Exploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative Techniques

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Hey, everybody.
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Welcome back to another edition of Printing's
Alive with me, your host, Warren Werbit.
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And today we have a special guest.
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Yes.
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All of my guests are special because anyone in
this world to print is special.
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You have to be special to be in this world to
print.
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And today we have, Doug Laxdal from The Gaz
Company.
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How you doing, Doug?
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Yeah, I'm doing well.
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Thank you.
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Cool.
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So I invited Doug on because I met him last
week at the Canadian Print Awards.
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Hopefully it'll be last week when this podcast
comes out, but met him at the Canadian Print
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Awards, which was a great evening, by the way,
and thank you to PrintAction if you're
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listening.
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But Doug kind of cleaned up with a few awards,
right?
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And before I get into the awards, Doug, why
don't you just tell us a little bit about the
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Gaz company, which by the way, I think is an
awesome name considering you're in the world of
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print and nobody would think of it.
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So tell us a little bit about what you do, but
more importantly, tell us where you came up
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with the Gaz company name.
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Oh, I had long thought of this name kinda when
I was in university, before I started it, and I
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thought, you know what?
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This is a good name for the a company like to
start a company with.
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And it stands for Graphic Art Specialties, and
it describes what we do very well.
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So we don't do just one thing at all.
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It's really, you know, what I like to tell my
clients is if it has crop marks, we'll we'll do
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it.
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And frankly, we do a lot of other things that
don't have crop marks too.
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So what what do you do?
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K.
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So let me just first tell everyone what the
awards were.
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You had Best of Show, you had Best New Entrant,
you had Best Promotional Merchandise, and those
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three fell under the project that you did, I'm
just reading, that's why I'm not looking, is
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the Hellmann's Garlic Aioli X, the Primal of
Blood and Bone, was pretty cool because it was
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like a mayonnaise bottle in a coffin.
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I have it right here if
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you'd one second.
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And then you had an honorable then you had the
Jack Diamond for pure pleasure just for the
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bookbinding, which I'm sure you have right
there too.
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I do.
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Then you had an honorable mention of thirsty
hummingbird, which I know you have right there
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with the others.
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So I do.
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Take a take a minute or two and just maybe
rifle through them and and just show us and
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tell us, you know, what they are because
they're pretty cool.
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Well, I'll start out with a thirsty
hummingbird.
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Actually, I won't.
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I'll start out with the Jack Diamond book.
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So Jack Diamond, you know, for many, many
years, we worked with Diamond Schmidt
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architects printing their presentation panels.
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So 30 by 40 inch panels.
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In the beginning I had an iris printer, in the
late nineties, mid to late nineties.
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I had an iris printer which, you know, produced
similar quality to an Epson, aqueous, printer
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these days.
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So it's super high quality photographic
reproduction, prints on watercolor paper,
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plastic, you know, specially treated plastic
with a coating, and also proofing paper.
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And it was an incredible machine and, so I
would produce their their printed proposal
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panels that, you know, we mounted onto a half
inch gator.
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And, you know, those projects, they call me up
and they say, Doug, we have another project
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coming up.
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When would you like to get the files?
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And I'd always say, Two weeks before, please.
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And of course, like sixty hours, like, you
know, two and a half days before.
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And it was really fun actually staying awake
for forty eight hours.
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It doesn't sound like fun but it kind of is
with all these folks.
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But Jack was a good friend of mine.
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I shouldn't say good friend.
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He Jack is a fellow I worked with and we were
good, work buddies.
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And, I did tons of work with him.
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And, he always called me the best printer in
Toronto.
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And, I did a I did prepress and scanning on a
book, in 2008 that he had done.
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And he had all these little tiny drawings that
he would sketch of people on, meeting agendas,
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concert tickets, employee review sheets, all
kinds of stuff.
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And I guess if he was in a meeting and he
didn't like, you know, if he got a little bit
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bored, guess he'd start sketching.
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Anyway, I scanned all those 100 little drawings
for his end for the end papers of his book and
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all the other artwork as well.
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Then I returned it all to his house, but he's
like, Doug, where's the where are those little
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drawings?
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And for years, never had them.
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I couldn't find them.
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And he every time I saw him, beetled straight
up to me.
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I'd say, tore my studio apart, man.
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And then in COVID, my bookkeeper didn't have
anything to do.
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So she cleaned up the cleaned out the filing
cabinet, the lateral filing cabinet.
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That's where
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she found them.
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And she comes up and they had fallen down
behind the drawers.
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And I'm like, oh, you know.
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So I made a I made kind of a mea culpa book.
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I don't have it with me right now.
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But it was a it's a book of, all the projects
that Jack and I had done together.
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And and then, beautifully bound, you know,
quarter bind quarter bound cloth book.
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And I sent that to him, and he sent me back the
drawings and he's but he was very sick at the
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time.
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He was an old guy with this little note that
said like, make a book.
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And so I and then he died a couple weeks later.
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And so I made this book and the the slip case
is black wet dry sandpaper, Laser laser cut.
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You can see how it fits together there.
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And I made a little publishing company, which
I've called Burning Heart Press, which I've
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done a few books with now.
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And then the book itself has a very interesting
binding, which is, as far as I know, there's
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nothing there was there's nothing else like it.
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But I could be wrong because there's always
something else like it, which is the technique
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that I won the award for, I think.
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And this is three millimeter acrylic that has
miter cut edges with a little CNC, and then on
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the outside there's a sheet of curious Arjo
Wiggins Curious Matter paper, and this is
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Entanglue Engraving, that's foil stamping and
then on the spine is foil stamping.
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How do you do that?
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I thought that you're going tell me exactly how
it just looks cool.
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No, I'll tell you.
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You can go ahead and
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try.
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I'm trying anything, right?
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But it looks pretty
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It How do you do it?
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You You just do it.
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Just do it.
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And how many books did you produce?
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Well,
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so far, there's only four.
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Okay.
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There's but there's there's 16 more in
production right now.
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I made this one.
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I made one for Jack's partner, Don Schmidt,
Margaret Atwood, who we kind of all know.
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Mhmm.
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And and then and then we have there's another
one around here as well.
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So 16 in production.
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We've only got the boards done for them.
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It's an addition of 20.
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They're incredibly difficult to manufacture.
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And, like, what's the cost of doing something
like that?
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I don't
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even So think about this was done just as a
heart project, like a project for Yeah.
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Because, you know, Jack died, so there was no
money.
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The Fisher Rare Book Library, I'm we're we're
talking about them buying one right now, so
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that would offset the cost.
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Oh, cool.
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Meta, great idea.
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Great book.
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Very cool.
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Very cool.
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Wow.
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It's, I guess, yeah, when your heart's in it,
it doesn't matter what it costs, right, when it
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comes to print?
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Yeah.
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Which is pretty cool.
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You know, that's a it's a personal I do lots of
personal projects like this that there's no
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money.
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There's but I wanna try out these processes.
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And I had this idea for this kind of very
architectural style of binding, you know, that
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closes up with 45 degree miters.
