Perfectionism vs. Done: When Should You Launch? | Content Creation for Entrepreneurs | PRODUCED

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Hi everybody, welcome back to another episode of Produced.
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I'm looking over to Chris now in the production chair.
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We've landed on the name Chris Produced.
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Yeah, I think so.
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Well, I know so.
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Yes, definitely.
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Produced is the way forward.
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Produces the way forward.
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Guys, credit where credit is due.
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Chris has come up with the name for this.
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Credit where credit's due.
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Well done, Chris.
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Thank you.
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It looks good.
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I mean, the sign isn't updated yet, but it will be.
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Well, this is perfect because today's episode is all about...
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First shit version versus the production of something that you've really gone to town on.
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And so in the studio, if you're listening, we've still got the original Lisa Bean show on.
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But Chris prepared no less than 30 slides in a PowerPoint presentation to tell me why we should not be calling it the Lisa Bean show and why it should be called the Chris Howard show.
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And why it should be called Produced.
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But we are going to save that.
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We're going to do an episode together and talk about that, aren't we?
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Yeah, we are.
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Yeah.
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Why it changed, why the brandon's important, and why it shouldn't have been called the Lisa Binshaw.
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Guys, I've been deleted from my own company.
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Watch this happen.
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You just get deleted.
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There's been a revolt.
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So in today's episode, I want to talk to you about the difference between putting out your first shit version, which was the title of the first book I wrote, versus really working on something and producing something of real value in the world.
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And it's funny because all things that you make have value, but there is a big difference between that'll do, I've got to get it out versus version five, version eight.
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And I'm going to try and give you some examples from the books that I have written and writing, from the courses, and you can't see yet, but on the floor we've got some items for show and tell.
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I've brought some items from my cupboards at home, show and tell, which I think you're going to enjoy.
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So the question today is, how do you decide between putting something out in the world, that'll do, let's go, versus I'm going to film that again, I'm going to go another time on that draft again.
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There is something here around procrastination, perfectionism, avoided self-sabotage, and we have to be careful of this.
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So before we even get into the meat of today's episode, I've prepared a list of four principles for business that we just have to agree on.
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So just listen to these and just nod along if you agree or maybe acknowledge if that's something that you're avoiding.
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So the first thing is that to grow a business, you've actually got to share your work with the world.
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It's really funny sitting here today with Chris because we're filming episode six now, maybe, of the podcast.
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And we've got a few more scheduled with guests.
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But as of right now, at this time of filming, nobody knows about the show, about the studio, anything.
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And I said to Chris, this is a really big risk because...
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Right now, while I'm sat here making this content, I'm not out running a webinar or organizing an event or coaching a client.
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So this is a really big leap towards another level in the business, another level of production.
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So if we do this and just thoroughly enjoy ourselves, which I think we do, Chris as well.
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playing with all the gadgets, testing the tech, moving the furniture an inch to the left, an inch to the right, changing the sign.
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That's not a business.
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That's a hobby.
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That's fun.
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And we'll both be looking for work in three to six weeks, I would have thought, if we do it that way, Chris.
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That's not what we're looking for, is it?
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No, I hope that doesn't happen.
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Yeah, me too.
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Fingers crossed.
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So the key to it is we've got to put this out in the world.
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So the first principle is if you actually want to build a business and you're making work, you're working on a course, a book or whatever, you've got to share it.
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You've got to put it out in order for it to be a thing.
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So what are you working on now?
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How much does the world know you're working on it?
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What's the deadline for when it's going to go out?
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How do you let people engage in it?
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buy it.
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And even with this, this isn't a product.
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It's not something somebody can buy.
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So what's the purpose of it?
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And how do you balance that with what you are then doing to get revenue in?
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There's a whole thing there.
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So that's the first thing.
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The second thing is it's got to be valuable to the people who want to buy from you.
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And I've got this really clear distinction between community and customers.
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To be really frank with you, when I make content, when we produce anything in the business, I'm not thinking community.
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I think customers.
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That's...
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I don't know if that's a bit too revealing, but I do.
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Yeah, I do think that way.
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I think customers, I think, who is going to buy from me?
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What do they want?
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How can I give it to them?
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And then all of these activities, the events, the podcast, the content, YouTube, speaking, it's not for the fun of it.
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I do love it, but it's not for the fun of it.
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It's not to build community.
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It is because I'm searching for my next 10 customers or my next 20 customers, and I'm
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So when I make content, I think who is going to buy straight line through, who is going to want to do coaching with me, who's going to want to learn these skills from me.
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And then I make things that would pull in those people.
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And by default, we build community.
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And we do a lot around bringing people together and being really generous with the content.
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But I know people with Instagram accounts of half a million, 750, a million followers who
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And they can't make money because what they've built is a really great group of friends who just love hanging with them, but don't see them as a leader, don't see them as someone they can buy from.
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So principle two, it's got to be valuable to your customers, not community.
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Community will always grow by default and it will be the right community and your customers will love being in that community as well.
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The third one, I think, is quite a new one for what's happening in the world today.
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But it's got to be something that only you can make.
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And I think if you listen to podcasts, you might see quite a few creators saying this now.
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And it was Emma Warren.
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I always credit her with this.
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Emma Warren, amazing entrepreneur.
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She's done seven-figure exits.
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Like, she's a badass.
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If you listen to her, she says something.
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And I'm like, that's right.
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I just listen.
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I'm like, you're right.
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And it's because she actually has the business behind it.
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It's wisdom.
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She's sharing not like friendly advice from somebody who doesn't have a business.
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I'm like, oh, man, you're right.
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And I always remember she said to me, you know why those day to go live events are successful, don't you?
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And I said, yes, I'm frickin mint.
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And like, obviously, the conversation's amazing.
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And look at what I'm training.
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She was like, aside from that, Lisa, it's because they're real and people can see that you are real and the audience is real.
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And you're showing you at the front of a room.
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This is actually happening.
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And she was contrasting it with AI where how do we know if it's real?
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Is that backdrop real?
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This is real.
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This brick wall behind us is an actual studio for real.
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You can touch it.
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This is real.
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This is real.
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And there are people making contact with backdrops.
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I haven't got anything against it, but I do think it's harder to build trust in the world when what you're building on isn't real.
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Just be real.
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So the third thing is, what can you make that only you can make?
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And can you make stuff that is actually real?
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So if you can do a live event, I think you should, even if it's just six people and you're filming it that way.
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And I've said to Chris, Chris, I would love to bring people in as an audience, even in this room.
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I think we should do that.
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We should do that.
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Yeah, bring people in, have a conversation about something and have like just five guests.
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And then we have a sandwich and a discussion.
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We could do that in here, couldn't we?
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Absolutely.
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Yeah.
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So it doesn't even have to be a huge audience, but it's got to feel real.
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And something only you can make, you know, we are doing this podcast now.
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Lots of people can film content at home.
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We did that for a long time in my dining room.
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But how many people can do this?
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So if I want to go up a level and be seen as a more advanced entrepreneur, then I have to demonstrate it, show what's real.
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So that's the third principle.
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And then the fourth principle I think is really important for today.
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It all depends on why you're doing it.
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Why are you producing the thing?
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Is it to build your confidence?
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Is it because you've just got to do the first version?
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Is it because you're trying to build your brand?
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Why are you doing it?
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So...
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Before I did any of this, the first bits of content I made, I did start making vlogs on my phone.
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I thought they were so good.
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I've been back and watched those vlogs, Chris.
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They were not good.
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In fact, I keep saying I have to... Have you seen any of them?
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I don't think I've seen the really old ones.
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Not really old, Chris.
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I'm only 40.
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The ones that I first did.
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I saw that face.
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That's going in.
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the vlogs are old they are old they're 10 years old yeah that's a long time yeah I wind Chris up 24-7 I don't know how he hasn't
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He's still smiling.
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Yeah, the vlogs are old.
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I think I started them when I was 27.
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So they are 13 years old.
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And I started filming them on.
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Did I have an iPhone then?
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I don't even think I did.
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I had like a Samsung.
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And they were just so poor.
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They were just so poor, but they were so good.
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It was the best of what I could do.
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So I think it depends why you're doing it.
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In the beginning, I just wanted to make content and practice.
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Do you know when you were doing them vlogs?
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Do you know what I was doing?
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What?
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No, don't.
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I don't even want to know.
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Right.
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Next part of the podcast.
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Right.
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Go on.
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So when I was 27, how old were you?
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I would have been doing my GCSEs.
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I feel sick.
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I feel violently, violently unwell.
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So you were doing your GCSEs.
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Yeah.
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What were your GCSEs?
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What were your things that you chose?
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I did A-levels for two weeks.
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I did law and history and politics and business.
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You did law, history, politics and business.
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At A level for two weeks.
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Right.
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And I hated it.
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I was going to say that doesn't sound like you.
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No.
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Right.
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And I just wasn't paying attention.
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And the law teacher said to us one day, Mr. Howard, I think you really need to think about if you want to come back.
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And I never went back.
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So then what did you do?
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I went to college and did media studies.
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Now that makes so much more sense.
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Was that more like elective, like on the job, learning, training?
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Yeah, yeah.
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But you do have an interest in politics and history and bits and pieces, but just not like let's learn all of the facts here and put it into an essay.
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It wasn't about that.
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So when I was vlogging guys building a business that would one day be Chris's career for a time, as long as I can keep him, he was doing his GCSEs.
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That's pretty devastating.
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Pretty devastating.
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But it's pretty cool to think that what I was doing back then was creating an opportunity for what we all have.
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It's how we all make our living, me, you, Sophie, and other people that we have in the business as well, like freelancers and people.
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So it's pretty cool.
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Okay, so before we get into some really juicy examples of this, let's talk about what I mean by first shit version versus produced.
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And note to self, Chris, we need to put explicit language on this podcast because I'm going to mention that a hundred times.
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So...
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First shit version is this idea of, yes, that'll do.
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Whack it out.
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Go.
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If it's good enough, this is the measure, if it's good enough to add value to a group of people, five or six people, whack it out, let's go.
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And then version two, version three, but version two, version three are public.
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They're not behind the scenes.
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That's the big difference.
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The production piece, how do you produce something that is a bit more special in the world, is drafts one, two, and three are happening behind the scenes.
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And you're really working on something that feels very polished when it comes out.
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Now, the idea of First Ship Version came to me because when I was working with lots of clients in the beginning...
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There was a lot of hesitation, perfectionism, I think, imposter syndrome, imposter phenomenon.
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That's a whole other conversation.
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There was a lot of fear about what if I am judged?
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What if this isn't good enough?
234
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And they just were nowhere near...
235
00:11:41.246 --> 00:11:43.647
that level of thinking that was not the consideration.
236
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The consideration was, can we finish a thing and release it?
237
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Can we finish a thing and release it?
238
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And I used to say to them, do you think that if you shared this, it would help five or six people?
239
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And they'd say, yeah.
240
00:11:53.770 --> 00:12:04.654
And I'd say, whack it out, whack it out, and then be working on version two, be working on version three, but you've even got to feel the conflict of putting something out and the pain of like, oh, I can make that better.
241
00:12:04.794 --> 00:12:07.255
Sometimes you don't know until you release it.
242
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Whereas I think if you're a bit more advanced in life, business, in anything that you're doing, and you've got a reputation in something, all of a sudden you don't want to whack it out and let people read your meandering first thoughts.
243
00:12:19.902 --> 00:12:21.143
You want to produce something.
244
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And the production of something, I think, is where you're really clear on the meaning of it, the intention of it, but it's the polish of it.
245
00:12:29.468 --> 00:12:32.472
It's when someone walks into it, they're like, oh, I feel held.
246
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This is sorted.
247
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This is a thing.
248
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And they're almost not even looking at the production.
249
00:12:36.678 --> 00:12:38.079
They're now listening to the content.
250
00:12:38.540 --> 00:12:40.423
That's the production value of things.
251
00:12:40.443 --> 00:12:46.230
So some of the things we've produced recently, Chris, would be the Laugh or Your Cry show.
