Mode's Derek Steer on data-driven decision making

Imagine walking into an art gallery, where paintings of all colors, styles, and sizes adorn the walls, yet owning one feels impossible without guidance. In the world of B2B SaaS, that art gallery is your software, and the potential buyers are visitors seeking the perfect piece. Just as an art enthu…

Think of your company's value as a rare treasure, and imagine the best way to get it into the right hands. Content marketing, when executed flawlessly, acts as the perfect delivery service, transporting your company's unique offerings directly to a curious and engaged audience. In B2B SaaS, this pr…

Imagine standing in a gym, facing an overwhelming array of free weights, machines, and fitness programs. Choosing where to start is challenging, and without proper guidance, you may squander your resources on ineffective methods, yielding little progress. Now picture an experienced personal trainer…

This interview was recorded in January of 2023 Answer our five questions here. Navigating through the expansive ocean, you're aboard a ship under the charge of a capable captain, supported by a proficient crew. This voyage, like any entrepreneurial venture, thrives on the synergy between astute lea…