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Leo Rayman argues why it is both a moral duty and a career advancement opportunity to come up with sustainability solutions, why the atmosphere of a climate tech conference is different to a sustainability conference; how the ability to control the local things will lead to controlling the big stuff; why innovation should not be a dilemma but the fundamental focus and why putting a degrowth in the diary of company management will never work.
Leo is the founder & CEO of EdenLab (edenlab.co) and the former CEO at Grey Consulting. His main focus is to make sustainability something that leaders and customers want to do, and to how, through communications and marketing, sustainability can be made more engaging and exciting. He is working with company managements to reinvent their businesses successfully.
Highlights of the Episode
2:40: EdenLab: https://www.edenlab.co/whoweare
24:45: why sustainability communication often fails and how it could be made to stick.
25:55: John Marshall pioneering simple climate messages: https://www.ted.com/speakers/john_marshall
26:30: why we should be talking about energy security and comfort, instead of grid flexibility and kilowatt hours
30:47: the innovation dilemma of large companies, as explained by Clayton Christensen, https://www.christenseninstitute.org/theory/disruptive-innovation/
31:20: what the food system will be like in 2036?
31:55: living the new frugal experience and on future back thinking
36:30: Rapid-fire quiz of the day: thoughts about the key words with the 6th letter of the alphabet, ‘F’:
- Fossil fuel
- Fast fashion
- Full cost pricing
37:12: living off the back of ancient sunshine instead of today's sunshine
37:30: reframing fashion through vintage
38:48: the National Bureau of Economic Research on the real cost of carbon: https://www.nber.org/papers/w32544
The social cost of carbon: https://www.rff.org/topics/scc/
39:26: proposed carbon take back obligation: https://www.theguardian.com/environment/2023/jan/12/fossil-fuel-producers-must-be-forced-to-take-back-carbon-say-scientists
42:06: living in the period of ‘in the Meanwhile’
42:50: ‘Power Station’ film: https://www.imdb.com/title/tt38567062/
44:42: Copmitment, 52 video threads of climate positive actions: copmitment.com/actions
47:20: the importance of thinking of an abundant positive future
48:52: why individual regenerative resets make a difference
If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!
This was Gabor Sarlos, with Ready, Steady, Green!
podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment
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