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I I I wanted to do that, so this was a great
project to to do it with.
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So everybody listening should know, because if
they're going, wow, where does this come from?
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You originally come from the bookbinding world.
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I moved to Toronto from Winnipeg to go to
commercial photography at Ryerson.
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By the second year of school I was so into
computers, like Macintosh graphics computers,
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still one bit or grayscale and so pretty
rudimentary like with Photoshop one point zero
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and Illustrator one point zero.
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So into that I just spent ten hours a day
playing around with that stuff.
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And then, I graduated.
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I did a year of being an account rep at a major
photography studio, kind of where I learned how
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to operate in the business world a little bit.
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And then I did a year at a company called
Global Film Services, which is owned by
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Transcontinental.
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And that was yeah.
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That's way back, way back when, right?
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Yeah.
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And I, you know what, I just had enough of that
one day.
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I got in my car, drove downtown, started
driving around the downtown core.
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Was around found a building in Ontario and
Richmond, called the landlord, rented it, and
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started looking for equipment.
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And I bought a lot of equipment.
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There was a receivership sale for a large, like
50,000 square foot color separation film house.
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Best way to buy.
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Yeah.
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Best way to buy.
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Yeah.
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Absolutely.
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Best way to buy when the office manager says
you can have anything in the shop if you can
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give me enough money to pay these last five
guys because the receiver's coming next week.
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Wow.
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Cool.
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Yeah.
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That's where I got that Daniel Poon screen
scanner from with the Mac interface.
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That changed my world.
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And, I did that.
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I ran a gas company there with some employees.
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I bought an image setter, proofing frame, ended
up buying a DuPont waterproof proofing system,
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which was just gorgeous.
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And then a Latran, proofing machine, which is,
which was really amazing.
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We used to the Chromalins, which were like a
fortune.
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Oh, yeah.
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But there's beautiful color.
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But
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We didn't do chromolins.
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Yeah.
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They're, those were certainly gorgeous for you
can mix up Pantone colors and metallics and all
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that kind of thing.
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There's really no proofing system like it
today.
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But they charge for it.
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They charge for it.
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And then met some friends in the business and
there was a bookbinding company called Ansty
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Bookbinding that I had an opportunity to buy,
you know, a partnership in, and I did that.
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Got along really well with the with my partners
and which was great.
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And started selling bookbinding out of Richmond
or Ontario location.
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We then I've started putting in I bought a
laser print a laser cutter, and like my
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employees like, I bought a, you know, the time
it was a pretty big one.
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And my employees are like, are you out of your
mind?
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What are you going to do with that?
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I've heard that before.
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Yeah, we just started making stuff, right?
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And, and then, and then we, you know, the
building became a condo.
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We moved out five minutes from my house which
is great.
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We're kind of out near High Park.
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Mhmm.
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And we have a 3,500 square feet here.
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And we just started, which was way more, double
the room that we had before.
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And Jeremy Martin, our special projects
coordinator, and I just went around, okay, buy
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a foil stamper, buy another foil stamper, buy
another foil stamper, get a bigger guillotine
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cutter, you know, get a this and the other
thing.
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Doesn't end.
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Yeah, it doesn't end.
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And, you know, a lot of the work that we do is
people want stuff tomorrow or at the end of the
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day, like a completely like sewn, you know, big
book, sewn
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And you do that at the end of the day?
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We can get it done by the end of the day.
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How many books?
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Depends on how big.
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One.
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One.
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One.
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One or two.
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00:15:22,259 --> 00:15:25,139
Well, we always make two or three, and we give
them the best one.
236
00:15:25,674 --> 00:15:26,554
Wow.
237
00:15:26,795 --> 00:15:27,274
One.
238
00:15:27,274 --> 00:15:27,754
So But,
239
00:15:27,754 --> 00:15:30,154
yeah, you you So what do you charge for
something like that?
240
00:15:30,154 --> 00:15:31,434
Because you stop what you're doing.
241
00:15:33,035 --> 00:15:33,595
Right?
242
00:15:35,835 --> 00:15:36,634
Thousands.
243
00:15:36,955 --> 00:15:37,434
K.
244
00:15:37,434 --> 00:15:38,634
I I mean, I wasn't looking for a number.
245
00:15:38,634 --> 00:15:42,899
What I was looking to hear was, oh, we charge
and we make money and the customer's happy to
246
00:15:42,899 --> 00:15:43,779
get what they Yeah.
247
00:15:45,379 --> 00:15:46,180
Oh, no.
248
00:15:46,180 --> 00:15:49,060
The customer like, the books are always
beautiful.
249
00:15:50,820 --> 00:15:56,904
But, you know, that's the kind of thing we have
to close the shop to get that kind of thing
250
00:15:56,904 --> 00:15:57,465
done.
251
00:15:57,705 --> 00:15:58,105
Right?
252
00:15:58,105 --> 00:16:04,424
And and that, and so that's, you know, we have
to put everything else aside.
253
00:16:04,825 --> 00:16:06,424
But I I I'm gonna sorry.
254
00:16:06,424 --> 00:16:10,019
I'm gonna make the assumption though, if you're
doing that for one customer and you're reaching
255
00:16:10,019 --> 00:16:13,860
out to the others, the others are appreciative
always of the call that you have to stop
256
00:16:13,860 --> 00:16:18,100
something or might ask you for a delay, but
you're doing it for everybody.
257
00:16:18,100 --> 00:16:19,139
It's not just for one.
258
00:16:19,139 --> 00:16:19,379
Right?
259
00:16:19,379 --> 00:16:21,220
You just you do whatever has to be done.
260
00:16:21,220 --> 00:16:21,540
No.
261
00:16:21,540 --> 00:16:21,620
No.
262
00:16:21,855 --> 00:16:22,975
It's for everybody.
263
00:16:23,534 --> 00:16:23,695
Yeah.
264
00:16:23,695 --> 00:16:24,735
No, I think that's great.
265
00:16:24,735 --> 00:16:32,414
Almost all of our clients are advertising
agencies or architecture firms or art
266
00:16:32,414 --> 00:16:33,134
galleries.
267
00:16:33,615 --> 00:16:34,095
Oh, art
268
00:16:34,095 --> 00:16:36,254
galleries Yeah, are yeah.
269
00:16:36,659 --> 00:16:37,699
So they all come to you.
270
00:16:37,699 --> 00:16:41,620
So it sounds like they come to you because
they're in need of a item that you could
271
00:16:41,620 --> 00:16:46,579
produce and they don't have really, they're not
wasting time running around and the cost of
272
00:16:46,579 --> 00:16:50,259
doing that's cost more than anything they're
gonna save if anyone could actually do what
273
00:16:50,259 --> 00:16:50,579
you're doing.
274
00:16:52,035 --> 00:16:52,514
Yeah.
275
00:16:52,514 --> 00:16:57,154
I mean, we also, you know, a very large part of
our business is also retouching and color
276
00:16:57,154 --> 00:16:57,795
correction.
277
00:16:57,955 --> 00:16:58,675
Still?
