Protecting the Veteran Brain: Transition, TBI & Building ROE Labs

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I had the icebreaker, but then I realized like I always say it, why don't I just hit record right off the bat?
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Because I just missed one of the greatest anecdotes and uh just trying to recreate it.
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Do your best.
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Do your best.
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For everyone who missed it, we're talking about how easy it is when you get out of the military and how you have no problems at all.
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And even when you have a solid plan, it works out exactly how you intend it.
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No, it's just yeah, I trust it all lined up.
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Yeah.
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Great CSP, I got into a good college program, I have no kids.
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I have the top BAA trade for a GI Bill, and I fucking struggle for like a solid six months getting out.
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But I think I think you know the main thing that we talked about that's funny is it's like I remember when we were in.
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I think everybody hears this.
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You talk to a behavior health guy or whoever, and you're like, you know, that guy's struggling when he gets out, like his entire personality is a green beret, doesn't know what to do now when he gets out, and I'm like, oh, I'm never gonna be like that.
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Like, what a fucking loser.
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And then you get out, and like all I think about was I was like, man, that cephalic was fun.
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I wish I could do that again.
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I got yelled at the other day by my wife, is like, oh, you it's just military all the time.
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And I'm like, oh shit, like I'm like a year out.
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And I'm like, what a loser.
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But man, isn't it?
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Hey, at least you don't run a D-list fucking podcast, am I right?
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Yeah, I don't know, Denny.
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Denny, I don't I don't Corey and Payton, welcome Security Hub Podcast.
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How's it going, guys?
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It's good, Denny.
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I appreciate you again having us on here.
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This is our this is our first podcast for anybody that's uh going to listen to this.
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So it's nice.
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I promise I'll be gentle.
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No, dude.
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I like it, Ralph.
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You guys, you guys nice.
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You guys are making waves on social media for all the right ways.
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Um, the humor is awesome, but you're finally uh I feel like we have more people talking about something that affects every Combat MOS, and certainly our Green Beret brothers, and that's blast exposure.
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Um when I got out, people weren't really talking about it.
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It was the professionals.
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You know, you have some doctors, and then Chris Free wrote his uh white paper study on operator syndrome.
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That's the first time I knew about it.
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Um, I felt like I was in a crisis.
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I I felt like, well, I'm not missing any legs, I'm not missing my legs, I'm missing my arms, there's not been shot in my head, so what the hell's going on?
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And having to sit down and read these studies, having to go through and ask people to send me stuff, and and luckily I had some great trusted providers, great individuals that are willing to empower me with the information, read this, study up on this, understand how what you put in your body can help you and can be one of your greatest allies.
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Fast forward a few years, and we have guys like you, row labs, bringing something to the masses that can help them.
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And at first, I'm like, are these doctors?
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Are these scientists?
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How do they have a pulse on what's going on?
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And, you know, it because it's not up front.
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It doesn't have the face, it doesn't have, hey, this is who we are right here up front.
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But when I sat down and I talked with you, I was like, holy shit, super proud that this is coming from our community.
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Two individuals that are saying, the buck stops here.
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I'm gonna challenge myself to do something outside of the box and help our community.
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So today, gentlemen, let's explore how this started.
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But uh from the very beginning, like I always like to do, is uh let's explore the very early years of Corey and Peyton, how you guys met and uh were able to start doing this, you know, as as young Green Berets.
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Yeah.
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Yeah, I guess I'll say I'll take the first stab at it.
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Um you know, ever ever since I was a little kid, I wanted to join the military.
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And honestly, I hate to say this, but I wanted to be a Navy SEAL.
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Um had a book about the SEALs.
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I still have this book.
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I found it the other day when we were moving.
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Uh it's like a picture slash informational book I got way back when.
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Um but tried to go that route early, right after college.
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That didn't work out due to some injuries.
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Um, tried to join again, and they told me I was too old, too injured.
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And I was like, well, damn, what do I do now?
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Um and fortunately met some Green Berets uh through a mutual friend, and I was like, shit, better check this out.
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Um and honestly looking back, like what a sweet community and like job that is.
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Um, and that's where Peyton and I first met back in 2017.
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Uh, I think I was in the selection class ahead of you, Peyton.
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Um, and he had caught up to us, and we were on like the selection hold where you're you know your feet are broken and you're all hobbling around and standing in formation for eight hours a day getting yelled at from the window by the cadre, like quit talking.
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Uh out front of the uh the stop C building on what is that?
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What road is that our dens or Gruber?
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Gruber.
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Yeah, yeah.
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Yeah.
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Um and you know, fortunately for both of us, we went through the whole course together, like no recycles, no shenanigans on that front.
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Um and kind of became fast friends.
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We were probably the two most annoying kids in our soccer class, just constantly talking in class.
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Um but yeah, uh met through the key course, Peyton went off to 10th group.
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I'll let him talk in a second.
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I stopped running my mouth.
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I went off to fifth group, um, spent a few years there, and here we are now.
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Nice.
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Yes, a similar story for me.
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I actually never really thought about the military until my uh brother got in.
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Um he ended up doing some pretty cool stuff.
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He was an Apache pilot and uh Little Bird pilot in the 160th um at Campbell, and because of that, I, you know, had a bunch of exposure to kind of soft dudes.
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And so initially, same thing.
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Funny enough, I was looking at the SEALs because I swim my whole life.
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Um and then talked to my brother and uh Matt ended up meeting some fifth group guys that he was both friends with and like worked out at a CrossFit gym when I was in college.
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I remember talking to one of them, Drew.
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If you listen to this, it was great advice.
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I think he's actually a PA now somewhere at one of the groups.
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But he was basically like, yeah, dude, just do it.
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And my brother was like, Well, what if it doesn't work out?
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And he's like, It'll be fine.
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Uh the other thing he told me was shit ends, which I think is some of the best advice I've I've ever gotten in my entire life.
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Uh but ended up signing 18x rate contracts actually about a year after college.
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I took like a year to make sure it was something I really wanted to do, um, and then decided I couldn't live without knowing if I did it.
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And so signed it.
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Um, met Corey and Sakum.
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I always say that um, you know, without sounding arrogant, competent people tend to find other competent people.
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Um, and it was like pretty you know obvious off the bat that that Corey and some other other friends that we always hung out with kind of what they were doing.
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Um and so we stuck together, went all through the Q course, and then yeah, like Corey said, you ended up going to fifth group, and then I went to tenth group.
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Yeah.
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It's um it's funny when you look back at your careers.
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Did you guys stay together, say like stay in communication, stay in touch throughout the entirety of your time in, or did you guys separate and go about your ways and then reconnect after after the fact?
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There's some text in here and there, but I think it was mostly the latter where like we've reconnected.
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I was on my way out of fifth, transitioning into 19th group, and I think you still had what a year left or so in a 10th, and uh Yeah, that was October.
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Yeah, we and then we we both kind of followed those, got back together again, like, hey, we're getting out of the military now, like what what the hell do we do?
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Um, and kind of rekindled that that friendship pretty easily, actually.
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Yeah.
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I think um the transition as we were talking about earlier, that hits all of us, man.
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Uh that identity and purpose, like we hear about it, we a few people may be talking about it, especially if you go to P3, they they might give you a little bit of a heads up on things you have to identify.
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But for the most part, like that transition process is pretty difficult.
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How did you guys tackle that?
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And were you thinking about coming together and developing something at that time, or was this something that was formed like months and months afterwards?
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Um it's actually a little column A, a little column B.
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So for me, for the transition, uh pretty fortunate.
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My brother is always like five steps ahead of me with whatever he's doing.
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So he got out of the military like three to four years before me.
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Um, you know, grad school, the whole kind of the similar path to what I wanted to follow as his own company now.
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Um and Corey, when we rekindled that October, funny enough, I was actually going through a bunch of stuff dealing with my last concussion, which is, you know, not in the best spot.
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Um ended up all working out, but we were just kind of kept talking as we were both transitioning out and had a mutual understanding and always brought up that we wanted to start a company together.
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We just didn't have an idea yet.
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Um, and then I'll let Corey jump in here, but the idea kind of came into play once we were both in grad school about what was that, like another year down the road.
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Yeah, yeah.
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In terms of 24, 25, a little over a year ago.
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Last January.
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Yeah, I remember the exact moment.
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Uh yeah, like Peyton said, grad school.
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So I'm in an NBA program in Northwestern.
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Um I don't know, they let me in for some reason, but uh I don't I I don't know if you know anything about NBA, grad school.
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Um there's a lot of different options that can come out of that, like consulting, banking, yeah, uh Fortune 500 marketing, you know, all the classic business professions, and I just I couldn't get excited about any of those.
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Um I looked at entrepreneurship through acquisition, which is just a fancy, dumb way of saying buying a business.
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Um I remember the exact moment I was sitting in my managerial accounting class learning about something that was horribly boring.
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Um I I was thinking back to my time in the military, honestly, and at Refresher, specifically for the medics, um, they always gave a supplement class.
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And I know Peyton and I have always been in uh been into the the fitness world quite a bit.
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Uh and so I had a little bit of knowledge about supplements, but specifically supplements for brain health, um is what they discuss at Refresher.
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And you know, namely it's creatine, omega-3s, vitamin D, or the big trio.
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And there's some other fringe ones that come in and out of conversations, um, but those are kind of the three that have been around for the longest and the most talked about, the most researched, and uh like basically ran out of class and called a paint right away, and I was like, this is it, dude.
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Like, why don't we take these ingredients?
