040 --> 00:01:57.920
Actually, something as easy as are you writing in the right lane.
00:01:58.000 --> 00:02:01.920
There's over 4,200 genres and sub-genres within our industry.
00:02:02.159 --> 00:02:05.359
So sometimes when someone will present something to me, I'll say, Why did you write that?
00:02:05.519 --> 00:02:06.879
Or who's your target audience?
00:02:07.040 --> 00:02:12.240
And realize they wrote something because someone told them they should, but that would that would their heart was not really into it.
00:02:12.319 --> 00:02:19.280
So we do a lot of coaching and consulting on that too, because finding out which lane you're in is is a very important place to start.
00:02:23.199 --> 00:02:24.719
No, that's perfect.
00:02:25.520 --> 00:02:31.360
And um yeah, we're we're we're having a little bit of delay here.
00:02:31.599 --> 00:02:48.639
Um so so you so you're getting people started, but you have a full team to take people through the the writing, coaching, and the editing, your various levels of editing, and then you uh handle the publishing.
00:02:48.719 --> 00:03:01.280
And you you were saying that uh Ingram Sparks said that you're you're responsible, you're quite highly rated in the number of books that you've published through through the various channels.
00:03:01.599 --> 00:03:05.439
Yeah, Ingram Sparks is uh you know, we we outgrew them a long, long, long, long time ago.
00:03:05.520 --> 00:03:10.639
Yeah, I've been told by the by Ingram that we're the large ninth largest independent book publisher in the country.
00:03:10.879 --> 00:03:14.000
Um, so yeah, we there's different levels within within their organization.
00:03:14.080 --> 00:03:16.560
So we're we're I think probably at the top level.
00:03:16.719 --> 00:03:22.639
Um, but that just comes down to helping uh authors get the full worldwide distribution.
00:03:22.800 --> 00:03:24.479
Um when you mentioned about the team, yeah.
00:03:24.560 --> 00:03:27.039
I mean, editors, there's several different types of editing.
00:03:27.120 --> 00:03:34.639
Uh there's also ghostwriters because there are people that either know they can't write a book, which I respect those greatly, but they have good ideas, or they're just too busy.
00:03:34.719 --> 00:03:35.360
A lot of professionals.
00:03:35.439 --> 00:03:37.439
So we always have ghostwriting projects going on.
00:03:37.520 --> 00:03:40.719
Um then you have illustrators, we always have illustrated children's books going on.
00:03:40.879 --> 00:03:43.680
Then you have the typesetters, uh the cover designers.
00:03:43.840 --> 00:03:47.759
And the thing about covers, it's not about getting a cool, good-looking cover.
00:03:47.840 --> 00:03:50.240
It's about knowing what sells within the industry.
00:03:50.319 --> 00:03:51.680
That's what good cover designers do.
00:03:51.759 --> 00:03:55.280
They do the research to find out what's selling, what's trending within the industry.
00:03:55.520 --> 00:04:03.039
And of course, worldwide distribution, uh, making sure as a publisher, I want to make sure that anyone around the world that wants to buy your book has access to it.
00:04:03.199 --> 00:04:04.400
And then book marketing.
00:04:04.560 --> 00:04:06.319
You know, the book is kind of like a baby.
00:04:06.400 --> 00:04:07.840
You know, the baby's born.
00:04:07.919 --> 00:04:10.000
Um, the only people that know it exists are the parents.
00:04:10.159 --> 00:04:13.520
You know, we need to make sure that people understand and know that your book exists.
00:04:13.599 --> 00:04:14.639
So that goes to the marketing.
00:04:14.719 --> 00:04:17.439
And speaking as an author, that's really an ongoing type of thing.
00:04:17.519 --> 00:04:24.319
Um, in our industry, there's studies out there that show that on average, it takes 18 to 36 months for a book to start to gain traction.
00:04:24.560 --> 00:04:34.160
So, way back when with book one, I made an 18-month commitment to make sure that I was doing something every single day to market, you know, even just a little bit, being persistent and consistent.
00:04:34.399 --> 00:04:38.879
At the end of 18 months, life was going good, and I was thinking I was working on book five at that point too.
00:04:39.040 --> 00:04:48.800
So, and that's that's the big thing is um authors, if you're passionate about a topic, yes, you're gonna be promoting your book no matter what, or knowing how your book fits into your overall marketing plan, too.
00:04:49.040 --> 00:04:56.160
Because maybe you're a speaker, or um there's some books that we publish for people that the idea is not about the book, it's about promoting the company.
00:04:56.319 --> 00:05:02.000
Uh, my 15th book, Write Your First Book, which I do basically do seminars on the basics of writing, publishing, and marketing of books.
00:05:02.160 --> 00:05:06.160
This actually, one of my authors told me turns out to be an atomic business card for the company.
00:05:06.319 --> 00:05:11.040
And I wrote up the book basically is a guide for people on the basics of writing publishing marketing books.
00:05:11.120 --> 00:05:14.079
But this book has gotten me more PR uh for the company.
00:05:14.160 --> 00:05:18.560
In fact, you see our picture.
00:05:19.680 --> 00:05:20.160
You'll see me.
00:05:21.360 --> 00:05:22.240
Like, this is quite a bit.
00:05:44.959 --> 00:05:46.959
I was doing a interview for me.
00:05:53.519 --> 00:06:05.519
Yeah, we're having a bit of uh uh transmission issues here, so um yeah, um we can go take a quick look at your website here.
00:06:06.879 --> 00:06:08.800
Let's see here if we can do that.
00:06:10.240 --> 00:06:11.040
Ah, there we go.
00:06:11.120 --> 00:06:11.920
That looks familiar.
00:06:12.160 --> 00:06:12.720
Yeah, that looks familiar.
00:06:12.879 --> 00:06:15.360
So let's talk about the web pardon?
00:06:15.920 --> 00:06:17.600
Yeah, no, okay, good.
00:06:17.680 --> 00:06:19.920
Uh yeah, we're we're you're breaking up a little bit.
00:06:20.079 --> 00:06:23.439
So that's uh um yeah, okay.
00:06:23.680 --> 00:06:23.839
Okay.
00:06:24.160 --> 00:06:27.439
Uh anyway, you what okay, what what's your next thing you're going to say?
00:06:27.680 --> 00:06:28.480
Yeah, the website.
00:06:28.560 --> 00:06:32.560
It's interesting because we have been pretty much from day one referral only.
00:06:32.720 --> 00:06:35.920
The website's there just to let authorize and all let people know we really exist.
00:06:36.000 --> 00:06:37.199
Yes, we're really, really real.
00:06:37.360 --> 00:06:41.839
But the website for us has not been an integral part of the marketing plan.
00:06:42.000 --> 00:06:44.319
Uh, my first two books were on business networking.
00:06:44.399 --> 00:06:47.279
Um, I acquired the company way back when via networking.
00:06:47.360 --> 00:06:56.639
So with if your network is really organized, it's just like I got the company uh holding up papers from the lawyer saying you now own total publishing of media, a company with zero customers.
00:06:56.800 --> 00:06:59.040
Uh that was probably on a Thursday.
00:06:59.199 --> 00:07:06.079
I went to two people on my network that I knew could not keep secrets for the life of them and said, Shh, don't tell anybody I've got a publishing company.
00:07:06.240 --> 00:07:09.439
So uh just from them doing what they I doing what I knew they would do.
00:07:09.600 --> 00:07:11.759
On Tuesday, we signed the first customer.
00:07:11.920 --> 00:07:15.279
Uh Thursday we signed the following customer that I'm like customer number three.
00:07:15.439 --> 00:07:22.959
So the website is pretty much there just to let people know we really exist, but the the business coming in for 20 years has pretty much been referral only.
00:07:23.199 --> 00:07:26.959
Uh, because if people are talking about you behind your back, you take care of people, they talk about you.
00:07:27.199 --> 00:07:29.439
They talk about you, then their people call you.
00:07:29.600 --> 00:07:34.480
So the uh the website is a good overview, but it's not really a critical thing to what we do.
00:07:34.639 --> 00:07:39.920
I get web design website designers contacting me all the time saying, Oh, we can upgrade your website, we can upgrade your website.
00:07:40.160 --> 00:07:45.120
Like, no, if serving its purpose, because we deal with buyers, not shoppers.
00:07:45.279 --> 00:07:48.079
Most websites are there for shoppers, not buyers.
00:07:48.720 --> 00:07:50.319
That's a whole nother seminar.
00:07:50.800 --> 00:08:00.319
Yeah, I I actually there is a marketing uh pitch about things is that I I don't think like the website, I have a completely different purpose for using the website.
00:08:00.399 --> 00:08:03.279
I use it for blogging and getting into the search engines.
00:08:03.439 --> 00:08:09.759
But but there was that article, but basically about the the website doesn't necessarily need to be pretty, it just has to communicate.
00:08:09.839 --> 00:08:29.759
And and there's even some people said uh that even the like there's uh um almost deliberately unappealing websites can sometimes get pretty like the the most stuff I've ever sold has basically been on a simple landing page with almost nothing on it, uh one or two sentences describing something and uh and a button to buy.
00:08:30.879 --> 00:08:31.680
Yeah, yeah.
00:08:32.000 --> 00:08:36.480
So if somebody if somebody wants it, they'll just you know, they'll find it and they'll buy it.
00:08:36.720 --> 00:08:42.559
Anyway, we had we had a much more extravagant website at one time, but for what purpose?
00:08:42.799 --> 00:08:48.720
And really did not serve any purpose as far as looking at when you we we talk with customers, it's like how'd you hear about us?
00:08:48.879 --> 00:08:51.200
It wasn't from the website, it was so and so told me about you.
00:08:51.279 --> 00:08:55.679
We hear you're an author, we hear a publishing company, we hear you know what you're doing, you hear where you're a good guy.
00:08:55.919 --> 00:08:58.879
So we after that, it was like, Did you ever go to our website?
00:08:59.120 --> 00:08:59.440
No.
00:08:59.600 --> 00:09:05.519
And I hearing enough no's, it's like, oh, every now and then someone would go, Well, I checked it out to see if you were real, but you know, it didn't really really matter.
00:09:05.679 --> 00:09:06.320
It's like okay.
00:09:06.480 --> 00:09:06.799
Yeah.
00:09:07.120 --> 00:09:13.840
Yeah, that's so that's the thing is if you got a LinkedIn profile and a low and a website, some kind of presence, you know, that's exactly yeah, yeah.
00:09:13.919 --> 00:09:14.480
Some kind of presence.
00:09:14.639 --> 00:09:16.879
Well, one on Facebook too, I have a YouTube channel.
00:09:17.039 --> 00:09:22.720
Um, you know, I I do enough posting that finding me on social media is really, really easy.
00:09:22.960 --> 00:09:26.000
So and by having because my last name is very unique too.
00:09:26.159 --> 00:09:30.159
We pretty much, thanks to World War II, know where all the beodishes are from around the world.
00:09:30.240 --> 00:09:31.120
We're from Poland.
00:09:31.440 --> 00:09:33.279
So it's easy, very easy to find.
00:09:33.519 --> 00:09:37.120
You know, put in Peter Peter Beatish, any beodish, and boom, there I am.
00:09:37.360 --> 00:09:37.919
There we go.
00:09:38.080 --> 00:09:38.799
That's good.
00:09:39.600 --> 00:09:45.200
Yeah, I had a friend named Greg James, who was almost impossible because he when he had two first names.
00:09:46.879 --> 00:09:49.279
Any anyway, Tony, are you are you here?
00:09:49.360 --> 00:09:51.759
Do you want to get on and introduce yourself here?
00:09:54.639 --> 00:09:56.639
Yeah, uh hi, my name's Tony McBride.
00:09:56.799 --> 00:09:58.240
I'm a screenwriter to author.
00:09:58.320 --> 00:10:00.080
I became an author last year.
00:10:00.320 --> 00:10:13.120
Uh I simply turned my um screenplays into books, into a bunch of books, and put them out on um Amazon KDP, and then I put them out on Draft to Digital, and then I put them out on Ingram.
00:10:13.600 --> 00:10:20.480
I canceled my Ingram uh account, and now I'm just Amazon and Draft to Digital.
00:10:20.639 --> 00:10:27.279
I also came out with the self-help book, and as recently as this past weekend, I came out with my own screenwriting book.
00:10:27.440 --> 00:10:30.960
So I have a plethora of books out there right now.
00:10:31.200 --> 00:10:46.480
Um, and I'm just uh I'm at a standstill where they're getting a light flurry of ebook reads, but uh I'm not marketing them heavily enough uh where I'm getting substantial, you know, buy-in.
00:10:47.200 --> 00:10:49.120
So that's that's my challenge right now.
00:10:49.440 --> 00:10:51.360
Yeah, you're not alone in that.
00:10:51.600 --> 00:11:02.000
I think um, you know, uh as Peter sort of alluded, a lot of people the only sales they get are to their parents and maybe you know the friend who they held them hostage on, you know.
00:11:02.799 --> 00:11:13.120
But and and but I we we I've helped put out tons of books, and very few of the authors I've helped have did any publishing, any marketing themselves, right?
00:11:13.200 --> 00:11:15.440
It's sort of like it was a a checkbox item.
00:11:15.600 --> 00:11:21.679
So I got the book out and that's it, it's off my list, go to the next thing, and and then they wonder why they don't get any sales.
00:11:21.759 --> 00:11:28.000
But um well, let me let me have let me address that real quickly because having done this for a long time and been successful with it.
00:11:28.240 --> 00:11:32.879
Way back when one of my mentors um said, Okay, your network is not organized.
00:11:32.960 --> 00:11:34.159
You need to organize your network.
00:11:34.240 --> 00:11:40.080
You know, studies have sheld that on average, everyone knows at least 200 people, and that's from the wedding and funeral industry.
00:11:40.320 --> 00:11:47.360
It's interesting that our in our industry, the average book in its lifetime only sells 200 copies, so that 200 number is very prevalent.
00:11:47.600 --> 00:11:54.000
So if you're a total publishing and media author, your first job is to sell 205 books, which usually happens in 90 days because there's an exercise we do.
00:11:54.080 --> 00:11:55.440
It's a three-step exercise.
00:11:55.600 --> 00:12:00.559
One, take 90 days and write down the names of everyone you've known from high school to the present.
00:12:00.639 --> 00:12:04.720
And in fact, when I did my list way back when I actually went back to elementary school.