278
00:16:59,235 --> 00:16:59,715
Yeah.
279
00:16:59,715 --> 00:17:00,995
For ad agencies.
280
00:17:00,995 --> 00:17:01,394
Wow.
281
00:17:01,394 --> 00:17:01,554
I did.
282
00:17:03,170 --> 00:17:04,450
I didn't I didn't even know
283
00:17:04,609 --> 00:17:06,049
I don't even hear about films.
284
00:17:06,049 --> 00:17:07,650
I don't hear about retouching anymore.
285
00:17:07,650 --> 00:17:13,809
I know so many people who started off that way,
right, and charging, $200 to fix a scan or $300
286
00:17:13,809 --> 00:17:17,490
then it the just kind of camera came on and
then everything just kinda went
287
00:17:18,684 --> 00:17:28,524
Yeah, we do, know, tons of stuff for Tim
Hortons, for their out of home, or billboards
288
00:17:28,524 --> 00:17:31,164
and transit shelters, things like this.
289
00:17:31,164 --> 00:17:38,259
We do everything for the National Ballet and
have for twenty years almost.
290
00:17:38,259 --> 00:17:38,900
Wow.
291
00:17:39,380 --> 00:17:40,019
Yeah.
292
00:17:42,180 --> 00:17:50,244
This kind of thing and for art galleries what
we're doing is we're doing color correction.
293
00:17:50,964 --> 00:17:53,524
So their images are coming from all over the
place.
294
00:17:55,204 --> 00:18:01,119
So we we do what I call harmonizing, is we
kinda make them look like they were all, you
295
00:18:01,119 --> 00:18:02,799
know, part, like, shot together.
296
00:18:04,159 --> 00:18:15,565
And then, we do the proofing, and we do, final,
output PDFs, final print ready PDFs.
297
00:18:15,565 --> 00:18:18,524
I'm smiling because that sounds like a good
margin account.
298
00:18:19,565 --> 00:18:19,884
Right?
299
00:18:19,884 --> 00:18:20,525
It's great.
300
00:18:20,525 --> 00:18:20,684
Yeah.
301
00:18:20,684 --> 00:18:20,924
No.
302
00:18:20,924 --> 00:18:23,404
And and and I'm excited because and you know
what?
303
00:18:23,404 --> 00:18:29,410
For everybody listening, and this is part of
the reason that Doug's on here, is because I
304
00:18:29,410 --> 00:18:33,569
want you to hear, not once did he talk about
competition.
305
00:18:33,730 --> 00:18:39,089
Not once did he talk about anybody else other
than what they do and the customer.
306
00:18:39,410 --> 00:18:44,394
And I think more of you need to get your head
wrapped around that and worry about you and not
307
00:18:44,394 --> 00:18:48,154
what's going on around you and worry about what
you have to do to make your own money.
308
00:18:48,634 --> 00:18:51,755
I mean, because that's the thing that makes me
the craziest in this business.
309
00:18:51,755 --> 00:18:51,914
Right?
310
00:18:51,914 --> 00:18:51,994
Yeah.
311
00:18:51,994 --> 00:18:53,835
Everyone racing to the bottom line.
312
00:18:53,994 --> 00:18:55,595
Everybody's spending money on equipment.
313
00:18:56,500 --> 00:18:58,980
Sounds like you've done some good purchases.
314
00:18:58,980 --> 00:19:00,579
Sounds like you've got different equipment.
315
00:19:00,579 --> 00:19:04,019
Seems that you've made a niche into an area.
316
00:19:04,259 --> 00:19:08,179
And I know everyone says get a niche, but
everyone can find a niche.
317
00:19:08,179 --> 00:19:11,539
And there could be some people with the same
niches, but if you call it a niche and you're
318
00:19:11,539 --> 00:19:12,585
in it, you're you're charging.
319
00:19:13,144 --> 00:19:17,625
Just, I can't stress enough for printers to
charge because our business is so capital
320
00:19:17,625 --> 00:19:18,504
intensive.
321
00:19:19,144 --> 00:19:22,984
And the only reason the margins are so low is
because of other printers, not because of
322
00:19:22,984 --> 00:19:23,545
customers.
323
00:19:23,545 --> 00:19:23,704
Yeah.
324
00:19:24,680 --> 00:19:31,480
We I don't know any other printers other than,
you know, one or two.
325
00:19:33,240 --> 00:19:35,640
I don't check-in on the industry.
326
00:19:36,125 --> 00:19:39,484
This is the first time I've ever ever entered
an awards show.
327
00:19:39,725 --> 00:19:41,005
And you did pretty good.
328
00:19:41,484 --> 00:19:42,684
And I did pretty good.
329
00:19:42,684 --> 00:19:44,845
Yeah, we did pretty good.
330
00:19:45,725 --> 00:19:48,684
But the retouching, you know, we do well with
that.
331
00:19:48,684 --> 00:19:54,960
The, you know, our head retoucher, Jeff Hale,
he's been with me for thirty years.
332
00:19:54,960 --> 00:19:56,880
He started when he was 17.
333
00:19:56,960 --> 00:19:57,599
Wow.
334
00:19:58,160 --> 00:19:58,799
Yeah.
335
00:19:58,960 --> 00:20:01,279
He walked in.
336
00:20:01,279 --> 00:20:02,160
You're dating us.
337
00:20:02,160 --> 00:20:02,799
You're dating us.
338
00:20:03,234 --> 00:20:07,315
I I was so I I was so busy.
339
00:20:07,554 --> 00:20:12,115
I called George Brown, and they sent Jeff over
at lunchtime, and I said, okay.
340
00:20:12,115 --> 00:20:13,874
You're not going back to school.
341
00:20:14,355 --> 00:20:14,994
And he didn't.
342
00:20:15,910 --> 00:20:16,390
Fine, and
343
00:20:16,390 --> 00:20:17,029
he's still there.
344
00:20:17,029 --> 00:20:18,309
That's a bit that's good one.
345
00:20:18,309 --> 00:20:26,230
And he is such an incredible retoucher and
digital guy and just anything he can
346
00:20:26,710 --> 00:20:29,430
Are the agencies are still doing a lot of
retouching?
347
00:20:32,734 --> 00:20:33,455
Or is it for
348
00:20:33,455 --> 00:20:39,055
certain It's for certain It's for certain
things.
349
00:20:42,450 --> 00:20:46,690
It's very hard to get into an agency to do
that.
350
00:20:46,690 --> 00:20:48,529
Well, you're not good at today, don't think.
351
00:20:48,529 --> 00:20:51,409
I think they got to know you or you got to be
in.
352
00:20:52,289 --> 00:20:53,649
They have to hear about you.
353
00:20:53,649 --> 00:20:55,490
It's old school though, retouching.
354
00:20:55,490 --> 00:20:58,555
That's not a thing, a new, Right?
355
00:20:58,555 --> 00:21:02,075
There's quite a bit going on with retouching.