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I mean, there are some iterations along the way.
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Um, I think we kind of went down some really stupid rabbit holes for a while.
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I guess one does.
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Um we kind of whittled the whittled this formula down um and wanted to combine it into an all-in-one formula that was properly dosed according to what the research says, what the experts say, what's actually working in the in the field.
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Um and you know, then it was now we're just stumble fucking our way through this thing ever since.
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So the Green Beret method.
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Yeah.
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Don't complain in Floyd.
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Well 18 Bravo coming out, you know?
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Absolutely, man.
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And and Peyton, you're getting your um you're you went, you initially wanted to do the PA route, and you're actually you're into something completely different now.
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What is that?
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Yeah, I was uh I think about going to med school to be a trauma surgeon like every 18 Delta ever, um, or like a PA, and I was just like convinced.
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I was like, once I get this, people will respect me.
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The Green Beret's not enough.
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Like once I become a doctor, like that's really gonna do it.
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And it, you know, it's actually funny when I um my brother kind of helped got me through this, and Corey actually did too.
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When we reconnected that October on 23, I remember we had a phone call in the car, and I was telling him I was like, you know, just kind of rethinking everything.
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And I was like, am I doing this again because this is like this thing that I'm chasing, like this prestige or whatever, or is this something that I really want to do?
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And it was a combination of different things.
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You know, I don't really want to spend eight years at the bottom again, as you know, you can call me a pussy or whatever, but I just didn't want to go all the way through med school, be a resident, and then be 40 and making$60,000 a year.
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I was like, yes, as cool as that would be, not what I really want to do with my life.
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Uh I mainly care about helping people, is the same reason I became an 18th adult in the first place.
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Um, and I think there's what doctors do is incredible work.
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I think people need to do it, but I think there was better applications and a broader reach that I could do where I still was able to help people.
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Um, and it also selfishly had like better financial incentives for me.
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So I ended up finding this program at Cornell.
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And by saying finding this program at Cornell, I mean Cornell was the only program for computational biology, which I basically decided I wanted to do something with AI and medicine.
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They were the only program that had an application date that was after December 5th when I made this decision.
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Literally, the day that I made the decision, I was like looking up all the big programs that I probably wouldn't have gotten into anyways.
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But it was like Yale, Harvard, like all these schools, and the deadline was like that night.
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And I was like, well, that's not gonna happen.
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And for whatever reason, Cornell's was February 2nd.
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Um, Dr.
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Madsen, if you hear this, thank you for letting me in.
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But I ended up, or February 1st, excuse me, the next year.
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I ended up, you know, having enough time to get the letters of recommendation, everything together, you know, did the application.
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Um, it worked out.
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My CSP was at Mount Sinai here, doing research and um kind of uh computer vision problems for biomedical imaging.
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So CT scans, MRI, stuff like that, segmenting out tumors with like your typical like AI model that you hear of today.
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Um and I think that helped me get in.
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But long story short, I ended up getting into this program, which I do really love.
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Um, and I just kind of wanted something tangentially related to medicine where I could bring a little bit of my clinical background to it, slash trauma medicine background to it.
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Um, but then also I had some coding experience from undergrad and like I wanted to kind of get something that would feature-proof it.
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Uh, all that being said.
00:14:58.559 --> 00:15:00.639
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00:15:18.000 --> 00:15:23.440
Corey came to me with this idea of this company, which honestly has nothing to do with my degree besides the fact that we read a ton of research.
00:15:23.600 --> 00:15:26.799
I read a ton of research anyways, and I do research, which it does help.
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Um and there's some future directions that we want to go in that would be um pertinent to the degree, but yeah, you know, that's the the long route of how I ended up kind of getting this degree and then also, you know, doing this at the same time.
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Yeah.
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It it seems like it's it you can bridge the, you know, bring two worlds together in order to give this this new endeavor a solid foundation that says, like, hey, we're not just two dudes mixing chemicals in a bathtub.
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That was the big thing we wanted to avoid.
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Yeah, that was like honestly the big thing, not to disparage anybody, but like a lot of the kind of self-made companies that we see come up.
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Um, you know, it's not to say they're mixing it in their garage or whatever.
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And I have immense respect for anyone that's willing to start a business.
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Um, but I think it's honestly like borderline dangerous when you kind of start to do that stuff and make some of these weird claims.
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And so we just wanted to stay away from all that and just be like, hey, this is what works.
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Like, let's talk to the experts, let's iterate on this and let's find something that actually solves this problem.
00:16:29.919 --> 00:16:44.639
You know, not I shouldn't say solve this problem, but actually, you know, has the potential to help address or mitigate some of the effects of this problem according to the research, um, and kind of bring it to people in a in an effective way that's easy to maintain compliance with.
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Yeah, absolutely, man.
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It's people are going to find this product and they're already hurting, they're already trying to solve an intimate issue with their body, their brain.
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You only have one.
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Like you can take, you can go on a lot of cycles of some garbage supplements and still be okay.
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But when you're looking for help with brain inflammation, you know, the issues of the cognitive ability, like you really have to put something on the market that has something solid.
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It's the backing.
00:17:14.079 --> 00:17:25.680
So kudos to you guys for being willing to dive into not only how to run a business and how to market it, but have the credentials or something in the background that says, okay, we're not just assholes out here trying to sell you steak oil.
00:17:25.839 --> 00:17:27.519
We want to send you something good.
00:17:27.759 --> 00:17:38.720
And and diving into that now, like, yes, there's a lot of white paper studies out there, there's a lot of information, but it can almost be like you're inundated with what to take, how to take it.
00:17:38.880 --> 00:17:41.519
How did you guys decide on the proper protocol?
00:17:41.759 --> 00:17:44.319
And what was that journey like to go through?
00:17:44.400 --> 00:17:45.200
Are we doing a gel?
00:17:45.440 --> 00:17:46.559
Are we doing a gel cap?
00:17:46.640 --> 00:17:48.480
Are we what's going to be the dosing for this?
00:17:48.559 --> 00:17:49.519
How did that come about?
00:17:49.680 --> 00:17:54.000
And how many nights did you stay up trying to figure it out?
00:17:56.079 --> 00:17:56.799
Yeah, you know.
00:17:57.359 --> 00:18:01.759
That was honestly our biggest time suck, I guess.
00:18:01.920 --> 00:18:02.880
We'll call it that.
00:18:03.119 --> 00:18:14.240
Um I think that at the crux of it, like Peyton said, like we wanted something that was studied and researched backed.
00:18:14.480 --> 00:18:23.279
Um and I don't know how many phone calls we've had, but I mean we're just being the annoying people sending out emails constantly until you respond type people.
00:18:23.759 --> 00:18:50.079
Um unfortunately, you know, I don't know if it's our backgrounds or our.edu email addresses that we have, the good fortune of using right now, but we've had pretty good response rates from you know dietitians at the highest levels of the military, uh, pro-sports leagues dietitians, neurologists, several neurologists in the in the pro-sports world, um in the military, researchers in the military at all levels.
00:18:50.319 --> 00:19:12.160
Um and you know, between talking to them, what's been published publicly online, um, what we what we were told while we were active duty, um, and then talking to guys and gals still doing the job, getting exposed to overpressure, or you know, any sort of repetitive hit non-concussive hit to the head.
00:19:12.319 --> 00:19:16.480
Um I mean that's how we whittled it down.
00:19:16.640 --> 00:19:18.799
Um at least for the ingredients.
00:19:18.960 --> 00:19:23.440
We started what pain, we have we've got three three main actives right now.
00:19:23.759 --> 00:19:25.759
The creatine omega 3s, vitamin D.
00:19:25.920 --> 00:19:29.039
We started with like eight or nine.
00:19:29.920 --> 00:19:43.440
Um based on, you know, probably more so fringe research or like a one-off study here and there, and we're like, man, this isn't this doesn't align with what's being pushed out to the community.
00:19:43.759 --> 00:19:48.799
This doesn't align with the majority of the research, what the experts are saying.
00:19:48.960 --> 00:19:56.000
Like, why are we trying to get fancy with something where people want to take these other supplements?
00:19:56.400 --> 00:20:05.599
Fantastic, but we just wanted to stay very focused on what was More heavily researched and what the actual smart people were recommending.
00:20:07.599 --> 00:20:12.160
As far as format, so this is a big big topic for us.
00:20:12.319 --> 00:20:13.440
Like, do we do pills?
00:20:13.599 --> 00:20:16.240
Do we do like a food?
00:20:16.400 --> 00:20:19.359
Do we do like um a powder?
00:20:19.680 --> 00:20:39.839
Um and you know, for multiple reasons we chose this sachet style, like individual packet, much like a honey stinger energy gel or a goo energy gel, where people can just rip the top, suck it back, and they get all of the supplements in one skull.
00:20:40.319 --> 00:20:43.920
Um I'll have to remember to take three, four, or five different things.
00:20:44.640 --> 00:20:54.799
Um it the single serving helps preserve what's in the the packaging versus a jar or something that you constantly open and close and expose to oxygen.
00:20:54.960 --> 00:20:58.400
Um things, especially like omega-3s, can go rancid very quickly.
00:20:59.200 --> 00:21:12.000
Um I I think bottom line just ease of travel, ease of use, and the sample that we have tastes really good.
00:21:12.160 --> 00:21:15.519
So it's something that like I want to take every day.
00:21:15.680 --> 00:21:17.119
Um that makes sense.
00:21:17.359 --> 00:21:20.160
Versus like having to suck down eight soft gels.