00:12:04.879 --> 00:12:08.080
And uh my my first little list was uh about 750 people.
00:12:08.240 --> 00:12:11.279
Now I I've been doing this for a while, so my database is much larger than that.
00:12:11.440 --> 00:12:13.840
And then he said, okay, step two, alphabetize it if you want.
00:12:13.919 --> 00:12:16.320
Step three, start contacting people in your network.
00:12:16.559 --> 00:12:19.600
Doesn't matter if you talk to them yesterday or 30 years ago.
00:12:19.840 --> 00:12:20.720
Hey, how you doing?
00:12:20.799 --> 00:12:21.919
Ask open ending questions.
00:12:22.000 --> 00:12:24.080
These aren't this is not a sales call, it's a networking call.
00:12:24.240 --> 00:12:30.000
Find out what's going on in their lives, ask about the significant people in their lives, and at the very end, you plant the seat.
00:12:30.080 --> 00:12:31.200
Hey, I have a new book coming out.
00:12:31.279 --> 00:12:33.039
Hey, I'm doing this, I'm doing that.
00:12:33.200 --> 00:12:35.120
If you if they want to know more, they'll ask.
00:12:35.360 --> 00:12:37.519
If they don't want to know more, conversation's done.
00:12:37.600 --> 00:12:39.600
You planted your seat, you've done what you need to do.
00:12:39.840 --> 00:12:47.279
Well, what happened was I realized I did not really understand all the people who were in my network, especially from back in high school, in elementary school.
00:12:47.440 --> 00:12:52.320
Their brothers and sisters had now grown up, some of them went on the company, some of them were in the media.
00:12:52.559 --> 00:13:01.120
As a result of doing that exercise, um, someone in my in my network, uh, their dad was now the New England bureau chief of a lot of newspapers.
00:13:01.279 --> 00:13:03.919
He found one of my books, Increase Your Sales and Lower Your Golf Score.
00:13:04.080 --> 00:13:08.080
It's a book I co-authored, a former tour golfer from people doing business on the golf course.
00:13:08.240 --> 00:13:12.159
And he personally wrote a press release and distributed that throughout New England for free.
00:13:12.320 --> 00:13:14.960
You know, would it cost me$15,000 if I had to pay for it?
00:13:15.039 --> 00:13:16.960
But he did it just because he was a part of my network.
00:13:17.120 --> 00:13:23.519
So when you really dig into your network, um, yeah, you may have the immediate friends and family that buy your book, but there may be some people.
00:13:23.679 --> 00:13:28.559
I'm a big hit of my high school class reunions now, because you're like, you're writing books and helping people write books.
00:13:28.720 --> 00:13:36.399
Um, and it's been a good thing, even with the people I didn't even talk to in high school, or the people that wouldn't talk to me in high school are now talking to me and writing books.
00:13:36.480 --> 00:13:39.600
Well, I've published several people uh from people I went to high school with.
00:13:39.759 --> 00:13:48.480
So establishing your network, writing out your network, working your network, because that's the working part of networking, then you'll be amazed how many books you'd sell.
00:13:48.559 --> 00:13:50.480
Also, that's where the company grew.
00:13:50.559 --> 00:13:52.720
It's been networking and referral only.
00:13:54.799 --> 00:13:56.639
Now that that's great advice.
00:13:56.879 --> 00:14:07.440
And um, yeah, so going back to the high school reunion, we had our high school reunion recently, and at my 10th reunion, I realized I wasted my youth being shy.
00:14:09.360 --> 00:14:13.519
A couple of the girls were were hitting on me, and I didn't even think they knew I existed.
00:14:13.600 --> 00:14:14.240
But there we go.
00:14:14.399 --> 00:14:15.440
But that's something else.
00:14:16.000 --> 00:14:17.440
That's for another story, anyway.
00:14:17.519 --> 00:14:19.039
Um sounds like a book to me.
00:14:19.200 --> 00:14:20.320
Yeah, sounds like a book.
00:14:20.399 --> 00:14:21.200
Yes, yes.
00:14:21.440 --> 00:14:25.279
Well, there's uh um, yeah, there's another thing.
00:14:25.679 --> 00:14:28.399
Everybody had sex in my bed except me, but that's something else too.
00:14:28.480 --> 00:14:37.440
But well, I'll tell you, my class last reunion, which was actually just a couple of months ago, we were sitting there at the uh the mixer eating and talking about the books and stuff.
00:14:37.519 --> 00:14:42.159
And someone who never talked to me in high school, we he sat down with me, him and his wife, they pulled this out.
00:14:42.320 --> 00:14:44.480
He went to Amazon and ordered some of my books.
00:14:44.559 --> 00:14:49.519
I because I one of the books I was in Jones book, he was ordering books for his grandkids that I'd written.
00:14:49.759 --> 00:14:51.679
And I was like, okay, this is great.
00:14:51.759 --> 00:14:52.240
You never know.
00:14:52.399 --> 00:14:53.840
You just never ever know.
00:14:54.080 --> 00:14:55.519
Yeah, you really don't know.
00:14:55.759 --> 00:15:02.879
Okay, let's uh let's um like Terry and I uh actually, I guess all three of us met through CIBN, maybe.
00:15:03.039 --> 00:15:06.799
Yeah, and uh and and Terry we we had a discussion.
00:15:06.960 --> 00:15:09.919
Terry's an AI podcast expert.
00:15:10.159 --> 00:15:29.279
Um, and you you're uh uh you have have some background in marketing, and he and I have been talking about ways of marketing things, not just books, but but you know, courses, uh anything, anything, and leveraging uh what I do with what he does with uh uh podcasting.
00:15:29.360 --> 00:15:31.919
So maybe Terry, you can describe a bit what you're doing.
00:15:32.320 --> 00:15:34.080
Yeah, uh good afternoon, gentlemen.
00:15:34.240 --> 00:15:36.080
Nice to to meet meet you, Tony.
00:15:36.240 --> 00:15:40.080
Um so I I publish content, but it's different.
00:15:40.159 --> 00:15:45.360
I I use uh an AI assisted platform that I've created as custom.
00:15:45.519 --> 00:15:54.399
And so I produce weekly five to seven minute podcast episodes that make the business uh owner known, liked, and trust.
00:15:54.639 --> 00:16:08.960
Because we all are paying for attention through ads or websites and stuff, but the but the way you get someone to do business with you, they have to start to know you, they have to like you, and then when they need your service, they have to be able to trust you.
00:16:09.039 --> 00:16:11.360
And our weekly podcasts do that.
00:16:11.759 --> 00:16:22.799
And when I met um the other two gentlemen here, Peter and uh Greg, um, I was thinking of doing my own book anyway.
00:16:23.279 --> 00:16:26.720
But so I have a I have the platform, the podcast.
00:16:26.960 --> 00:16:37.360
And so besides producing podcasts for clients now, I actually am producing a book going the reverse, doing the audio first.
00:16:37.600 --> 00:16:43.440
I have 19 episodes and into the fourth chapter of a potential book that I'm gonna want to publish.
00:16:43.600 --> 00:16:48.080
But if by the time I'm finished with the episodes in the podcast, it it's all there.
00:16:48.240 --> 00:16:55.279
I just need to go through and find, you know, a Tony or a Peter, say, okay, now let's take this into the publishing side.
00:16:55.360 --> 00:16:57.679
But I've already got the done the thing done.
00:16:57.759 --> 00:17:05.839
So it's kind of reverse of the normal way that I think you guys published have done in the past, and then maybe they go to audiobook.
00:17:05.920 --> 00:17:07.440
I'm going to reverse.
00:17:08.799 --> 00:17:13.680
Yeah, I know that yeah, yeah, can go either way or both ways at the same time and all that thing.
00:17:13.759 --> 00:17:14.319
That's it.
00:17:14.400 --> 00:17:21.759
Like I think most people have, if they've done anything, they've put any blog posts, any podcasts, and thing have a ton of material.
00:17:21.920 --> 00:17:25.839
You could probably put together three or four books without too much trouble, really.
00:17:26.079 --> 00:17:34.240
And um, and uh the thing, uh, you know, my my thing is if somebody comes to me with a book, I always say, Well, why don't you write a course to go with it?
00:17:34.319 --> 00:17:38.240
You know, create a course, or somebody comes with a course, well, let's create a book to go with it.
00:17:38.400 --> 00:17:44.240
And that's what Tony and I have had a we've been discussing how to get sort of breathe new life into his books.
00:17:44.319 --> 00:17:47.359
And he also has a lot of expertise in screenwriting.
00:17:47.519 --> 00:18:03.759
So we've been talking about creating uh what I call as a digital uh experience edition, which is a collection of books and courses and supporting material, all that kind of thing, and then and then marketing that in in its own too.
00:18:03.839 --> 00:18:06.799
And I call that the golden publishing sales machine.
00:18:06.960 --> 00:18:17.200
And um, so we're we've been we've been discussing about how that might work, uh, which is a kind of um, and I think Peter, you have some of your book clients who might be candidates for that kind of thing too.
00:18:17.680 --> 00:18:18.400
Definitely, definitely.
00:18:18.640 --> 00:18:34.880
So yeah, and so um uh yeah, anyway, going back to what Terry and I have been talking about, we're still we're still working out the details, but my uh my marketing approach is I I'm gonna just I'm gonna describe what I did for this.
00:18:35.119 --> 00:18:41.279
So that because this is so I I started this with a LinkedIn um event.
00:18:41.519 --> 00:18:45.839
So I created an event and invited uh Terry and Peter to it.
00:18:46.000 --> 00:19:04.160
So they in in theory, uh they could share it out with their LinkedIn um their LinkedIn followers, and then uh I also I booked this, I I created this with um StreamYard, and StreamYard has a webinar mechanism.
00:19:04.319 --> 00:19:11.200
If anybody's ever registered before, automatically gets a link, and maybe that's where Tony got the link to have to get on today.
00:19:11.359 --> 00:19:39.039
Um, and uh and and so that goes out, and then I put it out, it's going out to YouTube, um LinkedIn, and a couple of Facebook places, and then later on I can take the video and put it out into other platforms using um uh using Go High Level or some other uh posting platform, and then um it could end up as a podcast.
00:19:39.359 --> 00:19:45.200
So so I so I that's I my thing is sort of sort of to publish everywhere, market everywhere.
00:19:45.440 --> 00:19:48.720
And uh I think we're all on board with that approach here.
00:19:48.960 --> 00:19:50.720
Oh yeah, we we're all in the information business.
00:19:50.799 --> 00:19:53.599
It's just a matter of what vehicles we use to get the information to the public.
00:19:53.920 --> 00:19:54.480
Yeah.
00:19:54.720 --> 00:20:02.960
And and and different people, there are lots of people who who follow podcasts who wouldn't necessarily we'll go back to this view here.
00:20:04.480 --> 00:20:15.839
And it's um yeah, like like some people like that's the thing, is I think I think Terry and I are on the same page as with a resistance to calling a video like this a podcast.
00:20:16.079 --> 00:20:22.000
Because it's you know, it's it um it's a different medium and it's a different audience too.
00:20:22.079 --> 00:20:30.160
You know, like you like the podcast, the people who subscribe to things are different than the people who subscribe to YouTube or LinkedIn and things like that.
00:20:30.319 --> 00:20:34.400
It's just as like I look at it as just uh another way of reaching people.
00:20:34.720 --> 00:20:48.000
And and I find actually when I looked at who who's doing what on pot on my podcast versus YouTube and then LinkedIn, is they're they're each group has different interests.
00:20:50.160 --> 00:20:50.799
Yeah.
00:20:51.119 --> 00:20:51.759
Yeah.
00:20:52.480 --> 00:20:56.559
They're different target audiences, different target audiences, yeah, for sure.
00:20:56.720 --> 00:21:06.240
And different mechanism really you need if you're going to actively like Terry's the expert with the the podcast stuff, and that takes a different strategy to to promote those.
00:21:06.559 --> 00:21:09.440
And and people say the same with Facebook too.
00:21:09.519 --> 00:21:14.720
I'm I'm a LinkedIn first kind of guy, but uh I don't use Facebook at all.
00:21:14.960 --> 00:21:24.480
No, no, you know, when they're when they're so big that you can't talk to somebody about an issue, then they're too big for me to even deal with.
00:21:24.640 --> 00:21:33.279
So uh I stick with LinkedIn, which is you know professional stuff, and you know, yeah, a little less resistance on there.
00:21:33.440 --> 00:21:37.039
So uh I know there's a lot of benefits in marketing with Facebook.
00:21:37.119 --> 00:21:41.119
Uh I just have had issues in the past and I chose not to go with them.
00:21:41.359 --> 00:21:43.519
Yeah, no, and you don't you don't need to really.
00:21:43.599 --> 00:21:48.559
It's you know, you stick to your your tribe, what wherever you think those people are.
00:21:48.640 --> 00:21:53.119
Like a lot of people have a lot of a lot of success with Instagram.
00:21:53.359 --> 00:21:58.480
I put stuff out in the Instagram, but I've never really spent the time to try to figure out how that works.
00:21:58.799 --> 00:21:59.759
Here's here's my philosophy.
00:22:00.400 --> 00:22:00.960
And all of that.
00:22:01.119 --> 00:22:01.279
Yeah.
00:22:01.680 --> 00:22:04.240
And that's why I only stay with LinkedIn.
00:22:04.880 --> 00:22:11.759
All of those social platforms, you're renting, borrowing, and could be off in a minute, which I experienced with Facebook.
00:22:12.000 --> 00:22:15.839
So I've always suggested that someone own their own platform.
00:22:16.000 --> 00:22:22.480
If you're doing, and for example, for a podcast, if you're doing your own weekly podcast, it's yours.
00:22:22.559 --> 00:22:24.559
It's on a platform that you can share.
00:22:24.720 --> 00:22:37.279
If you're not on the other platforms, so let's say that Apple or Spotify for some reason doesn't like you, you still have your own platform, your own pod, and you can put it wherever you want to, sending in emails and stuff.
00:22:37.519 --> 00:22:40.880
And um, you know, Peter's, I think, has the same philosophy.
00:22:41.039 --> 00:22:45.759
You know, my website's there just so it's a window, somebody can go there.
00:22:45.920 --> 00:22:50.640
Uh, the most important thing on the whole thing, there are three samples of live podcasts.
00:22:50.720 --> 00:22:54.000
They can click in and listen and experience what it's all about.