356
00:21:02,235 --> 00:21:03,195
But I'm saying it's an old school,
357
00:21:03,195 --> 00:21:05,914
old school people from the days of.
358
00:21:06,475 --> 00:21:06,555
Yeah.
359
00:21:06,555 --> 00:21:10,475
Today, I've been I was at a photo studio,
photographer takes a shot and then takes the
360
00:21:10,475 --> 00:21:13,829
mouse and curves up on the picture to adjust
his colors.
361
00:21:14,390 --> 00:21:15,029
Yeah.
362
00:21:15,109 --> 00:21:15,749
Yeah.
363
00:21:15,990 --> 00:21:16,549
Oh, yeah.
364
00:21:16,549 --> 00:21:18,389
And most are accepting that today.
365
00:21:19,509 --> 00:21:19,829
Yeah.
366
00:21:19,829 --> 00:21:20,230
No.
367
00:21:20,230 --> 00:21:28,874
Or, you know, we're masking pieces off, to
color correct just individual portions.
368
00:21:29,034 --> 00:21:42,589
Like we got a job in last week, from a Toronto
agency that is a multinational and their, their
369
00:21:42,589 --> 00:21:45,389
offices from other cities send stuff to us.
370
00:21:47,069 --> 00:21:47,549
Cool.
371
00:21:47,549 --> 00:21:54,349
Like we got a job in last week for a, Miami for
their Miami office.
372
00:21:55,414 --> 00:22:00,855
And it's like ten straight days of work.
373
00:22:01,654 --> 00:22:05,654
It's they had their retoucher down in Miami do
it.
374
00:22:06,134 --> 00:22:07,494
They did do a good job.
375
00:22:07,494 --> 00:22:09,654
And they pulled it and gave it to us.
376
00:22:09,960 --> 00:22:10,359
Yeah.
377
00:22:10,359 --> 00:22:10,919
Awesome.
378
00:22:10,919 --> 00:22:11,559
Awesome.
379
00:22:11,559 --> 00:22:12,200
Yeah.
380
00:22:12,440 --> 00:22:19,720
And the, you know, with something like Tim
Hortons, we're we're doing a ton of work to to
381
00:22:19,720 --> 00:22:28,325
meet the to meet the, creative directors, you
know, outline and expectations.
382
00:22:28,565 --> 00:22:28,805
Yeah.
383
00:22:28,805 --> 00:22:32,644
They're all, little with their expectations.
384
00:22:32,644 --> 00:22:34,565
You know, you can't say it because they pay
you.
385
00:22:34,565 --> 00:22:35,365
They don't pay me.
386
00:22:35,365 --> 00:22:35,924
I could say it.
387
00:22:35,924 --> 00:22:39,285
All those designers are whack jobs, which is
why they get creative.
388
00:22:40,200 --> 00:22:40,679
Yeah.
389
00:22:40,679 --> 00:22:44,839
I don't say that just because, I don't want
them to hear me say it.
390
00:22:45,079 --> 00:22:56,265
The I understand the level of, you know, the
level of quality that they are looking for.
391
00:22:56,664 --> 00:23:04,345
And I never let myself call them too picky.
392
00:23:06,720 --> 00:23:07,224
Are you S Right.
393
00:23:07,200 --> 00:23:08,399
O architects.
394
00:23:08,640 --> 00:23:08,960
Oh, no.
395
00:23:08,960 --> 00:23:09,119
Yeah.
396
00:23:09,119 --> 00:23:09,599
You work with them.
397
00:23:09,599 --> 00:23:17,039
All anyone that comes from a creative design,
it could be interior design also.
398
00:23:17,039 --> 00:23:18,480
It doesn't have to be print.
399
00:23:19,039 --> 00:23:19,920
It's the You're right.
400
00:23:19,920 --> 00:23:22,325
It's it's the creative slant.
401
00:23:22,325 --> 00:23:22,724
Yeah.
402
00:23:22,724 --> 00:23:23,605
Right?
403
00:23:23,684 --> 00:23:25,445
So nothing bad against anyone.
404
00:23:25,445 --> 00:23:27,365
It's just it's just how they see things.
405
00:23:27,365 --> 00:23:27,845
Yeah.
406
00:23:27,845 --> 00:23:28,964
We see things differently.
407
00:23:28,964 --> 00:23:30,164
Jack Diamond book.
408
00:23:30,164 --> 00:23:31,845
Like, we produced this ourselves.
409
00:23:32,005 --> 00:23:37,589
I was basically the creative director, and the
number of times I went back to my people in the
410
00:23:37,589 --> 00:23:39,429
back of the shop here and said, this isn't any
good.
411
00:23:39,429 --> 00:23:40,469
We have to redo it.
412
00:23:40,950 --> 00:23:44,149
And nobody says anything.
413
00:23:44,149 --> 00:23:45,029
I just Well,
414
00:23:45,029 --> 00:23:46,710
because they're not gonna argue with you.
415
00:23:46,710 --> 00:23:49,190
But but Well you know, that's what it is.
416
00:23:49,190 --> 00:23:49,829
But if you
417
00:23:49,829 --> 00:23:53,664
see They it wanted They everybody here wants it
to be amazing too.
418
00:23:53,904 --> 00:23:56,384
How many people you have working in the office
plant?
419
00:23:56,464 --> 00:23:57,184
Four.
420
00:23:57,424 --> 00:23:57,984
What?
421
00:24:01,025 --> 00:24:01,505
Hang on.
422
00:24:01,505 --> 00:24:03,984
That's Jeff, Jeremy, Leila, and Hall.
423
00:24:03,984 --> 00:24:04,384
And me.
424
00:24:05,059 --> 00:24:10,019
Four with whatever equipment that you're
running and cutting and binding and Four.
425
00:24:10,099 --> 00:24:10,900
A lot of crap.
426
00:24:10,900 --> 00:24:11,859
The old equipment.
427
00:24:11,859 --> 00:24:12,259
Yeah.
428
00:24:12,259 --> 00:24:12,900
Wow.
429
00:24:12,900 --> 00:24:13,460
So you have a
430
00:24:13,539 --> 00:24:14,579
Except for the cam.
431
00:24:14,660 --> 00:24:16,500
So rather unique business then.
432
00:24:17,394 --> 00:24:18,115
Yep.
433
00:24:18,434 --> 00:24:18,835
There's
434
00:24:18,835 --> 00:24:19,474
nobody I would say.
435
00:24:19,555 --> 00:24:21,474
Somebody replicating you that I could think of.
436
00:24:21,474 --> 00:24:24,994
I don't know of anybody of any shop like this.
437
00:24:24,994 --> 00:24:25,315
No.
438
00:24:25,315 --> 00:24:25,954
Wow.
439
00:24:25,954 --> 00:24:26,515
Cool.
440
00:24:26,515 --> 00:24:26,914
Wow.
441
00:24:26,914 --> 00:24:27,474
Cool.
442
00:24:27,474 --> 00:24:27,875
K.
443
00:24:27,875 --> 00:24:31,954
And Let's talk about the the main prize that
won the four prizes.
