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What if your financial advisor cared less about beating benchmarks and more about the family tree, mission, and life you’re actually building?
In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Tyson Ray, CFP®, CExP®, CIMA®, CEO and Founding Partner of FORM Wealth Advisors, who shares how an eviction notice on his family’s fridge shaped a mission-driven approach to money. As the author of The Total Relationship and the forthcoming Total Succession, Tyson explains why real advisory work starts with family, occupation, recreation, and mission—not pie charts, past performance, or product pitches. He shares insights into scaling past a billion in assets, fixing painful missteps with clients and the team, and preparing both families and advisors for the next great wave of wealth transfer.
Key Takeaways:
→ How FORM Wealth Advisors structures reviews and planning to reflect the actual shape of a client’s life.
→ Why advisors stop selling last week’s winning lottery numbers and start owning real-life responsibility for clients.
→ How FORM Wealth Advisors serves every branch of the family tree and why that has been vital to the firm’s growth.
→ Why cutting “smaller” clients can erode trust in a close-knit community.
→ How inheritances split one large relationship into many smaller ones.
Tyson Ray, CFP®, CExP®, CIMA®, CEO, and Founding Partner of FORM Wealth Advisors, has developed extensive expertise in investment management, financial planning, and business exit strategies, earning recognition from Forbes, Barron’s, and AdvisorHub as a top advisor. Tyson also actively contributes to his community through philanthropic initiatives, including Children’s World Impact.
His journey began at Badger High School, where, as a sophomore, he invested $100 in mutual funds, sparking a lifelong passion for financial strategy. After graduating from the University of West Florida, he returned to Southern Wisconsin to launch his career in financial services. Tyson enjoys spending time with his wife and three children, as well as hunting, fishing, playing golf, and exploring the outdoors.
Connect With Tyson:
Website: https://totalsuccession.com/
LinkedIn: https://www.linkedin.com/in/tysonray/