252
00:12:47.546 --> 00:12:48.566
We could have gone further.
253
00:12:48.606 --> 00:12:51.428
That was my first shit version of a highly produced production.
254
00:12:51.628 --> 00:12:52.208
It was good, though.
255
00:12:52.428 --> 00:12:53.309
It was really good.
256
00:12:53.829 --> 00:12:57.210
I think when you walked into that, especially at Leeds, so we were very lucky.
257
00:12:57.230 --> 00:13:00.032
There's a guy called Richard Whitehead at Leeds Beckett University.
258
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He works at the Knowledge Exchange.
259
00:13:01.732 --> 00:13:03.673
Some of you listening at Leeds will know who this guy is.
260
00:13:04.093 --> 00:13:07.815
He is such a big believer in business connections, bringing people together.
261
00:13:08.455 --> 00:13:10.536
And he actually gifted us that theatre.
262
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I told him the idea.
263
00:13:12.637 --> 00:13:13.458
He said, you're nuts.
264
00:13:13.838 --> 00:13:15.939
And I think they were the words he used, like...
265
00:13:16.679 --> 00:13:17.940
you joke and you're pulling my leg.
266
00:13:18.220 --> 00:13:19.940
I said, no, no, we're going to put on a show.
267
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We're going to bring a hundred entrepreneurs.
268
00:13:21.841 --> 00:13:26.022
There's going to be some comedy humor, and we're going to make people feel better about being in business.
269
00:13:26.562 --> 00:13:31.024
And we paid for the team and the bits and pieces on the night, the bar and all of that.
270
00:13:31.064 --> 00:13:35.245
But he gifted us the theater to give it a go, to bring these entrepreneurs together.
271
00:13:35.265 --> 00:13:42.208
And at the Leeds one, what I love, because it was this big, proper state of the art theater, wasn't it, Chris, with everything,
272
00:13:42.908 --> 00:13:45.450
When you came into the foyer, they had them big glass screens.
273
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And I loved seeing the posters up on those screens.
274
00:13:48.512 --> 00:13:57.958
So when people came in and they got their tickets and their drink voucher of their VIP and lanyards and all of the posters were up, it looked mint, didn't it?
275
00:13:58.238 --> 00:14:01.060
It kind of just tied everything together, didn't it?
276
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Yeah.
277
00:14:02.101 --> 00:14:06.924
And like you kind of knew when you were waiting in the foyer what you were kind of there to see.
278
00:14:06.944 --> 00:14:10.727
I suppose it's just like the same as when you go in the cinema.
279
00:14:10.967 --> 00:14:11.247
Yeah.
280
00:14:11.327 --> 00:14:14.289
And they've got all of the huge posters for the film they were about to see.
281
00:14:14.309 --> 00:14:17.371
It kind of gets them excited about what they're going to see.
282
00:14:17.411 --> 00:14:19.453
So that was the idea with that, I think.
283
00:14:19.633 --> 00:14:20.353
Yeah, I love that.
284
00:14:20.373 --> 00:14:22.434
It gets you excited about what you're about to see.
285
00:14:22.474 --> 00:14:24.115
Yes, you're not almost judging.
286
00:14:24.155 --> 00:14:24.835
Is it any good?
287
00:14:24.855 --> 00:14:27.676
Like all the information's there and it's like produced.
288
00:14:27.897 --> 00:14:33.959
It's really hard because I should be able to explain this better, but it's like the final packaging wrapper explanation.
289
00:14:33.979 --> 00:14:34.779
It's like in your face.
290
00:14:34.820 --> 00:14:37.941
It's so clear and it feels consistent.
291
00:14:37.981 --> 00:14:42.243
So me and Chris were just talking today about how far we go with this podcast.
292
00:14:42.263 --> 00:14:43.863
We want to go all the way with this podcast, don't we?
293
00:14:43.903 --> 00:14:44.744
All the way to the top.
294
00:14:45.404 --> 00:14:49.145
But Chris was saying, you know, Lisa, it might take three years.
295
00:14:49.165 --> 00:14:50.545
I was like, yeah, I'm down for that.
296
00:14:50.565 --> 00:14:51.505
It might take three years.
297
00:14:52.245 --> 00:15:08.429
And then I don't think Chris expected my reply, which was, if we have to rent a van or buy a van, whack our logo on the side, pack up this set, I don't know how we do the brick wall, but drive this brick wall down to London, take it wherever we need to go to get those big, big guests, I'd do it.
298
00:15:08.969 --> 00:15:09.769
I would totally do it.
299
00:15:10.229 --> 00:15:13.550
Or maybe we'd have a studio pop-up or something in London.
300
00:15:14.190 --> 00:15:16.052
Yeah, Chris, we need a pop-up studio in London.
301
00:15:16.672 --> 00:15:18.773
So the production of things even has levels.
302
00:15:19.134 --> 00:15:29.081
Right now, we are working to bring people to Newcastle, convincing them to come to Newcastle and finding a lot of local celebrities and entrepreneurs, bringing them to Newcastle.
303
00:15:29.481 --> 00:15:32.203
But there's going to come a time where we're going to have to go for the bigger guests.
304
00:15:32.243 --> 00:15:34.225
And it's a different level of production.
305
00:15:34.865 --> 00:15:43.787
So it's the feeling that it's done, that there's a wrapper around it, that it's a vehicle that if you picked it up and moved it to another location, the brand of it carries.
306
00:15:44.247 --> 00:15:50.809
Whereas I think some of the early work that we produce or create and release into the world, it requires an explainer, doesn't it?
307
00:15:51.029 --> 00:15:54.490
It requires some context and maybe the gravitas of...
308
00:15:55.130 --> 00:15:56.651
Oh, that's from that entrepreneur.
309
00:15:56.691 --> 00:15:57.873
I saw some posts about it.
310
00:15:57.893 --> 00:15:59.094
They've convinced me to click.
311
00:15:59.494 --> 00:16:02.617
Whereas the production of something is magnetic in itself, I think.
312
00:16:03.177 --> 00:16:08.261
So that's what I think about the difference, you know, first ship version versus produced production.
313
00:16:08.842 --> 00:16:12.025
I think first ship version, you're iterating in public, get it out.
314
00:16:12.225 --> 00:16:13.786
It's functional, be useful.
315
00:16:14.467 --> 00:16:14.847
Let's see.
316
00:16:14.867 --> 00:16:14.967
Yeah.
317
00:16:16.008 --> 00:16:22.517
Something that is produced, I think you're working on that behind the scenes, and then you're releasing it to the world as a much more finished product.
318
00:16:22.858 --> 00:16:27.264
And you're almost sat there, like, nodding, like, I know, looks pretty good, looks pretty good.
319
00:16:28.125 --> 00:16:29.908
So we've produced La For Your Cry,
320
00:16:31.764 --> 00:16:35.307
The Straight Line Through program is pretty damn slick.
321
00:16:35.687 --> 00:16:36.608
Do you know what Chris does?
322
00:16:36.628 --> 00:16:37.329
This is what Chris does.
323
00:16:37.369 --> 00:16:39.591
Chris goes, Lisa, I've got an idea.
324
00:16:39.611 --> 00:16:42.814
I think that we should build a website.
325
00:16:43.214 --> 00:16:43.714
Do you remember this?
326
00:16:44.075 --> 00:16:45.556
I think we should build a website.
327
00:16:45.576 --> 00:16:46.317
Tell me what happened, Chris.
328
00:16:47.757 --> 00:16:53.700
How I remember this is I thought it could do with its own standalone website.
329
00:16:54.560 --> 00:16:57.181
And then I thought, ooh, building a website.
330
00:16:57.841 --> 00:16:58.861
Not really done that before.
331
00:16:59.482 --> 00:17:04.423
And then I realized after about two days, wow, this is not my skill set.
332
00:17:04.964 --> 00:17:07.885
So then the website that I had the idea for...
333
00:17:08.865 --> 00:17:12.606
Ended up getting pushed to Lisa to do, which you did a lovely job of.
334
00:17:12.826 --> 00:17:13.206
Thank you.
335
00:17:13.666 --> 00:17:14.026
Thank you.
336
00:17:14.386 --> 00:17:19.267
We did work together on it, though, because I think building a website, I don't think I realized how hard it was.
337
00:17:19.307 --> 00:17:20.388
I've done it for so long.
338
00:17:20.448 --> 00:17:27.889
And the reason I learned to build websites is somebody who worked for me years ago said to me, Lisa, there's no way you can build a website.
339
00:17:27.909 --> 00:17:29.210
That's the only reason I've got the skill.
340
00:17:29.230 --> 00:17:30.490
You know, he said to me, you can't do it.
341
00:17:30.870 --> 00:17:31.771
I said, you reckon?
342
00:17:32.131 --> 00:17:35.952
And I went home that weekend and I came back on Monday and I knew how to build WordPress websites.
343
00:17:36.333 --> 00:17:37.453
First version, it was shit.
344
00:17:37.873 --> 00:17:39.514
But that's how the skill developed.
345
00:17:39.854 --> 00:17:47.317
So Chris said, this program straight line through, this big business course we've got, it needs its own identity.
346
00:17:47.338 --> 00:17:49.138
So we started building a new website for that.
347
00:17:49.558 --> 00:17:53.700
But even in the build of the website, we were pulling content that we'd already written.
348
00:17:53.740 --> 00:17:55.641
We had images that we'd already taken.
349
00:17:56.081 --> 00:17:58.462
Chris was working on the design, the look, the feel.
350
00:17:58.482 --> 00:17:59.383
We did the filming.
351
00:17:59.803 --> 00:18:05.608
You know, if I said I'm not going to release this program until the production of it is amazing, there'd be no program.
352
00:18:05.988 --> 00:18:09.411
And I'm going to show you what the early versions of the workbook and things look like.
353
00:18:09.851 --> 00:18:15.556
So you've got to put things out in the world to even get the feedback and the friction from the market of what people want.
354
00:18:15.936 --> 00:18:19.119
And then when you're producing something, it's not that you're guessing.
355
00:18:19.199 --> 00:18:21.621
You're not like, I think this is what people would buy.
356
00:18:22.001 --> 00:18:25.484
You already first versioned it to the point where you're like, I know people want it.
357
00:18:25.804 --> 00:18:26.785
Let's take it up a notch.
358
00:18:26.825 --> 00:18:29.047
That's what the production value is, isn't it?
359
00:18:29.527 --> 00:18:30.108
I have a question.
360
00:18:30.388 --> 00:18:30.929
Yes, please.
361
00:18:32.631 --> 00:18:41.283
Is there a risk of putting out a fair shit version that you're then going to damage your brand?
362
00:18:42.084 --> 00:18:43.466
That's a really good question.
363
00:18:43.486 --> 00:18:43.586
Yeah.
364
00:18:44.374 --> 00:18:44.714
Yes.
365
00:18:45.435 --> 00:18:53.565
And it all depends where you are in the journey and how you, I think, contextualize it, because there's a lot to be said today for bringing people on the journey with you.
366
00:18:53.665 --> 00:18:58.130
I think especially with AI, I think that's one of our risks now with this podcast that we're doing so much.
367
00:18:58.530 --> 00:18:59.051
It's secret.
368
00:18:59.071 --> 00:19:03.696
We're storing up all of this, all these like videos and behind the scenes.
369
00:19:04.317 --> 00:19:12.563
I think if you say to people, we're showing you that we're making it and it's like behind the scenes, I think that can only enhance your reputation because you're bringing people on the journey.
370
00:19:13.043 --> 00:19:15.225
If you say this is amazing, this is going to be brilliant.
371
00:19:15.245 --> 00:19:17.867
And then you release something substandard because you couldn't be bothered.
372
00:19:18.127 --> 00:19:19.048
Like that's probably it.
373
00:19:19.108 --> 00:19:20.008
You couldn't be bothered.
374
00:19:20.028 --> 00:19:20.889
You cut a corner.
375
00:19:21.289 --> 00:19:23.011
then you're definitely going to damage your brand.
