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Adam Robinson is the founder of two successful SaaS companies - RB2B, a platform that identifies anonymous B2B website visitors and turns them into actionable sales signals, and Retention.com, which helps eCommerce brands recover abandoned carts and reconnect with lost visitors through identity resolution. He bootstrapped RB2B to $5M in Annual Recurring Revenue in just 15 months, and hit $1M ARR with Retention.com in only 27 weeks - all built with a lean team, no outside investment, and a strong founder-led growth strategy.
In this episode we dive deep into:
- Why cold outreach is dying and what’s replacing it
- Why freemium can backfire and the danger of selling to the wrong customer
- What most early-stage founders get wrong about lead gen and product-market fit
- The real stories behind Rb2b and Retention.com (if you're wondering this domain costed him $800K)
- How Adam built a $20M ARR business with just a LinkedIn account and some guts
- The power of maximizing humanity in a world flooded with AI-generated content
- Why building an audience-first is the most efficient launch strategy today
- The exact mistakes founders make when they try to “automate” sales too early
- Why being brutally honest about your startup is a growth moat in itself
- Why Adam believes most B2B startups should forget about outbound (for now)
- The mindset shift that took him from email copycat to a differentiated category leader
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