444
00:24:32,799 --> 00:24:33,359
Sure.
445
00:24:33,359 --> 00:24:38,799
Or three, because when you say that you have
equipment and you do things and then I saw it,
446
00:24:38,799 --> 00:24:42,559
for me it was completely off the charts.
447
00:24:43,119 --> 00:24:46,480
Concept, design, the putting together.
448
00:24:46,480 --> 00:24:51,325
So tell us from where it came into the
production of it.
449
00:24:52,045 --> 00:24:53,164
This project?
450
00:24:53,164 --> 00:24:53,724
Yeah.
451
00:24:57,724 --> 00:25:06,970
An account director, I think he's maybe the
global account director for Hellmann's, from
452
00:25:06,970 --> 00:25:12,649
Edelman Advertising called me and he says, we
wanna make a book that smells like garlic.
453
00:25:12,650 --> 00:25:13,210
And it does.
454
00:25:13,210 --> 00:25:13,450
Can you
455
00:25:13,450 --> 00:25:14,089
do that?
456
00:25:14,569 --> 00:25:15,289
And it does.
457
00:25:16,894 --> 00:25:22,414
And like without even I was like, yeah, how
hard that can that be?
458
00:25:22,414 --> 00:25:23,054
You know?
459
00:25:24,414 --> 00:25:28,414
And so the book came in, the project came in.
460
00:25:31,130 --> 00:25:38,089
And I'm like, okay, what's the, you know, I'm
thinking, I can we can maybe put it inside this
461
00:25:38,250 --> 00:25:39,450
yeah, it's a hardcover book.
462
00:25:39,450 --> 00:25:44,730
We can maybe put it, you know, inside the spine
underneath the underneath the cloth hardcover.
463
00:25:44,730 --> 00:25:46,250
I thought, you know what?
464
00:25:46,545 --> 00:25:52,545
The way to really make this cool, I'm gonna
make the ink out of garlic oil, pigment, and
465
00:25:52,545 --> 00:25:53,664
printing varnish.
466
00:25:54,305 --> 00:25:56,464
And I did.
467
00:25:57,265 --> 00:25:58,065
Here I have.
468
00:25:58,065 --> 00:25:59,105
I have the thing right here.
469
00:25:59,105 --> 00:25:59,984
It's so heavy.
470
00:26:01,940 --> 00:26:05,700
When I saw it on the screen at first when they
gave you the award, it, like, just looked so
471
00:26:05,700 --> 00:26:06,019
little.
472
00:26:06,019 --> 00:26:08,019
And then when I saw it on the table, I'm like,
woah.
473
00:26:08,019 --> 00:26:08,259
That's
474
00:26:08,259 --> 00:26:08,820
pretty big.
475
00:26:08,820 --> 00:26:09,140
Yeah.
476
00:26:09,140 --> 00:26:11,860
That's pretty big, and it's super heavy.
477
00:26:12,914 --> 00:26:17,954
Laser engraved Hellmann's ribbon on the front.
478
00:26:17,954 --> 00:26:18,674
Wow.
479
00:26:19,154 --> 00:26:32,250
And then the wood comes off and inside there's
this custom shrink shrink sleeved Hellmann's
480
00:26:32,250 --> 00:26:45,505
Craven Proof garlic aioli that we I got one of
the shrink resource label graphics Mhmm.
481
00:26:45,505 --> 00:26:48,785
Here in Toronto to make those for us.
482
00:26:48,785 --> 00:26:51,505
Of course, because that's requires a pretty big
machine.
483
00:26:51,984 --> 00:26:56,705
And then here's the here's the book.
484
00:26:56,705 --> 00:26:57,744
This one's shrink-wrap.
485
00:27:00,599 --> 00:27:03,640
Just a second one still stinks even with the
shrink-wrap on.
486
00:27:03,640 --> 00:27:03,880
Yeah.
487
00:27:03,880 --> 00:27:06,039
When I when I went by it and I walked away, I
was like, okay.
488
00:27:06,039 --> 00:27:07,079
Now I smell like garlic.
489
00:27:07,079 --> 00:27:08,359
Better watch where I'm going.
490
00:27:14,039 --> 00:27:14,440
Yeah.
491
00:27:14,440 --> 00:27:14,839
No.
492
00:27:14,839 --> 00:27:18,515
It's it's it's it's it's pretty stinky.
493
00:27:18,515 --> 00:27:21,075
So, obviously, we're not printing the entire
book.
494
00:27:24,115 --> 00:27:26,035
Blood and Bone without shrink-wrap.
495
00:27:28,220 --> 00:27:31,339
We're not printing the entire book with garlic
cake.
496
00:27:32,859 --> 00:27:35,579
I came up with the idea of doing an ex libris.
497
00:27:35,980 --> 00:27:36,779
Thank you.
498
00:27:39,660 --> 00:27:49,624
Which an an ex libris is a it's a tipped on
separate piece of paper.
499
00:27:50,505 --> 00:27:56,579
And so that is what's printed with garlic ink,
and it's really, really stinky.
500
00:27:56,579 --> 00:27:57,460
Yes, it is.
501
00:27:57,859 --> 00:27:58,660
I agree.
502
00:27:58,660 --> 00:28:08,660
The, the, it didn't it's garlic essential oil,
which comes in a aluminum caster with a triple
503
00:28:09,315 --> 00:28:15,315
seal that you have to, like, tear off one and
then a second and then another.
504
00:28:15,315 --> 00:28:19,315
And you have to use this special, kind of
pipette to get it out.
505
00:28:19,474 --> 00:28:19,714
That's how
506
00:28:19,714 --> 00:28:20,194
smelly Yeah. It
507
00:28:20,115 --> 00:28:27,200
It and then the, so that's the, that's the
book.
508
00:28:27,759 --> 00:28:28,640
These are the coffins.
509
00:28:28,640 --> 00:28:30,080
We only did 50 coffins.
510
00:28:30,080 --> 00:28:31,440
We did a thousand books.
511
00:28:32,720 --> 00:28:35,680
This is water jet cut automotive foam.
512
00:28:36,765 --> 00:28:39,565
So this is from the automotive industry.
513
00:28:39,565 --> 00:28:44,684
It's thick EVA foam that's been cut with a
water jet.
514
00:28:45,404 --> 00:28:48,605
And then we printed the little information
cards as well.
515
00:28:49,404 --> 00:28:59,519
The book itself, the dust jacket I did, it is
litho, five color litho with metallic
516
00:29:00,079 --> 00:29:02,159
integrated into the color separation.
517
00:29:03,519 --> 00:29:09,115
So you take the CMYK, you take the black
channel and then you make the black channel
518
00:29:09,115 --> 00:29:10,554
into a duotone.
519
00:29:12,394 --> 00:29:24,009
Then the you metallic ink, if you're not
reflected in the light, has a gray value of
520
00:29:24,009 --> 00:29:35,934
approximately 35% halftone, And so you create
your duotone with as though you had an ink that
521
00:29:35,934 --> 00:29:42,654
was about like warm gray five, which is
equivalent to or sorry, cool gray five, which
522
00:29:42,654 --> 00:29:45,055
is approximately equivalent to 35%.