376
00:19:23.271 --> 00:19:26.915
But I've got, or I used to have an offer that was 10K.
377
00:19:27.256 --> 00:19:28.197
We don't have that offer anymore.
378
00:19:28.217 --> 00:19:28.877
Don't go looking for it.
379
00:19:29.218 --> 00:19:35.945
We used to have an offer that was 10K where we'd build your website, film a video for you, do all of this stuff, like help you with the production of a lot of things.
380
00:19:36.726 --> 00:19:40.010
I have sold easily 10 of those from a Google Doc.
381
00:19:41.149 --> 00:19:42.049
A Google Doc, Chris.
382
00:19:42.069 --> 00:19:42.169
Wow.
383
00:19:42.549 --> 00:19:42.790
Yeah.
384
00:19:43.110 --> 00:19:45.631
It's still there now, hidden on the website somewhere.
385
00:19:46.171 --> 00:19:46.951
It's a Google Doc.
386
00:19:46.991 --> 00:19:52.893
So that is not produced, but the value of it's so clear and like it's wrapped in with the reputation.
387
00:19:53.393 --> 00:19:58.495
But if I announced that and I was like, it's 10K, but the value wasn't clear.
388
00:19:58.895 --> 00:20:03.318
or we didn't deliver on it or we made a promise that we couldn't deliver on, I think that would be really, really damaging.
389
00:20:03.738 --> 00:20:07.381
So I think undersell and overdeliver is like that classic thing.
390
00:20:07.901 --> 00:20:11.083
I think bring people on the journey with you and then they know what to expect.
391
00:20:11.103 --> 00:20:12.204
They've been on the journey.
392
00:20:12.804 --> 00:20:16.127
But my God, if you promise something and don't deliver it, isn't that the worst?
393
00:20:16.787 --> 00:20:16.947
Yeah.
394
00:20:17.167 --> 00:20:17.427
Yeah.
395
00:20:17.748 --> 00:20:20.730
But a lot of entrepreneurs do that, I think, especially with neurodiversity.
396
00:20:20.790 --> 00:20:22.371
We make these big promises.
397
00:20:22.891 --> 00:20:24.592
I'm launching this on this date.
398
00:20:24.852 --> 00:20:26.714
I'll give you a tip, actually, anyone listening.
399
00:20:26.734 --> 00:20:27.414
Yeah.
400
00:20:27.534 --> 00:20:37.105
People use public deadlines as a way to get them to do the work and often miss the public deadline or produce something substandard for the public deadline.
401
00:20:37.426 --> 00:20:40.149
Just smile if you are listening and you have done this.
402
00:20:40.169 --> 00:20:40.910
We've all done it.
403
00:20:40.990 --> 00:20:41.891
No shame, no shade.
404
00:20:41.911 --> 00:20:42.672
No.
405
00:20:42.792 --> 00:20:49.597
The better thing that you can do is find a way to create a deadline that is really meaningful, but it's not a public deadline.
406
00:20:50.158 --> 00:20:58.324
So it'd be something like you're only bringing three people in and it's like a pilot study or you've got a coach and you're taking the coach through it.
407
00:20:58.665 --> 00:21:01.467
So, for example, when we did the Laugh or Your Cry show.
408
00:21:02.543 --> 00:21:04.786
I wrote jokes for the show.
409
00:21:05.166 --> 00:21:07.249
And I'm laughing because someone should have stopped me.
410
00:21:07.389 --> 00:21:08.250
I don't know what I was thinking.
411
00:21:08.310 --> 00:21:09.351
I wrote jokes for the show.
412
00:21:09.972 --> 00:21:11.073
And I was so nervous.
413
00:21:11.114 --> 00:21:12.816
The show was like maybe three weeks away.
414
00:21:13.336 --> 00:21:15.859
And Chris said, Lisa, we didn't get on a call.
415
00:21:15.879 --> 00:21:18.523
I want to hear you're going to run through the script with me.
416
00:21:19.043 --> 00:21:26.866
And that made me stay up very late that night and then the next day to finalize something because Chris was still an audience.
417
00:21:26.886 --> 00:21:31.467
I still wanted to impress Chris and for him not to go, oh my God, this is going to be so badly.
418
00:21:31.507 --> 00:21:33.948
So like the event's done, we've sold the tickets.
419
00:21:34.528 --> 00:21:38.130
And I have to say, Chris, it was really funny because I was so nervous reading that script.
420
00:21:38.150 --> 00:21:39.170
It was so cringe.
421
00:21:39.610 --> 00:21:40.850
And Chris was so generous.
422
00:21:40.870 --> 00:21:42.031
He just laughed and laughed.
423
00:21:42.051 --> 00:21:44.092
I was like, Chris, that was actually a really sad story.
424
00:21:45.452 --> 00:21:47.373
He laughed in all the right places, which was encouraging.
425
00:21:47.413 --> 00:21:47.613
So...
426
00:21:48.553 --> 00:21:53.076
Even with that, have you got like a team member or a coach or a friend?
427
00:21:53.536 --> 00:22:00.159
So in this second book I'm writing now, there are two people who I really love and respect, Emma Warren and Suzanne Alderson.
428
00:22:00.680 --> 00:22:01.680
Suzanne's written a book.
429
00:22:01.840 --> 00:22:04.642
Emma is an exceptionally clever person, is writing her first book now.
430
00:22:05.322 --> 00:22:09.825
We meet every Saturday morning, every six weeks on a Zoom.
431
00:22:10.725 --> 00:22:18.973
for breakfast, because we live in three different parts of the country, and we bring our chapters, and we read each other's work, and we give feedback to each other.
432
00:22:19.674 --> 00:22:28.322
So that's another way where I want feedback, I want judgment, I want to produce something good, but I need a deadline, and I'm not going to give myself that deadline.
433
00:22:29.023 --> 00:22:32.266
So I think don't make the deadline public and miss it.
434
00:22:32.486 --> 00:22:37.151
Find a way to create a deadline internally that still has risk involved.
435
00:22:37.171 --> 00:22:39.953
Like, I don't want to risk my reputation with Emma and Suzanne.
436
00:22:40.313 --> 00:22:43.556
I didn't want to risk you thinking I'm not coming to film this.
437
00:22:43.617 --> 00:22:46.940
It's going to be an absolute nightmare.
438
00:22:46.960 --> 00:22:50.603
So, yeah, it's a good question.
439
00:22:50.623 --> 00:22:51.924
What do you think, Chris, about that?
440
00:22:51.944 --> 00:22:53.866
Do you think you could put something out and damage your reputation?
441
00:22:54.006 --> 00:22:59.727
The reason I was asking about it was because of the first episode we recorded.
442
00:22:59.747 --> 00:23:01.827
Oh, okay, tell me.
443
00:23:02.467 --> 00:23:06.448
Because the cameras weren't perfect.
444
00:23:07.848 --> 00:23:11.089
And I just think, I think it's just a difference in approach.
445
00:23:11.169 --> 00:23:11.549
Yeah.
446
00:23:11.949 --> 00:23:17.230
Like, if it was just up to me, that episode would never see the light of day.
447
00:23:17.610 --> 00:23:19.430
This is a very interesting conversation.
448
00:23:19.450 --> 00:23:21.931
So you explain and then I'll tell you why we have to put it out.
449
00:23:22.637 --> 00:23:36.189
Because I think especially with it being the first one, I think people could watch that first one and think, well, this doesn't look very good.
450
00:23:36.649 --> 00:23:38.010
So I'm not going to bother with any others.
451
00:23:38.110 --> 00:23:43.355
And then they don't get to the point where they get good because they've been put off by the bit that looks bad.
452
00:23:43.575 --> 00:23:43.795
Yeah.
453
00:23:43.815 --> 00:23:43.915
Yeah.
454
00:23:45.056 --> 00:23:46.938
Now, that is a very interesting point.
455
00:23:46.998 --> 00:23:48.600
Half of me thinks, yeah, I agree with that.
456
00:23:48.720 --> 00:23:49.821
We could totally re-film it.
457
00:23:49.841 --> 00:23:50.802
We could totally re-film it.
458
00:23:51.523 --> 00:24:01.494
The reason why I think it's important to put it out, and it just makes me think, actually, Chris, what we could do today, and leave all this in the podcast because this is live, what we're doing, how we're figuring it out.
459
00:24:02.155 --> 00:24:04.737
Why couldn't we today or the next time we film together...
460
00:24:05.358 --> 00:24:05.518
Yeah.
461
00:24:23.255 --> 00:24:27.116
But we implore you, please, if you watch this and you think, guys, what the hell?
462
00:24:27.356 --> 00:24:28.376
Just give us one more episode.
463
00:24:28.396 --> 00:24:30.637
Just give us one more episode you need to see.
464
00:24:30.657 --> 00:24:34.358
Because the audience for these podcasts, it is entrepreneurs.
465
00:24:34.438 --> 00:24:41.780
And this is so interesting you bring this up, Chris, because this is the balance of first version versus produced.
466
00:24:42.500 --> 00:24:45.981
Even though this podcast is a production and like, look at what we've done.
467
00:24:46.101 --> 00:24:46.902
We've gone too far.
468
00:24:46.942 --> 00:24:47.822
Like, this is mad.
469
00:24:48.702 --> 00:24:50.744
There is even still the first ship version.
470
00:24:51.124 --> 00:24:57.370
And if you think our second version would be better, you wait till we do episode 10 together or episode 20.
471
00:24:57.710 --> 00:25:00.513
And we need to come back and be like, look how much we've grown.
472
00:25:00.893 --> 00:25:06.138
But I think it's important as well for people who have skill in the world, leaders to really show...
473
00:25:06.878 --> 00:25:07.679
how it began.
474
00:25:08.439 --> 00:25:19.449
So do you, hearing me say that, would you be willing for us to put it out if we put that context in the beginning or would you still, if you were like, my decision, it gets cut and we refilm it.
475
00:25:20.149 --> 00:25:24.173
If you're listening, he's smiling so I can hear his answer in his face.
476
00:25:24.193 --> 00:25:27.876
I agree with the benefits of putting it out.
477
00:25:28.436 --> 00:25:31.019
People can see how it's got better.
478
00:25:31.059 --> 00:25:33.220
People can see the improvement.
479
00:25:36.360 --> 00:25:44.368
I don't know about putting the bit at the beginning just because then I'm thinking about retention and people watching.
480
00:25:44.388 --> 00:25:47.051
That's a good point, getting through the first few.
481
00:25:47.071 --> 00:25:48.653
But who's going to listen to our first episode?
482
00:25:48.693 --> 00:25:51.235
It's going to be our loyal super fans, isn't it?
483
00:25:51.896 --> 00:25:57.998
Like I'm thinking now and I've got people in mind as I talk, you know, down this mic of who's listening.
484
00:25:58.018 --> 00:26:00.619
And our first, how many first episodes are going to be our super fans?
485
00:26:01.139 --> 00:26:01.559
10, 20?
486
00:26:01.639 --> 00:26:02.679
Yeah, yeah.
487
00:26:02.759 --> 00:26:06.820
So like by the time, I would never go back to the first Diary of a CEO podcast.
488
00:26:07.120 --> 00:26:09.121
And for the record, I am a fan of Diary of a CEO.
489
00:26:09.161 --> 00:26:15.563
He gets some stick, but who that guy has introduced us to and the conversations he's given us access to...
490
00:26:16.043 --> 00:26:20.208
are incredible, but he gets some stick because... Why?
491
00:26:20.769 --> 00:26:22.151
Because he's sensationalist?
492
00:26:22.411 --> 00:26:23.552
He's terrifying people?
493
00:26:24.834 --> 00:26:26.536
Um, yes, maybe.
494
00:26:26.876 --> 00:26:27.677
What's your view?
495
00:26:27.697 --> 00:26:32.723
Um, I... Um...
496
00:26:33.878 --> 00:26:37.403
I just have some different opinions, you know?
497
00:26:37.563 --> 00:26:38.485
Yeah.
