Don’t Offer Nutrigenomic Services Until You Listen to This

WEBVTT
00:00:58.539 --> 00:01:04.213
Hey there, I'm Dr Tamara Lawful, dr of Pharmacy and Certified Nutritional Genomics Specialist.
00:01:04.213 --> 00:01:18.367
In this episode, I'm going to show you how to overcome the biggest mistakes holding you back as an entrepreneurial pharmacist the mistakes that are costing you time, money and the opportunity to reach your full potential.
00:01:18.367 --> 00:01:22.545
Dream big, believe in yourself and get ready to boss up.
00:01:22.545 --> 00:01:26.013
Welcome to Pivoting Pharmacy with Nutrigenomics.
00:01:26.013 --> 00:01:36.087
Part of the Pharmacy Podcast Network, a must-have resource for pharmacist entrepreneurs seeking to enhance patient care while enjoying career and life.
00:01:36.087 --> 00:01:43.873
Join us as we pivot into Nutrigenomics, using pharmacy and nutrition for true patient-focused care.
00:01:43.873 --> 00:01:48.667
Explore how to improve chronic conditions rather than just manage them.
00:01:48.667 --> 00:01:52.700
Celebrate entrepreneurial triumphs and receive priceless advice.
00:01:52.700 --> 00:01:57.111
Align your values with a career that profoundly impacts patients.
00:01:57.111 --> 00:02:02.391
Together, we'll raise the script on health and pivot into a brighter future.
00:02:02.391 --> 00:02:25.366
Before we jump into our episode, I'd like to give a brief shout out to our listener of the week, who left a very thoughtful review, rxvet said I am amazed how clearly and concisely Tamar lays out a plan for us to take pharmacy practice to new heights.
00:02:25.366 --> 00:02:34.770
If your goal is to build a successful, diverse business and shake the monotony of everyday pharmacy practice, all while helping more patients individually, this is for you.
00:02:34.770 --> 00:02:37.240
Thank you so much, rxvet, for your kind words.
00:02:37.240 --> 00:02:43.063
I'm delighted that the content we're providing in Pivoting Pharmacy with Nutrigenomics is resonating deeply with you.
00:02:43.063 --> 00:02:47.182
In our pursuit towards more personalized patient care, your support makes all the difference.
00:02:47.182 --> 00:02:51.681
This positive feedback from seasoned professionals like you is what keeps us striving.
00:02:51.681 --> 00:03:01.490
So please continue to tune in, as we have a lot more exciting and educational content coming your way, as well as useful information for entrepreneurs.
00:03:01.610 --> 00:03:06.990
So, without further ado, let's dive into episode nine of Pivoting Pharmacy with Nutrigenomics.
00:03:06.990 --> 00:03:07.972
So picture this.
00:03:07.972 --> 00:03:14.612
There I was thinking I just set up the website for my health and wellness pharmacy practice.
00:03:14.612 --> 00:03:17.469
I mean, I was beaming with pride like a proud parent.
00:03:17.469 --> 00:03:17.811
You know.
00:03:17.811 --> 00:03:28.735
I had used the best Wix template I could find, branded it with my colors and fonts, created a captivating header and even had the pop up to my lead magnet ready to go.
00:03:28.735 --> 00:03:30.556
I thought to myself this is it.
00:03:30.556 --> 00:03:35.266
Any moment now clients will start flooding my inbox and becoming loyal customers.
00:03:35.266 --> 00:03:36.769
But guess what?
00:03:36.769 --> 00:03:40.420
Nothing, not a zilch.
00:03:40.420 --> 00:03:44.111
You could practically hear crickets in the background.
00:03:44.111 --> 00:03:46.459
I was completely baffled.
00:03:46.459 --> 00:03:50.929
I couldn't understand why my virtual door wasn't swinging open with eager clients.
00:03:50.929 --> 00:03:57.888
I mean, come on, I had everything in place, or so I thought.
00:03:57.888 --> 00:04:00.072
But you know what that's.
00:04:00.072 --> 00:04:10.945
When the light bulb went off, I realized that I had made the mistake, the one that I've seen countless fellow entrepreneurs make, and I knew that I needed to share this with you.
00:04:10.945 --> 00:04:12.209
So are you ready?
00:04:12.209 --> 00:04:17.968
Lean in and listen close, because what I'm about to tell you is going to be a game changer.
00:04:17.968 --> 00:04:20.374
It's time for the big reveal.
00:04:20.540 --> 00:04:24.595
The mistake many pharmacy entrepreneurs make is not bossing up.
00:04:24.595 --> 00:04:26.602
They're being too passive in their business.