00:22:54.240 --> 00:22:58.559
Um, so but the the main thing is, you know, relationships.
00:22:58.799 --> 00:23:04.000
Peter, that what you just shared today is a gem because I hadn't thought about that.
00:23:04.160 --> 00:23:06.880
Um, you know, there are contacts that I've had and stuff.
00:23:07.039 --> 00:23:08.960
So that's it's all relationship.
00:23:09.119 --> 00:23:10.079
It really is.
00:23:10.240 --> 00:23:19.279
And so there's not much relationship going on on social media uh unless you take the time to to work that individually off the platform.
00:23:19.519 --> 00:23:21.759
Anyway, that's my two cents on social platforms.
00:23:21.920 --> 00:23:22.240
Yeah.
00:23:22.559 --> 00:23:31.359
No, I uh I I've had interesting on Facebook, I've got a bunch of things which are really spammers trying to say, well, your your your page is in violation or something.
00:23:31.519 --> 00:23:34.640
I think most of them are not real, but uh you never know.
00:23:34.799 --> 00:23:36.079
Once in a while they are.
00:23:36.400 --> 00:23:40.880
So um, anyway, going going back to owning your platform.
00:23:41.039 --> 00:23:46.400
See, I I I have a unnatural affinity for blogging.
00:23:46.559 --> 00:23:48.640
Well, I like writing, and so I like blogging.
00:23:48.720 --> 00:23:57.759
And so, like this one here, I wrote a blog post and I optimized it for for SEO and I submitted it to Google uh search engines.
00:23:57.839 --> 00:24:03.680
So the idea is that it's kind of an evergreen and and people will get get traffic, and that's something I own.
00:24:03.839 --> 00:24:10.240
Uh, you know, as long as the website host doesn't go crazy and die, which I've had happen a number of times.
00:24:10.559 --> 00:24:13.039
So and uh yeah.
00:24:13.839 --> 00:24:17.119
Well, let me offer an antithesis to what you were saying, just for the fun of it.
00:24:17.200 --> 00:24:20.720
Yeah, um, and in turning blogs to the books, we've been doing that for years.
00:24:20.960 --> 00:24:28.960
For me, social media, it's it's a very um specific, targeted, and intentional things that I do on Facebook and LinkedIn.
00:24:29.119 --> 00:24:31.119
I'm I I'm on Instagram too, of course.
00:24:31.200 --> 00:24:32.000
I have a YouTube channel.
00:24:32.079 --> 00:24:35.599
I don't do that much on Instagram because Facebook and LinkedIn have kept me very, very busy.
00:24:35.839 --> 00:24:39.440
The conversations I have on LinkedIn are usually very professional conversations.
00:24:39.680 --> 00:24:45.599
The conversations that I have on Facebook, or more on the personal side, but because we publish everything but porn.
00:24:45.680 --> 00:24:49.039
So we publish professional topics, we publish personal topics.
00:24:49.200 --> 00:24:52.400
So I'm very intentional as far as what I'm posting and not posting.
00:24:52.559 --> 00:24:56.880
The best thing I do on Facebook every morning, it lets you know whose birthday it is today.
00:24:57.119 --> 00:24:59.680
So there are people that only hear from me maybe once a year.
00:24:59.839 --> 00:25:00.799
They're happy birthday.
00:25:00.960 --> 00:25:02.160
Hope you have a great year.
00:25:02.480 --> 00:25:08.880
But that that one thing right there has brought business in because it lets people know that you're there, uh that you remembered them.
00:25:08.960 --> 00:25:13.119
And yeah, it's it's an automatic thing, but you're still making the effort to do the networking.
00:25:13.279 --> 00:25:17.440
I I avoid certain conversations, obviously, anything that's controversial.
00:25:17.519 --> 00:25:18.720
Um, I want to be everybody's friend.
00:25:18.880 --> 00:25:21.519
I'm kind of like kind of like Switzerland from that standpoint.
00:25:21.680 --> 00:25:25.119
So you stay very neutral as far as things go, but you're building relationships.
00:25:25.279 --> 00:25:30.319
Um, and my messenger on Facebook stays pretty busy with good relationship building.
00:25:30.400 --> 00:25:32.559
Um, but LinkedIn's also the same way too.
00:25:32.640 --> 00:25:36.240
So I think any media platform, depending on how you approach it, can be can be good.
00:25:36.319 --> 00:25:38.640
But again, it goes back to knowing where your target audience is.
00:25:38.799 --> 00:25:42.079
My target audience hangs out on Facebook, LinkedIn, and Instagram and YouTube.
00:25:42.400 --> 00:25:43.839
And so that's kind of where I hang out too.
00:25:43.920 --> 00:25:48.319
But I'm very intentional with what I do, and more importantly, what I don't do on the platforms.
00:25:49.039 --> 00:25:51.039
No, that's good, that's good advice.
00:25:51.279 --> 00:25:54.559
I've um I really like LinkedIn for a number of reasons.
00:25:54.880 --> 00:26:02.480
Even if I'm referring somebody, introducing somebody to somebody else, I'll go, I'll go through LinkedIn first, create a create a group.
00:26:02.559 --> 00:26:19.599
And even if I've uh um maybe a possible client relation, we'll get everybody like like if Terry and I were having a new client, I'd probably create a like a LinkedIn chat between the two of them because it's a pretty good way.
00:26:20.000 --> 00:26:26.799
Um and um yeah, so that's I I I really that's my first platform.
00:26:26.880 --> 00:26:48.880
It's and if I see meet somebody in a in a networking group, the first thing I do is check out their LinkedIn to see if they're because if they're you know, and I I've been caught with this myself, is my LinkedIn profile doesn't necessarily represent what I'm doing at the moment, you know, and people you know, somebody's uh you know got something from 10 years ago and but they're talking about something completely different.
00:26:48.960 --> 00:26:53.359
And either either it's somebody I'm not gonna connect with or they need help.
00:26:54.400 --> 00:27:07.759
The reason I like to do Facebook and LinkedIn, because you want to see if they're tell if they're consistent across the platforms, which most which most people I deal with are, but sometimes on Facebook you can go back 10 years and learn some things about someone.
00:27:08.000 --> 00:27:08.799
Oh, yeah, for sure.
00:27:08.880 --> 00:27:14.960
Yeah, no, I I I don't follow your rule of not getting involved with controversial subjects, especially on Facebook.
00:27:15.039 --> 00:27:16.000
But uh anyway, yeah.
00:27:16.079 --> 00:27:20.000
I just I I just my I'm a business manager that I'm very accountable to, even though I own the company.
00:27:20.079 --> 00:27:23.200
Yeah, and so it's like on that kind of stuff, be Switzerland, be Switzerland.
00:27:23.839 --> 00:27:25.839
You had to be neutral is like Switzerland, so there we go.
00:27:26.079 --> 00:27:28.720
Or just shut up, which is hard to do sometime, but yeah.
00:27:29.279 --> 00:27:32.079
Yeah, yeah, it is, it is challenging.
00:27:32.319 --> 00:27:39.519
Yeah, so um anyway, um I've got to put um Terry's link in there.
00:27:39.680 --> 00:27:51.920
Terry, what's what's your you and I are gonna put together a package and offer it as a as a very comprehensive thing, but for now, for the podcasting thing, just tell tell people what you do again, and I'm gonna put your link in the chat.
00:27:52.160 --> 00:27:54.960
In the in the put it out in the comments.
00:27:55.279 --> 00:27:55.599
Okay.
00:27:55.920 --> 00:28:07.519
Uh yeah, I I I produce five to seven minute um podcasts that highlight your business in your voice, um, and it's all done for you.
00:28:07.839 --> 00:28:14.799
So we'll clone your voice, and you'll give us topics that you want to talk on every week.
00:28:15.119 --> 00:28:20.480
Basically, uh a title of a subject and uh maybe a paragraph of what it's about.
00:28:20.640 --> 00:28:28.319
And my custom AI tool will go and create a complete episode using your voice, and so it's your story, you're you're telling it.
00:28:28.480 --> 00:28:38.400
And it's usually about an ex where your expertise, for example, I have a gal that's an expert in Google My Business uh and marketing and websites.
00:28:38.559 --> 00:28:50.240
So every week her podcast is about how you can improve your Google ranking, how can you maybe uh update your own websites and stuff, constantly giving tips.
00:28:50.400 --> 00:28:53.359
And then at the end, she'll say, This is what I do.
00:28:53.599 --> 00:28:57.039
If you want assistance, here's my contact information.
00:28:57.200 --> 00:29:04.160
So every week it's it's educating so that people know that you're the expert in that particular field.
00:29:04.319 --> 00:29:09.279
You're not selling, there's a there's a soft call to action at the end.
00:29:09.440 --> 00:29:21.680
But what you're accomplishing is by having the podcast, you're getting someone's attention, by being consistent and having it weekly, they're starting to get to know and like you, and then they'll start trusting you.
00:29:21.759 --> 00:29:27.119
So if and when they're needing your service, you hopefully you're the one that they called.
00:29:27.200 --> 00:29:28.400
That's the whole purpose of it.
00:29:28.559 --> 00:29:35.200
And this gal, if it wasn't working, I wouldn't have just produced her 19th episode this week.
00:29:36.079 --> 00:29:36.640
Nice.
00:29:37.359 --> 00:29:37.759
Nice.
00:29:37.920 --> 00:29:42.880
I think the what the one thing all three of us agree on is to be consistent.
00:29:43.119 --> 00:29:56.880
So you're talking about doing things weekly, and I even like if I'm working with uh somebody who's got some teaching material, I'll try to get them to do a live session, do something well every every week.
00:29:57.839 --> 00:30:00.000
Peter said something earlier, you know, was consistent.
00:30:00.079 --> 00:30:02.559
Like he says he's on there every day on birthdays.
00:30:02.799 --> 00:30:08.720
What I I don't on Facebook, but I get notification on all my contacts' birthdays.
00:30:08.880 --> 00:30:14.160
It just it comes because I'm I'm not sure how it does it anymore, but it comes to me.
00:30:14.240 --> 00:30:23.119
So I immediately I don't go and post it on social media, I immediately text them because I have them in my contact and I wish them a personal happy birthday from years ago.
00:30:23.200 --> 00:30:28.319
I've never talked to them for a year, five years, but every year they get a text from me saying happy birthday.
00:30:28.480 --> 00:30:32.960
And the other thing I started doing, uh, you know, consistency is important.
00:30:33.200 --> 00:30:37.519
So on LinkedIn, I'm starting to post now twice a week.
00:30:37.599 --> 00:30:41.200
I'm doing post on Mondays and I'm doing a post on Thursdays.
00:30:41.440 --> 00:30:47.119
Um, you know, some people say you need to post every day, and uh I think that's for me that's a good schedule.
00:30:47.200 --> 00:30:52.400
And again, it's an educational, uh soft call to action at at the end.
00:30:52.559 --> 00:30:56.720
Sometimes there's not even a link to go to, it's just something to think about.
00:30:56.880 --> 00:31:04.559
And that consistency, I've noticed um I'm getting, you know, you always get notification, at least from LinkedIn.
00:31:04.799 --> 00:31:11.440
You so your your post is reach so many people, a percent of them are your in-market, your and a percent of your out market.
00:31:11.759 --> 00:31:15.759
Well, that continues to grow every week because of consistency.
00:31:16.480 --> 00:31:17.119
There you go.
00:31:17.519 --> 00:31:18.880
Yeah, consistency.
00:31:19.039 --> 00:31:22.319
Um, do you do you want to put my contact information in the chat?
00:31:23.039 --> 00:31:25.839
Uh I we can put our own in there, I think, right?
00:31:26.319 --> 00:31:28.400
Um, I put your website address.
00:31:28.480 --> 00:31:29.599
Do you want something else in there?
00:31:29.680 --> 00:31:31.119
Or you can put it in yourself.
00:31:31.200 --> 00:31:33.200
Um there's my full write-up.
00:31:33.759 --> 00:31:42.799
Yeah, anyway, I I'm just gonna say the one thing that we kind of skipped over uh about uh a platform you own you own, it's email.
00:31:43.279 --> 00:31:47.599
And I think I think I I I I'll preach it, but I don't do it.
00:31:47.839 --> 00:32:03.759
So, you know, like I think by many people will say, you know, it's kind of says, oh, it's old technology, but it's something that works, it's a targeted audience, and you put in a note, and uh I you know that I know I I respond to things that I get regular email on.
00:32:03.839 --> 00:32:10.319
I've I've got uh Dave D, I subscribed to his, and then one day it didn't show up, and uh and I so I signed up twice.
00:32:10.400 --> 00:32:16.000
I one time I was registered three times, but you know, that's what it really it you know it works, it does.
00:32:16.160 --> 00:32:20.079
Um so that's that's something to be to consider in as well.
00:32:20.319 --> 00:32:24.079
Did you did you do you want me to post yours again here, Peter?
00:32:24.960 --> 00:32:26.799
I just posted mine in the chat.
00:32:27.279 --> 00:32:27.599
Okay.
00:32:30.720 --> 00:32:34.799
Yeah, the thing about anybody, any any communication, you're just you're contacting people where they're at.
00:32:35.039 --> 00:32:37.440
You know, there's a lot of different platforms, a lot of different ways.
00:32:37.680 --> 00:32:39.839
Um I do I use emails a lot too.
00:32:40.079 --> 00:32:42.960
Um it's just just knowing your people are.
00:32:43.519 --> 00:32:44.079
Yeah.
00:32:45.839 --> 00:32:46.400
For sure.
00:32:46.559 --> 00:32:48.400
Yeah, knowing knowing knowing your audience.
00:32:48.559 --> 00:32:49.759
I think that's really good advice.
00:32:49.839 --> 00:32:57.839
You said, you know, use your relationships, use your network and your group, because they can they can really do wonders for for that.
00:32:57.920 --> 00:33:01.680
I I'm just gonna reshare yours with uh the public here.
00:33:02.880 --> 00:33:05.839
And then I'll also put Terry's in too.
00:33:07.440 --> 00:33:15.039
Yeah, when I meet a uh an author, there's two questions I usually ask them just to really start the conversation.
00:33:15.279 --> 00:33:17.519
The first question is, how big's your network?
00:33:17.680 --> 00:33:21.119
And then because it's really a marketing question, but I also want to know how organized they are.
