00:00:00Episode preview
00:00:10How (and why) 37signals is embracing live sessions with customers
00:07:47Why showing beats telling when it comes to your own product
00:13:47Being open about what you don't know
00:16:16Showing work in progress without fear
00:17:42Learning to show off what you built with confidence
00:19:56People choose who they do business with