523
00:29:45,375 --> 00:29:49,139
And then that becomes the metallic channel.
524
00:29:49,539 --> 00:29:54,659
And then the black channel is just the other
part of the Duotone.
525
00:29:56,180 --> 00:30:03,034
And it also has embossing and a gloss foil.
526
00:30:03,034 --> 00:30:04,315
You can kinda see there.
527
00:30:05,034 --> 00:30:09,354
I'm like, just I'm just in awe that your
customer went all out like that.
528
00:30:10,394 --> 00:30:11,595
You've Oh, got everything.
529
00:30:12,230 --> 00:30:13,750
You've got that's like a Christmas present.
530
00:30:13,750 --> 00:30:16,309
That's a Christmas present for a printer.
531
00:30:17,029 --> 00:30:17,349
Right?
532
00:30:17,349 --> 00:30:17,750
Yeah.
533
00:30:17,750 --> 00:30:19,990
That that it was a pretty cool job.
534
00:30:19,990 --> 00:30:20,710
And you know what?
535
00:30:20,710 --> 00:30:24,789
Every time I said to her, like, you know, we
should do a coffin with purple velvet.
536
00:30:25,884 --> 00:30:26,524
Yes.
537
00:30:26,605 --> 00:30:27,484
Let's do it.
538
00:30:27,484 --> 00:30:33,004
Oh, we should do a five color metallic co
separation printed with, you know, let's do it.
539
00:30:34,204 --> 00:30:40,330
Everything was and and then I came up with the
idea of they loved the making the ink cut of
540
00:30:40,330 --> 00:30:40,970
garlic.
541
00:30:41,210 --> 00:30:42,250
They love that.
542
00:30:42,250 --> 00:30:42,970
Well, you're using their
543
00:30:42,970 --> 00:30:44,490
own wanted to go to your Right.
544
00:30:44,490 --> 00:30:45,529
So book that smelled
545
00:30:45,529 --> 00:30:46,009
like garlic.
546
00:30:46,009 --> 00:30:46,730
That's good.
547
00:30:47,609 --> 00:30:49,609
So they when I said, you know what?
548
00:30:49,609 --> 00:30:50,970
I'll make the ink cut of garlic.
549
00:30:50,970 --> 00:31:00,174
They were that that And that's actually a huge
feature on Hellman's website and on the
550
00:31:00,174 --> 00:31:02,014
advertising agency's website.
551
00:31:02,974 --> 00:31:05,214
I also shoot all the behind the scenes videos.
552
00:31:06,359 --> 00:31:07,240
Oh, cool.
553
00:31:07,240 --> 00:31:07,400
So you
554
00:31:07,400 --> 00:31:08,920
get Which a we do enormous amount.
555
00:31:08,920 --> 00:31:13,399
We always do behind the scenes videos for for
interesting, projects.
556
00:31:13,640 --> 00:31:22,174
And then I also did the principal photography
for the advertising campaign, which, it's kind
557
00:31:22,174 --> 00:31:29,534
of a dark background with dramatic lighting and
a smoke machine and this this kind of stuff.
558
00:31:29,615 --> 00:31:34,734
Like, so that so, like, like, when you quoted
the job or got the job and gave them a price, I
559
00:31:34,734 --> 00:31:36,559
don't even know if it's a quote system.
560
00:31:38,079 --> 00:31:39,359
Photography's extra.
561
00:31:39,359 --> 00:31:44,799
Like, that's just part of the whole package
that you offer, or you do it separate?
562
00:31:48,559 --> 00:31:57,924
For that client, they'll they'll ask us for a
ballpark, like what they call a high level
563
00:31:57,924 --> 00:31:58,404
cost.
564
00:31:58,404 --> 00:31:58,964
Right.
565
00:32:01,444 --> 00:32:04,404
And, that usually covers it.
566
00:32:05,299 --> 00:32:05,619
Cool.
567
00:32:05,619 --> 00:32:07,059
Or they'll tell me what their budget is.
568
00:32:07,059 --> 00:32:10,099
They'll tell me what their budget is and
they'll say, what can you they'll ask me, what
569
00:32:10,099 --> 00:32:11,539
can you do for this much money?
570
00:32:12,339 --> 00:32:13,460
And then I'll tell them.
571
00:32:13,460 --> 00:32:16,099
And I'll try to make it as much as I, you know,
572
00:32:16,259 --> 00:32:19,539
not as much as can that you make money, but
they get a whole lot
573
00:32:19,539 --> 00:32:20,019
of Yeah.
574
00:32:20,019 --> 00:32:20,339
Exactly.
575
00:32:20,384 --> 00:32:26,945
I'll make the the project as as, as fantastic
as I can, and and still do well on it.
576
00:32:26,945 --> 00:32:27,345
Yeah.
577
00:32:27,345 --> 00:32:27,984
Wow.
578
00:32:27,984 --> 00:32:28,545
That's great.
579
00:32:28,545 --> 00:32:32,945
Because then they're thrilled with you, and
they trust you, and you get to make, money,
580
00:32:32,945 --> 00:32:34,545
which is important in the world of print.
581
00:32:35,930 --> 00:32:37,529
It is mandatory.
582
00:32:37,690 --> 00:32:38,009
Yeah.
583
00:32:38,009 --> 00:32:38,250
No.
584
00:32:38,250 --> 00:32:40,329
I'm I'm that's what I'm preaching to everybody.
585
00:32:40,329 --> 00:32:40,570
Like,
586
00:32:40,730 --> 00:32:41,210
don't give
587
00:32:41,210 --> 00:32:41,529
it away.
588
00:32:41,529 --> 00:32:44,809
The whole world I always say that the whole
world needs us, and without print, the world
589
00:32:44,809 --> 00:32:47,130
doesn't operate at any level.
590
00:32:47,130 --> 00:32:47,450
That's right.
591
00:32:47,954 --> 00:32:48,434
Right?
592
00:32:48,434 --> 00:32:48,755
Yep.
593
00:32:48,755 --> 00:32:52,274
That's my, that's my March that I'm, taking
everybody on.
594
00:32:52,515 --> 00:32:52,835
Yeah.
595
00:32:52,835 --> 00:32:56,835
And and It was shipping these to The US that
was the hard part because it wasn't Canadian.
596
00:32:56,835 --> 00:32:58,034
It was a US job.
597
00:32:58,034 --> 00:32:58,514
Yeah.
598
00:32:58,595 --> 00:33:01,554
And Shipping this garlic aioli across the
border.
599
00:33:01,554 --> 00:33:02,835
Oh, the paperwork.
600
00:33:03,720 --> 00:33:05,399
What do you like to get it across?
601
00:33:05,799 --> 00:33:07,880
And a vegetable or whatever?
602
00:33:07,880 --> 00:33:11,879
It is, it's a food product so it has to have an
FDA number.