00:21:20.319 --> 00:21:24.000
I'm like, god damn it, like I don't I don't want to do this anymore.
00:21:24.240 --> 00:21:30.799
I take six, I take six every day just for my because I everything that we have in our our supplement, like I take every day already.
00:21:31.039 --> 00:21:39.200
Um, you know, kind of practice 23 each, and I think I'm at eight pills, six of which are um fish oil pills.
00:21:39.359 --> 00:21:51.119
I go through three bottles of a one-month supply, so technically a three-month supply every month um from this huge, very, very well-known brand to get the same amount of DHA and EPA.
00:21:51.200 --> 00:21:55.839
Um, I'm fortunate to still have my 50% off discount from them from when I was at groove.
00:21:56.319 --> 00:21:59.119
So I will not say the brand, so hopefully they don't take that away from me.
00:21:59.279 --> 00:22:04.240
Um and then I take their creatine and their vitamin D in their case.
00:22:04.400 --> 00:22:06.880
That's eight pills plus a scoop of creatine.
00:22:07.039 --> 00:22:08.720
Obviously, you can't take it all at once.
00:22:08.799 --> 00:22:13.200
Like it has to be at most two separate mediums, the water and the pills.
00:22:13.519 --> 00:22:18.240
Um, and then as soon as you put that creatine in water, you basically have to take it.
00:22:18.319 --> 00:22:24.079
I mean, it starts to there's new forms of creatine out now, and we can get kind of more into how we solved that problem.
00:22:24.160 --> 00:22:25.680
That was one of the big problems we had to solve.
00:22:25.839 --> 00:22:29.680
But um I'll kind of run over the same timeline as Corey when you came in this idea.
00:22:29.759 --> 00:22:31.920
I I originally envisioned it as like a powder.
00:22:33.359 --> 00:22:42.160
And then very quickly we realized that like while powdered omega-3s exist, when you mix them in water, it's gonna look like when you stick oil on top of water and no one wants to drink that.
00:22:42.319 --> 00:22:42.640
Yeah.
00:22:43.119 --> 00:22:50.640
Beyond that, when you think of it for actual military applications and not somebody just drinking it in their apartment in New York City like me.
00:22:50.799 --> 00:22:56.079
Um, no one wants to go into the field for four days, mix this in their canteen on the first day, and have it taste like shit for the next three days.
00:22:56.240 --> 00:22:57.200
Like, that sucks.
00:22:57.440 --> 00:22:58.640
That's like the worst thing in the world.
00:22:58.880 --> 00:23:12.079
I mean, I remember like, yeah, you know, everyone had like their, you know, in Ranger's Fool, like their electrolyte um specific one or whatever, or the one that I would mix all the MRE sugary powders in and the other one that was just pure water.
00:23:12.240 --> 00:23:14.319
Um, so that was a big problem.
00:23:14.640 --> 00:23:18.880
And then the other thing we did was we did all this market research and we're like, why does this not exist yet?
00:23:18.960 --> 00:23:25.839
And it's because creatine isn't stable in a liquid, which I personally, for all my sub-bit knowledge, had no idea about until we started looking into this.
00:23:26.000 --> 00:23:29.359
Um, it turns into creatinine almost instantaneously.
00:23:29.599 --> 00:23:44.880
By almost instantaneously, what I mean is not every single creatine molecule is immediately turning into creatinine, but you start, you know, this typical chemical reaction that if you remember from high school, where you start convertible molecules, the problem is there is no equilibrium and creatinine can't go back to creatine.
00:23:45.039 --> 00:23:46.000
It's a closed-range structure.
00:23:46.079 --> 00:23:51.599
So once it goes to creatinine, it's effectively useless and it's not going back, um, which is a huge issue.
00:23:52.000 --> 00:23:59.759
And it's like Yeah, it, you know, it just kind of reminds me of when I used, because Corey and I both used to be in the weightlifting CrossFit World.
00:23:59.839 --> 00:24:04.640
And when I used to coach weightlifting and stuff, I remember I don't remember what the drink was, but they had like a gram of creatine at the gym.
00:24:04.720 --> 00:24:07.119
This was before any of the liposomals or anything else came out.
00:24:07.279 --> 00:24:10.000
And just looking back on it now, it's effectively useless.
00:24:10.079 --> 00:24:21.279
Um, and one of our biggest things was like, you know, yes, we're gonna probably have applications outside the military, but this is for the military in general, not just soft, but the entire military.
00:24:21.440 --> 00:24:23.440
Um, and we think everybody should be taking these things.
00:24:23.519 --> 00:24:27.119
I I personally don't care if you get it from us or somebody else, I still think you should be taking it.
00:24:27.279 --> 00:24:34.799
But if you are getting it from us, um, it's an absolute must that you're getting the amount of creatine that we say you're getting.
00:24:34.960 --> 00:24:41.599
Um, and so if we're giving you something that's five grams of creatinine, like it's just uh, you know, it's lying at that point, which I refuse.
00:24:41.839 --> 00:24:49.599
I just yeah, I would just never um, you know, I think one of the most important lessons you learn at group is is reputation is everything.
00:24:49.759 --> 00:24:51.599
Um and it's the same thing with us.
00:24:51.680 --> 00:25:06.960
Like, we don't, and that's part of the reason why it's taken us a year to do this, is because we're not gonna put out some, you know, half-baked, just shitty product and then give it to people who are actually depending on this to potentially help mitigate the effect of something that is very dangerous.
00:25:07.200 --> 00:25:15.039
Um and you know, the risk we take with that is like sure somebody could come along and rip us off like faster out of a garage thing, like we said.
00:25:15.119 --> 00:25:30.799
But we think at the end of the day, doing it the right way with the third-party certifications, the stability testing, and and you know, I'm going off on a bit of a tangent here, but figuring all that out and then bringing it to people and then giving them something that, you know, we trust and we know works, um is a better method of doing it.
00:25:30.960 --> 00:25:42.079
So we eventually settled, like Corey said, on the gel, um, which we have done a lot of stability testing on, and we basically found uh a way to do it where the creatine is stable.
00:25:43.279 --> 00:25:53.839
And so we, you know, and we're also there's certain standards that you have to put in to make sure that it's you know a little overloaded so that when you check the dose and it's third-party certified, you actually have the dose in there.
00:25:53.920 --> 00:25:58.559
So it'll be third-party certified that hey, how much creatine we say is in there is actually in there.
00:25:58.640 --> 00:26:15.039
And then we also do independent stability testing that shows you, like, hey, over XYZ amount of time, we have you know, this much degrade, which some will degrade it always does, but it's gonna be on the the order of 5% in a way that the amount that we put in there, you still have five grams after all that degradation.
00:26:15.119 --> 00:26:16.640
So we settled on the gel.
00:26:16.960 --> 00:26:20.319
Um, and then besides that, like Corey said, just talking to all these experts.
00:26:20.559 --> 00:26:40.000
Um, you know, I wish we could say we did this on purpose, but we kind of, you know, whatever, cats out of the bag, uh accidentally, I mean, we did it in a clinically dosed way, obviously, following, but that accidentally put it in a perfect ratio for multiple servings, which Corey hasn't hit on yet.
00:26:40.079 --> 00:26:52.160
And so one of the most interesting things is talking to all these people and all these different units that run breaching courses or um go through higher level courses, you know, in the upper, upper echelons of special operations.
00:26:52.319 --> 00:26:57.039
Uh, they modulate how much creatine, fish oil, everything else they take.
00:26:57.119 --> 00:27:02.799
Um, so they'll start at, you know, maybe five grams of creatine, two grams of DHA, one gram of EPA.
00:27:03.039 --> 00:27:06.480
Um, if they're, you know, loading up for something, they'll double that.
00:27:06.559 --> 00:27:10.960
If they're going through something that's got a ton of blast overpressure, they will triple it.
00:27:11.119 --> 00:27:16.480
Um, and so it's the perfect ratio that you can take one, two, three of these a day, and it's very easy to do so.
00:27:16.720 --> 00:27:21.440
Um, and then, you know, after talking to these experts, our vitamin D was a little too high at first.
00:27:21.519 --> 00:27:28.319
And so we lowered that again to facilitate this ability that, you know, it's very easy to take multiple of these.
00:27:28.400 --> 00:27:32.640
Because that's the other thing, too, is I think a lot of people are afraid of creatine and some of this other stuff.
00:27:32.799 --> 00:27:33.119
I know.
00:27:33.279 --> 00:27:42.160
I'm not sure um about when you went through your selection, Denny, but even when we went through everything in the Q course in 2017, creatine was banned.
00:27:42.240 --> 00:27:44.240
If you got caught with creatine, it was a big deal.
00:27:44.400 --> 00:27:46.720
Creatine causes dehydration, not true.
00:27:46.960 --> 00:27:49.119
Creatine causes muscle cramps, also not true.
00:27:50.000 --> 00:27:52.000
Creatine's bad for endurance, which is total.
00:27:52.480 --> 00:27:55.200
Yeah, which is all of it is total bullshit.
00:27:55.920 --> 00:27:58.079
You know, the army's very reactionary.
00:27:58.240 --> 00:28:02.319
It's gonna take, yeah, hair loss is like another one, also not true.
00:28:03.279 --> 00:28:05.440
But it's it's funny because it's actually the opposite.
00:28:05.599 --> 00:28:09.759
Like I we posted a research article, I think, a couple weeks ago, you know, kind of busting the mist with creatine.
00:28:09.839 --> 00:28:12.240
And this guy did a literature review with over 60 different sources.