498
00:26:38.785 --> 00:26:40.848
I think life's for living.
499
00:26:41.149 --> 00:26:41.329
Yeah.
500
00:26:41.489 --> 00:26:43.612
And you don't have to optimize everything.
501
00:26:43.893 --> 00:26:44.674
I see.
502
00:26:44.854 --> 00:26:45.956
Okay, I see.
503
00:26:46.356 --> 00:26:47.738
So for me as an entrepreneur, I absolutely...
504
00:26:48.860 --> 00:26:49.360
Absolutely.
505
00:26:49.400 --> 00:26:52.621
I'm definitely trying to optimize everything because it's life or death.
506
00:26:53.121 --> 00:26:54.702
So, yeah, I know exactly what you're saying.
507
00:26:54.742 --> 00:26:57.622
I ignore all the health stuff, which I probably should pay more attention to.
508
00:26:57.963 --> 00:27:02.104
But the business side and content, man, finances, investing.
509
00:27:02.124 --> 00:27:08.746
Like, I love hearing what a billionaire thinks about the economy and like seeing how aligned my view is to that.
510
00:27:08.786 --> 00:27:12.927
I mean, there's things I know now because I've heard 20 people's opinions and read 20 books.
511
00:27:13.547 --> 00:27:15.408
And formed a conclusion.
512
00:27:15.428 --> 00:27:17.330
Because I think when you hear a book, it's too late.
513
00:27:17.630 --> 00:27:19.031
By the time you've read the book, it's too late.
514
00:27:19.311 --> 00:27:26.075
But those podcasts are like what Alex Homozi thought last week, what a Warren Buffett or someone thought two weeks ago.
515
00:27:26.736 --> 00:27:29.237
So would I go back and watch his first episode?
516
00:27:29.478 --> 00:27:32.059
Maybe for fun, but I wouldn't think, oh, I found him.
517
00:27:32.079 --> 00:27:33.180
Let's go to the beginning.
518
00:27:33.200 --> 00:27:37.483
I think would probably find that a lot of them have been deleted.
519
00:27:38.193 --> 00:27:39.214
Interesting.
520
00:27:39.234 --> 00:27:44.237
So now if you go back to the start of his, you can only see from where it's good.
521
00:27:45.558 --> 00:27:47.019
Okay, so here's what we do, Chris.
522
00:27:47.979 --> 00:27:50.281
We refilm the episode.
523
00:27:51.021 --> 00:27:51.802
We watch it.
524
00:27:52.442 --> 00:28:02.148
And if it is night and day, wow, we go with the new episode and we let our loyal listeners hear and see the first one.
525
00:28:02.849 --> 00:28:03.069
Okay.
526
00:28:03.389 --> 00:28:05.491
If they're on the mailing list at the time of recording.
527
00:28:05.691 --> 00:28:05.931
Fine.
528
00:28:06.271 --> 00:28:06.431
Great.
529
00:28:06.451 --> 00:28:06.551
Okay.
530
00:28:08.103 --> 00:28:15.923
But if we refilm it and it's missing the magic of that first, we don't know what we're doing here, I think we have to share it.
531
00:28:16.972 --> 00:28:18.232
Okay.
532
00:28:18.433 --> 00:28:18.793
Sounds good.
533
00:28:18.973 --> 00:28:21.073
Chris is just preparing the contract for me to sign.
534
00:28:22.154 --> 00:28:24.455
Okay, so Chris, First Ship Version versus production.
535
00:28:24.475 --> 00:28:28.776
Have I missed anything from your experience behind the scenes of what you've seen?
536
00:28:28.796 --> 00:28:34.338
Because I asked Chris before, when he joined, how much has he seen First Ship Versions?
537
00:28:34.358 --> 00:28:39.900
But you've joined at a point in the business where we have resources, we've got skills, we are producing.
538
00:28:39.940 --> 00:28:42.641
There's not much First Ship Version going on, is there at the minute?
539
00:28:42.941 --> 00:28:45.161
Well, apart from episode one of this podcast.
540
00:28:45.582 --> 00:28:45.922
Yeah.
541
00:28:47.048 --> 00:28:53.233
Yeah, because I think the straight line through launch that we've just done is the first one that I've been here to see.
542
00:28:53.373 --> 00:28:55.395
Yeah.
543
00:28:57.297 --> 00:28:57.597
Isn't it?
544
00:28:58.057 --> 00:28:58.718
Yes, I think so.
545
00:28:58.738 --> 00:29:01.000
Yeah, apart from like the show and the events and things.
546
00:29:01.040 --> 00:29:01.781
Yeah.
547
00:29:01.821 --> 00:29:04.363
Data grows, you're already doing, already smashing.
548
00:29:04.563 --> 00:29:05.163
They're great.
549
00:29:06.485 --> 00:29:07.505
And then we did the live show.
550
00:29:07.525 --> 00:29:07.986
So I think.
551
00:29:08.270 --> 00:29:08.470
Yeah.
552
00:29:08.490 --> 00:29:10.731
Do you know what's interesting about those Dare to Grow Lives?
553
00:29:11.112 --> 00:29:15.374
If any of you are listening and you don't know what these are, pretty much every month we're in a different city.
554
00:29:15.654 --> 00:29:17.755
Newcastle, Birmingham, we're going to Brighton.
555
00:29:18.376 --> 00:29:20.477
Maybe not London, but like a Cambridge somewhere close.
556
00:29:20.777 --> 00:29:26.380
Only because London's a frickin' fortune to get 60 people in a room, the tickets would just be, it just tips the bottle.
557
00:29:26.640 --> 00:29:27.621
It's not what we're trying to do.
558
00:29:28.261 --> 00:29:29.002
Those events...
559
00:29:29.762 --> 00:29:39.506
are a really funny example of they are well thought through how you hold the space, create an energy for people, but I am making them up on the day.
560
00:29:40.086 --> 00:29:44.227
So on the day, we produce a workbook with some key questions I'm going to ask.
561
00:29:44.588 --> 00:29:48.129
And yes, I have slides, but I feel so confident with that group of people.
562
00:29:48.149 --> 00:29:54.211
And it's only 50 or 60 people that I'll go in the room and questions come up, we go off the cuff, I'll have a laugh, we're cheeky.
563
00:29:55.272 --> 00:29:55.992
They're so...
564
00:29:57.612 --> 00:29:58.473
what's the word I'm looking for?
565
00:29:58.493 --> 00:30:03.215
Like serendipitous or like it's a spontaneous within a structure.
566
00:30:03.235 --> 00:30:05.197
It doesn't mean it's first ship version.
567
00:30:05.217 --> 00:30:10.120
It means the structure is produced and it gives you room to be creative within the structure.
568
00:30:10.580 --> 00:30:12.101
So you came in and saw those.
569
00:30:12.141 --> 00:30:13.922
Do you recognize that, what I'm saying there?
570
00:30:14.062 --> 00:30:14.862
Yeah, for sure.
571
00:30:15.143 --> 00:30:19.065
I think a lot of what you've built was already built.
572
00:30:19.245 --> 00:30:19.605
Yeah.
573
00:30:19.885 --> 00:30:23.868
So now all it is is just adding that little sprinkle.
574
00:30:24.363 --> 00:30:25.444
Oh, the sprinkle of magic.
575
00:30:25.544 --> 00:30:26.485
The Chris sprinkle.
576
00:30:26.805 --> 00:30:27.626
The Chris sprinkle.
577
00:30:27.806 --> 00:30:28.908
The production sprinkle.
578
00:30:29.808 --> 00:30:38.437
So in business, you've got to be careful because I think entrepreneurs can loop around for years and years and years and not move forward.
579
00:30:38.777 --> 00:30:40.239
They're looping around an idea.
580
00:30:40.259 --> 00:30:41.620
They're looping around a topic.
581
00:30:42.040 --> 00:30:48.066
And what they do is instead of moving forward in what we would call a straight line, the straight line through to the life you're trying to build,
582
00:30:48.767 --> 00:30:52.349
they'll invent something else and they'll invent something else and they'll invent something else.
583
00:30:52.829 --> 00:30:55.411
And so they just keep going sideways and never forwards.
584
00:30:56.191 --> 00:31:03.495
So what Chris, I think, has probably seen coming into the business is a lot of the experimentation happened before he got here, before Sophie got here.
585
00:31:03.515 --> 00:31:07.137
I think she's been in two months, maybe the time of this coming out, three months, maybe.
586
00:31:08.598 --> 00:31:12.981
And then I've taken the things I know work, Dare to Grow Live works, Straight Line Through works, fantastic.
587
00:31:13.661 --> 00:31:17.084
filming content, adding value to audiences works, that's going forward.
588
00:31:17.585 --> 00:31:18.605
But how do you know that?
589
00:31:18.646 --> 00:31:20.467
You don't know that until you experiment.
590
00:31:20.787 --> 00:31:28.434
But I would just ask all of us to be very observant about, are we going around in circles here because we just like creating as entrepreneurs?
591
00:31:28.875 --> 00:31:30.536
Or is there a very clear plan?
592
00:31:30.676 --> 00:31:35.120
And I would like you to find the two or three things in your business that you're going to produce.
593
00:31:35.520 --> 00:31:38.743
What's the backbone offer that you're going to scale to a million, let's say?
594
00:31:39.564 --> 00:31:46.635
What's the thought leadership, the key idea that your TED Talk book course is going to be built on?
595
00:31:47.196 --> 00:31:51.903
And what is the vehicle that you're going to use to actually put your content out in the world?
596
00:31:52.404 --> 00:31:53.606
Is the backbone a podcast?
597
00:31:53.626 --> 00:31:54.647
If so, go for it.
598
00:31:55.348 --> 00:31:56.789
Is the backbone a vlog?
599
00:31:56.909 --> 00:31:57.949
If so, go for it.
600
00:31:58.429 --> 00:32:05.653
Is the backbone live events or you as a guest or long copy PDFs and ads or short form organic reels?
601
00:32:05.993 --> 00:32:07.833
Make a decision, but don't let it be everything.
602
00:32:07.874 --> 00:32:09.834
I don't think you can produce everything well.
603
00:32:11.235 --> 00:32:13.976
Okay, so that's the first version versus produced.
604
00:32:13.996 --> 00:32:15.477
I think we've got a town on that one.
605
00:32:16.632 --> 00:32:26.940
What I want to do now is give you an example of what I mean by this and talk about something that I produced as literally a first-shot version and then show you a better version of it.
606
00:32:27.381 --> 00:32:29.743
And the example I'm going to give you is actually the book that I wrote.
607
00:32:30.083 --> 00:32:32.965
And I was just telling Chris before, I'm just going to reach and get this book.
608
00:32:33.185 --> 00:32:34.787
We've brought props into the studio.
609
00:32:36.910 --> 00:32:39.251
So this is the first book I wrote, First Ship Version.
610
00:32:39.371 --> 00:32:43.653
It's on Amazon, but you'll have to search First Ship Version Lisa Bean because I'm not famous yet.
611
00:32:43.853 --> 00:32:44.253
Trying.
612
00:32:45.073 --> 00:32:46.974
This book makes me cringe.
613
00:32:47.494 --> 00:32:49.235
I'm so proud that I've written this book.
614
00:32:49.395 --> 00:32:53.336
And if any of you are listening and you've read this book, thank you for buying a copy, reading it.
615
00:32:53.937 --> 00:32:56.758
The feedback I get from this book is that the book is amazing.
616
00:32:57.578 --> 00:33:00.600
I feel silly saying that, but I'm a bit shy about it.
617
00:33:01.221 --> 00:33:02.041
The book is amazing.
618
00:33:02.061 --> 00:33:02.682
Thanks, guys.
619
00:33:03.222 --> 00:33:05.343
And that people have read it two or three times.
620
00:33:05.604 --> 00:33:05.944
Wow.
621
00:33:06.284 --> 00:33:08.746
So let me tell you something about how I feel about this book, okay?
622
00:33:09.346 --> 00:33:10.447
I'm writing my second book now.
