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Ruffells Ad Break 27: Mark Godenho

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00:59:31
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Mark ‘the marketer’ Godenho; engineer, broadcaster, creative director and now head marketer at TASKA prosthetics is with us this week! 

From a very diverse work background to a very niche market, Mark’s perspective on economic shifts in the industry and maintaining duality within international markets is fresh. Creative discipline, the importance of connecting with customers and whether digital marketing is actually just marketing? This episode of Adbreak is one to watch. 

Based in Christchurch, Ruffells is a creative team that specialises in video production, marketing consultancy and creating unique brand strategies. For more on how we work or how we can help your business do better, get in touch at ruffells.co.nz 

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00:01:30Family time and elevator pitches
00:06:40Discipline and creativity working together
00:09:15From engineering to broadcasting
00:19:00Being proactive in decision-making and “business books”
00:21:00Lecturing and working in London
00:24:00Giving clients three options
00:27:00Good ads vs. bad advertising
00:33:00“Being the bat rather than the ball”
00:37:00Omnichannel marketing
00:40:00Engaging with international customers
00:44:00Product challenges
00:46:30What’s changed in the industry?
00:49:00Trade shows and building connections
00:53:00Competing for attention
00:58:00Trusting curators in decision-making

رونوشت 🔗

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