00:04:26.602 --> 00:04:30.574
I said it, you heard it they are too passive.
00:04:30.574 --> 00:04:35.266
We've all been there and, honestly, it's all part of this wild ride we've chosen to embark on.
00:04:35.266 --> 00:04:37.673
And these mistakes, they won't drown you.
00:04:37.673 --> 00:04:41.314
They're stepping stones that propel us towards self improvement and success.
00:04:41.615 --> 00:04:44.507
First up, falling into the sitting on the sidelines.
00:04:44.507 --> 00:04:45.430
They can have.
00:04:45.430 --> 00:04:48.240
A website alone means patients will come flooding in.
00:04:48.240 --> 00:04:50.590
You know the, if I build it, they will come.
00:04:50.590 --> 00:04:51.151
Mindset.
00:04:51.151 --> 00:05:01.384
Having a website, a digital space to call your own, is essential, but dreaming that it would bring patients or customers cascading in is just that, a dream.
00:05:01.384 --> 00:05:06.763
And I don't know about you, but in my world, dreams are the start, not the destination.
00:05:06.763 --> 00:05:09.429
Next, our good old friend, the shotgun approach.
00:05:09.829 --> 00:05:17.959
Entrepreneurs often throw everything at the wall to see what sticks right, the results spread too thin and master of none.
00:05:17.959 --> 00:05:21.534
There's a difference between being versatile and being unable to focus.
00:05:21.534 --> 00:05:27.033
Okay, then we've got the big one Underestimating the importance of communication and customer service.
00:05:27.033 --> 00:05:28.514
Can't stress this enough.
00:05:28.514 --> 00:05:36.939
Your product or service might be top notch, but if your communication skills are lacking, it's like concealing a treasure chest under a pile of seaweed.
00:05:36.939 --> 00:05:39.137
I mean, nobody's gonna find it.
00:05:39.969 --> 00:05:41.918
What triggers these entrepreneurs stumbles?
00:05:41.918 --> 00:05:44.858
What makes us a tribe of driven entrepreneurs?
00:05:44.858 --> 00:05:48.937
Walk into these traps that if I build it, they will come mindset.
00:05:48.937 --> 00:05:56.019
Ah, the sweet sense of ambition mixed with a dash of naivety that every one of us has sniffed at some point of our journey.
00:05:56.019 --> 00:05:57.132
And who can blame us?
00:05:57.132 --> 00:05:58.197
We're pharmacists.
00:05:58.197 --> 00:06:00.838
Few of us are trained in business, right.
00:06:00.838 --> 00:06:09.418
So we cook up solutions, develop services, plant the seeds of a business and then sit back, expect in a lush harvest magically sprout up.
00:06:10.209 --> 00:06:11.334
But here's a scoop.
00:06:11.334 --> 00:06:16.579
The root cause of this mindset is the misconception of field of dreams entrepreneurship.
00:06:16.579 --> 00:06:20.514
We dream, envision and create without understanding.
00:06:20.514 --> 00:06:22.853
The real world works by different rules.
00:06:22.853 --> 00:06:33.159
In the world outside, passion needs the oxygen of exposure, the sunlight of marketing and the mineral-rid soil of networking to flourish.
00:06:33.370 --> 00:06:40.159
With a gunshot approach, you're likely spreading yourself too thin, trying to juggle all those balls up in the air simultaneously.
00:06:40.159 --> 00:06:44.435
The root here is the anxiety of missing out, aka FOMO.
00:06:44.435 --> 00:06:48.154
We want a bite of all the pies, a taste of all the flavors.
00:06:48.154 --> 00:06:57.939
We want to do MTM medication therapy management, tobacco cessation, diabetes education, gut health, functional medicine, pharmacogenomics and maybe even nutrigenomics.
00:06:57.939 --> 00:07:04.336
But you see, specializing, not generalizing, is where real success lurks.
00:07:04.336 --> 00:07:13.118
As they say, jack of all trades, master of none, though oftentimes better than master of one, might make for a good rhyme, but a poor business strategy.
00:07:13.118 --> 00:07:16.017
Focus, my friend, is your secret weapon.
00:07:16.629 --> 00:07:24.154
Now onto the biggie Counting stars while ignoring the moon, aka underestimating the importance of communication and customer service.
00:07:24.154 --> 00:07:37.281
You can have a service more exciting than sliced bread, but if your customer service and communication skills are gathering dust under a pile of disinterest, well, let's say it can't be party time just yet.
00:07:37.281 --> 00:07:42.459
The root cause is often the lack of awareness about the real value of customer relationships.
00:07:42.459 --> 00:07:49.733
You're possibly so caught up in creating and selling that you forgot to talk, engage and build relationships.