623
00:33:10.467 --> 00:33:13.589
And the second book at the time of writing, it's called Am I Healing?
624
00:33:14.169 --> 00:33:15.691
And the concept of the second book is...
625
00:33:16.591 --> 00:33:21.312
For me to have the win, for me to let myself build what I want to build next, it is not about more skills.
626
00:33:21.412 --> 00:33:23.753
I've got the skills and I've not been humble about that.
627
00:33:23.813 --> 00:33:24.553
I've earned them.
628
00:33:24.893 --> 00:33:25.594
I've worked at it.
629
00:33:26.154 --> 00:33:33.216
What's stopping me from getting to the next level is I don't feel worthy or I don't, I feel uncomfortable with the amount of money involved.
630
00:33:33.256 --> 00:33:34.576
And that's the honest truth about it.
631
00:33:35.136 --> 00:33:35.997
So I've been to therapy.
632
00:33:36.017 --> 00:33:36.757
I've read books.
633
00:33:36.777 --> 00:33:37.757
I've done counseling.
634
00:33:37.777 --> 00:33:42.539
I've done a master's in psychology, for God's sake, to figure out like what's wrong with me.
635
00:33:42.599 --> 00:33:43.439
How do I heal this?
636
00:33:44.119 --> 00:33:46.420
So the second book isn't build a course.
637
00:33:46.440 --> 00:33:48.101
There's a straight line through to the life you want.
638
00:33:48.521 --> 00:33:51.463
The second book is these are the projects I'm trying to work on.
639
00:33:51.523 --> 00:33:53.023
What's going on between the projects?
640
00:33:53.043 --> 00:33:53.924
What's the leap?
641
00:33:54.304 --> 00:33:56.445
What's stopping me from sticking the landing?
642
00:33:56.585 --> 00:33:58.826
Why won't I let myself have the win?
643
00:33:59.286 --> 00:34:04.228
Why do I keep playing small in a very physical sense, not even an emotional sense?
644
00:34:04.709 --> 00:34:05.949
Why do I just keep playing small?
645
00:34:06.149 --> 00:34:06.910
That's the second book.
646
00:34:07.790 --> 00:34:19.995
This first book is my journey of getting out of debt, getting over depression, building my first few companies, leaving them behind, exiting one to pursue my dreams.
647
00:34:20.055 --> 00:34:23.737
So I'll cover my purpose, change my life, make a living doing what I love.
648
00:34:24.317 --> 00:34:30.460
And I documented it in this memoir style book where I talk about my journey and then I weave in all of the lessons.
649
00:34:30.480 --> 00:34:33.141
There's a lot of lessons and things I've learned from other people in here.
650
00:34:34.001 --> 00:34:35.362
So I think the book is good, right?
651
00:34:35.442 --> 00:34:37.744
The content of it and the concept of it is good.
652
00:34:38.524 --> 00:34:42.708
I want to edit it, but I can't because that would be the definition of irony, wouldn't it, Chris?
653
00:34:43.704 --> 00:34:43.984
Yes.
654
00:34:44.384 --> 00:34:45.205
Yeah, it definitely would.
655
00:34:45.225 --> 00:34:49.428
You can't have a book called First Shit Version and then update it.
656
00:34:49.628 --> 00:34:52.249
Version three.
657
00:34:52.489 --> 00:34:55.691
Less shit version, highly polished version available at all good bookstores.
658
00:34:55.731 --> 00:34:56.612
Yeah, you can't do that.
659
00:34:57.032 --> 00:34:58.153
So this has to remain.
660
00:34:58.193 --> 00:34:59.434
And this is kind of how I feel.
661
00:34:59.454 --> 00:35:01.355
This is like a first principle for me.
662
00:35:01.375 --> 00:35:03.636
This is kind of how I feel about that first podcast episode.
663
00:35:03.656 --> 00:35:10.260
Like that is the whole point that there is a version where you were vulnerable and you took a risk and you put it out in the world.
664
00:35:10.280 --> 00:35:10.861
Yeah.
665
00:35:11.201 --> 00:35:18.144
The introduction to this book is clumsy because the introduction spills so many of the beans that I then repeat in chapter one.
666
00:35:18.184 --> 00:35:18.984
It feels repetitive.
667
00:35:19.044 --> 00:35:19.764
I hate that.
668
00:35:20.144 --> 00:35:20.725
I hate that.
669
00:35:21.045 --> 00:35:24.106
And I wish an editor had said to me, Lisa, come on, be better.
670
00:35:24.726 --> 00:35:25.907
But the bit I hate the most.
671
00:35:27.127 --> 00:35:32.512
The worst part to hate in a book is the very last sentence of the book.
672
00:35:33.172 --> 00:35:34.873
And I asked Chris if it would be naff to do this.
673
00:35:34.914 --> 00:35:35.674
He said it wouldn't be.
674
00:35:35.914 --> 00:35:38.236
So I'm going to read the last two paragraphs of the book.
675
00:35:38.557 --> 00:35:39.577
There's no spoilers here.
676
00:35:39.597 --> 00:35:40.518
It's not going to ruin it for you.
677
00:35:40.538 --> 00:35:41.339
You're absolutely fine.
678
00:35:42.079 --> 00:35:47.484
So the concept of this book is put your first shit version out in the world, make the attempt, go for it.
679
00:35:47.504 --> 00:35:49.626
And I was talking about this book being imperfect.
680
00:35:49.686 --> 00:35:50.586
And here we go.
681
00:35:51.167 --> 00:35:54.069
So here's the last two paragraphs of first shit version.
682
00:35:55.230 --> 00:35:57.171
Welcome to story time, Chris, with Lisa Bean.
683
00:35:57.191 --> 00:36:02.332
Yes, I've just got my cup of tea just for the CBB's bedtime stories with Lisa.
684
00:36:02.952 --> 00:36:03.953
He's not joking.
685
00:36:04.093 --> 00:36:06.073
He's got his cup of tea in his brand new produced cup.
686
00:36:06.273 --> 00:36:06.513
I have.
687
00:36:06.973 --> 00:36:07.694
Okay, here we go, guys.
688
00:36:08.014 --> 00:36:10.014
Final two paragraphs, story time with Lisa Bean.
689
00:36:11.415 --> 00:36:13.235
No one knows how to do this perfectly.
690
00:36:14.435 --> 00:36:15.816
Heck, I wrote the word heck.
691
00:36:16.356 --> 00:36:16.996
I wrote heck.
692
00:36:17.376 --> 00:36:18.356
This is a problem, Chris.
693
00:36:18.757 --> 00:36:19.757
Who was editing this?
694
00:36:20.574 --> 00:36:22.055
Yeah, heck's an interesting choice.
695
00:36:22.376 --> 00:36:26.239
Heck, heck, when I first wrote this closing chapter...
696
00:36:26.620 --> 00:36:27.260
Okay, so here we go.
697
00:36:27.961 --> 00:36:29.703
No one knows how to do this perfectly.
698
00:36:30.143 --> 00:36:33.386
Heck, when I first wrote this closing chapter, it was a mess.
699
00:36:34.007 --> 00:36:38.732
Unfinished sentences, highlighted sections where I had to come back to find the actual quote.
700
00:36:39.372 --> 00:36:40.353
incomplete ideas.
701
00:36:40.993 --> 00:36:48.778
But I learned long ago that the key to writing is to write your full talk, chapter or presentation start to finish without stopping.
702
00:36:49.218 --> 00:36:51.240
Just throw it all on the page, literally.
703
00:36:51.980 --> 00:36:54.442
A stream of ideas, thoughts and words.
704
00:36:54.902 --> 00:36:56.263
Don't worry if it isn't perfect.
705
00:36:56.383 --> 00:36:59.285
Just get the overall structure, the key themes down.
706
00:37:00.125 --> 00:37:04.230
If you stop and reread every sentence, paragraph or page, you'll lose your thread.
707
00:37:04.630 --> 00:37:06.713
You'll lose momentum and you'll stop.
708
00:37:07.253 --> 00:37:08.615
Now here is the paragraph I hate.
709
00:37:09.335 --> 00:37:13.060
My first draft of this book was shit, but now it's finished.
710
00:37:13.640 --> 00:37:15.723
And now I can use it to further my cause.
711
00:37:16.143 --> 00:37:16.784
And guess what?
712
00:37:17.284 --> 00:37:19.267
I just made room for book number two.
713
00:37:20.888 --> 00:37:22.929
Now, the feedback on that from people is they love it.
714
00:37:23.109 --> 00:37:28.791
Gives them chills because it's exciting to think, do it because there's another thing coming down the line.
715
00:37:28.811 --> 00:37:29.511
You've made room.
716
00:37:30.492 --> 00:37:34.874
But my degree, guys, my first degree was in English language, not literature, language.
717
00:37:35.654 --> 00:37:37.475
Lucy, my wife, is a primary school teacher.
718
00:37:38.115 --> 00:37:40.776
This sounds like a child wrote this, apart from the swear word.
719
00:37:40.836 --> 00:37:47.038
My first version of this book was rubbish, but now it's finished and now I can use it to further my course.
720
00:37:47.558 --> 00:37:48.339
And guess what?
721
00:37:49.059 --> 00:37:51.621
I just made room for book number two, dot, dot, dot.
722
00:37:52.162 --> 00:37:55.425
So the idea of it's there, but the clumsiness of that haunts me.
723
00:37:56.065 --> 00:37:57.807
I think I just healed a little bit reading that out.
724
00:37:58.167 --> 00:37:58.868
Fership version?
725
00:37:59.348 --> 00:38:00.309
Fership version.
726
00:38:00.630 --> 00:38:01.110
All right, Chris.
727
00:38:01.290 --> 00:38:02.791
Fership version of the podcast.
728
00:38:03.072 --> 00:38:03.292
Yeah.
729
00:38:03.832 --> 00:38:04.073
Fine.
730
00:38:04.713 --> 00:38:05.053
Fine.
731
00:38:05.214 --> 00:38:05.594
Release.
732
00:38:05.854 --> 00:38:06.034
Yeah.
733
00:38:06.395 --> 00:38:08.737
So that haunts me a little bit.
734
00:38:09.397 --> 00:38:11.499
And in writing this second book, Am I Healing?,
735
00:38:12.440 --> 00:38:17.345
The difference with this book is I want this book to be so well written.
736
00:38:17.465 --> 00:38:22.590
The word I would use in total obnoxiousness would be prose.
737
00:38:22.690 --> 00:38:25.233
I want to write sentences that people...
738
00:38:25.693 --> 00:38:27.135
I don't know if this will happen.
739
00:38:27.175 --> 00:38:28.016
This is how I read books.
740
00:38:28.456 --> 00:38:30.897
I want to write sentences that people stop.
741
00:38:31.037 --> 00:38:43.043
They have to stop reading just because they have to reread the sentence because it was beautifully constructed or there was a clever play on words or I set up an idea and then close the idea later on.
742
00:38:43.643 --> 00:38:44.824
It's not that I want them to...
743
00:38:44.864 --> 00:38:51.907
This is obviously so counterproductive for the book I'm writing, but it's not that I want them to highlight and be like, wow, what an amazing insight.
744
00:38:52.187 --> 00:38:52.948
I'd love that too.
745
00:38:53.448 --> 00:38:55.549
I really care about the writing of this.
746
00:38:55.569 --> 00:38:56.810
I cannot tell you this enough.
747
00:38:57.430 --> 00:39:02.837
So this first book, I'm going to tell you how I got it over the line, how I actually produced the book.
748
00:39:03.438 --> 00:39:05.341
And I'm going to tell you how I'm producing the second book.
749
00:39:05.361 --> 00:39:07.003
And you can see the difference here.
750
00:39:07.043 --> 00:39:12.110
So remember the principles that we shared at the very, very beginning of this episode two days ago.
751
00:39:12.570 --> 00:39:13.491
The principles were...
752
00:39:15.834 --> 00:39:18.635
The principles were to grow a business, you've got to share your work.