00:33:21.279 --> 00:33:24.160
The most common answer I get is well, I've got 300 friends on Facebook.
00:33:24.319 --> 00:33:25.759
I'm like, no, that's not what I asked you.
00:33:25.920 --> 00:33:26.799
How big's your network?
00:33:26.880 --> 00:33:28.319
That lets me know they're not organized.
00:33:28.480 --> 00:33:33.119
The other question I ask is for your book, who's your primary target audience?
00:33:33.279 --> 00:33:35.200
And on that question, I get one of two answers.
00:33:35.279 --> 00:33:42.240
You know, my target audience is males to three females, 18 to 36, they work here, they drive this, they wear this, they do this, they do that.
00:33:42.319 --> 00:33:43.680
So they know their target audience.
00:33:44.079 --> 00:33:47.119
The other answer I get is Peter, that's a good question.
00:33:47.359 --> 00:33:49.279
What's a target audience?
00:33:49.680 --> 00:33:50.160
Yeah.
00:33:50.480 --> 00:33:50.799
Okay.
00:33:51.039 --> 00:33:52.240
Now we're in the marketing world.
00:33:52.319 --> 00:33:59.920
If I'm talking to certain people like a teacher or it's people in the in the in the business world, they probably heard the term but really don't understand what it is.
00:34:00.079 --> 00:34:01.599
And that's when the education begins.
00:34:01.759 --> 00:34:02.559
Oh, yeah, for sure.
00:34:02.720 --> 00:34:04.160
That's when the education begins.
00:34:04.319 --> 00:34:08.079
Because you know, everything has a primary, secondary, and tertiary target audience.
00:34:08.159 --> 00:34:10.320
Uh, because in a book, you're writing a letter to someone.
00:34:10.480 --> 00:34:13.280
If you don't know who you're writing a letter to, it's gonna sound like it.
00:34:14.400 --> 00:34:20.639
So I attended probably a three-day workshop with with uh hay books, right?
00:34:20.800 --> 00:34:26.239
And and and they they they come up with something that also applies to the music industry too.
00:34:26.480 --> 00:34:32.719
It says, you know, imagine you're in a bookstore, which section is your book in?
00:34:33.760 --> 00:34:43.119
And you know, um, do you have a one or two sentence description that will appeal to the person who's going to buy the book?
00:34:43.360 --> 00:34:44.239
Yeah, oh yeah.
00:34:44.480 --> 00:34:52.639
Yeah, so so basically, like a you know, the blurb and and and the categories on Amazon work the same way, but it's it's something most of us don't think.
00:34:52.719 --> 00:34:58.239
I'm I'm certainly in the category of uh I'm too vague about stuff that I do.
00:35:00.079 --> 00:35:06.800
Well, well, my my degree is in psychology, and one thing you learned, and when someone asks you a question, like if you're a book signing, someone walks you up to your table and says, Hey, what's your book about?
00:35:07.199 --> 00:35:13.199
Technically, you have eight seconds before they decide I want to hear more, or when you take a breath, I'm gonna just run away.
00:35:13.360 --> 00:35:14.480
You know, yeah, yeah.
00:35:14.559 --> 00:35:26.000
So like in the music uh movie industry, I'll always say, like, you know, how can you describe in two sentences what the whole thing about to get somebody to commit 50 million dollars to shoot it?
00:35:26.239 --> 00:35:27.039
Yeah, yeah.
00:35:28.400 --> 00:35:32.400
Well, actually, you know how the elevator pitch got the name elevator pitch.
00:35:33.199 --> 00:35:35.519
Well, I imagine there was an elevator involved.
00:35:35.599 --> 00:35:39.840
Yeah, you had a few seconds to tell somebody before they got off of the next floor.
00:35:40.079 --> 00:35:40.800
That's basically it.
00:35:40.880 --> 00:35:44.480
Yep, you're on the elevator, stuck with someone, it's like, oh my god, I want to talk to them.
00:35:44.639 --> 00:35:48.400
And before those doors open, you want them going, Yes, tell me more, tell me more.
00:35:48.559 --> 00:35:48.880
Yeah.
00:35:49.199 --> 00:35:51.760
Versus doors open up so I can run away and call security.
00:35:51.920 --> 00:35:52.639
Yeah, yeah, yeah.
00:35:52.800 --> 00:35:56.079
Just well, yeah, smile and back away quietly.
00:35:56.320 --> 00:35:57.360
Yeah, exactly.
00:35:57.519 --> 00:35:58.159
Yeah.
00:35:59.519 --> 00:36:01.599
Anyway, well, this is this was fun.
00:36:01.920 --> 00:36:07.039
And uh, I wasn't I wasn't um I wasn't expecting Tony to show up, but there we go.
00:36:07.679 --> 00:36:08.880
Surprise, surprise.
00:36:09.119 --> 00:36:10.639
Surprise, surprise, yeah.
00:36:10.960 --> 00:36:23.679
Well, as a bonus, because he he actually is uh he's from a marketing point of view, he's almost our ideal customer because he's got tons of books and he hasn't figured out how to get sales.
00:36:23.920 --> 00:36:29.920
Oh yeah, but I think all three of us like to spend some one-on-one time with him just to talk about hey, here's some strategies for you.
00:36:30.239 --> 00:36:31.280
Yeah, yeah.
00:36:31.760 --> 00:36:33.920
And I can see how the three of us can work together more too.
00:36:34.000 --> 00:36:35.360
So we'll we'll be doing that, that's for sure.
00:36:35.599 --> 00:36:42.719
Yeah, because we we we have a big overlap of what we do, and and but we also have different approaches.
00:36:43.199 --> 00:36:46.480
Yeah, so and maybe maybe it needs a bit of all of them.
00:36:46.880 --> 00:36:48.800
Yeah, well, different different parts of the same puzzle.
00:36:48.880 --> 00:36:49.199
So yeah.
00:36:49.360 --> 00:36:50.320
Yeah, yeah, same puzzle.
00:36:50.480 --> 00:36:50.719
Yeah.
00:36:50.880 --> 00:36:53.039
I I'm kind of from the Dan Kennedy school.
00:36:53.119 --> 00:36:56.639
You know, you've got your message and you put it absolutely everywhere, you know.
00:36:56.719 --> 00:37:07.519
Like you just but but but he's also what exactly say what you said is the it's the relationships and uh you're getting referrals, our gold.
00:37:08.079 --> 00:37:26.320
So he would say that's something that people don't pay enough attention to, and also don't pay enough attention to their previous clients, yes, like because sometimes they're good for testimonials, or as they say, a buyer is a buyer is a buyer, they're more inclined to buy from you because they already have.
00:37:26.480 --> 00:37:38.159
So rather than putting a whole pile of energy into trying to attract new people, which should do anyway, but but pay some attention to your existing tribe, really.
00:37:38.480 --> 00:37:39.119
Yeah.
00:37:41.199 --> 00:37:46.400
One last thing I'll show that was kind of interesting, it's happened the last year and a half or so, is we've never spent money on Google Ads.
00:37:46.480 --> 00:37:57.440
Okay, I affect our marketing by just putting in zero from day one, but just by being persistent and consistent online, about a year and a half ago, when people would call me that I didn't know the name, I'd say, well, what'd you hear about us?
00:37:57.679 --> 00:37:58.960
And then they were like, Oh, Google.
00:37:59.119 --> 00:38:02.960
Well, come to find out our Google ranking has been doing really, really good.
00:38:03.280 --> 00:38:05.119
And we've not worked it at all.
00:38:05.360 --> 00:38:07.440
It's just being persistent and consistent.
00:38:07.679 --> 00:38:12.400
And even on um, I think it was Friday, I got calls from two people that heard about us from Google.
00:38:12.559 --> 00:38:22.880
And so it's it's interesting the uh the the side the side effects, um, the positive, unintended consequences in a positive way of things of just being consistent.
00:38:22.960 --> 00:38:26.000
Um, we have a good Google ranking, never worked on it.
00:38:26.400 --> 00:38:28.639
Yeah, I I've had similar experiences.
00:38:28.719 --> 00:38:40.719
I spent a lot of time promoting the golden publishing sales machine, but my website looked at wow, we're getting a ton of traffic, but they're looking for my story production stuff, they're not looking for what I'm promoting now, you know.
00:38:40.880 --> 00:38:43.199
So and and you know, so it's kind of worthwhile.
00:38:43.280 --> 00:38:53.840
I'm going, I've got a number of sort of specialty websites, and I'll go back and see, you know, see, see if they're getting traffic or they're not getting traffic because it is it once you're in the system, you're kind of evergreen.
00:38:54.000 --> 00:39:00.239
You know, you know, you've got something like I've got stuff that people have commented on that I put out 10 years ago.
00:39:00.480 --> 00:39:01.760
It's new to them.
00:39:02.000 --> 00:39:03.199
Well, that's the thing, yeah.
00:39:03.360 --> 00:39:06.400
But I find, you know, I think well, we'll we're all similar ages here.
00:39:06.480 --> 00:39:17.199
So way back when you started in business, everyone's pretty much older than you, and then you were and we advanced along, and we were kind of your age, and now a lot of the people you work with are younger than you.
00:39:17.360 --> 00:39:26.159
You know, I'm I'm amazed at talking with people that are in their 20s, 30s, even 40s, that some of the concepts that we've been doing for years, they're like, Oh wow, is that new?
00:39:26.239 --> 00:39:26.960
That's really great stuff.
00:39:27.039 --> 00:39:28.400
Thank you for telling me about that.
00:39:28.880 --> 00:39:36.400
So every time I think about you know the seeds that we're planting, there's a whole other generation that don't even know the seeds exist that we take for granted.
00:39:36.559 --> 00:39:42.559
And that's part of what keeps me going is educating and paying it forward by paying it backward generationally.
00:39:43.199 --> 00:39:43.840
Yeah.
00:39:45.280 --> 00:39:55.119
Yeah, we put out a kind of a goofy um video, like I was in a in a band, and we put out uh it's it was called If Mama Ain't Happy, Ain't Nobody Happy.
00:39:55.360 --> 00:40:08.159
And we we invented the lead singer, we invented everything about the band, and that was about 15 years ago, and about a year and a half ago, somebody discovered that and did a review of the band as if it was a real person, right?
00:40:08.239 --> 00:40:18.239
You know, so we we kind of joked about trying to see if we can get a uh Grammy nomination for a fictional person, but um anyway, but somebody it was it's it was hilarious, you know.
00:40:18.320 --> 00:40:26.719
You went sort of said talked about the video and talked about the you know the song and stuff, and you know, like you could go on the road with spinal tap, yeah.
00:40:27.119 --> 00:40:28.639
Yeah, go on the road with spinal tap.
00:40:28.880 --> 00:41:02.719
Yeah, well, we had a whole backstory, and I we shot uh basically the story was um uh brind blind ryman cornbread had disappeared from the music scene for 30 years, and and Mike McCrae tracked him down in the Mississippi bayous, and we know we we got video of going through the to the dung and we found him, and then and then you know he said he wanted to kind of get the band back together, but but they um you know couldn't find his former bandmates, and but all their kids were in there, and who's to know?
00:41:02.800 --> 00:41:03.760
He's blind, right?
00:41:03.840 --> 00:41:04.400
You know.
00:41:04.960 --> 00:41:06.719
Anyway, it's it's quite funny.
00:41:06.800 --> 00:41:08.000
We should continue that.
00:41:08.159 --> 00:41:22.079
Bill had a really cute story about it, and one of the things was that he was uh he he had grown up his entire life um uh thinking um that he was black when he wasn't.
00:41:23.280 --> 00:41:25.599
So anyway.
00:41:26.559 --> 00:41:29.679
Bill Bill's the guy who wrote where where's it where's it at?
00:41:29.840 --> 00:41:30.800
Um yeah.
00:41:31.199 --> 00:41:32.000
Never a dull moment.
00:41:32.159 --> 00:41:32.400
Love it.
00:41:32.639 --> 00:41:33.840
Never a dull moment, yeah.
00:41:34.079 --> 00:41:35.599
Tales from the turkey table.
00:41:35.679 --> 00:41:40.559
So he's got a warp sense of humor and no no no filters.
00:41:41.920 --> 00:41:49.360
Anyway, anyway, this it was good, it was great fun, and I'm hoping that we can uh collaborate on on some things and work on some things together.
00:41:49.519 --> 00:42:04.480
And you know, Terry and I are definitely going to put put together an offer which is more of a pure marketing, not just for authors, but for anybody trying to promote quote programs, quote, whatever, anything useless, yeah.
00:42:04.559 --> 00:42:10.480
So and try to try to combine our different approaches to see if see if we can get some mileage out of it.
00:42:12.159 --> 00:42:13.920
Okay, excellent.
00:42:14.079 --> 00:42:19.840
Well, anyway, um well carry on and enjoy your day, and thank you, thank you very much.
00:42:20.639 --> 00:42:21.519
Good seeing you again, Peter.
00:42:22.159 --> 00:42:22.719
This has been great.
00:42:23.199 --> 00:42:24.480
Everybody have a great week, okay?
00:42:24.800 --> 00:42:25.119
Absolutely.
00:42:25.360 --> 00:42:26.000
Talk to you all soon.
00:42:26.079 --> 00:42:26.320
Take care.
00:00:01.199 --> 00:00:03.120
Okay, well, happy Monday, everyone.
00:00:03.200 --> 00:00:07.519
This is Greg Dixon, Shared Visions Unlimited Publishing and Marketing.
00:00:07.679 --> 00:00:13.119
And today we're going to take you through a little bit of a publishing and marketing journey for new and experienced authors.
00:00:13.199 --> 00:00:21.760
And for those of you just thinking about writing and publishing, I have um guests here today, uh Terry Palma and Peter Baidash.
00:00:21.920 --> 00:00:25.679
And uh we represent uh different parts of the publishing journey.
00:00:26.000 --> 00:00:45.439
And um let's uh Peter, how about if you introduce yourself and because with uh Total Total Publishing and Media, and uh because you're you represent people from the idea, you got an idea for a book going through the editing, the writing, the editing, the publishing, and the marketing.
00:00:45.679 --> 00:00:53.439
You're really the whole journey uh in your in yourself, and um so um yeah, so why don't why not why don't you go first here?
00:00:57.119 --> 00:01:00.000
Well, let's start with the hard part, my last name.
00:01:00.240 --> 00:01:02.240
Yeah, that's always the hardest part.
