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Download the transactional playbook here: https://ecomemailmarketer.com/send-it/transactional-playbook
Email and SMS marketers obsess over your campaign subject lines, A/B test your hero images, and argue about send times.
Meanwhile the emails with the highest open rates in your entire business are sitting untouched: your order confirmation, your shipping notification, your “out for delivery” email.
On today’s epsisode of Send it! Podcast, Jimmy Kim and Chase Dimond break down why transactional emails get opened at 80-100%, why almost every brand treats them like pure plumbing, and exactly how far you can push them before you cross a real legal and deliverability line.
What we cover:
→ Why transactional emails get opened at rates your campaigns can only dream of
→ The psychology behind every stage of the shipping journey (order confirmation, shipping, out for delivery)
→ The two dumb reasons brands never touch these emails
→ The legal concept of “primary purpose” and why it protects transactional sends
→ The deliverability risk of jamming promotional content into a transactional stream
→ A full email-by-email playbook: what belongs in your order confirmation, shipping notification, out-for-delivery email, post-delivery follow-up, and back-in-stock alert
→ How to measure whether your additions are actually working, without compromising the core message
If you’ve never opened your own order confirmation email as a customer, this episode will change how you think about it.
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Thank you our friends at Omnisend, Retention and Allan for the sponsorship!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast
Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/
Want to learn more about all things email and sms marketing?
Chase and I have a master course:
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/
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00:00 Intro
03:01 Why Transactional Wins
05:04 Ignored Inbox Goldmine
08:24 Switch to Omnisend today
09:43 Trojan Horse Reframe
11:11 Legal and Deliverability Lines
15:19 Identify visitors with Retention
16:59 Email by Email Playbook
21:38 Personalization that works with Allan
23:10 Tracking and Risk Monitoring
25:14 Action Steps
26:36 Final Wrap and Outro
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