00:28:12.480 --> 00:28:14.240
Creatine actually hydrates you better.
00:28:14.319 --> 00:28:19.759
Um, you do gain a little bit of wire weight during the initial loading phase during the first week, but then that basically goes away and you even out.
00:28:19.920 --> 00:28:21.839
Uh, it's better for endurance.
00:28:22.079 --> 00:28:27.519
Uh, it doesn't cause muscle gramps, like I said, you know, almost the opposite effect, like you're more hydrated.
00:28:27.599 --> 00:28:35.279
And and so, uh, anyways, we we basically settled on this ratio and this perfect gredients in this format.
00:28:35.599 --> 00:28:44.720
Um, with the understanding that, and the last thing I'll say on this is that um you sort of have to play the game, which I hate saying, but it's true.
00:28:44.880 --> 00:28:49.839
Uh, especially going into Ranger School, it's like I remember everyone telling me, like, hey, play the game, do you play the game?
00:28:49.920 --> 00:28:50.720
And I'm like, I'm not gonna do that.
00:28:50.799 --> 00:28:51.200
Then I got there.
00:28:51.279 --> 00:28:53.920
I'm like, I'm gonna play the fucking game, I'm not staying here longer than 61 days.
00:28:54.079 --> 00:28:56.240
I was like, I will suck whatever dick I have to.
00:28:56.480 --> 00:28:57.839
I'm not fucking staying here.
00:28:58.079 --> 00:28:59.519
I'm not sucking this dick.
00:28:59.759 --> 00:29:00.240
All right.
00:29:00.480 --> 00:29:00.799
All right.
00:29:00.960 --> 00:29:01.119
Yeah.
00:29:01.359 --> 00:29:07.200
And it's just, you know, for lack of a better phrase, kind of in the supplement world.
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00:29:22.640 --> 00:29:25.359
The fringe stuff that Corey talked about, like some of it may work.
00:29:25.519 --> 00:29:35.039
We, you know, the research just isn't there yet, and I'm not gonna um say that anybody that does their own research that wants to take those things, as long as it's safe to take, like, obviously, don't take anything weird.
00:29:35.119 --> 00:29:38.240
Um, go ahead and take them if you feel benefit, like, great.
00:29:38.400 --> 00:29:49.440
Uh, but a lot of the medical community, um, and we've run into this a little bit, is not fully behind the supplement thing, like most of the guys that are actually experiencing these problems are.
00:29:49.759 --> 00:29:53.519
Um, you won't get laughed out of a room these days, but a lot of them are still skeptical.
00:29:53.680 --> 00:30:03.119
And I think that you kind of need to meet them halfway with kind of the things we picked, where it's like, hey, these three are proven by dozens of studies each.
00:30:03.200 --> 00:30:07.680
Like we know these work, we we know they work in these doses, we know that this route works.
00:30:07.839 --> 00:30:15.519
Um, you know, you don't need to take IV, like you're good to uh take it, uh, what is it, Corey parentally?
00:30:16.000 --> 00:30:16.720
What is GI?
00:30:17.200 --> 00:30:17.519
Orally.
00:30:19.279 --> 00:30:20.000
But orally.
00:30:21.680 --> 00:30:30.880
And kind of just meeting these guys halfway so that when we come to them with this product, because at the at the end of the day, we could start sticking some of this other stuff in there that may or may not work.
00:30:31.039 --> 00:30:45.759
Uh but then if we bring that product to somebody in the military and we try and make it so that guys don't have to buy this on their own, that's kind of gonna be where the buck stops, and they're gonna be like, hey, like we love everything in this but this, like, we're not gonna pay for this, like we're not gonna procure it.
00:30:45.920 --> 00:31:00.240
Whereas if we have these three proven things that we know work, that we know all the dietitians are behind and they're already supporting, um, and there's nothing nefarious going on, like, then we can get it in the guy's uh hands without them paying for it, and maybe the military kind of procuring it.
00:31:00.319 --> 00:31:16.079
And so um that's kind of the other thing we're trying to do is just you know, not play the game, but make sure that we're very, very strictly adhering to the science um in a way that the world's foremost experts like don't really have any room to argue with this one.
00:31:16.480 --> 00:31:18.079
Yeah, it's a smart fucking move.
00:31:18.240 --> 00:31:21.759
Um a lot of people tend to say Oh, go ahead.
00:31:22.079 --> 00:31:23.039
I'm sorry, Denny.
00:31:23.279 --> 00:31:36.640
Um just king uh along those lines, like all the ingredients that we chose have dual use, like creatine for brain health, omega-3 is brain health, sure, but they also have other uses.
00:31:36.799 --> 00:31:41.759
Like creatine is the most studied supplement of all time, maybe outside caffeine.
00:31:42.240 --> 00:32:02.880
Um and but it has athletic benefits, muscular benefits, endurance benefits, omega-3s, same thing, inflammation benefits, heart health benefits, vitamin D, same thing, bone health, um, antioxidant benefits, like so you're you're getting a lot in this one little package.
00:32:03.279 --> 00:32:05.279
Brain health is our primary mission.
00:32:05.440 --> 00:32:08.400
Um that's that's what we are aligned with.
00:32:08.480 --> 00:32:13.839
That's the communities that are exposed to repetitive, non-incompassive hiss to the head.
00:32:13.920 --> 00:32:22.160
That's who we want to support, whether that's military support or you know, the mom and dad that goes to judo class on Fridays.
00:32:22.319 --> 00:32:22.799
I don't know.
00:32:23.839 --> 00:32:27.839
Um But you're also getting the other benefits that these supplements have.
00:32:28.000 --> 00:32:32.319
Whereas some of these French supplements, it's like take this for brain health.
00:32:32.480 --> 00:32:33.680
Like, what else does it do for you?
00:32:33.839 --> 00:32:35.200
Like, I I I don't know.
00:32:35.359 --> 00:32:36.960
So um, yeah.
00:32:38.160 --> 00:32:41.920
Yeah, it's really important uh to have that clarity of thought.
00:32:42.559 --> 00:32:51.440
A lot of guys get out and they want to enter a world and they immediately say, Well, fuck the man, I'm gonna do it my way, but you gotta look at the bigger picture.
00:32:51.519 --> 00:32:57.599
If you ultimately want to help and serve your brothers and sisters in arms, you you gotta toe the line.
00:32:57.680 --> 00:32:59.279
You gotta be within the standards.
00:32:59.359 --> 00:33:04.000
It's one of the the things we're we're still hearing about, you know.
00:33:04.960 --> 00:33:25.440
These supplement bans, these lists that float around within our military community of supplements that you know, you the last thing you want to have this amazing company providing this great product, and it's not third-party tested, and something gets in one of the pouches, and somebody gets popped on your analysis for something that's banned.
00:33:25.599 --> 00:33:26.880
Just ended a career.
00:33:27.039 --> 00:33:34.160
Yeah, you wanted to help the community, but at the end of the day, you didn't do the right things, you didn't take the right steps, and now somebody's suffering from it.
00:33:34.400 --> 00:33:53.680
Um it makes sense to make sure that you are meeting the standard or exceeding the standards so that you can go to pop us off and say, Hey, we have a supplement for for our guys from the community that should be in their kit bag, that should be in every Thor three uh recovery room.
00:33:53.839 --> 00:34:07.920
Every dietitian should be saying, Hey, grab a bag full of these the moment you start friggin' having your your headaches, the moment you start having issues sleeping, like, or you've been diagnosed you had a TBI, start taking this.
00:34:08.159 --> 00:34:11.360
And along that route, what is the proper protocol for take?
00:34:11.599 --> 00:34:23.280
Is it just taking it daily, or do you guys have um a list of like protocols for guys that are actively are recovering from a TBI, from you know going to a breaching course?
00:34:25.360 --> 00:34:27.920
So daily, yes.
00:34:28.079 --> 00:34:30.880
Like this is something I take every day, like that's another crazy math.
00:34:30.960 --> 00:34:32.480
Like you have to you have to cycle it.
00:34:32.559 --> 00:34:33.679
That's bullshit, it's not true.
00:34:33.840 --> 00:34:34.800
You don't need to fucking do that.
00:34:34.880 --> 00:34:37.360
You don't develop a tolerance to any of these things.
00:34:37.599 --> 00:34:42.960
Um, the only thing, and we actually lowered the vitamin D dose because of this, is vitamin D is fat soluble.
00:34:43.039 --> 00:34:45.599
It is possible to continuously build it up in your fat.
00:34:45.760 --> 00:34:51.199
Um, if you had some crazy other amount of exposure, and we lowered the vitamin D dose to mitigate that.
00:34:51.280 --> 00:34:56.000
Um, and most guys should be doing the Thora 3 labs, regardless if they think they're stupid or not.
00:34:56.079 --> 00:34:57.679
It's important you should do it.
00:34:57.840 --> 00:35:00.079
Um, and that'll tell your vitamin D levels, anyways.
00:35:00.239 --> 00:35:16.079
As far as recovering from TBIs and everything else, that's something where we're basically going to arm um Intrepid Spirit, hopefully, or your doctor or whoever it is with this product, and that's something for them to decide.
00:35:16.159 --> 00:35:17.679
There's a lot of research out there.
00:35:17.840 --> 00:35:20.000
People do different dosages after TBIs.
00:35:20.159 --> 00:35:26.159
There is interesting research that supports that EPA, omega-3s.
00:35:26.239 --> 00:35:27.599
I think this was a posted on Instagram.
