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AI is changing how people search for businesses online. So is your website actually ready for it?
In this episode of Raise Your Visibility Online, I’m joined by Patricia Greene from The Web Crew to talk about what businesses need to rethink as more people turn to tools like ChatGPT for recommendations and answers.
Patricia has been designing, developing and managing WordPress websites for around 25 years, so she has seen plenty of changes in the way businesses get found online. This time, we’re talking about the move from traditional Google search towards AI search and what that means for your website.
We talk about why clarity matters more than ever, how to structure your website content so both people and AI can understand it, and why some of the things we learned years ago about good blogging and SEO are becoming important all over again.
We also get into headings and page structure, FAQs, pricing, case studies, Google reviews and the role your LinkedIn profile plays alongside your website. Patricia also explains why simply producing hundreds of AI-written blog posts isn't a sensible content strategy.
One of my favourite takeaways from this conversation is that you probably don't need to rebuild your entire website. Patricia recommends looking at the useful content you already have and restructuring it so that it's clearer and easier for both your customer and AI to understand.
We cover:
- What AI search means for business websites
- Why keywords alone aren't enough anymore
- How H1, H2 and H3 headings help structure your content
- Whether you should update your old blog posts
- Why FAQs can help answer the questions your customers are actually asking
- The relationship between your website, LinkedIn and Google Business Profile
- Why reviews, testimonials and case studies matter
- Whether you should use AI to write blog content
- Common website mistakes Patricia is seeing in 2026
- What Patricia will be teaching at Raise Your Visibility LIVE
Patricia is also opening our Workshop Day at Raise Your Visibility LIVE in Belfast on Wednesday 7 October, with her practical session on Restructuring Your Website for AI Visibility.
She'll be showing attendees what they can change themselves, what they may want to ask their web designer to change, what AI is looking for, and giving everyone practical action points to take back to their own website.
Workshop Day also includes LinkedIn Thought Leader Ads with Kristian Downer, YouTube with Rob Malone, small-group masterminds and our Belfast walking photography tour before we head into the main Raise Your Visibility LIVE conference on 8 October.
Find Patricia:
The Web Crew: thewebcrew.co.uk
LinkedIn: Patricia Greene / The Web Crew
Raise Your Visibility LIVE:
7–8 October 2026, Belfast
Tickets: louisebrogan.com/raise-live
