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Coach & Kate Spade Check Out Inside Gemini | Fast Five Shorts

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Coach & Kate Spade Check Out Inside Gemini | Fast Five Shorts

Tapestry is making Coach and Kate Spade products purchasable directly inside Google’s Gemini app and AI Mode, complete with Google Pay checkout and no website redirect.

Chris Walton breaks down why he likes the experiment, but also why brands shouldn’t overinvest in someone else’s AI experience at the expense of building agentic search on their own sites.

Watch the full Fast Five episode here: https://youtu.be/YTVMA7yS7-g

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00:00:16UCP: The Protocol Powering In‑Search Checkout
00:00:47Agentic Commerce: Tapestry vs. Amazon, Meta, and Google
00:01:05Why Tapestry's Move Isn't Risky — Branded Apparel & Retail Media
00:01:38Recommendation: Invest in Agentic Search First
00:01:57Conversion Advantage of Your Own Site

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