00:01:02.479 --> 00:01:05.519
Um it's actually pronounced be oddish.
00:01:05.599 --> 00:01:06.719
I had a coworker years ago.
00:01:06.879 --> 00:01:11.519
The way he remembered how to say my last name, he said, don't be normal, be oddish.
00:01:12.159 --> 00:01:14.159
So it's Peter Boddish.
00:01:14.560 --> 00:01:17.680
So um I'm an author for pardon.
00:01:19.439 --> 00:01:24.719
Yeah, I'm an author of 19 books so far, uh, and also owned book publishing company, Total Publishing and Media.
00:01:24.879 --> 00:01:28.799
So we're one of the few true author-owned publishing companies in the country.
00:01:29.040 --> 00:01:36.000
Um when my tenth book was coming out, I wasn't happy with the publisher I was with, and that's when we started the company about 20 years ago.
00:01:36.239 --> 00:01:45.280
So uh being an author-owned publishing editing company, we can have the author discussion first, and then I'll publish it to be a publisher.
00:01:48.799 --> 00:01:50.239
That's a whole different script.
00:01:50.400 --> 00:01:54.560
And that's that's a lot of what I do with authors is doing a lot of consulting.
00:01:55.040 --> 00:01:57.920
Actually, something as easy as are you writing in the right lane.
00:01:58.000 --> 00:02:01.920
There's over 4,200 genres and sub-genres within our industry.
00:02:02.159 --> 00:02:05.359
So sometimes when someone will present something to me, I'll say, Why did you write that?
00:02:05.519 --> 00:02:06.879
Or who's your target audience?
00:02:07.040 --> 00:02:12.240
And realize they wrote something because someone told them they should, but that would that would their heart was not really into it.
00:02:12.319 --> 00:02:19.280
So we do a lot of coaching and consulting on that too, because finding out which lane you're in is is a very important place to start.
00:02:23.199 --> 00:02:24.719
No, that's perfect.
00:02:25.520 --> 00:02:31.360
And um yeah, we're we're we're having a little bit of delay here.
00:02:31.599 --> 00:02:48.639
Um so so you so you're getting people started, but you have a full team to take people through the the writing, coaching, and the editing, your various levels of editing, and then you uh handle the publishing.
00:02:48.719 --> 00:03:01.280
And you you were saying that uh Ingram Sparks said that you're you're responsible, you're quite highly rated in the number of books that you've published through through the various channels.
00:03:01.599 --> 00:03:05.439
Yeah, Ingram Sparks is uh you know, we we outgrew them a long, long, long, long time ago.
00:03:05.520 --> 00:03:10.639
Yeah, I've been told by the by Ingram that we're the large ninth largest independent book publisher in the country.
00:03:10.879 --> 00:03:14.000
Um, so yeah, we there's different levels within within their organization.
00:03:14.080 --> 00:03:16.560
So we're we're I think probably at the top level.
00:03:16.719 --> 00:03:22.639
Um, but that just comes down to helping uh authors get the full worldwide distribution.
00:03:22.800 --> 00:03:24.479
Um when you mentioned about the team, yeah.
00:03:24.560 --> 00:03:27.039
I mean, editors, there's several different types of editing.
00:03:27.120 --> 00:03:34.639
Uh there's also ghostwriters because there are people that either know they can't write a book, which I respect those greatly, but they have good ideas, or they're just too busy.
00:03:34.719 --> 00:03:35.360
A lot of professionals.
00:03:35.439 --> 00:03:37.439
So we always have ghostwriting projects going on.
00:03:37.520 --> 00:03:40.719
Um then you have illustrators, we always have illustrated children's books going on.
00:03:40.879 --> 00:03:43.680
Then you have the typesetters, uh the cover designers.
00:03:43.840 --> 00:03:47.759
And the thing about covers, it's not about getting a cool, good-looking cover.
00:03:47.840 --> 00:03:50.240
It's about knowing what sells within the industry.
00:03:50.319 --> 00:03:51.680
That's what good cover designers do.
00:03:51.759 --> 00:03:55.280
They do the research to find out what's selling, what's trending within the industry.
00:03:55.520 --> 00:04:03.039
And of course, worldwide distribution, uh, making sure as a publisher, I want to make sure that anyone around the world that wants to buy your book has access to it.
00:04:03.199 --> 00:04:04.400
And then book marketing.
00:04:04.560 --> 00:04:06.319
You know, the book is kind of like a baby.
00:04:06.400 --> 00:04:07.840
You know, the baby's born.
00:04:07.919 --> 00:04:10.000
Um, the only people that know it exists are the parents.
00:04:10.159 --> 00:04:13.520
You know, we need to make sure that people understand and know that your book exists.
00:04:13.599 --> 00:04:14.639
So that goes to the marketing.
00:04:14.719 --> 00:04:17.439
And speaking as an author, that's really an ongoing type of thing.
00:04:17.519 --> 00:04:24.319
Um, in our industry, there's studies out there that show that on average, it takes 18 to 36 months for a book to start to gain traction.
00:04:24.560 --> 00:04:34.160
So, way back when with book one, I made an 18-month commitment to make sure that I was doing something every single day to market, you know, even just a little bit, being persistent and consistent.
00:04:34.399 --> 00:04:38.879
At the end of 18 months, life was going good, and I was thinking I was working on book five at that point too.
00:04:39.040 --> 00:04:48.800
So, and that's that's the big thing is um authors, if you're passionate about a topic, yes, you're gonna be promoting your book no matter what, or knowing how your book fits into your overall marketing plan, too.
00:04:49.040 --> 00:04:56.160
Because maybe you're a speaker, or um there's some books that we publish for people that the idea is not about the book, it's about promoting the company.
00:04:56.319 --> 00:05:02.000
Uh, my 15th book, Write Your First Book, which I do basically do seminars on the basics of writing, publishing, and marketing of books.
00:05:02.160 --> 00:05:06.160
This actually, one of my authors told me turns out to be an atomic business card for the company.
00:05:06.319 --> 00:05:11.040
And I wrote up the book basically is a guide for people on the basics of writing publishing marketing books.
00:05:11.120 --> 00:05:14.079
But this book has gotten me more PR uh for the company.
00:05:14.160 --> 00:05:18.560
In fact, you see our picture.
00:05:19.680 --> 00:05:20.160
You'll see me.
00:05:21.360 --> 00:05:22.240
Like, this is quite a bit.
00:05:44.959 --> 00:05:46.959
I was doing a interview for me.
00:05:53.519 --> 00:06:05.519
Yeah, we're having a bit of uh uh transmission issues here, so um yeah, um we can go take a quick look at your website here.
00:06:06.879 --> 00:06:08.800
Let's see here if we can do that.
00:06:10.240 --> 00:06:11.040
Ah, there we go.
00:06:11.120 --> 00:06:11.920
That looks familiar.
00:06:12.160 --> 00:06:12.720
Yeah, that looks familiar.
00:06:12.879 --> 00:06:15.360
So let's talk about the web pardon?
00:06:15.920 --> 00:06:17.600
Yeah, no, okay, good.
00:06:17.680 --> 00:06:19.920
Uh yeah, we're we're you're breaking up a little bit.
00:06:20.079 --> 00:06:23.439
So that's uh um yeah, okay.
00:06:23.680 --> 00:06:23.839
Okay.
00:06:24.160 --> 00:06:27.439
Uh anyway, you what okay, what what's your next thing you're going to say?
00:06:27.680 --> 00:06:28.480
Yeah, the website.
00:06:28.560 --> 00:06:32.560
It's interesting because we have been pretty much from day one referral only.
00:06:32.720 --> 00:06:35.920
The website's there just to let authorize and all let people know we really exist.
00:06:36.000 --> 00:06:37.199
Yes, we're really, really real.
00:06:37.360 --> 00:06:41.839
But the website for us has not been an integral part of the marketing plan.
00:06:42.000 --> 00:06:44.319
Uh, my first two books were on business networking.
00:06:44.399 --> 00:06:47.279
Um, I acquired the company way back when via networking.
00:06:47.360 --> 00:06:56.639
So with if your network is really organized, it's just like I got the company uh holding up papers from the lawyer saying you now own total publishing of media, a company with zero customers.
00:06:56.800 --> 00:06:59.040
Uh that was probably on a Thursday.
00:06:59.199 --> 00:07:06.079
I went to two people on my network that I knew could not keep secrets for the life of them and said, Shh, don't tell anybody I've got a publishing company.
00:07:06.240 --> 00:07:09.439
So uh just from them doing what they I doing what I knew they would do.
00:07:09.600 --> 00:07:11.759
On Tuesday, we signed the first customer.
00:07:11.920 --> 00:07:15.279
Uh Thursday we signed the following customer that I'm like customer number three.
00:07:15.439 --> 00:07:22.959
So the website is pretty much there just to let people know we really exist, but the the business coming in for 20 years has pretty much been referral only.
00:07:23.199 --> 00:07:26.959
Uh, because if people are talking about you behind your back, you take care of people, they talk about you.
00:07:27.199 --> 00:07:29.439
They talk about you, then their people call you.
00:07:29.600 --> 00:07:34.480
So the uh the website is a good overview, but it's not really a critical thing to what we do.
00:07:34.639 --> 00:07:39.920
I get web design website designers contacting me all the time saying, Oh, we can upgrade your website, we can upgrade your website.
00:07:40.160 --> 00:07:45.120
Like, no, if serving its purpose, because we deal with buyers, not shoppers.
00:07:45.279 --> 00:07:48.079
Most websites are there for shoppers, not buyers.
00:07:48.720 --> 00:07:50.319
That's a whole nother seminar.
00:07:50.800 --> 00:08:00.319
Yeah, I I actually there is a marketing uh pitch about things is that I I don't think like the website, I have a completely different purpose for using the website.
00:08:00.399 --> 00:08:03.279
I use it for blogging and getting into the search engines.
00:08:03.439 --> 00:08:09.759
But but there was that article, but basically about the the website doesn't necessarily need to be pretty, it just has to communicate.
00:08:09.839 --> 00:08:29.759
And and there's even some people said uh that even the like there's uh um almost deliberately unappealing websites can sometimes get pretty like the the most stuff I've ever sold has basically been on a simple landing page with almost nothing on it, uh one or two sentences describing something and uh and a button to buy.
00:08:30.879 --> 00:08:31.680
Yeah, yeah.
00:08:32.000 --> 00:08:36.480
So if somebody if somebody wants it, they'll just you know, they'll find it and they'll buy it.
00:08:36.720 --> 00:08:42.559
Anyway, we had we had a much more extravagant website at one time, but for what purpose?
00:08:42.799 --> 00:08:48.720
And really did not serve any purpose as far as looking at when you we we talk with customers, it's like how'd you hear about us?
00:08:48.879 --> 00:08:51.200
It wasn't from the website, it was so and so told me about you.
00:08:51.279 --> 00:08:55.679
We hear you're an author, we hear a publishing company, we hear you know what you're doing, you hear where you're a good guy.
00:08:55.919 --> 00:08:58.879
So we after that, it was like, Did you ever go to our website?
00:08:59.120 --> 00:08:59.440
No.
00:08:59.600 --> 00:09:05.519
And I hearing enough no's, it's like, oh, every now and then someone would go, Well, I checked it out to see if you were real, but you know, it didn't really really matter.
00:09:05.679 --> 00:09:06.320
It's like okay.
00:09:06.480 --> 00:09:06.799
Yeah.
00:09:07.120 --> 00:09:13.840
Yeah, that's so that's the thing is if you got a LinkedIn profile and a low and a website, some kind of presence, you know, that's exactly yeah, yeah.
00:09:13.919 --> 00:09:14.480
Some kind of presence.
00:09:14.639 --> 00:09:16.879
Well, one on Facebook too, I have a YouTube channel.
00:09:17.039 --> 00:09:22.720
Um, you know, I I do enough posting that finding me on social media is really, really easy.
00:09:22.960 --> 00:09:26.000
So and by having because my last name is very unique too.
00:09:26.159 --> 00:09:30.159
We pretty much, thanks to World War II, know where all the beodishes are from around the world.
00:09:30.240 --> 00:09:31.120
We're from Poland.
00:09:31.440 --> 00:09:33.279
So it's easy, very easy to find.
00:09:33.519 --> 00:09:37.120
You know, put in Peter Peter Beatish, any beodish, and boom, there I am.
00:09:37.360 --> 00:09:37.919
There we go.
00:09:38.080 --> 00:09:38.799
That's good.
00:09:39.600 --> 00:09:45.200
Yeah, I had a friend named Greg James, who was almost impossible because he when he had two first names.
00:09:46.879 --> 00:09:49.279
Any anyway, Tony, are you are you here?
00:09:49.360 --> 00:09:51.759
Do you want to get on and introduce yourself here?
00:09:54.639 --> 00:09:56.639
Yeah, uh hi, my name's Tony McBride.
00:09:56.799 --> 00:09:58.240
I'm a screenwriter to author.
00:09:58.320 --> 00:10:00.080
I became an author last year.
00:10:00.320 --> 00:10:13.120
Uh I simply turned my um screenplays into books, into a bunch of books, and put them out on um Amazon KDP, and then I put them out on Draft to Digital, and then I put them out on Ingram.
00:10:13.600 --> 00:10:20.480
I canceled my Ingram uh account, and now I'm just Amazon and Draft to Digital.
00:10:20.639 --> 00:10:27.279
I also came out with the self-help book, and as recently as this past weekend, I came out with my own screenwriting book.
00:10:27.440 --> 00:10:30.960
So I have a plethora of books out there right now.
00:10:31.200 --> 00:10:46.480
Um, and I'm just uh I'm at a standstill where they're getting a light flurry of ebook reads, but uh I'm not marketing them heavily enough uh where I'm getting substantial, you know, buy-in.
00:10:47.200 --> 00:10:49.120
So that's that's my challenge right now.
00:10:49.440 --> 00:10:51.360
Yeah, you're not alone in that.
00:10:51.600 --> 00:11:02.000
I think um, you know, uh as Peter sort of alluded, a lot of people the only sales they get are to their parents and maybe you know the friend who they held them hostage on, you know.
00:11:02.799 --> 00:11:13.120
But and and but I we we I've helped put out tons of books, and very few of the authors I've helped have did any publishing, any marketing themselves, right?
00:11:13.200 --> 00:11:15.440
It's sort of like it was a a checkbox item.