00:35:27.679 --> 00:35:29.360
We did on Instagram like three weeks ago.
00:35:29.599 --> 00:35:35.199
Uh basically the subjective time until symptoms disappeared and it was in adolescence.
00:35:35.360 --> 00:35:36.159
It might have been creatine.
00:35:36.239 --> 00:35:36.480
I can't remember.
00:35:36.559 --> 00:35:37.039
It was one of the two.
00:35:37.199 --> 00:35:38.000
Yeah, it was creatine.
00:35:38.159 --> 00:35:39.039
Yeah, it's creatine.
00:35:39.119 --> 00:35:39.199
Yeah.
00:35:39.280 --> 00:35:43.360
Post TBI, they basically found that um and they gave them large amounts.
00:35:43.440 --> 00:35:52.639
And so we're not doctors, and so you know, I don't want to, it's and it's also, I'm sure, gonna be different for everybody because the other thing, too, is a lot of this stuff is weight-based.
00:35:52.800 --> 00:35:57.360
Um, so if you're 160 pounds, like you should probably be taking one a day.
00:35:57.599 --> 00:36:01.920
If you're an absolute fucking unit like Nick Lavery, maybe you're taking two a day.
00:36:02.000 --> 00:36:03.360
Like maybe that's like your baseline.
00:36:03.440 --> 00:36:06.960
Like, you probably need 10 grams of creatine when you're 260 pounds.
00:36:07.280 --> 00:36:09.280
Um, it's just like, you know what I mean?
00:36:09.360 --> 00:36:11.440
And it's just that was one of the biggest things that I've been useful.
00:36:11.760 --> 00:36:13.280
Yeah, it's like a lot of these studies too.
00:36:13.360 --> 00:36:14.239
Will do stuff, dude.
00:36:14.320 --> 00:36:16.800
I remember when I was in the Q course, I saw him starting to go off track.
00:36:16.880 --> 00:36:22.960
I saw him working out at Ritz Epps doing, I was, and I'm not like the strongest dude, but I'm pretty strong.
00:36:23.119 --> 00:36:27.519
And I think I was squatting like 315 for like sets of five or something.
00:36:27.760 --> 00:36:29.199
True squat test to grass.
00:36:29.440 --> 00:36:33.199
And I look over and he's doing 315 onto a box with one fucking leg.
00:36:33.360 --> 00:36:35.920
And I was like, holy shit.
00:36:36.320 --> 00:36:37.360
I was like, I didn't know.
00:36:39.039 --> 00:36:40.800
Yeah, I didn't know he was at the time.
00:36:40.880 --> 00:36:41.679
I was like, holy shit.
00:36:41.840 --> 00:36:42.320
One leg.
00:36:42.559 --> 00:37:00.880
Um yeah, and then as as far as your question with the breaching stuff and and everything else, um, you know, I I'm gonna say I'm gonna give the guidelines that we know another soft community has, which they basically how they do it is it would be one packet a day uh for maintenance.
00:37:01.039 --> 00:37:05.599
If they're heading to a breaching course, they would load up with two to three a day.
00:37:05.760 --> 00:37:08.800
While they're in the course, they would do probably three a day.
00:37:08.880 --> 00:37:12.159
And then after the course for a week or so, they would do two to three a day.
00:37:12.320 --> 00:37:18.559
Um but the cool thing about this is I'm sure units are gonna want to experiment with their own stuff, dietitians are wanting to experiment with their own stuff.
00:37:18.639 --> 00:37:26.400
And so I think for us, it's more about just arming them with the ease of use and the ability to do this in a way that guys are gonna maintain compliance with it.
00:37:26.639 --> 00:37:35.360
Because, you know, I know a lot of guys that if you told them, like, hey, take this jug of creatine, take these 18 fish oil bottles, this bottle of vitamin D, and all this other shit with you, they'd be like, Yeah, fuck off, dude.
00:37:35.440 --> 00:37:36.239
I'm not doing that.
00:37:36.400 --> 00:37:46.400
Um, but if you can just have something that's in a box like uh drip drop that the Delta just takes in his you know, Delta boxes, which no one fucking ever knows what's in those things, anyways.
00:37:46.639 --> 00:37:51.760
And if the Delta just like takes over boxes, yeah, and you hand them out, like you know, problem solved.
00:37:51.840 --> 00:37:53.840
Um I will I will push back gently on that.
00:37:54.000 --> 00:37:55.679
I do know what's inside those boxes.
00:37:55.840 --> 00:38:00.079
A lot of headlamps and awesome trauma scissors, and I'm stealing every one of those fucking.
00:38:00.400 --> 00:38:00.880
Yeah, it's true.
00:38:00.960 --> 00:38:04.400
And trauma scissors end up getting blunted.
00:38:05.440 --> 00:38:13.119
It's like the Bravo is using the fucking trauma scissors to cut open old uh 556 casings, and it's like, why the fuck are my trauma scissors just flat right now?
00:38:13.440 --> 00:38:14.000
Guilty.
00:38:14.239 --> 00:38:16.079
Guilty as charged.
00:38:17.760 --> 00:38:21.519
I always used to get yelled at for how many boxes I would bring on trips.
00:38:21.920 --> 00:38:24.639
Like, dude, do you need this many fucking boxes?
00:38:24.880 --> 00:38:26.480
Oh, do you want to die?
00:38:27.360 --> 00:38:35.360
Everyone made fun of us until they found out we could order Pelican cases in the class 8 order, and they're like, oh, these deltas might be onto something here.
00:38:36.320 --> 00:38:37.920
You give it out the game, dog.
00:38:38.239 --> 00:38:39.760
Don't put that shit out there.
00:38:40.559 --> 00:38:42.960
But uh, the watermelon drip chop.
00:38:43.280 --> 00:38:43.599
Oh.
00:38:46.639 --> 00:38:48.719
Or flavor of drip chop.
00:38:49.119 --> 00:39:00.960
But yeah, the the long, you know, the the short answer to your question is, you know, hopefully at the end of the day, this is something that we would love to see on med orders that teams can order individually, or if the dietitians want to order it and supply to the teams, that's fine.
00:39:01.119 --> 00:39:12.400
And then at the group level or unit level, you know, whatever if it's the regular army at the company level, battalion med, whoever your equivalent of that is, kind of directs you on, like, hey, you're going to this course, like you guys should be doing this.
00:39:12.639 --> 00:39:22.159
Um Danny, there's a um really, really cool legislation coming down the pipe.
00:39:22.800 --> 00:39:29.039
In National Defense Allocation Act for the 20, I guess they're in doing 2026s right now.
00:39:29.119 --> 00:39:37.920
Uh basically it for those that don't know, it allocates where money goes within the Department of Defense or how they can spend money.
00:39:38.079 --> 00:39:49.840
Um and there's a cool line item in there which allows SOCOM um to purchase supplements for their people.
00:39:50.079 --> 00:39:59.840
Um you know, obviously we would love to be the forerunner on government contracts, but like if guys and gals.
00:40:00.239 --> 00:40:07.440
Can get this stuff what they need to do their jobs better and to live a better life after they get out.
00:40:07.920 --> 00:40:13.199
Like it was just really cool to see the government's actually pushing for this.
00:40:13.599 --> 00:40:19.599
Um, which I think it's just been a long time coming, and unfortunately things take forever with the military.
00:40:19.679 --> 00:40:24.320
I mean, look at the PACT Act, look at Agent Orange, it's like, man, this stuff didn't exist.
00:40:24.480 --> 00:40:25.199
Not our fault.
00:40:25.360 --> 00:40:27.280
You guys are fine, it's something else.
00:40:27.519 --> 00:40:32.960
And then, you know, how long ago, decades later, it's like shit.
00:40:33.519 --> 00:40:35.840
Like we screwed up.
00:40:36.159 --> 00:40:40.159
And I I think blast overpressure is following this trend.
00:40:40.480 --> 00:40:44.639
Where, you know, the HL shock back in World War II, I think it was first talked about.
00:40:44.800 --> 00:40:45.039
Yep.
00:40:45.280 --> 00:40:49.199
When like the first artillery started World One, okay, I said even longer.
00:40:50.400 --> 00:40:54.719
Um, you know, they had developed the technology for those heavy weapons.
00:40:54.880 --> 00:40:57.760
Um, and like it it was talked about then.
00:40:57.920 --> 00:41:04.320
I don't know why it's a stretch now for people to get their heads around, no pun intended, of like, hey, this is like damaging stuff.
00:41:04.480 --> 00:41:09.760
And even and even small arms can cause overpressure.
00:41:09.920 --> 00:41:22.800
Like I remember days in the shoot house where I'm an idiot and didn't put my suppressor on um because I didn't want to walk around with like a whatever it was, 21-inch gun trying to peek around a corner.
00:41:23.039 --> 00:41:27.039
Um, but man, he'd leave the shoot house driving home and like, man, my head kind of hurts.
00:41:27.519 --> 00:41:35.679
I just chalked it up to like dehydration or like you know, the stress of especially when you're a new guy, it's like, oh god, don't shoot anybody.
00:41:35.920 --> 00:41:50.960
Um and it's but you know, maybe that was overpressure from that you know, 1.6 psi coming off of an M4, but you're in a concrete building, and so you're getting a lot of reflected waves as well.
00:41:51.440 --> 00:41:59.360
Um and you know, dabbing the weapon systems, and this this this isn't just a soft problem, and I I want to be very clear about this.