753
00:39:19.215 --> 00:39:21.416
It's got to be valuable to people who are going to buy it.
754
00:39:21.556 --> 00:39:22.817
Customers, not community.
755
00:39:23.597 --> 00:39:25.538
It's got to be something only you can make.
756
00:39:25.818 --> 00:39:28.319
And it depends on your reason for doing it was number four.
757
00:39:28.459 --> 00:39:30.960
In writing this second book, that is not my intention.
758
00:39:30.980 --> 00:39:33.221
It's not that I want to be a writer or an author or have a book.
759
00:39:33.241 --> 00:39:33.821
I've done that.
760
00:39:34.201 --> 00:39:34.682
I've done that.
761
00:39:34.702 --> 00:39:36.162
And I'm really proud of myself for doing it.
762
00:39:36.682 --> 00:39:37.903
In writing this second book...
763
00:39:38.603 --> 00:39:45.331
I want to hold it up and say, this is a piece of writing that I am so proud of.
764
00:39:45.891 --> 00:39:52.939
And I say to Lucy, this might be a bit crazy, but I say, Lucy, if I die, please publish the book, release it, and make Straight Line Through free to anybody who wants it.
765
00:39:52.959 --> 00:39:54.180
They're my two dying wishes.
766
00:39:54.541 --> 00:39:56.263
I should work on those dying wishes, shouldn't I?
767
00:39:56.932 --> 00:39:57.873
I think they're good, Darren Wishes.
768
00:39:58.133 --> 00:40:00.195
And give all of the camera equipment and everything to Chris.
769
00:40:00.215 --> 00:40:01.176
Is there anything you want, Chris?
770
00:40:01.236 --> 00:40:01.756
Camera gear?
771
00:40:01.776 --> 00:40:02.357
I take everything.
772
00:40:02.697 --> 00:40:03.398
You take everything.
773
00:40:03.478 --> 00:40:04.639
Podcasts, all that jazz?
774
00:40:04.679 --> 00:40:05.399
Yeah, I'll take it all.
775
00:40:05.780 --> 00:40:06.921
Let this be for the record.
776
00:40:06.941 --> 00:40:07.901
Great, thank you.
777
00:40:07.921 --> 00:40:14.827
All the camera equipment to Chris, and publish the book, Lucy, and release Straight Line Through to the world.
778
00:40:14.887 --> 00:40:15.528
I think it's good.
779
00:40:16.068 --> 00:40:16.989
Yeah, give it to people.
780
00:40:17.630 --> 00:40:18.991
So in producing that second book...
781
00:40:21.232 --> 00:40:29.115
I really want to go to Waterstones and have people come and me sign the book and they say, Lisa, what an exceptional piece of writing.
782
00:40:29.615 --> 00:40:31.055
Do I sound really egotistical?
783
00:40:31.075 --> 00:40:31.495
No.
784
00:40:31.515 --> 00:40:32.496
I really mean this, though.
785
00:40:32.836 --> 00:40:34.676
I want people to go, what an exceptional piece of writing.
786
00:40:34.696 --> 00:40:36.077
And for me to go, thank you.
787
00:40:36.557 --> 00:40:37.377
I really tried.
788
00:40:37.797 --> 00:40:38.678
Like, I really tried.
789
00:40:39.438 --> 00:40:41.078
I think you're very self-deprecating.
790
00:40:41.679 --> 00:40:41.939
Yes.
791
00:40:43.519 --> 00:40:43.899
Too much.
792
00:40:44.199 --> 00:40:46.480
The book will be good.
793
00:40:46.920 --> 00:40:47.640
It will be amazing.
794
00:40:48.021 --> 00:40:48.801
And people will like it.
795
00:40:50.115 --> 00:40:50.655
The second one?
796
00:40:50.955 --> 00:40:51.115
Yeah.
797
00:40:51.295 --> 00:40:51.995
What about the first one?
798
00:40:52.075 --> 00:40:53.156
Oh, not the first one.
799
00:40:53.216 --> 00:40:54.496
Not the first one, I'm shit.
800
00:40:55.976 --> 00:41:02.018
It's funny because the feedback on this is amazing, and I think the rawness of it and the story, and I could never write that book now.
801
00:41:02.078 --> 00:41:02.438
It's done.
802
00:41:02.458 --> 00:41:04.158
Like, that moment in time has passed.
803
00:41:04.858 --> 00:41:14.581
So this second book, we're going to take a risk here, and I'm going to read a couple of paragraphs from some of the writing that I've done in the second book, and I just want you to listen and hear how...
804
00:41:15.801 --> 00:41:21.425
There is maybe more depth or texture in the story of how I share something.
805
00:41:22.105 --> 00:41:23.866
There's a little play on words in there.
806
00:41:23.906 --> 00:41:26.008
There's something that I think is very visual in the writing.
807
00:41:26.348 --> 00:41:30.351
Now, this is literally three paragraphs that I've pulled from what is now 100,000 words.
808
00:41:32.552 --> 00:41:33.613
So this book will be coming out.
809
00:41:33.653 --> 00:41:39.396
So if you want it, if you search, am I healing or go on the Lisa Bean website, you can sign up for the waiting list for this book.
810
00:41:39.416 --> 00:41:40.777
And we might even give away a chapter.
811
00:41:41.357 --> 00:41:42.998
Tiny bit of context on this chapter.
812
00:41:43.018 --> 00:41:47.240
This was a time in my life where I was run ragged, totally overwhelmed.
813
00:41:47.300 --> 00:41:48.901
And my emotions were spilling out.
814
00:41:48.961 --> 00:41:50.482
I couldn't control them any longer.
815
00:41:51.062 --> 00:41:53.323
I was also in therapy and I felt desperate.
816
00:41:53.343 --> 00:41:54.003
I felt desperate.
817
00:41:54.023 --> 00:41:58.885
I felt like it was really clear to everybody that I was not coping, but I felt very, very alone.
818
00:41:59.305 --> 00:42:03.146
And so what I write about in the first part of the chapter is some of the conversations in therapy.
819
00:42:03.626 --> 00:42:10.188
I write about things I'm learning in trauma work and what it looks like to kind of balance your nervous system.
820
00:42:10.208 --> 00:42:11.489
So just three short paragraphs.
821
00:42:11.509 --> 00:42:12.189
This is what I've written.
822
00:42:13.332 --> 00:42:15.694
Last week, a management light came on in my car.
823
00:42:16.154 --> 00:42:17.435
The engine was overheating.
824
00:42:18.076 --> 00:42:20.397
I thought, this is how it feels to live sometimes.
825
00:42:21.118 --> 00:42:24.460
But it's funny that even with your hazards on, no one stops to help.
826
00:42:25.561 --> 00:42:27.403
Overwhelmed, under-supported.
827
00:42:28.083 --> 00:42:31.226
These are two phrases we see a lot in trauma-related literature.
828
00:42:32.026 --> 00:42:34.348
My nervous system is in need of regulation.
829
00:42:34.828 --> 00:42:38.911
Or in more human terms, I need more help to support myself through this.
830
00:42:38.931 --> 00:42:39.732
This is a very good thing.
831
00:42:40.254 --> 00:42:46.718
Ideally, we'd get this help from the people around us, but I'm at a stage now where I don't even want to rescue myself.
832
00:42:47.438 --> 00:42:50.960
I want to be free from a situation that even requires a rescue.
833
00:42:51.721 --> 00:42:56.644
Commenting on the market town my parents live in, my mum told me recently it was well-heeled.
834
00:42:56.964 --> 00:42:58.765
This is a well-heeled town, Lisa.
835
00:42:59.365 --> 00:43:01.767
I thought, yes, I'd like to be well-heeled, mum.
836
00:43:04.025 --> 00:43:06.506
two or three very short lines from that book.
837
00:43:06.806 --> 00:43:07.446
I can feel that.
838
00:43:07.746 --> 00:43:08.446
Can you feel that, Chris?
839
00:43:09.186 --> 00:43:10.507
I do want to be well-heeled, Chris.
840
00:43:10.987 --> 00:43:11.907
I want to be well-heeled.
841
00:43:12.407 --> 00:43:17.829
So the idea of this is, I don't want to do something where I'm like, oh, I know how to calm my nervous system.
842
00:43:17.889 --> 00:43:19.729
And oh, I know how to regulate.
843
00:43:19.789 --> 00:43:22.150
It's almost like I just don't even want the need for regulation.
844
00:43:22.250 --> 00:43:22.490
That's
845
00:43:22.850 --> 00:43:24.211
how well healed I want to be.
846
00:43:24.571 --> 00:43:26.391
I want to, I want to heal the triggers.
847
00:43:26.772 --> 00:43:32.834
And so that's, what's taken me back to therapy to like really kind of sit in that pain and let it spill out.
848
00:43:33.254 --> 00:43:35.375
And I think when you read the book, there is a risk.
849
00:43:35.415 --> 00:43:36.936
This book is too revealing.
850
00:43:37.056 --> 00:43:43.538
It is everything that I've been through in the last two or three years that is taking us from six to seven figures.
851
00:43:43.558 --> 00:43:44.819
It's such, such a big leap.
852
00:43:45.479 --> 00:43:47.560
So in the first book, I wanted to write a book.
853
00:43:48.140 --> 00:43:50.762
In the second book, I want to document healing.
854
00:43:50.862 --> 00:43:55.424
I want to write something that people have to pause because I said something that hit them.
855
00:43:55.464 --> 00:43:56.364
They felt it.
856
00:43:56.725 --> 00:44:00.226
And they almost want to turn to the person beside them and go, look, look at this writing.
857
00:44:00.246 --> 00:44:00.987
Look at this writing.
858
00:44:01.007 --> 00:44:01.807
Like, look what she said.
859
00:44:01.847 --> 00:44:02.968
That's how I'm feeling.
860
00:44:03.468 --> 00:44:07.150
But it almost doesn't make sense to the other person because it's the whole context of the book.
861
00:44:07.710 --> 00:44:11.871
The first book, the way that I got it done was it took me 10 years to write that first book.
862
00:44:11.931 --> 00:44:13.871
And I faffed and faffed and wrote and wrote.
863
00:44:14.292 --> 00:44:16.672
I wrote 10,000 words, deleted them on purpose.
864
00:44:16.692 --> 00:44:18.853
They were so rubbish about how to grow a business.
865
00:44:19.193 --> 00:44:20.133
I'd never grown a business.
866
00:44:20.553 --> 00:44:21.773
And I tried again and again.
867
00:44:21.833 --> 00:44:23.454
And I had chapters and it was all over the place.
868
00:44:23.974 --> 00:44:25.794
Where it changed was when I got a book coach.
869
00:44:25.934 --> 00:44:29.875
And I paid a book coach maybe like 1,200 pounds, which was everything to me, Chris.
870
00:44:29.895 --> 00:44:31.336
That was so much money.
871
00:44:31.936 --> 00:44:33.216
And here's what the book coach did.
872
00:44:33.616 --> 00:44:36.197
The book coach said, write a chapter and send it to me.
873
00:44:36.297 --> 00:44:37.217
And I was like, oh, okay.
874
00:44:37.677 --> 00:44:42.178
And the authority of this book coach and the deadline made me write the chapter and send it to her.
875
00:44:43.139 --> 00:44:44.939
And because of that, I wrote six chapters.
876
00:44:44.999 --> 00:44:45.719
That was amazing.
877
00:44:46.079 --> 00:44:49.740
But then the novelty of that wore off a little bit for me and the feedback I was getting back.
878
00:44:49.780 --> 00:44:50.461
I was like, brilliant.
879
00:44:50.481 --> 00:44:51.621
I think we've done our time.
880
00:44:52.461 --> 00:44:53.321
Program complete.
881
00:44:53.581 --> 00:44:54.202
Got what I needed.
882
00:44:54.262 --> 00:44:54.702
Thank you.
883
00:44:55.702 --> 00:45:02.025
Where the catalyst really hit for me to finish the book was I emailed maybe three agents.
884
00:45:02.065 --> 00:45:03.706
That was my attempt to try and get it published.