00:11:15.600 --> 00:11:21.679
So I got the book out and that's it, it's off my list, go to the next thing, and and then they wonder why they don't get any sales.
00:11:21.759 --> 00:11:28.000
But um well, let me let me have let me address that real quickly because having done this for a long time and been successful with it.
00:11:28.240 --> 00:11:32.879
Way back when one of my mentors um said, Okay, your network is not organized.
00:11:32.960 --> 00:11:34.159
You need to organize your network.
00:11:34.240 --> 00:11:40.080
You know, studies have sheld that on average, everyone knows at least 200 people, and that's from the wedding and funeral industry.
00:11:40.320 --> 00:11:47.360
It's interesting that our in our industry, the average book in its lifetime only sells 200 copies, so that 200 number is very prevalent.
00:11:47.600 --> 00:11:54.000
So if you're a total publishing and media author, your first job is to sell 205 books, which usually happens in 90 days because there's an exercise we do.
00:11:54.080 --> 00:11:55.440
It's a three-step exercise.
00:11:55.600 --> 00:12:00.559
One, take 90 days and write down the names of everyone you've known from high school to the present.
00:12:00.639 --> 00:12:04.720
And in fact, when I did my list way back when I actually went back to elementary school.
00:12:04.879 --> 00:12:08.080
And uh my my first little list was uh about 750 people.
00:12:08.240 --> 00:12:11.279
Now I I've been doing this for a while, so my database is much larger than that.
00:12:11.440 --> 00:12:13.840
And then he said, okay, step two, alphabetize it if you want.
00:12:13.919 --> 00:12:16.320
Step three, start contacting people in your network.
00:12:16.559 --> 00:12:19.600
Doesn't matter if you talk to them yesterday or 30 years ago.
00:12:19.840 --> 00:12:20.720
Hey, how you doing?
00:12:20.799 --> 00:12:21.919
Ask open ending questions.
00:12:22.000 --> 00:12:24.080
These aren't this is not a sales call, it's a networking call.
00:12:24.240 --> 00:12:30.000
Find out what's going on in their lives, ask about the significant people in their lives, and at the very end, you plant the seat.
00:12:30.080 --> 00:12:31.200
Hey, I have a new book coming out.
00:12:31.279 --> 00:12:33.039
Hey, I'm doing this, I'm doing that.
00:12:33.200 --> 00:12:35.120
If you if they want to know more, they'll ask.
00:12:35.360 --> 00:12:37.519
If they don't want to know more, conversation's done.
00:12:37.600 --> 00:12:39.600
You planted your seat, you've done what you need to do.
00:12:39.840 --> 00:12:47.279
Well, what happened was I realized I did not really understand all the people who were in my network, especially from back in high school, in elementary school.
00:12:47.440 --> 00:12:52.320
Their brothers and sisters had now grown up, some of them went on the company, some of them were in the media.
00:12:52.559 --> 00:13:01.120
As a result of doing that exercise, um, someone in my in my network, uh, their dad was now the New England bureau chief of a lot of newspapers.
00:13:01.279 --> 00:13:03.919
He found one of my books, Increase Your Sales and Lower Your Golf Score.
00:13:04.080 --> 00:13:08.080
It's a book I co-authored, a former tour golfer from people doing business on the golf course.
00:13:08.240 --> 00:13:12.159
And he personally wrote a press release and distributed that throughout New England for free.
00:13:12.320 --> 00:13:14.960
You know, would it cost me$15,000 if I had to pay for it?
00:13:15.039 --> 00:13:16.960
But he did it just because he was a part of my network.
00:13:17.120 --> 00:13:23.519
So when you really dig into your network, um, yeah, you may have the immediate friends and family that buy your book, but there may be some people.
00:13:23.679 --> 00:13:28.559
I'm a big hit of my high school class reunions now, because you're like, you're writing books and helping people write books.
00:13:28.720 --> 00:13:36.399
Um, and it's been a good thing, even with the people I didn't even talk to in high school, or the people that wouldn't talk to me in high school are now talking to me and writing books.
00:13:36.480 --> 00:13:39.600
Well, I've published several people uh from people I went to high school with.
00:13:39.759 --> 00:13:48.480
So establishing your network, writing out your network, working your network, because that's the working part of networking, then you'll be amazed how many books you'd sell.
00:13:48.559 --> 00:13:50.480
Also, that's where the company grew.
00:13:50.559 --> 00:13:52.720
It's been networking and referral only.
00:13:54.799 --> 00:13:56.639
Now that that's great advice.
00:13:56.879 --> 00:14:07.440
And um, yeah, so going back to the high school reunion, we had our high school reunion recently, and at my 10th reunion, I realized I wasted my youth being shy.
00:14:09.360 --> 00:14:13.519
A couple of the girls were were hitting on me, and I didn't even think they knew I existed.
00:14:13.600 --> 00:14:14.240
But there we go.
00:14:14.399 --> 00:14:15.440
But that's something else.
00:14:16.000 --> 00:14:17.440
That's for another story, anyway.
00:14:17.519 --> 00:14:19.039
Um sounds like a book to me.
00:14:19.200 --> 00:14:20.320
Yeah, sounds like a book.
00:14:20.399 --> 00:14:21.200
Yes, yes.
00:14:21.440 --> 00:14:25.279
Well, there's uh um, yeah, there's another thing.
00:14:25.679 --> 00:14:28.399
Everybody had sex in my bed except me, but that's something else too.
00:14:28.480 --> 00:14:37.440
But well, I'll tell you, my class last reunion, which was actually just a couple of months ago, we were sitting there at the uh the mixer eating and talking about the books and stuff.
00:14:37.519 --> 00:14:42.159
And someone who never talked to me in high school, we he sat down with me, him and his wife, they pulled this out.
00:14:42.320 --> 00:14:44.480
He went to Amazon and ordered some of my books.
00:14:44.559 --> 00:14:49.519
I because I one of the books I was in Jones book, he was ordering books for his grandkids that I'd written.
00:14:49.759 --> 00:14:51.679
And I was like, okay, this is great.
00:14:51.759 --> 00:14:52.240
You never know.
00:14:52.399 --> 00:14:53.840
You just never ever know.
00:14:54.080 --> 00:14:55.519
Yeah, you really don't know.
00:14:55.759 --> 00:15:02.879
Okay, let's uh let's um like Terry and I uh actually, I guess all three of us met through CIBN, maybe.
00:15:03.039 --> 00:15:06.799
Yeah, and uh and and Terry we we had a discussion.
00:15:06.960 --> 00:15:09.919
Terry's an AI podcast expert.
00:15:10.159 --> 00:15:29.279
Um, and you you're uh uh you have have some background in marketing, and he and I have been talking about ways of marketing things, not just books, but but you know, courses, uh anything, anything, and leveraging uh what I do with what he does with uh uh podcasting.
00:15:29.360 --> 00:15:31.919
So maybe Terry, you can describe a bit what you're doing.
00:15:32.320 --> 00:15:34.080
Yeah, uh good afternoon, gentlemen.
00:15:34.240 --> 00:15:36.080
Nice to to meet meet you, Tony.
00:15:36.240 --> 00:15:40.080
Um so I I publish content, but it's different.
00:15:40.159 --> 00:15:45.360
I I use uh an AI assisted platform that I've created as custom.
00:15:45.519 --> 00:15:54.399
And so I produce weekly five to seven minute podcast episodes that make the business uh owner known, liked, and trust.
00:15:54.639 --> 00:16:08.960
Because we all are paying for attention through ads or websites and stuff, but the but the way you get someone to do business with you, they have to start to know you, they have to like you, and then when they need your service, they have to be able to trust you.
00:16:09.039 --> 00:16:11.360
And our weekly podcasts do that.
00:16:11.759 --> 00:16:22.799
And when I met um the other two gentlemen here, Peter and uh Greg, um, I was thinking of doing my own book anyway.
00:16:23.279 --> 00:16:26.720
But so I have a I have the platform, the podcast.
00:16:26.960 --> 00:16:37.360
And so besides producing podcasts for clients now, I actually am producing a book going the reverse, doing the audio first.
00:16:37.600 --> 00:16:43.440
I have 19 episodes and into the fourth chapter of a potential book that I'm gonna want to publish.
00:16:43.600 --> 00:16:48.080
But if by the time I'm finished with the episodes in the podcast, it it's all there.
00:16:48.240 --> 00:16:55.279
I just need to go through and find, you know, a Tony or a Peter, say, okay, now let's take this into the publishing side.
00:16:55.360 --> 00:16:57.679
But I've already got the done the thing done.
00:16:57.759 --> 00:17:05.839
So it's kind of reverse of the normal way that I think you guys published have done in the past, and then maybe they go to audiobook.
00:17:05.920 --> 00:17:07.440
I'm going to reverse.
00:17:08.799 --> 00:17:13.680
Yeah, I know that yeah, yeah, can go either way or both ways at the same time and all that thing.
00:17:13.759 --> 00:17:14.319
That's it.
00:17:14.400 --> 00:17:21.759
Like I think most people have, if they've done anything, they've put any blog posts, any podcasts, and thing have a ton of material.
00:17:21.920 --> 00:17:25.839
You could probably put together three or four books without too much trouble, really.
00:17:26.079 --> 00:17:34.240
And um, and uh the thing, uh, you know, my my thing is if somebody comes to me with a book, I always say, Well, why don't you write a course to go with it?
00:17:34.319 --> 00:17:38.240
You know, create a course, or somebody comes with a course, well, let's create a book to go with it.
00:17:38.400 --> 00:17:44.240
And that's what Tony and I have had a we've been discussing how to get sort of breathe new life into his books.
00:17:44.319 --> 00:17:47.359
And he also has a lot of expertise in screenwriting.
00:17:47.519 --> 00:18:03.759
So we've been talking about creating uh what I call as a digital uh experience edition, which is a collection of books and courses and supporting material, all that kind of thing, and then and then marketing that in in its own too.
00:18:03.839 --> 00:18:06.799
And I call that the golden publishing sales machine.
00:18:06.960 --> 00:18:17.200
And um, so we're we've been we've been discussing about how that might work, uh, which is a kind of um, and I think Peter, you have some of your book clients who might be candidates for that kind of thing too.
00:18:17.680 --> 00:18:18.400
Definitely, definitely.
00:18:18.640 --> 00:18:34.880
So yeah, and so um uh yeah, anyway, going back to what Terry and I have been talking about, we're still we're still working out the details, but my uh my marketing approach is I I'm gonna just I'm gonna describe what I did for this.
00:18:35.119 --> 00:18:41.279
So that because this is so I I started this with a LinkedIn um event.
00:18:41.519 --> 00:18:45.839
So I created an event and invited uh Terry and Peter to it.
00:18:46.000 --> 00:19:04.160
So they in in theory, uh they could share it out with their LinkedIn um their LinkedIn followers, and then uh I also I booked this, I I created this with um StreamYard, and StreamYard has a webinar mechanism.
00:19:04.319 --> 00:19:11.200
If anybody's ever registered before, automatically gets a link, and maybe that's where Tony got the link to have to get on today.
00:19:11.359 --> 00:19:39.039
Um, and uh and and so that goes out, and then I put it out, it's going out to YouTube, um LinkedIn, and a couple of Facebook places, and then later on I can take the video and put it out into other platforms using um uh using Go High Level or some other uh posting platform, and then um it could end up as a podcast.
00:19:39.359 --> 00:19:45.200
So so I so I that's I my thing is sort of sort of to publish everywhere, market everywhere.
00:19:45.440 --> 00:19:48.720
And uh I think we're all on board with that approach here.
00:19:48.960 --> 00:19:50.720
Oh yeah, we we're all in the information business.
00:19:50.799 --> 00:19:53.599
It's just a matter of what vehicles we use to get the information to the public.
00:19:53.920 --> 00:19:54.480
Yeah.
00:19:54.720 --> 00:20:02.960
And and and different people, there are lots of people who who follow podcasts who wouldn't necessarily we'll go back to this view here.
00:20:04.480 --> 00:20:15.839
And it's um yeah, like like some people like that's the thing, is I think I think Terry and I are on the same page as with a resistance to calling a video like this a podcast.
00:20:16.079 --> 00:20:22.000
Because it's you know, it's it um it's a different medium and it's a different audience too.
00:20:22.079 --> 00:20:30.160
You know, like you like the podcast, the people who subscribe to things are different than the people who subscribe to YouTube or LinkedIn and things like that.
00:20:30.319 --> 00:20:34.400
It's just as like I look at it as just uh another way of reaching people.
00:20:34.720 --> 00:20:48.000
And and I find actually when I looked at who who's doing what on pot on my podcast versus YouTube and then LinkedIn, is they're they're each group has different interests.
00:20:50.160 --> 00:20:50.799
Yeah.
00:20:51.119 --> 00:20:51.759
Yeah.
00:20:52.480 --> 00:20:56.559
They're different target audiences, different target audiences, yeah, for sure.
00:20:56.720 --> 00:21:06.240
And different mechanism really you need if you're going to actively like Terry's the expert with the the podcast stuff, and that takes a different strategy to to promote those.
00:21:06.559 --> 00:21:09.440
And and people say the same with Facebook too.
00:21:09.519 --> 00:21:14.720
I'm I'm a LinkedIn first kind of guy, but uh I don't use Facebook at all.
00:21:14.960 --> 00:21:24.480
No, no, you know, when they're when they're so big that you can't talk to somebody about an issue, then they're too big for me to even deal with.
00:21:24.640 --> 00:21:33.279
So uh I stick with LinkedIn, which is you know professional stuff, and you know, yeah, a little less resistance on there.
00:21:33.440 --> 00:21:37.039
So uh I know there's a lot of benefits in marketing with Facebook.
00:21:37.119 --> 00:21:41.119
Uh I just have had issues in the past and I chose not to go with them.
00:21:41.359 --> 00:21:43.519
Yeah, no, and you don't you don't need to really.
00:21:43.599 --> 00:21:48.559
It's you know, you stick to your your tribe, what wherever you think those people are.
00:21:48.640 --> 00:21:53.119
Like a lot of people have a lot of a lot of success with Instagram.
00:21:53.359 --> 00:21:58.480
I put stuff out in the Instagram, but I've never really spent the time to try to figure out how that works.
00:21:58.799 --> 00:21:59.759
Here's here's my philosophy.
00:22:00.400 --> 00:22:00.960
And all of that.