00:41:59.519 --> 00:42:14.239
Like, we are not a soft specific company, even though we come from a community, like it's been really sobering to have some conversations with mortarmen, with artillerymen.
00:42:14.719 --> 00:42:20.719
It's like, man, those guys eat I think one guy said he fired 500 rounds in a day of like 120s.
00:42:20.880 --> 00:42:22.559
I was like, what the fuck?
00:42:23.519 --> 00:42:29.039
That like a lot of these jobs have way more overpressure exposure than I ever had.
00:42:29.280 --> 00:42:35.679
Yeah, some of the earliest, most damning studies were done by Rand, and it was our field artillerymen.
00:42:35.840 --> 00:42:36.320
Yeah.
00:42:36.559 --> 00:42:37.039
Yeah.
00:42:37.280 --> 00:43:04.880
And they made a lot of modifications to those weapons, um, with like like porting the front, and I mean they've made some changes to those weapon systems, but still, like I read an article the other day, like, depending on where you are, if they're like the RSO or if you're the the recorder or all these job positions that I'm not 100% sure of, but depending on where you are around the gun, same thing with mortars, same thing with Carl G's and shoulder fired weapon system, like that overpressure hits, and it's like it's a real real thing.
00:43:05.119 --> 00:43:19.360
And you know, riding the lightning on a on a 120 looks cool for videos and pictures, but like your hood is above the muzzle line of that weapon, like that overpressure is going straight in your your head.
00:43:21.679 --> 00:43:28.639
Maybe you don't feel the effects one day of training, a year of training, but I'm sure you, Denny, like 20 years.
00:43:28.960 --> 00:43:32.079
And other guys like Kyle, I know you had Kyle on the show the other day.
00:43:32.239 --> 00:43:33.280
Shout out to him, great guy.
00:43:33.440 --> 00:43:37.199
Went to dive school with him, bubble ass warrant, doing dive, crazy.
00:43:38.800 --> 00:43:44.960
Like 20, 25 years of doing this stuff, you know, soft, big army, what whatever, it doesn't matter.
00:43:45.039 --> 00:43:49.119
Like you're in the military exposed to this stuff, it adds up.
00:43:49.440 --> 00:43:51.679
That's why it's called cumulative exposure.
00:43:51.920 --> 00:43:52.559
Exactly.
00:43:52.719 --> 00:43:56.719
And it's it's not something that you see on somebody's face.
00:43:57.119 --> 00:44:07.119
Like, no, certainly you'll see somebody having immediate effects, but for a vast majority of guys that are truly affected by careers in this, this is a great thing about what you guys are doing.
00:44:07.280 --> 00:44:09.360
You're providing something for right now.
00:44:09.599 --> 00:44:23.760
Yes, there's we need desperate, we desperately need stuff for post-career, taking care of guys after, but something for now, right now, in the moment, because you're right, the guys aren't going to sit down and take the appropriate amount of fish oil.
00:44:23.920 --> 00:44:25.280
I've seen it in my team room.
00:44:25.440 --> 00:44:47.199
I've seen guys go to Thor 3, have the internet sit down with the dietitian, get the the the wonderful, beautiful, high expensive glass bottle of fish oil, and it it gets open once, and they they take it with their shitty lunch from Subway, and then it stays in their in their computer right next to their locker, and it never gets brought out again.
00:44:47.519 --> 00:45:04.559
But when you make it easy and accessible to the guy, and it's has the uh the proof from somebody from the community that they went in, they put their heart and their soul behind a product to create it, to bring it to you, that means something.
00:45:04.719 --> 00:45:06.159
It's branding 101.
00:45:06.239 --> 00:45:11.599
When it comes from a trusted individual from your lived experience, damn right I'm gonna take it.
00:45:11.679 --> 00:45:13.440
Hell yeah, I'm gonna have pride from it.
00:45:13.679 --> 00:45:16.559
And I think this is what's needed, what's missing?
00:45:17.440 --> 00:45:34.639
Another thing that's really really often overlooked is um the same issues are happening to our athletes when it comes to branding, when it comes to putting it out there for our youth, for our professional, for our amateur athletes, is this a demographic that you guys are also focused on as well?
00:45:39.039 --> 00:45:40.960
Yeah, I'm gonna take this one.
00:45:41.119 --> 00:45:44.079
Um so eventually, for sure.
00:45:44.239 --> 00:45:48.559
So, like military, that's where we come from, that's what we know.
00:45:51.119 --> 00:45:52.400
That's world starting.
00:45:52.960 --> 00:45:57.679
Um but absolutely we'd love to help as many people as we could.
00:45:57.840 --> 00:46:07.920
I mean, delving into combat sports, like MMA is k one of the fastest growing sports still, I think, in the country, in the world at large.
00:46:08.480 --> 00:46:18.559
Um and then you know, you start trickling down, so NFL, NHL, all the pro leagues, there's not very many of those guys.
00:46:19.519 --> 00:46:26.960
A couple thousand in each league, and then you trickle down into the college world, and then you trickle down into the high school athletics.
00:46:27.199 --> 00:46:35.440
Um yeah, I I personally think that these supplements, our supplement would uh help these people.
00:46:36.000 --> 00:46:46.880
Um you know, I think there's gonna be a significant bridge to cross as far as stigma behind supplements goes, especially with the younger crowd.
00:46:47.679 --> 00:46:55.840
Um, you know, I was talking to my wife the other day, and like she still has some stigmas of creatine from when she played soccer growing up.
00:46:55.920 --> 00:46:59.599
It's like, oh, creatine's a steroid, or creatine is this or that.
00:47:00.000 --> 00:47:14.400
And she doesn't believe that now, but like there's still like this, I think society as a whole, it's just starting to come around, especially to creatine now that it's kind of taken off and become like this social media, you know, put creatine on everything.
00:47:14.639 --> 00:47:19.119
Um but I think there is still a stigma of like, oh, what's in it?
00:47:19.280 --> 00:47:21.840
And that you know, that's where the education piece comes in.
00:47:22.000 --> 00:47:23.280
That's where the research comes in.
00:47:23.360 --> 00:47:28.000
And and Peyton, love for you to talk about like what we want to do on that side of things.
00:47:28.239 --> 00:47:31.679
Um, and that's where the the third-party certifications come in.
00:47:31.760 --> 00:47:35.119
Like, hey, this is what's in it.
00:47:35.199 --> 00:47:38.800
There are no bad substances in the substances in this product.
00:47:38.960 --> 00:47:43.199
Like, here's the research on why you should be taking this.
00:47:43.679 --> 00:47:48.639
Um yeah, that was a long-winded answer in my setup.
00:47:48.880 --> 00:47:49.599
No, it's perfect.
00:47:50.079 --> 00:47:51.119
Yeah, you're good.
00:47:51.519 --> 00:47:53.679
Yeah, Peyton, uh, talk us through that.
00:47:54.159 --> 00:47:59.679
Yeah, so we have um a potential kind of pilot research study we want to do.
00:47:59.840 --> 00:48:04.400
Um there's some really interesting stuff going on, and we keep seeing people measure the same biomarkers.
00:48:04.480 --> 00:48:22.639
We just posted one, I think, yesterday, it was in Naval or technically Air Force, Royal Canadian Air Force Aviators, and they basically showed a lot of the similar biomarkers that we see um come up in brain over not only brain overpressure exposure, but also subconcussive hits in um sports.
00:48:22.800 --> 00:48:28.079
Now, are we saying that all of these are equal and the mechanisms of action?
00:48:28.239 --> 00:48:28.880
No, absolutely not.
00:48:28.960 --> 00:48:32.400
Like the mechanism of action we know is different, the subprocesses are probably different.
00:48:32.559 --> 00:48:39.920
However, that's not to say that we can't measure the effect in the same way, um, which I think is a good thing that it's becoming so open that we can do this.
00:48:40.320 --> 00:48:46.880
Um and so we specifically want to take this and we want to uh give it to guys.
00:48:47.119 --> 00:48:53.119
Unfortunately, if they have a control group, it's just the best way to do a research study, which I hate to do just because I think that this without a doubt works.
00:48:53.199 --> 00:48:55.199
Um, but you need research to prove it.
00:48:55.440 --> 00:48:57.599
Uh and there's a couple different things you want to do.
00:48:57.679 --> 00:49:10.400
One, we want to do the biomarkers, like we've seen, um, just in this specific ratio to just, you know, also how it helps to have something to bring to the guys, be like, hey, dude, like um, you know, not only does the research say this stuff works individually, we combined it all.
00:49:10.480 --> 00:49:16.400
We used our specific products, like you know that you're getting the dosages you claim, and we've proven that it actually works with this research.
00:49:16.559 --> 00:49:25.360
Um now, is lowering those biomarkers a guarantee that you're not gonna develop dementia or have some sort of noise regeneration or anything else?
00:49:25.519 --> 00:49:28.320
No, it's there's no, we that hasn't been proven yet.
00:49:28.480 --> 00:49:33.280
Um you know, you can generally take one leap of faith whenever you do anything in research.
00:49:33.519 --> 00:49:39.519
Um and you can't really do two, and and that's you know, correlation does not always equal causality.
00:49:39.679 --> 00:49:53.760
Um, however, you can intuit that you know it's not a good thing to have biomarkers there that are signs of neurodegeneration, which is what um tau is a is a sign of, and we also see that a lot in Alzheimer's patients.
00:49:53.840 --> 00:50:02.239
Um activation, which is not a good thing either.
00:50:02.719 --> 00:50:08.400
NFL, neurofilament light, um, is another sign of axonal damage, which is also not a good thing.