00:07:49.733 --> 00:07:55.338
However, remember that commerce is as much about conversation as it is about transactions.
00:07:55.745 --> 00:07:59.456
Now I want to break down the cost of these common mistakes we've been chatting about.
00:07:59.456 --> 00:08:05.569
Yes, the ones that could be slowing our spirit towards success, creating a hurdle where there should be a highway.
00:08:05.569 --> 00:08:08.471
So, going back to the old if I build it, they will come.
00:08:08.471 --> 00:08:10.975
Mindset ah, the unbeatable optimism.
00:08:10.975 --> 00:08:12.668
But here's a bitter pill.
00:08:12.668 --> 00:08:16.834
This mindset might be costing you time and potential business growth.
00:08:16.834 --> 00:08:21.855
The longer you wait for clients or patients to trickle in, the higher the cost you pay.
00:08:21.855 --> 00:08:28.329
Time spent waiting could be channeled into networking, spreading awareness and attracting new clients.
00:08:28.329 --> 00:08:34.189
If you're not spreading the word, you might end up spreading your budget in Not the ideal scenario.
00:08:34.230 --> 00:08:39.216
Right Next, let's unravel the shotgun approach, trying to play master of every domain.
00:08:39.216 --> 00:08:45.437
The cost of spreading too thin, think wasted resources, increased stress and blurred identity.
00:08:45.437 --> 00:08:50.788
All those hours learning about 10 different specialties when you could have become an expert in two.
00:08:50.788 --> 00:08:59.229
That's time, energy and money down the drain, not to mention the confusion it creates for your clients when they can't pinpoint your true specialty.
00:08:59.229 --> 00:09:05.476
Now let's walk over to the biggie underestimating the importance of communication and customer service.
00:09:05.476 --> 00:09:08.514
The price tag on this one is hefty.
00:09:08.514 --> 00:09:15.338
We're talking decreased customer loyalty, damaged reputation and lost business opportunities.
00:09:15.338 --> 00:09:18.374
People like to be treated with kindness and respect.
00:09:18.374 --> 00:09:23.456
If they don't feel valued, they'll pack up their loyalty and park it at a competitor's doorstep.
00:09:23.456 --> 00:09:27.576
So it's not just about the innovative and groundbreaking services we offer.
00:09:27.576 --> 00:09:30.793
It's about the hands we shake, the relationships we make.
00:09:31.564 --> 00:09:34.673
Alright, pharmacists, the cost of these mistakes is clear.
00:09:34.673 --> 00:09:41.730
They take not just dollars out of your pocket, but also the potential joy of reaching your goals faster.
00:09:41.730 --> 00:09:44.111
But hey, no need for gloom.
00:09:44.111 --> 00:09:45.951
We're not about dwelling on the cost.
00:09:45.951 --> 00:09:47.487
We're about making investments.
00:09:47.487 --> 00:09:51.236
Investments in learning, growth and, ultimately, in yourself.
00:09:51.236 --> 00:09:57.155
It's time to raise the script on your pharmacy career and transform into a true boss.
00:09:57.155 --> 00:09:57.918
Are you ready?
00:09:57.918 --> 00:10:06.216
Because I'm about to share a life-changing mantra with you it's time to grab a big old fire extinguisher for those common entrepreneurial mistakes we've been chatting about.
00:10:06.216 --> 00:10:07.850
And guess what we're switching up to do?
00:10:07.850 --> 00:10:08.091
That?
00:10:08.091 --> 00:10:11.172
Innovate, dominate, accelerate.
00:10:11.172 --> 00:10:14.091
Now, slow down a sec, let that sink in.
00:10:14.091 --> 00:10:18.453
Feel that that's the sensation of your game changing for the better.
00:10:19.264 --> 00:10:27.389
First and foremost, innovate, sticking to the same old, same old and expect in a different outcome Madness right.
00:10:27.389 --> 00:10:33.437
So instead, let's breathe invigorating fresh air into our practices with some innovative magic.
00:10:33.437 --> 00:10:38.696
I'm talking about becoming modern-day wizards embracing cutting-edge services like Nutrogenomics.
00:10:38.696 --> 00:10:40.208
Now we're cooking with gas.
00:10:40.208 --> 00:10:51.677
Instead of a one-size-fits-all health solution, we're tailoring bespoke health blueprints for every unique human being who walks into your pharmacy based on their personal genetic code.
00:10:51.677 --> 00:10:57.072
We're not just understanding our patients on a deeper level, we're surfing the cutting-edge wave of personalized healthcare.
00:10:57.945 --> 00:11:00.453
Next stop on this monitor junction dominate.