603
00:33:12,839 --> 00:33:22,765
It's, it has to have a form, like there's a
form, to get it across the border and that form
604
00:33:22,765 --> 00:33:26,044
only is valid for ten days.
605
00:33:27,164 --> 00:33:35,029
And then what will happen is they'll because of
the tariffs, the customs would keep it in their
606
00:33:35,029 --> 00:33:37,990
warehouse for fifteen days and the form would
expire.
607
00:33:38,710 --> 00:33:40,549
I'm like, it's just a bottle of mail.
608
00:33:40,549 --> 00:33:41,829
So what do you what do you do?
609
00:33:42,150 --> 00:33:45,430
That's a that's a I'm that's a stock thing.
610
00:33:46,484 --> 00:33:50,325
Well, we stopped using FedEx and started using
DHL.
611
00:33:50,404 --> 00:33:54,484
They they because I think FedEx maybe we were
flagged or something like that.
612
00:33:54,964 --> 00:33:58,644
And so we we started using some other carriers.
613
00:33:58,805 --> 00:34:09,650
We used a local courier here too that, you
know, trucked them down to Buffalo and put them
614
00:34:09,650 --> 00:34:17,224
into into, know, FedEx or DHL or he used.
615
00:34:17,465 --> 00:34:20,905
And just by taking them all across the border
at once.
616
00:34:20,905 --> 00:34:21,305
Right.
617
00:34:21,305 --> 00:34:21,865
Right?
618
00:34:22,744 --> 00:34:25,704
So each individual package isn't inspected.
619
00:34:26,664 --> 00:34:27,385
Wow.
620
00:34:27,704 --> 00:34:28,425
Sounds like
621
00:34:28,425 --> 00:34:33,250
just the transport of a job like this is almost
as much a really job if not more.
622
00:34:33,250 --> 00:34:33,329
It
623
00:34:34,369 --> 00:34:41,250
it was it was quite something to get those
because we did so we did 50 of the coffins.
624
00:34:41,250 --> 00:34:49,644
We did a thousand books, and we did a thousand
shrink sleeve bottles of of mayo.
625
00:34:50,204 --> 00:34:56,684
And the mayo had to come to us from The States
because it has to be American mayo, not the
626
00:34:56,684 --> 00:34:58,045
Canadian is Right.
627
00:34:57,885 --> 00:35:00,284
A different It's not the same.
628
00:35:00,960 --> 00:35:02,640
And then it had to go back.
629
00:35:02,880 --> 00:35:06,160
And, yeah, it was quite simple to get that to
happen.
630
00:35:06,960 --> 00:35:07,519
Wow.
631
00:35:07,519 --> 00:35:12,079
But that and then but you also have the support
of your customer throughout all of that as well
632
00:35:12,079 --> 00:35:16,525
as opposed to the customers who just say get it
there, get it there and then they No. Want to
633
00:35:16,285 --> 00:35:16,925
Want to kill
634
00:35:18,925 --> 00:35:22,845
The customers are, they're they're pretty cool.
635
00:35:24,684 --> 00:35:30,650
And they have, you know what, they know what
they're doing, the clients and you know, they
636
00:35:30,650 --> 00:35:37,690
know what they're doing and the, they take all
this into account, you know, the likelihood of
637
00:35:37,690 --> 00:35:42,489
this happening or the possibility of this
happening, they take it all into account and,
638
00:35:43,764 --> 00:35:52,485
and, you know, the folks here, we're always
pushing as slow as, you know, we're not gonna,
639
00:35:52,485 --> 00:35:56,565
you know, we're going like, let's get this
stuff across the border.
640
00:35:58,989 --> 00:36:01,550
How happy was your customer winning the award?
641
00:36:02,829 --> 00:36:04,269
Oh, loved it.
642
00:36:05,069 --> 00:36:05,949
Loved it.
643
00:36:06,030 --> 00:36:06,670
Yeah.
644
00:36:06,829 --> 00:36:07,710
Were they were they there
645
00:36:07,710 --> 00:36:08,510
with you or no?
646
00:36:09,085 --> 00:36:09,644
No.
647
00:36:09,644 --> 00:36:09,965
No.
648
00:36:09,965 --> 00:36:10,285
No.
649
00:36:10,285 --> 00:36:14,844
They're they've got their oh, this will be
winning awards Everywhere.
650
00:36:14,844 --> 00:36:17,164
Advertising and design.
651
00:36:17,164 --> 00:36:17,805
Right?
652
00:36:20,125 --> 00:36:21,005
Competitions.
653
00:36:21,805 --> 00:36:27,420
Not, know, they're less interested in the
printing award, but they were very happy they
654
00:36:27,420 --> 00:36:29,420
were very happy that it won.
655
00:36:29,739 --> 00:36:29,980
Yeah.
656
00:36:29,980 --> 00:36:30,619
Three times.
657
00:36:30,619 --> 00:36:31,660
So that's a good start.
658
00:36:31,660 --> 00:36:31,980
Yeah.
659
00:36:31,980 --> 00:36:32,700
Three times.
660
00:36:32,700 --> 00:36:33,260
Yeah.
661
00:36:33,260 --> 00:36:33,500
Yeah.
662
00:36:33,500 --> 00:36:34,300
Exactly.
663
00:36:34,300 --> 00:36:34,539
Wow.
664
00:36:34,539 --> 00:36:34,780
Wow.
665
00:36:34,780 --> 00:36:35,019
Wow.
666
00:36:36,074 --> 00:36:36,715
Yeah.
667
00:36:36,715 --> 00:36:41,114
Would this rank as one of the crazier, harder
projects that you've done?
668
00:36:44,315 --> 00:36:47,195
I would say so.
669
00:36:47,195 --> 00:36:48,235
One of them.
670
00:36:48,875 --> 00:36:49,755
What's another one?
671
00:36:50,360 --> 00:36:52,920
I'm just curious as to how oh, so all
672
00:36:52,920 --> 00:36:54,119
the This wasn't easy.
673
00:36:54,199 --> 00:36:55,239
This wasn't easy.
674
00:36:55,239 --> 00:37:00,840
Oh, in 2023, we did a copy of Margaret Atwood's
Handmaid's Tale.
675
00:37:02,760 --> 00:37:03,800
One single copy.
676
00:37:04,494 --> 00:37:08,655
And the agency, rethink.
677
00:37:08,734 --> 00:37:11,375
The producer called me and she says, oh, you
know what, Doug?
678
00:37:11,375 --> 00:37:13,775
We've got a project we're doing.
679
00:37:13,775 --> 00:37:16,735
Actually, we were doing it with another printer
and it's not working out.
680
00:37:16,974 --> 00:37:18,255
Said, do you have any ideas?
681
00:37:21,019 --> 00:37:23,420
No, because then you get to charge what you
want.
682
00:37:24,139 --> 00:37:25,260
I know everyone's listening.
683
00:37:25,260 --> 00:37:27,179
It's not like I'm trying to say rip the
customer off.