00:50:08.559 --> 00:50:20.880
Um, when you think about it for these studies about how omega-3s, you know, actually work and all that stuff without really getting into the science, at the end of the day, uh a lot of your brain is omega-3s, it's these fatty acids.
00:50:20.960 --> 00:50:35.679
Um, a lot of the structures they're holding, if you if you just think about the super cool sci-fi intro on a TV show when they're going through the brain in CSI Miami before somebody has like an aneurysm and they're showing like these electric things that are all bridged together.
00:50:35.840 --> 00:50:40.800
Like those are the ends of your axons, and things have to hold them together, and it's omega-3s that build those building blocks.
00:50:40.960 --> 00:50:49.679
So if we're providing everything there to kind of help this structure maintain its integrity and maintain its connections, even if we're losing some, you know, there's probably a benefit to that.
00:50:49.920 --> 00:50:52.719
Um I'm getting off topic with the science behind it.
00:50:52.800 --> 00:51:05.599
But yeah, there's there's two typical ways, the biomarker way, and then we're also working with these other people with um, I don't know, you know, exactly what we're allowed to say, but it's an imaging study that's very cool um that they've seen great results with, with some other stuff.
00:51:05.760 --> 00:51:09.360
And we're kind of excited to kind of push forward with that in the new year.
00:51:09.519 --> 00:51:18.239
Um, and then the one other thing I wanted to say is brain over pressure, subconcussive hits in football, um, whatever it is, like it's not one size fits all.
00:51:18.320 --> 00:51:20.559
I I've I I'm not even gonna say I feel.
00:51:20.639 --> 00:51:24.880
I know there's people out there that think I did three years in the 82nd.
00:51:25.039 --> 00:51:27.360
Um, I have no combat deployments, I'm fine.
00:51:27.519 --> 00:51:30.719
Um or they don't want the stigma of dealing with it or whatever.
00:51:30.800 --> 00:51:32.480
I personally have no combat deployments.
00:51:32.639 --> 00:51:37.360
Um, I've never treated a patient in combat, all the lives I've ever saved or patients ever treated.
00:51:37.519 --> 00:51:38.800
I wouldn't even say lives ever saved.
00:51:38.880 --> 00:51:41.039
That's a arrogant and stupid thing to say, and not true.
00:51:41.199 --> 00:51:46.079
All of the patients I've ever treated were in non-combat scenarios or clinical rotations in hospitals.
00:51:46.320 --> 00:51:52.880
Um I did have a huge history of concussions before joining the military.
00:51:53.360 --> 00:52:02.559
Uh did it anyways, got exposed to all this overpressure stuff, and then had some real no shit symptoms and went through some serious stuff after, you know, kind of getting multiple concussions in the military.
00:52:02.639 --> 00:52:08.719
And I think um there's people that are gonna spend 20 years at the unit and they're gonna get out and they're gonna be totally fine.
00:52:08.800 --> 00:52:15.679
And for whatever reason, whether it's a genomic thing, you know, they might just be predisposed to being able to better handle it.
00:52:15.840 --> 00:52:18.320
Um everyone is built differently.
00:52:18.480 --> 00:52:32.880
And so all I would say is don't think just because you only did four years of high school football or three years in the 82nd, or you know, five years in the Air Force doing whatever, that you um are not at risk for these things.
00:52:32.960 --> 00:52:34.719
And I'm not trying to fear-monger in any way.
00:52:34.800 --> 00:52:42.960
I'm just more so saying like protect yourself, like don't discount your experience and think that because you didn't do cool guy stuff, like you shouldn't still be looking out for your brain.
00:52:43.119 --> 00:52:44.400
Um, you absolutely should.
00:52:44.480 --> 00:52:46.079
And it's it's not gonna hurt you to take stuff.
00:52:46.159 --> 00:52:52.800
And again, I don't, we don't care if it's our product, like just know that the knowledge is out there and use it to your advantage.
00:52:52.880 --> 00:52:59.679
It don't dismiss it just because you think what you did wasn't risky enough or wasn't important enough to you know, kind of have this apply to you.
00:52:59.760 --> 00:53:01.039
I think it applies to everyone.
00:53:01.360 --> 00:53:03.119
Dude, absolutely, man.
00:53:03.280 --> 00:53:04.639
Thank you so much for saying that.
00:53:04.800 --> 00:53:22.239
There are so many of our brothers out there that are silently struggling, that I talk to, that reach out, and they hear something from a podcast, either from Security Hall or from Broken Brains, and they they slide in the DMs, and the first thing is like, I need help.
00:53:22.320 --> 00:53:25.760
I want to get put in for the right direction, but I'm not a combat veteran.
00:53:25.840 --> 00:53:27.199
I didn't do anything great.
00:53:27.280 --> 00:53:30.000
Uh, I just spent you know, four years on the gun line.
00:53:30.079 --> 00:53:33.440
I'm like, that's a long fun fucking time on a gun line, dude.
00:53:33.599 --> 00:53:35.920
Like that that is insane.
00:53:36.320 --> 00:53:54.239
And and it's shout out to every last one of you beautiful fucking uh 11 Charlies out there who have shot so many fucking mortars that you're you're now dealing with the repercussions, and then you need to be proud of your service, be proud of everything you've done, and don't minimize what you're suffering to.
00:53:54.480 --> 00:53:56.239
Don't minimize your lived experience.
00:53:56.320 --> 00:54:00.639
You deserve to heal, you deserve to have resources, and you're more than part of the tribe.
00:54:00.719 --> 00:54:02.239
You're you're a fucking badass.
00:54:02.320 --> 00:54:10.639
It takes a lot of guts to sit there and train all day, all night, and drop rounds in the pouring rain, in the fucking snow, wherever you were.
00:54:10.800 --> 00:54:18.000
Be proud of what you've done and understand that the first step you got to do is just be willing to reach out and get help and then let go of that shame.
00:54:18.079 --> 00:54:19.440
But it's made-believe.
00:54:19.679 --> 00:54:20.480
It's not real.
00:54:20.639 --> 00:54:22.559
You're a fucking badass in your own way.
00:54:22.639 --> 00:54:33.360
Um, but it takes individuals like us being willing to say, being willing to say, like, hey, kill the myth and say, like, dude, whatever you wore on your head, whatever fancy badge you had in your uniform, doesn't fucking matter.
00:54:33.519 --> 00:54:34.559
You're a human being.
00:54:34.639 --> 00:54:36.880
You deserve to have these issues looked at.
00:54:38.400 --> 00:54:39.840
You're absolutely correct, man.
00:54:39.920 --> 00:54:50.559
We need to be able to talk and exchange and be able to bring out these uh these awesome fucking studies out and show people that, hey, look, there's there's a way to get better.
00:54:50.639 --> 00:54:51.599
There's things you can do.
00:54:51.760 --> 00:54:58.239
It may not be with our supplement, maybe just go get some of these other supplements are out there, but start taking something today.
00:54:58.400 --> 00:55:00.559
Be willing to take ownership of your life.
00:55:00.800 --> 00:55:11.199
Like I know for a long time I wasn't willing to sit down and read and understand what these awesome, accessible supplements could do for my brain health.
00:55:11.280 --> 00:55:18.719
And then you realize after reading a few peer support studies that like, wow, your brain thrives on fish oil.
00:55:18.800 --> 00:55:28.559
It needs fats, it needs oils, like I can change my diet, I can stop being an asshole and eat better for myself and get some sleep, take some creatine.
00:55:28.719 --> 00:55:32.079
You know, as we um begin to close out, what's next for your guys?
00:55:32.159 --> 00:55:35.039
How much longer before we can see this on the shelves?
00:55:36.880 --> 00:55:41.440
Oh man, this is a constant like why like hurry up.
00:55:42.880 --> 00:55:43.760
Well, it takes time.
00:55:43.920 --> 00:55:47.760
There's no pressure, but if you could get it out here tomorrow, I'd greatly appreciate it.
00:55:48.079 --> 00:55:49.280
A little bit of pressure.
00:55:49.599 --> 00:55:51.039
Yeah, there's a little bit of pressure.
00:55:53.039 --> 00:55:58.639
I mean, I think best case scenario, we're looking at it's Marchish of next year.
00:55:59.119 --> 00:55:59.440
Okay.
00:56:08.159 --> 00:56:12.320
Every box checked, at least in our minds, on what a good product should be.
00:56:12.639 --> 00:56:16.079
Uh you know, plus or minus a few months.
00:56:16.320 --> 00:56:20.320
Uh, but yeah, for sure, first half of next year we'll say.
00:56:20.400 --> 00:56:21.440
We'll leave it open.
00:56:21.679 --> 00:56:21.840
Yeah.
00:56:22.559 --> 00:56:23.280
Six months leave.
00:56:24.000 --> 00:56:24.320
Yeah.
00:56:24.559 --> 00:56:26.239
All good things uh take time, man.
00:56:26.320 --> 00:56:32.400
That's you guys have been doing, I mean, anything worth doing is worth doing right.
00:56:32.559 --> 00:56:38.239
And I would be more concerned if it was getting if it was already on the shelf and it was ready to go.
00:56:38.400 --> 00:56:40.159
So this is a good sign, man.
00:56:40.320 --> 00:56:45.280
This is a good sign of people that have uh been putting their heart and soul into doing this.
00:56:45.440 --> 00:57:00.800
And you know, I I have to ask, you know, if if you just take a few moments and reflect back, if like if you could look back at that young, 18 serious guy that was getting out that needed to hear some positive words about transition, what would you tell that guy?