885
00:45:03.726 --> 00:45:04.966
Like, poor effort, Lisa.
886
00:45:05.367 --> 00:45:06.447
No one wants this book.
887
00:45:06.887 --> 00:45:08.308
So I decided I'm going to publish it myself.
888
00:45:08.348 --> 00:45:10.009
So I paid a publishing house.
889
00:45:10.409 --> 00:45:11.749
They're called Rethink Press.
890
00:45:12.170 --> 00:45:13.630
At the time, it was about six grand.
891
00:45:13.650 --> 00:45:15.351
I think now it's more like 10 or 11.
892
00:45:15.511 --> 00:45:17.152
Inflation, costs, all that jazz.
893
00:45:17.772 --> 00:45:20.994
And so I paid them to read the book, edit the book,
894
00:45:21.914 --> 00:45:25.696
typeset the book, you know, put it into a format that looks like a book, produce it.
895
00:45:25.836 --> 00:45:26.737
They did the cover.
896
00:45:26.857 --> 00:45:27.898
They put it on Kindle.
897
00:45:28.218 --> 00:45:29.138
They put it on Amazon.
898
00:45:29.399 --> 00:45:31.100
All of that gave it an ISBN code.
899
00:45:31.480 --> 00:45:32.740
I'm not going to figure all of that out.
900
00:45:32.760 --> 00:45:34.121
So I paid them and they were brilliant.
901
00:45:34.762 --> 00:45:40.045
They gave me a deadline where they said, if you want this book by this date, which was January, 2020, it's going to
902
00:45:40.685 --> 00:45:42.608
This is the deadline and you can't miss it.
903
00:45:43.189 --> 00:45:47.394
So it's funny because the first six chapters probably took me like 10 years to write.
904
00:45:47.434 --> 00:45:49.878
But then really in that final segment, I really pushed them.
905
00:45:50.439 --> 00:45:53.983
And then the last three or four or five chapters, I don't know how many chapters are on that book.
906
00:45:54.304 --> 00:45:56.948
The last few chapters I wrote within weeks.
907
00:45:57.428 --> 00:46:01.112
And it's just amazing how quickly you can finish something with a deadline.
908
00:46:01.572 --> 00:46:04.635
But there was no real time to read it, to go through it.
909
00:46:05.015 --> 00:46:08.679
And in hindsight, I should have given it to a couple of people who knew me and said, read it.
910
00:46:09.179 --> 00:46:10.581
And just tell me if anything's missing.
911
00:46:10.641 --> 00:46:12.082
Tell me if the stories make sense.
912
00:46:12.482 --> 00:46:14.064
Tell me if anything feels repetitive.
913
00:46:14.404 --> 00:46:15.946
But here's the point that I'm going to make.
914
00:46:16.466 --> 00:46:20.070
I didn't know to ask those questions because I'd never written a book before.
915
00:46:20.590 --> 00:46:23.713
And I'd never held a book in my hand and cringed at what I'd produced.
916
00:46:23.813 --> 00:46:24.013
Right.
917
00:46:24.454 --> 00:46:30.679
So in the beginning, you've got to decide, am I making something because this is a production and I'm sharing it with the world?
918
00:46:31.380 --> 00:46:36.764
Or am I making something because I need to make it and I need to understand what the process of making it looks like?
919
00:46:37.145 --> 00:46:39.427
First shit version versus production.
920
00:46:40.187 --> 00:46:42.729
This next time, here's how I'm writing this book.
921
00:46:43.510 --> 00:46:44.931
There's no way I was going to write it on my own.
922
00:46:44.951 --> 00:46:45.692
I wasn't going to do it.
923
00:46:46.252 --> 00:46:48.214
So I set up a membership called Be The Person.
924
00:46:48.314 --> 00:46:49.295
This membership is live.
925
00:46:49.335 --> 00:46:50.115
It's active now.
926
00:46:50.456 --> 00:46:52.818
It's all of the healing work behind entrepreneurship.
927
00:46:52.878 --> 00:46:58.522
So in Be The Person, we don't talk about social media, brand, marketing.
928
00:46:58.542 --> 00:47:00.804
We talk about subconscious programming.
929
00:47:00.824 --> 00:47:02.225
We talk about your vision.
930
00:47:02.245 --> 00:47:04.947
We talk about the story that you're telling yourself.
931
00:47:04.967 --> 00:47:11.492
We talk about your beliefs, your upbringing, the context that you're operating in, why you won't let yourself have the win.
932
00:47:12.313 --> 00:47:15.575
And so what I did, and this is, Chris, I'm going back four or five years now even with this.
933
00:47:16.216 --> 00:47:21.300
I said, I'm going to release a chapter and a few videos every single month into this membership.
934
00:47:21.820 --> 00:47:23.061
So I put it out on social media.
935
00:47:23.842 --> 00:47:27.404
There aren't even 20 people in that membership right now because I never tell anyone about it.
936
00:47:27.424 --> 00:47:29.226
I'm telling you now, you're welcome to join.
937
00:47:29.826 --> 00:47:31.147
But it's like a small crew of us.
938
00:47:31.287 --> 00:47:33.808
And every single month I hit that deadline for those people.
939
00:47:34.188 --> 00:47:35.548
And I produce a new chapter.
940
00:47:36.069 --> 00:47:39.910
And sometimes in the membership, what I do is I share the first version of the chapter.
941
00:47:40.330 --> 00:47:42.852
And then I'll share the more polished version of the chapter.
942
00:47:43.432 --> 00:47:46.233
But then when the book's finished, it will be more polished again.
943
00:47:46.693 --> 00:47:52.656
So if you want to actually read the book behind the scenes, it's all there in Be The Person.
944
00:47:53.136 --> 00:47:57.478
And anyone in Be The Person, I'm going to gift them with a copy, a signed copy, and send it to them as a thank you.
945
00:47:57.518 --> 00:47:57.678
So...
946
00:47:58.398 --> 00:48:00.359
This second book, I'm taking my time.
947
00:48:00.619 --> 00:48:01.419
I'm enjoying it.
948
00:48:01.799 --> 00:48:03.400
There was no way I was going to write it on my own.
949
00:48:03.840 --> 00:48:07.661
So there is a membership and a deadline where I have to hit that deadline.
950
00:48:08.122 --> 00:48:09.282
But here's the crunch point.
951
00:48:10.442 --> 00:48:11.863
There's 100,000 words in that book.
952
00:48:12.443 --> 00:48:14.784
I use a platform called Scrivener.
953
00:48:15.304 --> 00:48:18.565
S-C-R-I-V-E-N-E-R, Scrivener.
954
00:48:19.125 --> 00:48:21.466
If we need sponsorship, Chris, there's one, Scrivener.
955
00:48:21.947 --> 00:48:24.467
And it allows you to kind of like structure a book and have chapters.
956
00:48:24.507 --> 00:48:25.188
It's better than...
957
00:48:26.448 --> 00:48:28.089
a word document where you can't find things.
958
00:48:28.929 --> 00:48:30.810
We are going on holiday, me, Lucy, and Bella.
959
00:48:30.830 --> 00:48:34.411
We're going on holiday to the south of France in 10 days, something like that.
960
00:48:35.232 --> 00:48:39.313
The goal is that when I go on holiday, no calls, just my SLT calls.
961
00:48:40.114 --> 00:48:42.955
I'm coming back from that holiday with a completed manuscript.
962
00:48:43.475 --> 00:48:48.856
And when I return from holidays in August, September, I'm going to email 100 agents until I get picked up.
963
00:48:49.056 --> 00:48:49.797
That's what I'm doing.
964
00:48:50.297 --> 00:48:57.278
So I've known this the whole time that, I mean, not for years, but like for the last six months, that when I go on holiday, I'm coming back with a manuscript.
965
00:48:57.678 --> 00:48:59.399
So I don't have to perfect it before I go.
966
00:48:59.419 --> 00:49:07.041
I've got that two-week window to go back to the beginning, read it all through, work on that chapter, go do a bit of research, fill that bit in that's missing.
967
00:49:07.781 --> 00:49:10.641
What I've got to do until I get there is make sure I have every chapter.
968
00:49:11.122 --> 00:49:12.602
So you can see there how I'm...
969
00:49:13.222 --> 00:49:22.409
very much using external tools, the environment, deadlines, lots of different tools in different ways, depending on what I'm trying to produce to make sure that I produce the thing.
970
00:49:22.869 --> 00:49:24.330
And I'm going to hang my hat on this.
971
00:49:24.970 --> 00:49:26.832
This next book is...
972
00:49:27.933 --> 00:49:31.297
is going to be very well written and very well produced.
973
00:49:31.738 --> 00:49:32.859
We're going to do a book launch, Chris.
974
00:49:32.899 --> 00:49:33.480
I'm looking to you.
975
00:49:33.500 --> 00:49:34.801
We're doing a book launch on this.
976
00:49:35.302 --> 00:49:36.303
I think we take it around.
977
00:49:36.343 --> 00:49:37.645
I think we do a tour.
978
00:49:38.165 --> 00:49:43.271
I want to go to different bookshops, local bookshops, big chains, waterstones, love waterstones.
979
00:49:43.652 --> 00:49:44.693
I want to sit at those desks.
980
00:49:44.713 --> 00:49:45.614
I want to sign this book.
981
00:49:47.030 --> 00:49:47.991
but you guys have to help me.
982
00:49:48.171 --> 00:49:50.133
Could I make a request and say, guys, please help me.
983
00:49:51.174 --> 00:49:51.955
Please help me do this.
984
00:49:51.975 --> 00:49:55.358
The publishers are not going to go, oh, Lisa, I love your 300 followers.
985
00:49:55.438 --> 00:49:57.319
Yes, we'll give you a desk at Waterstones.
986
00:49:57.880 --> 00:50:01.003
We need to build up this list and show that there is demand for this book.
987
00:50:01.023 --> 00:50:05.046
So if you're interested, go and visit the link around this website.
988
00:50:05.227 --> 00:50:10.952
Get yourself on the waiting list so I can show the agents that 10 people and my mom and Chris are going to read this book.
989
00:50:12.070 --> 00:50:12.971
Chris, are you going to read the book?
990
00:50:13.031 --> 00:50:14.071
I don't know if you would read a book.
991
00:50:14.091 --> 00:50:15.112
Do you want me to read it to you?
992
00:50:15.452 --> 00:50:16.993
Story time.
993
00:50:17.434 --> 00:50:18.514
I'm an audiobook guy.
994
00:50:18.775 --> 00:50:19.595
I'll do an audiobook.
995
00:50:19.835 --> 00:50:20.316
Then I'm in.
996
00:50:21.036 --> 00:50:22.917
You might be crying on the way to work.
997
00:50:22.937 --> 00:50:25.459
Lisa, you should have said you were struggling.
998
00:50:26.100 --> 00:50:26.440
I did.
999
00:50:27.721 --> 00:50:29.042
Yeah, no emotion from me.
1000
00:50:30.742 --> 00:50:31.983
Guys, Chris is such a rock.
1001
00:50:32.043 --> 00:50:37.164
He has been behind the curtain when I have been absolutely shaking in terror.
1002
00:50:37.184 --> 00:50:37.824
I don't want to do it.
1003
00:50:37.844 --> 00:50:38.544
And he just goes, you're fine.
1004
00:50:38.764 --> 00:50:39.184
You've got it.
1005
00:50:39.404 --> 00:50:39.844
You're fine.
1006
00:50:40.144 --> 00:50:40.564
You've got it.
1007
00:50:40.584 --> 00:50:43.085
And you can't, you can't underestimate that.
1008
00:50:43.105 --> 00:50:43.745
So thank you, Chris.
1009
00:50:44.145 --> 00:50:44.865
For being a rock.
1010
00:50:45.365 --> 00:50:46.366
Do you know I wrote a book?
1011
00:50:47.126 --> 00:50:47.446
What?
1012
00:50:48.686 --> 00:50:49.046
What?
1013
00:50:49.246 --> 00:50:49.866
That's right.
