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Building Visual Trust in an Artificial World with Pippa Tanko
Your visuals are always telling a story. In Episode 197, visual storyteller and personal brand strategist Pippa Tanko joins Shannon to talk about why web designers' websites often fail to convert - and why the answer has almost nothing to do with the portfolio.
Pippa managed brand photography and imagery for Harrods before building her own business helping creative entrepreneurs build personal brands that feel visible, genuine, and aligned. She breaks down how trust is built (or broken) in milliseconds through imagery, what hiding behind stock photos and a portfolio is costing you, and how brand photography can shift your mindset as much as your marketing.
If any of this resonates, this episode is the one to listen to.
What You'll Learn:
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How your visuals communicate trust before a single word is read
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What stock photos and the word "we" are signaling to clients
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What authentic, trust-building brand visuals actually look like
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How Pippa's own brand shoot shifted her mindset and changed her business
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The "just for today" mindset practice for stepping into your future self
Resources Mentioned:
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Pippa Tanko's website: andpip.co.uk
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Pippa Tanko on LinkedIn: Pippa Tanko
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Pippa's Brand Presence Scorecard (on her LinkedIn profile)
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Simply Profitable Designer Summit: simplyprofitabledesigner.com
Related Episodes:
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Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block
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Episode 188: Stop Starting From Scratch - The Web Designer Anthology Method with Tiffany Pichardo
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Episode 189: How To Price Custom Web Design Projects with Shannon Mattern
About Pippa Tanko: Pippa Tanko is a visual storyteller and personal brand strategist who helps visionary creatives build personal brands that feel visible, genuine, and aligned. andpip.co.uk | LinkedIn
About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
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For Web Designers: webdesigneracademy.com
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For Service Providers, Consultants & Agencies: shannonmattern.com
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LinkedIn: linkedin.com/in/shannonmattern
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Instagram: @profitablewebdesigner | @shannonlmattern