00:22:01.119 --> 00:22:01.279
Yeah.
00:22:01.680 --> 00:22:04.240
And that's why I only stay with LinkedIn.
00:22:04.880 --> 00:22:11.759
All of those social platforms, you're renting, borrowing, and could be off in a minute, which I experienced with Facebook.
00:22:12.000 --> 00:22:15.839
So I've always suggested that someone own their own platform.
00:22:16.000 --> 00:22:22.480
If you're doing, and for example, for a podcast, if you're doing your own weekly podcast, it's yours.
00:22:22.559 --> 00:22:24.559
It's on a platform that you can share.
00:22:24.720 --> 00:22:37.279
If you're not on the other platforms, so let's say that Apple or Spotify for some reason doesn't like you, you still have your own platform, your own pod, and you can put it wherever you want to, sending in emails and stuff.
00:22:37.519 --> 00:22:40.880
And um, you know, Peter's, I think, has the same philosophy.
00:22:41.039 --> 00:22:45.759
You know, my website's there just so it's a window, somebody can go there.
00:22:45.920 --> 00:22:50.640
Uh, the most important thing on the whole thing, there are three samples of live podcasts.
00:22:50.720 --> 00:22:54.000
They can click in and listen and experience what it's all about.
00:22:54.240 --> 00:22:58.559
Um, so but the the main thing is, you know, relationships.
00:22:58.799 --> 00:23:04.000
Peter, that what you just shared today is a gem because I hadn't thought about that.
00:23:04.160 --> 00:23:06.880
Um, you know, there are contacts that I've had and stuff.
00:23:07.039 --> 00:23:08.960
So that's it's all relationship.
00:23:09.119 --> 00:23:10.079
It really is.
00:23:10.240 --> 00:23:19.279
And so there's not much relationship going on on social media uh unless you take the time to to work that individually off the platform.
00:23:19.519 --> 00:23:21.759
Anyway, that's my two cents on social platforms.
00:23:21.920 --> 00:23:22.240
Yeah.
00:23:22.559 --> 00:23:31.359
No, I uh I I've had interesting on Facebook, I've got a bunch of things which are really spammers trying to say, well, your your your page is in violation or something.
00:23:31.519 --> 00:23:34.640
I think most of them are not real, but uh you never know.
00:23:34.799 --> 00:23:36.079
Once in a while they are.
00:23:36.400 --> 00:23:40.880
So um, anyway, going going back to owning your platform.
00:23:41.039 --> 00:23:46.400
See, I I I have a unnatural affinity for blogging.
00:23:46.559 --> 00:23:48.640
Well, I like writing, and so I like blogging.
00:23:48.720 --> 00:23:57.759
And so, like this one here, I wrote a blog post and I optimized it for for SEO and I submitted it to Google uh search engines.
00:23:57.839 --> 00:24:03.680
So the idea is that it's kind of an evergreen and and people will get get traffic, and that's something I own.
00:24:03.839 --> 00:24:10.240
Uh, you know, as long as the website host doesn't go crazy and die, which I've had happen a number of times.
00:24:10.559 --> 00:24:13.039
So and uh yeah.
00:24:13.839 --> 00:24:17.119
Well, let me offer an antithesis to what you were saying, just for the fun of it.
00:24:17.200 --> 00:24:20.720
Yeah, um, and in turning blogs to the books, we've been doing that for years.
00:24:20.960 --> 00:24:28.960
For me, social media, it's it's a very um specific, targeted, and intentional things that I do on Facebook and LinkedIn.
00:24:29.119 --> 00:24:31.119
I'm I I'm on Instagram too, of course.
00:24:31.200 --> 00:24:32.000
I have a YouTube channel.
00:24:32.079 --> 00:24:35.599
I don't do that much on Instagram because Facebook and LinkedIn have kept me very, very busy.
00:24:35.839 --> 00:24:39.440
The conversations I have on LinkedIn are usually very professional conversations.
00:24:39.680 --> 00:24:45.599
The conversations that I have on Facebook, or more on the personal side, but because we publish everything but porn.
00:24:45.680 --> 00:24:49.039
So we publish professional topics, we publish personal topics.
00:24:49.200 --> 00:24:52.400
So I'm very intentional as far as what I'm posting and not posting.
00:24:52.559 --> 00:24:56.880
The best thing I do on Facebook every morning, it lets you know whose birthday it is today.
00:24:57.119 --> 00:24:59.680
So there are people that only hear from me maybe once a year.
00:24:59.839 --> 00:25:00.799
They're happy birthday.
00:25:00.960 --> 00:25:02.160
Hope you have a great year.
00:25:02.480 --> 00:25:08.880
But that that one thing right there has brought business in because it lets people know that you're there, uh that you remembered them.
00:25:08.960 --> 00:25:13.119
And yeah, it's it's an automatic thing, but you're still making the effort to do the networking.
00:25:13.279 --> 00:25:17.440
I I avoid certain conversations, obviously, anything that's controversial.
00:25:17.519 --> 00:25:18.720
Um, I want to be everybody's friend.
00:25:18.880 --> 00:25:21.519
I'm kind of like kind of like Switzerland from that standpoint.
00:25:21.680 --> 00:25:25.119
So you stay very neutral as far as things go, but you're building relationships.
00:25:25.279 --> 00:25:30.319
Um, and my messenger on Facebook stays pretty busy with good relationship building.
00:25:30.400 --> 00:25:32.559
Um, but LinkedIn's also the same way too.
00:25:32.640 --> 00:25:36.240
So I think any media platform, depending on how you approach it, can be can be good.
00:25:36.319 --> 00:25:38.640
But again, it goes back to knowing where your target audience is.
00:25:38.799 --> 00:25:42.079
My target audience hangs out on Facebook, LinkedIn, and Instagram and YouTube.
00:25:42.400 --> 00:25:43.839
And so that's kind of where I hang out too.
00:25:43.920 --> 00:25:48.319
But I'm very intentional with what I do, and more importantly, what I don't do on the platforms.
00:25:49.039 --> 00:25:51.039
No, that's good, that's good advice.
00:25:51.279 --> 00:25:54.559
I've um I really like LinkedIn for a number of reasons.
00:25:54.880 --> 00:26:02.480
Even if I'm referring somebody, introducing somebody to somebody else, I'll go, I'll go through LinkedIn first, create a create a group.
00:26:02.559 --> 00:26:19.599
And even if I've uh um maybe a possible client relation, we'll get everybody like like if Terry and I were having a new client, I'd probably create a like a LinkedIn chat between the two of them because it's a pretty good way.
00:26:20.000 --> 00:26:26.799
Um and um yeah, so that's I I I really that's my first platform.
00:26:26.880 --> 00:26:48.880
It's and if I see meet somebody in a in a networking group, the first thing I do is check out their LinkedIn to see if they're because if they're you know, and I I've been caught with this myself, is my LinkedIn profile doesn't necessarily represent what I'm doing at the moment, you know, and people you know, somebody's uh you know got something from 10 years ago and but they're talking about something completely different.
00:26:48.960 --> 00:26:53.359
And either either it's somebody I'm not gonna connect with or they need help.
00:26:54.400 --> 00:27:07.759
The reason I like to do Facebook and LinkedIn, because you want to see if they're tell if they're consistent across the platforms, which most which most people I deal with are, but sometimes on Facebook you can go back 10 years and learn some things about someone.
00:27:08.000 --> 00:27:08.799
Oh, yeah, for sure.
00:27:08.880 --> 00:27:14.960
Yeah, no, I I I don't follow your rule of not getting involved with controversial subjects, especially on Facebook.
00:27:15.039 --> 00:27:16.000
But uh anyway, yeah.
00:27:16.079 --> 00:27:20.000
I just I I just my I'm a business manager that I'm very accountable to, even though I own the company.
00:27:20.079 --> 00:27:23.200
Yeah, and so it's like on that kind of stuff, be Switzerland, be Switzerland.
00:27:23.839 --> 00:27:25.839
You had to be neutral is like Switzerland, so there we go.
00:27:26.079 --> 00:27:28.720
Or just shut up, which is hard to do sometime, but yeah.
00:27:29.279 --> 00:27:32.079
Yeah, yeah, it is, it is challenging.
00:27:32.319 --> 00:27:39.519
Yeah, so um anyway, um I've got to put um Terry's link in there.
00:27:39.680 --> 00:27:51.920
Terry, what's what's your you and I are gonna put together a package and offer it as a as a very comprehensive thing, but for now, for the podcasting thing, just tell tell people what you do again, and I'm gonna put your link in the chat.
00:27:52.160 --> 00:27:54.960
In the in the put it out in the comments.
00:27:55.279 --> 00:27:55.599
Okay.
00:27:55.920 --> 00:28:07.519
Uh yeah, I I I produce five to seven minute um podcasts that highlight your business in your voice, um, and it's all done for you.
00:28:07.839 --> 00:28:14.799
So we'll clone your voice, and you'll give us topics that you want to talk on every week.
00:28:15.119 --> 00:28:20.480
Basically, uh a title of a subject and uh maybe a paragraph of what it's about.
00:28:20.640 --> 00:28:28.319
And my custom AI tool will go and create a complete episode using your voice, and so it's your story, you're you're telling it.
00:28:28.480 --> 00:28:38.400
And it's usually about an ex where your expertise, for example, I have a gal that's an expert in Google My Business uh and marketing and websites.
00:28:38.559 --> 00:28:50.240
So every week her podcast is about how you can improve your Google ranking, how can you maybe uh update your own websites and stuff, constantly giving tips.
00:28:50.400 --> 00:28:53.359
And then at the end, she'll say, This is what I do.
00:28:53.599 --> 00:28:57.039
If you want assistance, here's my contact information.
00:28:57.200 --> 00:29:04.160
So every week it's it's educating so that people know that you're the expert in that particular field.
00:29:04.319 --> 00:29:09.279
You're not selling, there's a there's a soft call to action at the end.
00:29:09.440 --> 00:29:21.680
But what you're accomplishing is by having the podcast, you're getting someone's attention, by being consistent and having it weekly, they're starting to get to know and like you, and then they'll start trusting you.
00:29:21.759 --> 00:29:27.119
So if and when they're needing your service, you hopefully you're the one that they called.
00:29:27.200 --> 00:29:28.400
That's the whole purpose of it.
00:29:28.559 --> 00:29:35.200
And this gal, if it wasn't working, I wouldn't have just produced her 19th episode this week.
00:29:36.079 --> 00:29:36.640
Nice.
00:29:37.359 --> 00:29:37.759
Nice.
00:29:37.920 --> 00:29:42.880
I think the what the one thing all three of us agree on is to be consistent.
00:29:43.119 --> 00:29:56.880
So you're talking about doing things weekly, and I even like if I'm working with uh somebody who's got some teaching material, I'll try to get them to do a live session, do something well every every week.
00:29:57.839 --> 00:30:00.000
Peter said something earlier, you know, was consistent.
00:30:00.079 --> 00:30:02.559
Like he says he's on there every day on birthdays.
00:30:02.799 --> 00:30:08.720
What I I don't on Facebook, but I get notification on all my contacts' birthdays.
00:30:08.880 --> 00:30:14.160
It just it comes because I'm I'm not sure how it does it anymore, but it comes to me.
00:30:14.240 --> 00:30:23.119
So I immediately I don't go and post it on social media, I immediately text them because I have them in my contact and I wish them a personal happy birthday from years ago.
00:30:23.200 --> 00:30:28.319
I've never talked to them for a year, five years, but every year they get a text from me saying happy birthday.
00:30:28.480 --> 00:30:32.960
And the other thing I started doing, uh, you know, consistency is important.
00:30:33.200 --> 00:30:37.519
So on LinkedIn, I'm starting to post now twice a week.
00:30:37.599 --> 00:30:41.200
I'm doing post on Mondays and I'm doing a post on Thursdays.
00:30:41.440 --> 00:30:47.119
Um, you know, some people say you need to post every day, and uh I think that's for me that's a good schedule.
00:30:47.200 --> 00:30:52.400
And again, it's an educational, uh soft call to action at at the end.
00:30:52.559 --> 00:30:56.720
Sometimes there's not even a link to go to, it's just something to think about.
00:30:56.880 --> 00:31:04.559
And that consistency, I've noticed um I'm getting, you know, you always get notification, at least from LinkedIn.
00:31:04.799 --> 00:31:11.440
You so your your post is reach so many people, a percent of them are your in-market, your and a percent of your out market.
00:31:11.759 --> 00:31:15.759
Well, that continues to grow every week because of consistency.
00:31:16.480 --> 00:31:17.119
There you go.
00:31:17.519 --> 00:31:18.880
Yeah, consistency.
00:31:19.039 --> 00:31:22.319
Um, do you do you want to put my contact information in the chat?
00:31:23.039 --> 00:31:25.839
Uh I we can put our own in there, I think, right?
00:31:26.319 --> 00:31:28.400
Um, I put your website address.
00:31:28.480 --> 00:31:29.599
Do you want something else in there?
00:31:29.680 --> 00:31:31.119
Or you can put it in yourself.
00:31:31.200 --> 00:31:33.200
Um there's my full write-up.
00:31:33.759 --> 00:31:42.799
Yeah, anyway, I I'm just gonna say the one thing that we kind of skipped over uh about uh a platform you own you own, it's email.
00:31:43.279 --> 00:31:47.599
And I think I think I I I I'll preach it, but I don't do it.
00:31:47.839 --> 00:32:03.759
So, you know, like I think by many people will say, you know, it's kind of says, oh, it's old technology, but it's something that works, it's a targeted audience, and you put in a note, and uh I you know that I know I I respond to things that I get regular email on.
00:32:03.839 --> 00:32:10.319
I've I've got uh Dave D, I subscribed to his, and then one day it didn't show up, and uh and I so I signed up twice.
00:32:10.400 --> 00:32:16.000
I one time I was registered three times, but you know, that's what it really it you know it works, it does.
00:32:16.160 --> 00:32:20.079
Um so that's that's something to be to consider in as well.
00:32:20.319 --> 00:32:24.079
Did you did you do you want me to post yours again here, Peter?
00:32:24.960 --> 00:32:26.799
I just posted mine in the chat.
00:32:27.279 --> 00:32:27.599
Okay.
00:32:30.720 --> 00:32:34.799
Yeah, the thing about anybody, any any communication, you're just you're contacting people where they're at.