1014
00:50:50.347 --> 00:50:51.747
What do you mean you wrote a book?
1015
00:50:51.767 --> 00:50:52.107
Tell us.
1016
00:50:52.127 --> 00:50:53.847
Do you know I wrote a bestselling book?
1017
00:50:54.207 --> 00:50:54.888
No, you didn't.
1018
00:50:55.788 --> 00:50:56.308
What is it?
1019
00:50:58.766 --> 00:51:01.487
Abby couldn't go to sleep one night.
1020
00:51:01.607 --> 00:51:03.729
Abby, my girlfriend, couldn't sleep one night.
1021
00:51:03.769 --> 00:51:06.030
This was when she was big into our fantasy books.
1022
00:51:06.090 --> 00:51:06.330
Yeah.
1023
00:51:06.490 --> 00:51:11.153
And she was like, I can't sleep, I can't settle, and I can't read my book because then I'll be awake.
1024
00:51:11.333 --> 00:51:13.154
So then I said, well, just think of a book.
1025
00:51:13.274 --> 00:51:14.195
Yeah.
1026
00:51:14.215 --> 00:51:20.258
And she voiced out loud for the next half an hour this full book that she just made up.
1027
00:51:20.378 --> 00:51:20.579
Yeah.
1028
00:51:20.979 --> 00:51:22.360
And the next day I typed it up.
1029
00:51:22.380 --> 00:51:22.480
Yeah.
1030
00:51:23.180 --> 00:51:25.222
I went on Amazon Publishing.
1031
00:51:25.762 --> 00:51:33.989
I published it into a book and I sent it, the link to all of our friends, all of my friends, my family, her family.
1032
00:51:34.469 --> 00:51:39.934
Everyone bought the book within an hour and Amazon update the bestseller list every hour.
1033
00:51:40.374 --> 00:51:43.657
So for an hour, Abby was a number one bestseller.
1034
00:51:44.287 --> 00:51:46.469
You are joking me.
1035
00:51:46.789 --> 00:51:46.969
Yeah.
1036
00:51:47.110 --> 00:51:49.031
And then I gave it to her on her birthday.
1037
00:51:49.492 --> 00:51:53.235
And when we went away with all of our friends, she turned up and everyone had her book.
1038
00:51:54.116 --> 00:51:54.837
Did she know that?
1039
00:51:55.037 --> 00:51:56.158
Did she know that you published it?
1040
00:51:56.298 --> 00:51:56.558
Yeah.
1041
00:51:56.758 --> 00:51:57.879
But then you brought a copy.
1042
00:51:58.360 --> 00:51:58.480
Yeah.
1043
00:51:58.500 --> 00:51:59.060
Do you see what I say?
1044
00:51:59.321 --> 00:51:59.901
We're joking.
1045
00:51:59.961 --> 00:52:02.043
Chris is a rock and he's no emotion.
1046
00:52:02.123 --> 00:52:02.804
Look at that softy.
1047
00:52:02.884 --> 00:52:02.984
Yeah.
1048
00:52:03.344 --> 00:52:04.805
You wrote her book up.
1049
00:52:05.066 --> 00:52:05.246
Yeah.
1050
00:52:05.446 --> 00:52:05.766
Published it.
1051
00:52:05.786 --> 00:52:09.310
How long did it take you to go from writing it to publishing it?
1052
00:52:09.590 --> 00:52:10.651
I did it in like two days.
1053
00:52:11.058 --> 00:52:13.538
Right, guys, can we just delete this whole episode?
1054
00:52:13.939 --> 00:52:16.619
Can you stop listening to anything that I'm saying?
1055
00:52:16.639 --> 00:52:18.759
And can we now just cut to Chris?
1056
00:52:19.199 --> 00:52:20.740
It was about 20 pages long.
1057
00:52:20.860 --> 00:52:21.520
What was it about?
1058
00:52:21.580 --> 00:52:22.400
It wasn't very long.
1059
00:52:22.980 --> 00:52:25.441
There was some magical woman, a Hay Hadley.
1060
00:52:25.701 --> 00:52:28.121
She basically ripped off Tangled.
1061
00:52:28.221 --> 00:52:31.002
And I made it into a book.
1062
00:52:31.382 --> 00:52:32.142
Chris, I'm going to find out.
1063
00:52:32.162 --> 00:52:33.222
I'm going to have to read this book.
1064
00:52:33.442 --> 00:52:33.742
It's fine.
1065
00:52:33.762 --> 00:52:34.702
Absolutely fine.
1066
00:52:35.002 --> 00:52:38.643
You are now listening, guys, to a best-selling author over there.
1067
00:52:39.381 --> 00:52:40.242
Indeed, yes.
1068
00:52:40.582 --> 00:52:46.005
And someone who's trying very, very hard to write a book that somebody would pick up and listen to.
1069
00:52:46.305 --> 00:52:51.888
So when we come to produce this, Chris, basically we just email it to your family and friends because they've clearly got so much influence.
1070
00:52:52.689 --> 00:52:54.090
This second book is a bestseller.
1071
00:52:54.890 --> 00:52:56.011
You dark horse.
1072
00:52:56.251 --> 00:52:57.111
That is hilarious.
1073
00:52:57.131 --> 00:52:57.912
I completely forgot about that.
1074
00:52:57.932 --> 00:52:59.393
I forgot I'd never told you about that.
1075
00:52:59.473 --> 00:53:00.693
Until this very moment.
1076
00:53:00.713 --> 00:53:00.813
Yeah.
1077
00:53:02.254 --> 00:53:06.557
Do you have any inspiration or drive to write anything else?
1078
00:53:07.265 --> 00:53:07.466
No.
1079
00:53:07.826 --> 00:53:08.027
No?
1080
00:53:08.207 --> 00:53:08.969
No, I don't think so.
1081
00:53:09.089 --> 00:53:09.731
That was it.
1082
00:53:09.751 --> 00:53:11.515
Yeah, I didn't love it, but...
1083
00:53:11.907 --> 00:53:17.268
Did you do that thing where it's like just-in-time publishing where if you ordered it, it would actually print a copy?
1084
00:53:17.688 --> 00:53:19.649
Yeah, we've got like physical copies of this book.
1085
00:53:19.709 --> 00:53:22.409
It's on some of our friends, like Kindles and stuff.
1086
00:53:23.069 --> 00:53:24.089
This is absolutely mad.
1087
00:53:24.109 --> 00:53:25.130
I don't know what to tell you guys.
1088
00:53:25.750 --> 00:53:27.070
I am flabbergasted.
1089
00:53:27.210 --> 00:53:33.031
That is proof that sometimes you can just cut the nonsense and get it out in the world.
1090
00:53:33.271 --> 00:53:34.411
My God, Chris, that is hilarious.
1091
00:53:34.911 --> 00:53:37.012
This is funny because in closing today's episode...
1092
00:53:37.988 --> 00:53:41.372
My next title is, how do I know if it's ready to share?
1093
00:53:41.392 --> 00:53:42.332
Right?
1094
00:53:42.533 --> 00:53:43.153
Here it is.
1095
00:53:43.434 --> 00:53:44.795
How do I know if it's ready to share?
1096
00:53:45.556 --> 00:53:46.917
It's not when it's finished.
1097
00:53:47.878 --> 00:53:49.620
You only have to answer this one question.
1098
00:53:50.180 --> 00:53:56.947
You know when the thing that you have is ready to share, if it will add value to five people's lives.
1099
00:53:57.388 --> 00:53:57.648
Right?
1100
00:53:57.808 --> 00:54:00.670
If it will add value to five people's lives, it's ready to share.
1101
00:54:01.170 --> 00:54:07.494
And I think what you have just shown there, Chris, is that that book gave something to you, to Abby, to her family and friends.
1102
00:54:07.635 --> 00:54:08.495
It's ready to share.
1103
00:54:08.855 --> 00:54:10.857
It performed exactly what it was designed to do.
1104
00:54:11.517 --> 00:54:11.717
Yeah.
1105
00:54:12.017 --> 00:54:14.139
My mom's got hers on her bookshelf.
1106
00:54:14.599 --> 00:54:16.200
And it was just like a silly little thing.
1107
00:54:16.220 --> 00:54:17.361
That just took a couple of days.
1108
00:54:17.821 --> 00:54:18.522
And Abby loved it.
1109
00:54:18.562 --> 00:54:19.723
And her friends thought it was funny.
1110
00:54:20.583 --> 00:54:21.664
So it was ready to share.
1111
00:54:22.015 --> 00:54:23.918
It's ready to share and it's out in the world.
1112
00:54:24.359 --> 00:54:29.347
So if your thing, whatever you're working on right now, ask yourself what your driver behind it is.
1113
00:54:29.467 --> 00:54:32.713
Are you making something because you want to have completed that task?
1114
00:54:32.753 --> 00:54:35.317
Like filmed the first course, did you?
1115
00:54:36.202 --> 00:54:43.127
written your first book so you can say you're an author, launched your podcast just to get over the hump of doing it, to get over the fear of setting things up.
1116
00:54:43.447 --> 00:54:48.271
If that's why you're doing it, and it's at a stage where it will add value to five minutes, go, ship it.
1117
00:54:48.751 --> 00:54:54.355
If your driver is actually, I want to enhance my brand and reputation and I want to lead the market here,
1118
00:54:54.815 --> 00:54:57.798
I've been testing something for a while and I'm ready to take it to the next level.
1119
00:54:58.098 --> 00:54:59.239
Then don't whack it out.
1120
00:54:59.640 --> 00:55:00.761
Work on the production of it.
1121
00:55:00.841 --> 00:55:02.442
Think version two, version three.
1122
00:55:02.903 --> 00:55:08.288
Set a proper launch date and really ask what would make the launch of this, the production of it really special.
1123
00:55:08.708 --> 00:55:10.410
And just know that that is going to cost you money.
1124
00:55:10.730 --> 00:55:14.174
Because even now I say to Chris, you know, when we're doing this stuff behind the scenes,
1125
00:55:14.814 --> 00:55:16.375
It isn't revenue driving.
1126
00:55:16.596 --> 00:55:20.278
It's brand building, which will ultimately help the business, but it's not revenue driving.
1127
00:55:20.338 --> 00:55:22.440
So you can't be desperate for cash.
1128
00:55:22.580 --> 00:55:26.403
Oh my God, we're sinking and think, oh, I know I'll take all this time out to create this.
1129
00:55:26.783 --> 00:55:27.524
You shouldn't do that.
1130
00:55:27.544 --> 00:55:29.885
You should be out making offers, making sales.
1131
00:55:30.326 --> 00:55:31.887
So that's how you would know if it's ready to share.
1132
00:55:32.447 --> 00:55:33.588
What's the reason behind it?
1133
00:55:34.008 --> 00:55:35.069
Will it add value to people?
1134
00:55:35.269 --> 00:55:35.870
Get it out there.
1135
00:55:36.110 --> 00:55:37.872
Thank you so much for listening today.
1136
00:55:38.012 --> 00:55:40.555
And Chris, thank you for being in the production chair.
1137
00:55:40.595 --> 00:55:41.576
I've really enjoyed that.
1138
00:55:41.616 --> 00:55:42.477
It's been good fun, hasn't it?
1139
00:55:42.717 --> 00:55:45.460
Yes, and we've all learned some new things, I think, about each other today.
1140
00:55:46.220 --> 00:55:47.782
Much to discuss as we go off air.
1141
00:55:48.202 --> 00:55:49.324
Thank you so much for listening.
1142
00:55:49.364 --> 00:55:57.092
If you're enjoying this podcast, the best thing you can do to help us produce more episodes and make them better and better would definitely be to hit subscribe, let us know.
1143
00:55:57.712 --> 00:55:59.594
Leave a comment, share it with somebody.
1144
00:55:59.914 --> 00:56:03.097
We'd love to know what your biggest takeaway is, what you've enjoyed listening to.
1145
00:56:03.478 --> 00:56:06.640
For now, over and out, we'll see you in the next episode.