00:11:00.453 --> 00:11:05.876
I can't help but feel this surge of energy that comes from embracing innovative practices.
00:11:05.876 --> 00:11:12.390
It's like we're making a major shift from just being caretakers to becoming absolute trendsetters in our field.
00:11:12.390 --> 00:11:17.149
We'll become go-to gurus and experts in modern patient care, and you know what that means.
00:11:17.149 --> 00:11:19.552
Our credibility would be off the charts.
00:11:19.552 --> 00:11:25.034
Our patients will trust us more than ever and our professional reputation will shine like never before.
00:11:25.034 --> 00:11:26.711
We're no longer ordinary.
00:11:26.711 --> 00:11:30.434
We're transforming into the superheroes that our patients have been searching for.
00:11:30.434 --> 00:11:34.875
Think about those times when you were looking for someone to guide you and inspire you.
00:11:34.875 --> 00:11:38.553
That's what we're stepping up to be for our patients.
00:11:38.553 --> 00:11:45.173
We're putting every ounce of effort into making people's lives better and, trust me, they're going to remember you for it.
00:11:45.904 --> 00:11:50.014
Last, but absolutely not least, accelerate.
00:11:50.014 --> 00:11:57.591
Once you've nailed innovating and dominating, it's time to step on the gas Rewarding journey filled with success.
00:11:57.591 --> 00:11:59.189
Yes, please.
00:11:59.189 --> 00:12:02.332
This isn't just about reaching the finish line faster, though.
00:12:02.332 --> 00:12:04.630
Accelerating is deeper, more profound.
00:12:04.630 --> 00:12:13.213
It's about an unstoppable wave of positive growth, about gaining momentum and writing it all the way to an unmatched success story.
00:12:13.213 --> 00:12:15.049
So there you have it, friends.
00:12:15.049 --> 00:12:18.754
Let's shake off stagnation and dislodge those hiccups.
00:12:18.754 --> 00:12:26.110
Time to hit the refresh button on our practices and dance our way to a harmony of innovate, dominate and accelerate.
00:12:26.745 --> 00:12:31.897
As we step into this electric circle, we're not just dodging those common entrepreneurial dampeners.
00:12:31.897 --> 00:12:35.942
We're becoming beacons of better healthcare, one innovative leap at a time.
00:12:35.942 --> 00:12:40.174
Dream, believe and boss up.
00:12:40.174 --> 00:12:45.370
If you're ready to boss up, innovate, dominate and accelerate, we can help you.
00:12:45.370 --> 00:13:04.010
In our Raise the Script coaching and consulting programs, you'll learn how to build thriving services centered on patient-focused care, implemented nutrigenomics and health coaching designed for motivated and proactive pharmacists ready to turn their dreams into reality by actively seeking new opportunities and making strategic moves.
00:13:04.504 --> 00:13:05.187
So how about it?
00:13:05.187 --> 00:13:08.533
Ready to swap costly mistakes for priceless lessons?
00:13:08.533 --> 00:13:12.831
Time to rise up and take the reins of your entrepreneurial journey.
00:13:12.831 --> 00:13:16.995
No detours, no roadblocks, just a straight shot to success.
00:13:16.995 --> 00:13:18.629
You've totally got this.
00:13:18.629 --> 00:13:26.812
Remember everything you do contributes to creating a healthier, happier world, and that right there is worth every cent.
00:13:28.325 --> 00:13:32.432
Are you ready to take the reins of your career and boss up as a pharmacist entrepreneur?
00:13:32.432 --> 00:13:33.929
Don't wait any longer.
00:13:33.929 --> 00:13:40.210
Apply for our Raise the Script blueprint program designed to help pharmacists transform healthcare through entrepreneurship.
00:13:40.210 --> 00:13:47.871
Visit our website, wwwraisediscrpcom to learn more and apply today.
00:13:47.871 --> 00:13:50.852
Did you find this episode valuable?
00:13:50.852 --> 00:13:56.548
We'd love to hear your thoughts, share your feedback on our social media channels and leave a review.
00:13:56.548 --> 00:13:59.432
Your insight and support mean the world to us.
00:13:59.432 --> 00:14:04.851
Next week, we're diving deep into the world of health coaching for a robust pharmacy practice.
00:14:04.851 --> 00:14:06.169
Yes, you heard that right.
00:14:06.169 --> 00:14:12.451
We're going to learn how to empower our patients and bring that positive change we all dream of seeing Tuning next week.
00:14:12.451 --> 00:14:23.412
Until then, always remember in your journey as a healthcare professional, always raise the script on health, because together we can bring healthcare to higher levels.