00:57:02.719 --> 00:57:04.559
It's okay to ask for help.
00:57:05.679 --> 00:57:06.480
With everything.
00:57:06.559 --> 00:57:08.559
I mean, not just transition, but like everything else.
00:57:08.639 --> 00:57:09.039
But yeah.
00:57:09.199 --> 00:57:11.119
I mean, there's a million people that are out there that'll help you.
00:57:11.199 --> 00:57:23.039
I think the best advice I can give you is um if you're trying to get a job, whether it's like the typical job at Palantir, Andural, or whatever, cool to guy job, going to school, you need a LinkedIn.
00:57:23.280 --> 00:57:25.679
As much as I hate saying that, like you need to fucking have a LinkedIn.
00:57:25.760 --> 00:57:27.119
It just is the way it is.
00:57:27.280 --> 00:57:33.440
Um, and then literally search whatever company that you want to work at and then type in also Green Beret or Army.
00:57:33.519 --> 00:57:48.400
You will find somebody that works at that company that used to be in special operations and just shoot them, or even the regular army, like doesn't matter, it doesn't have to be special operations, um, or the military in general, and just shoot them a message and just be like, hey, this is who I am, be a little vulnerable, be like, I'm getting out, uh, looking for a little help with this.
00:57:48.559 --> 00:57:51.679
Would just love 10 minutes of your time if you could tell me how you ended up at this company.
00:57:51.760 --> 00:57:55.280
And I guarantee you, nine out of ten people will help you out and respond.
00:57:57.519 --> 00:57:58.079
Absolutely.
00:57:58.239 --> 00:57:59.679
What about you, brother?
00:58:00.000 --> 00:58:01.519
Yeah, I dude.
00:58:01.920 --> 00:58:03.519
Asking for help's a big one.
00:58:03.679 --> 00:58:08.159
You know, come from that community, it's like, uh, better know how to do it yourself.
00:58:08.239 --> 00:58:09.440
Otherwise, you're an idiot.
00:58:09.679 --> 00:58:10.480
We're all gonna talk.
00:58:13.119 --> 00:58:16.639
But uh, you know, asking asking for help's a big one.
00:58:16.880 --> 00:58:19.840
Um and I'm I'm gonna plug education.
00:58:20.079 --> 00:58:25.760
I don't I mean, I had gone to college before joining the military.
00:58:26.000 --> 00:58:32.960
Um but man, there like the GI Bill, Yellow Ribbon, there's tons of scholarships out there.
00:58:33.039 --> 00:58:39.039
There are so many resources for not just soft veterans as a whole to go back to school.
00:58:39.280 --> 00:58:43.039
And you know, I never in a million years thought I would go to grad school.
00:58:43.199 --> 00:58:46.559
Yeah, I'm done with school, I did college, fuck all that.
00:58:46.719 --> 00:59:00.239
Um but it it's faith war and it's given me time to reintegrate back into I will call it society, even though you know whatever, become a become a civilian, we'll say.
00:59:00.880 --> 00:59:08.960
And it's exposed me to so many different walks of life that you just don't get in the military.
00:59:09.440 --> 00:59:27.679
People from overseas, that you're going to I mean obviously in the military is a lot of overseas stuff, but in a in a classroom setting, someone who wasn't in the military, getting their perspective, and then these schools have so many resources while you're there.
00:59:27.760 --> 00:59:38.800
You know, whether that's creators for jobs, whether that's resume help, whether that's you know, just just having a name of a school on your resume opens up so many doors.
00:59:39.119 --> 00:59:41.440
It just can't hurt you to go back to school.
00:59:41.840 --> 00:59:45.280
Especially as an enlisted guy, um, Peyton, you probably just feel the same way.
00:59:45.360 --> 00:59:47.920
There's a lot of officers in my class.
00:59:48.480 --> 00:59:54.239
Um like don't be afraid because you're an enlisted guy to go back to school.
00:59:54.400 --> 00:59:55.840
Like, you're not dumb.
00:59:56.079 --> 00:59:59.599
I mean sure, your levels, but
01:00:00.159 --> 01:00:01.280
I'm a complete, I'll say it.
01:00:01.519 --> 01:00:02.559
I'll put it out there, Corey.
01:00:02.800 --> 01:00:04.400
I'm a complete fucking idiot.
01:00:04.559 --> 01:00:06.800
I am a dog shit entrepreneur.
01:00:07.039 --> 01:00:10.480
I I have gotten so much support and help.
01:00:11.119 --> 01:00:14.159
I'm so proud of making it as a warrant officer.
01:00:16.079 --> 01:00:20.880
18 series was a, you know, being 18 problems, going through mortars, that was difficult.
01:00:21.119 --> 01:00:29.840
If you look back, if if you look back in your career right now, if you're thinking that school isn't for you, I'm sure you have a million examples of why you can't do it.
01:00:29.920 --> 01:00:45.840
But I'm telling you, if I can go to one of America's finest colleges, Arizona State University, and graduate with my undergraduate with a 4.0, bro, dude, dudettes, you can do it.
01:00:46.000 --> 01:00:48.239
If my dumbass can do it, you can do it.
01:00:48.400 --> 01:00:49.920
And I'm going to challenge you even more.
01:00:50.079 --> 01:00:51.360
Here's a fun fact.
01:00:51.599 --> 01:00:52.639
Go to ASU.
01:00:52.719 --> 01:00:54.079
I'm proud of my alma mater.
01:00:54.159 --> 01:00:55.360
I think it's a great school.
01:00:55.519 --> 01:01:04.000
But if you're a soft veteran, if you're if or even if you're not a soft, not a soft veteran, apply for the Pat Tillman Scholarship.
01:01:04.239 --> 01:01:05.599
That's easy money.
01:01:05.840 --> 01:01:13.119
If you're going there, and I guarantee you're probably going to get a degree in something that's of service to somebody, apply for that scholarship.
01:01:13.360 --> 01:01:17.199
Even if you don't get it, it's a great experience to try for something again.
01:01:17.440 --> 01:01:19.440
What's wrong with trying for greatness?
01:01:19.599 --> 01:01:20.639
Try something.
01:01:20.880 --> 01:01:25.519
I talked to so many guys are feeling down and out or out of the fight.
01:01:25.840 --> 01:01:27.360
Dog, you're not out of the fight.
01:01:27.440 --> 01:01:28.719
You just need a new target.
01:01:28.880 --> 01:01:32.079
Maybe it's creating the next line of great American supplements.
01:01:32.239 --> 01:01:34.880
Maybe it's becoming an amazing entrepreneur.
01:01:35.039 --> 01:01:36.800
Maybe it's going to get your MBA.
01:01:36.960 --> 01:01:38.960
Whatever it is, fuck.
01:01:39.119 --> 01:01:40.800
Live the creed one more day.
01:01:41.039 --> 01:01:43.360
Live to succeed again.
01:01:43.679 --> 01:01:49.360
Dude, I'm going to tell you right now, being a green brain doesn't have to be the greatest thing you did.
01:01:49.440 --> 01:01:50.320
It doesn't have to be.
01:01:50.480 --> 01:01:52.400
You can do something even greater.
01:01:52.559 --> 01:01:55.119
But at the end of the day, you gotta at least fucking try.
01:01:55.280 --> 01:01:56.320
You just gotta try.
01:01:56.480 --> 01:01:57.519
Look at Peyton.
01:01:57.760 --> 01:02:01.679
I can't even remember or pronounce a thing you're going to school for.
01:02:01.920 --> 01:02:03.760
Corey's going to the NBA program.
01:02:03.840 --> 01:02:04.480
That's easy.
01:02:04.639 --> 01:02:07.039
Peyton's out here doing amazing shit.
01:02:07.280 --> 01:02:10.639
Like, chase another dream.
01:02:10.800 --> 01:02:11.840
Be willing to do it.
01:02:12.000 --> 01:02:22.000
Guys, I can't thank you enough for being here, but I but more importantly, I can't thank you for being a great fucking example to everybody out there that's serving and getting out of the military.
01:02:22.079 --> 01:02:25.519
They can look at this interview, they can look at the show and say, you know what?
01:02:25.679 --> 01:02:27.599
Those guys are willing to do something greater.
01:02:27.760 --> 01:02:28.880
Maybe I can do the same.
01:02:29.039 --> 01:02:29.840
And that's what we need.
01:02:29.920 --> 01:02:34.320
We need more inspiring tales of daring to succeed again.
01:02:34.480 --> 01:02:39.199
The last thing I want to see one of our veterans getting out and working at a fucking cheese stick factory.
01:02:39.280 --> 01:02:39.920
That's a real thing.
01:02:40.000 --> 01:02:41.119
That's a real story.
01:02:41.360 --> 01:02:42.400
It was really sad.
01:02:42.639 --> 01:02:44.079
But that's neither here nor there.
01:02:44.159 --> 01:02:45.360
I'm really proud of you guys.
01:02:45.440 --> 01:02:46.639
Thank you so much for being here.
01:02:46.800 --> 01:02:48.800
And to everybody listening, fuck.
01:02:49.039 --> 01:02:52.400
Take care of yourself, take care of each other, and dare to dream again.
01:02:52.480 --> 01:02:53.440
We'll see y'all next time.
01:02:53.599 --> 01:02:54.559
Take care.
01:02:55.039 --> 01:02:55.679
Boom.
01:02:56.559 --> 01:02:57.199
Done.