00:32:35.039 --> 00:32:37.440
You know, there's a lot of different platforms, a lot of different ways.
00:32:37.680 --> 00:32:39.839
Um I do I use emails a lot too.
00:32:40.079 --> 00:32:42.960
Um it's just just knowing your people are.
00:32:43.519 --> 00:32:44.079
Yeah.
00:32:45.839 --> 00:32:46.400
For sure.
00:32:46.559 --> 00:32:48.400
Yeah, knowing knowing knowing your audience.
00:32:48.559 --> 00:32:49.759
I think that's really good advice.
00:32:49.839 --> 00:32:57.839
You said, you know, use your relationships, use your network and your group, because they can they can really do wonders for for that.
00:32:57.920 --> 00:33:01.680
I I'm just gonna reshare yours with uh the public here.
00:33:02.880 --> 00:33:05.839
And then I'll also put Terry's in too.
00:33:07.440 --> 00:33:15.039
Yeah, when I meet a uh an author, there's two questions I usually ask them just to really start the conversation.
00:33:15.279 --> 00:33:17.519
The first question is, how big's your network?
00:33:17.680 --> 00:33:21.119
And then because it's really a marketing question, but I also want to know how organized they are.
00:33:21.279 --> 00:33:24.160
The most common answer I get is well, I've got 300 friends on Facebook.
00:33:24.319 --> 00:33:25.759
I'm like, no, that's not what I asked you.
00:33:25.920 --> 00:33:26.799
How big's your network?
00:33:26.880 --> 00:33:28.319
That lets me know they're not organized.
00:33:28.480 --> 00:33:33.119
The other question I ask is for your book, who's your primary target audience?
00:33:33.279 --> 00:33:35.200
And on that question, I get one of two answers.
00:33:35.279 --> 00:33:42.240
You know, my target audience is males to three females, 18 to 36, they work here, they drive this, they wear this, they do this, they do that.
00:33:42.319 --> 00:33:43.680
So they know their target audience.
00:33:44.079 --> 00:33:47.119
The other answer I get is Peter, that's a good question.
00:33:47.359 --> 00:33:49.279
What's a target audience?
00:33:49.680 --> 00:33:50.160
Yeah.
00:33:50.480 --> 00:33:50.799
Okay.
00:33:51.039 --> 00:33:52.240
Now we're in the marketing world.
00:33:52.319 --> 00:33:59.920
If I'm talking to certain people like a teacher or it's people in the in the in the business world, they probably heard the term but really don't understand what it is.
00:34:00.079 --> 00:34:01.599
And that's when the education begins.
00:34:01.759 --> 00:34:02.559
Oh, yeah, for sure.
00:34:02.720 --> 00:34:04.160
That's when the education begins.
00:34:04.319 --> 00:34:08.079
Because you know, everything has a primary, secondary, and tertiary target audience.
00:34:08.159 --> 00:34:10.320
Uh, because in a book, you're writing a letter to someone.
00:34:10.480 --> 00:34:13.280
If you don't know who you're writing a letter to, it's gonna sound like it.
00:34:14.400 --> 00:34:20.639
So I attended probably a three-day workshop with with uh hay books, right?
00:34:20.800 --> 00:34:26.239
And and and they they they come up with something that also applies to the music industry too.
00:34:26.480 --> 00:34:32.719
It says, you know, imagine you're in a bookstore, which section is your book in?
00:34:33.760 --> 00:34:43.119
And you know, um, do you have a one or two sentence description that will appeal to the person who's going to buy the book?
00:34:43.360 --> 00:34:44.239
Yeah, oh yeah.
00:34:44.480 --> 00:34:52.639
Yeah, so so basically, like a you know, the blurb and and and the categories on Amazon work the same way, but it's it's something most of us don't think.
00:34:52.719 --> 00:34:58.239
I'm I'm certainly in the category of uh I'm too vague about stuff that I do.
00:35:00.079 --> 00:35:06.800
Well, well, my my degree is in psychology, and one thing you learned, and when someone asks you a question, like if you're a book signing, someone walks you up to your table and says, Hey, what's your book about?
00:35:07.199 --> 00:35:13.199
Technically, you have eight seconds before they decide I want to hear more, or when you take a breath, I'm gonna just run away.
00:35:13.360 --> 00:35:14.480
You know, yeah, yeah.
00:35:14.559 --> 00:35:26.000
So like in the music uh movie industry, I'll always say, like, you know, how can you describe in two sentences what the whole thing about to get somebody to commit 50 million dollars to shoot it?
00:35:26.239 --> 00:35:27.039
Yeah, yeah.
00:35:28.400 --> 00:35:32.400
Well, actually, you know how the elevator pitch got the name elevator pitch.
00:35:33.199 --> 00:35:35.519
Well, I imagine there was an elevator involved.
00:35:35.599 --> 00:35:39.840
Yeah, you had a few seconds to tell somebody before they got off of the next floor.
00:35:40.079 --> 00:35:40.800
That's basically it.
00:35:40.880 --> 00:35:44.480
Yep, you're on the elevator, stuck with someone, it's like, oh my god, I want to talk to them.
00:35:44.639 --> 00:35:48.400
And before those doors open, you want them going, Yes, tell me more, tell me more.
00:35:48.559 --> 00:35:48.880
Yeah.
00:35:49.199 --> 00:35:51.760
Versus doors open up so I can run away and call security.
00:35:51.920 --> 00:35:52.639
Yeah, yeah, yeah.
00:35:52.800 --> 00:35:56.079
Just well, yeah, smile and back away quietly.
00:35:56.320 --> 00:35:57.360
Yeah, exactly.
00:35:57.519 --> 00:35:58.159
Yeah.
00:35:59.519 --> 00:36:01.599
Anyway, well, this is this was fun.
00:36:01.920 --> 00:36:07.039
And uh, I wasn't I wasn't um I wasn't expecting Tony to show up, but there we go.
00:36:07.679 --> 00:36:08.880
Surprise, surprise.
00:36:09.119 --> 00:36:10.639
Surprise, surprise, yeah.
00:36:10.960 --> 00:36:23.679
Well, as a bonus, because he he actually is uh he's from a marketing point of view, he's almost our ideal customer because he's got tons of books and he hasn't figured out how to get sales.
00:36:23.920 --> 00:36:29.920
Oh yeah, but I think all three of us like to spend some one-on-one time with him just to talk about hey, here's some strategies for you.
00:36:30.239 --> 00:36:31.280
Yeah, yeah.
00:36:31.760 --> 00:36:33.920
And I can see how the three of us can work together more too.
00:36:34.000 --> 00:36:35.360
So we'll we'll be doing that, that's for sure.
00:36:35.599 --> 00:36:42.719
Yeah, because we we we have a big overlap of what we do, and and but we also have different approaches.
00:36:43.199 --> 00:36:46.480
Yeah, so and maybe maybe it needs a bit of all of them.
00:36:46.880 --> 00:36:48.800
Yeah, well, different different parts of the same puzzle.
00:36:48.880 --> 00:36:49.199
So yeah.
00:36:49.360 --> 00:36:50.320
Yeah, yeah, same puzzle.
00:36:50.480 --> 00:36:50.719
Yeah.
00:36:50.880 --> 00:36:53.039
I I'm kind of from the Dan Kennedy school.
00:36:53.119 --> 00:36:56.639
You know, you've got your message and you put it absolutely everywhere, you know.
00:36:56.719 --> 00:37:07.519
Like you just but but but he's also what exactly say what you said is the it's the relationships and uh you're getting referrals, our gold.
00:37:08.079 --> 00:37:26.320
So he would say that's something that people don't pay enough attention to, and also don't pay enough attention to their previous clients, yes, like because sometimes they're good for testimonials, or as they say, a buyer is a buyer is a buyer, they're more inclined to buy from you because they already have.
00:37:26.480 --> 00:37:38.159
So rather than putting a whole pile of energy into trying to attract new people, which should do anyway, but but pay some attention to your existing tribe, really.
00:37:38.480 --> 00:37:39.119
Yeah.
00:37:41.199 --> 00:37:46.400
One last thing I'll show that was kind of interesting, it's happened the last year and a half or so, is we've never spent money on Google Ads.
00:37:46.480 --> 00:37:57.440
Okay, I affect our marketing by just putting in zero from day one, but just by being persistent and consistent online, about a year and a half ago, when people would call me that I didn't know the name, I'd say, well, what'd you hear about us?
00:37:57.679 --> 00:37:58.960
And then they were like, Oh, Google.
00:37:59.119 --> 00:38:02.960
Well, come to find out our Google ranking has been doing really, really good.
00:38:03.280 --> 00:38:05.119
And we've not worked it at all.
00:38:05.360 --> 00:38:07.440
It's just being persistent and consistent.
00:38:07.679 --> 00:38:12.400
And even on um, I think it was Friday, I got calls from two people that heard about us from Google.
00:38:12.559 --> 00:38:22.880
And so it's it's interesting the uh the the side the side effects, um, the positive, unintended consequences in a positive way of things of just being consistent.
00:38:22.960 --> 00:38:26.000
Um, we have a good Google ranking, never worked on it.
00:38:26.400 --> 00:38:28.639
Yeah, I I've had similar experiences.
00:38:28.719 --> 00:38:40.719
I spent a lot of time promoting the golden publishing sales machine, but my website looked at wow, we're getting a ton of traffic, but they're looking for my story production stuff, they're not looking for what I'm promoting now, you know.
00:38:40.880 --> 00:38:43.199
So and and you know, so it's kind of worthwhile.
00:38:43.280 --> 00:38:53.840
I'm going, I've got a number of sort of specialty websites, and I'll go back and see, you know, see, see if they're getting traffic or they're not getting traffic because it is it once you're in the system, you're kind of evergreen.
00:38:54.000 --> 00:39:00.239
You know, you know, you've got something like I've got stuff that people have commented on that I put out 10 years ago.
00:39:00.480 --> 00:39:01.760
It's new to them.
00:39:02.000 --> 00:39:03.199
Well, that's the thing, yeah.
00:39:03.360 --> 00:39:06.400
But I find, you know, I think well, we'll we're all similar ages here.
00:39:06.480 --> 00:39:17.199
So way back when you started in business, everyone's pretty much older than you, and then you were and we advanced along, and we were kind of your age, and now a lot of the people you work with are younger than you.
00:39:17.360 --> 00:39:26.159
You know, I'm I'm amazed at talking with people that are in their 20s, 30s, even 40s, that some of the concepts that we've been doing for years, they're like, Oh wow, is that new?
00:39:26.239 --> 00:39:26.960
That's really great stuff.
00:39:27.039 --> 00:39:28.400
Thank you for telling me about that.
00:39:28.880 --> 00:39:36.400
So every time I think about you know the seeds that we're planting, there's a whole other generation that don't even know the seeds exist that we take for granted.
00:39:36.559 --> 00:39:42.559
And that's part of what keeps me going is educating and paying it forward by paying it backward generationally.
00:39:43.199 --> 00:39:43.840
Yeah.
00:39:45.280 --> 00:39:55.119
Yeah, we put out a kind of a goofy um video, like I was in a in a band, and we put out uh it's it was called If Mama Ain't Happy, Ain't Nobody Happy.
00:39:55.360 --> 00:40:08.159
And we we invented the lead singer, we invented everything about the band, and that was about 15 years ago, and about a year and a half ago, somebody discovered that and did a review of the band as if it was a real person, right?
00:40:08.239 --> 00:40:18.239
You know, so we we kind of joked about trying to see if we can get a uh Grammy nomination for a fictional person, but um anyway, but somebody it was it's it was hilarious, you know.
00:40:18.320 --> 00:40:26.719
You went sort of said talked about the video and talked about the you know the song and stuff, and you know, like you could go on the road with spinal tap, yeah.
00:40:27.119 --> 00:40:28.639
Yeah, go on the road with spinal tap.
00:40:28.880 --> 00:41:02.719
Yeah, well, we had a whole backstory, and I we shot uh basically the story was um uh brind blind ryman cornbread had disappeared from the music scene for 30 years, and and Mike McCrae tracked him down in the Mississippi bayous, and we know we we got video of going through the to the dung and we found him, and then and then you know he said he wanted to kind of get the band back together, but but they um you know couldn't find his former bandmates, and but all their kids were in there, and who's to know?
00:41:02.800 --> 00:41:03.760
He's blind, right?
00:41:03.840 --> 00:41:04.400
You know.
00:41:04.960 --> 00:41:06.719
Anyway, it's it's quite funny.
00:41:06.800 --> 00:41:08.000
We should continue that.
00:41:08.159 --> 00:41:22.079
Bill had a really cute story about it, and one of the things was that he was uh he he had grown up his entire life um uh thinking um that he was black when he wasn't.
00:41:23.280 --> 00:41:25.599
So anyway.
00:41:26.559 --> 00:41:29.679
Bill Bill's the guy who wrote where where's it where's it at?
00:41:29.840 --> 00:41:30.800
Um yeah.
00:41:31.199 --> 00:41:32.000
Never a dull moment.
00:41:32.159 --> 00:41:32.400
Love it.
00:41:32.639 --> 00:41:33.840
Never a dull moment, yeah.
00:41:34.079 --> 00:41:35.599
Tales from the turkey table.
00:41:35.679 --> 00:41:40.559
So he's got a warp sense of humor and no no no filters.
00:41:41.920 --> 00:41:49.360
Anyway, anyway, this it was good, it was great fun, and I'm hoping that we can uh collaborate on on some things and work on some things together.
00:41:49.519 --> 00:42:04.480
And you know, Terry and I are definitely going to put put together an offer which is more of a pure marketing, not just for authors, but for anybody trying to promote quote programs, quote, whatever, anything useless, yeah.
00:42:04.559 --> 00:42:10.480
So and try to try to combine our different approaches to see if see if we can get some mileage out of it.
00:42:12.159 --> 00:42:13.920
Okay, excellent.
00:42:14.079 --> 00:42:19.840
Well, anyway, um well carry on and enjoy your day, and thank you, thank you very much.
00:42:20.639 --> 00:42:21.519
Good seeing you again, Peter.
00:42:22.159 --> 00:42:22.719
This has been great.
00:42:23.199 --> 00:42:24.480
Everybody have a great week, okay?
00:42:24.800 --> 00:42:25.119
Absolutely.
00:42:25.360 --> 00:42:26.000
Talk to you all soon.
00:42:26.079 --> 00:42:26.320
Take care.
