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Your testimonials page might be the best-stocked museum nobody ever visits.
Renee Hribar wraps up her October series with the story of a client she calls Karen, an 18-year veteran who walked into every sales call explaining her process like she’d opened her business last Thursday, then dropped her prices when nobody signed. The problem was never a lack of proof. Karen had glowing emails, LinkedIn recommendations, and screenshots buried in her phone; she just wasn’t using any of it when it mattered. Renee shows why one relevant client story, shared right after you reflect back what a potential client said and right before you make the offer, closes the gap between “she understands my problem” and “she can actually help me.” Once Karen started telling the right story at the right moment, she signed clients again and put her prices back where they belonged.
Renee closes with three reflection questions to help you spot the evidence you’ve stopped noticing because you’ve lived it for years. You’ve already earned the role of expert, so stop auditioning and put the good stuff in the front window.