684
00:37:27,179 --> 00:37:32,300
It's like it's so exciting when we have an
opportunity because they need us and they're
685
00:37:32,300 --> 00:37:34,460
gonna pay us and they're not gonna take us
down.
686
00:37:35,445 --> 00:37:36,085
Yeah.
687
00:37:36,164 --> 00:37:40,244
In this case, I didn't, charge an outrageous
amount.
688
00:37:41,045 --> 00:37:47,525
It was, she said, do you know how to we want to
make a book that cannot be burned.
689
00:37:49,445 --> 00:37:50,244
How do you do that?
690
00:37:50,940 --> 00:37:52,940
It's called the Unburnable Book.
691
00:37:55,500 --> 00:38:01,179
Well, at the same time, right at that time,
there's a material called Sina Foil.
692
00:38:01,179 --> 00:38:03,099
It's a black it's an aluminum foil.
693
00:38:03,099 --> 00:38:05,420
It has a black chemical coating on it.
694
00:38:05,420 --> 00:38:06,139
It's not paint.
695
00:38:06,139 --> 00:38:09,954
It's a chemical treating, which makes it black.
696
00:38:10,275 --> 00:38:12,115
And it also comes in white.
697
00:38:12,755 --> 00:38:18,515
And it's used it's a foil aluminum foil that's
used to wrap around hot movie lights Mhmm.
698
00:38:18,515 --> 00:38:21,394
So actors don't get burned on the on a movie
set.
699
00:38:21,394 --> 00:38:22,114
Interesting.
700
00:38:22,114 --> 00:38:27,740
And I was working with a director of
photography, a friend of mine, and he's an
701
00:38:27,740 --> 00:38:31,500
artist, and he uses this cinefoil for making
his art.
702
00:38:31,500 --> 00:38:34,780
And I was over at his place, and he I said, oh,
you know what?
703
00:38:35,295 --> 00:38:37,775
Can I take some of this and try printing on it?
704
00:38:37,775 --> 00:38:46,255
And so only, like, two days before, I worked on
printing on it with our OKIE, or our OKIE nine
705
00:38:46,255 --> 00:38:49,934
four one and which can print in white, so it
can also print black.
706
00:38:50,489 --> 00:38:57,849
And so we cut this aluminum foil down into 13
by 19 sheets, and I had success printing on.
707
00:38:57,849 --> 00:39:02,730
And the moment that producer called me from the
agency, it's like, I know exactly how I'm gonna
708
00:39:02,730 --> 00:39:04,250
do it before I got off the phone.
709
00:39:04,489 --> 00:39:10,235
So it was printed on aluminum on white this
white foil.
710
00:39:11,114 --> 00:39:17,914
It was sewn with nickel wire that I used to
snare gophers with back in Saskatchewan.
711
00:39:19,869 --> 00:39:25,789
It had a stainless steel fabric ribbon that
just felt like regular cloth, this stainless
712
00:39:25,789 --> 00:39:26,750
steel fabric.
713
00:39:26,989 --> 00:39:29,390
And also the mull on the back of the book
lining.
714
00:39:29,469 --> 00:39:36,585
I used Kapton tape, which is the tape it's a
heat tape that you use to put, stamping dies up
715
00:39:36,585 --> 00:39:37,864
onto a foil stamper.
716
00:39:37,864 --> 00:39:45,704
And once it melts, once it adheres, it doesn't
let go.
717
00:39:46,510 --> 00:39:52,430
You heat it up, it melts, adheres, but if you
heat it up again it won't come off.
718
00:39:52,829 --> 00:39:59,309
And then the boards for the book binding, the
cover boards were, a material called phenolic,
719
00:39:59,309 --> 00:40:02,195
which is kind of they use it in electronics.
720
00:40:02,195 --> 00:40:06,595
It's a heat, heat proof material.
721
00:40:07,635 --> 00:40:13,235
So that was, that was a big deal for us because
that got absolutely global attention.
722
00:40:13,910 --> 00:40:19,030
And then after that, we were getting call we
just got calls like crazy for books, you know,
723
00:40:19,030 --> 00:40:20,070
crazy books.
724
00:40:20,070 --> 00:40:20,550
Love it.
725
00:40:20,550 --> 00:40:21,190
Oh my god.
726
00:40:21,190 --> 00:40:21,670
Love it.
727
00:40:21,670 --> 00:40:29,430
So and so do you have people selling on the
road or are you where people just know you and?
728
00:40:30,525 --> 00:40:31,324
Yeah.
729
00:40:32,125 --> 00:40:35,244
I mean, the work just comes in.
730
00:40:35,244 --> 00:40:37,405
I don't have any sales stuff.
731
00:40:37,484 --> 00:40:39,804
I guess I'm the salesperson.
732
00:40:40,045 --> 00:40:41,724
For the last thirty years.
733
00:40:42,125 --> 00:40:49,630
For the last thirty years, but rarely do I I'll
go down to agencies to show show them proofs or
734
00:40:49,630 --> 00:40:58,269
occasionally I'll go in with my two black
cases, if an agency calls us and and wants to
735
00:40:58,269 --> 00:40:59,070
see what we do.
736
00:41:00,195 --> 00:41:03,315
And then, But you're
737
00:41:03,315 --> 00:41:06,594
not really selling because if you got a call
and you go in, you put it on the table, it
738
00:41:06,594 --> 00:41:07,474
sells itself.
739
00:41:08,434 --> 00:41:08,914
Yeah.
740
00:41:08,914 --> 00:41:10,275
The work sells itself.
741
00:41:10,355 --> 00:41:10,675
Yeah.
742
00:41:10,675 --> 00:41:14,195
Especially if they're thinking something to be
extreme or, you know, on the high Yeah.
743
00:41:14,195 --> 00:41:14,515
End of
744
00:41:16,660 --> 00:41:26,660
So we're, we're actually working right now, on
an advertising agency board game where you can
745
00:41:26,660 --> 00:41:33,594
start out as Leo Burnett or Ogilvie or Cosset
or, you know, BBDO, And each player gets a care
746
00:41:33,755 --> 00:41:36,635
you know, a little character with the logo on
it.
747
00:41:36,635 --> 00:41:37,994
And then you'll get a card.
748
00:41:37,994 --> 00:41:43,275
You'd take a card from the pile and, you know,
it'd be like a producer card.
749
00:41:43,275 --> 00:41:48,190
So a mistake that a producer might make or
something really good that a producer might do,
750
00:41:48,349 --> 00:41:54,349
you know, or a card like you draw a card, it's
like, oh, the summer intern you just hired and
751
00:41:54,349 --> 00:41:55,789
nobody seems to like.
752
00:41:56,030 --> 00:42:17,309
Turns out that she's the favorite niece and
designing that all, you know, my daughter and
753
00:42:17,309 --> 00:42:19,469
I, my daughter works for me.
754
00:42:19,710 --> 00:42:27,525
She'll, you know, and my son who used to work
here up until a few months ago, He now works
755
00:42:27,525 --> 00:42:30,804
for one of the agencies, but is our client.
756
00:42:30,804 --> 00:42:36,085
But he's really into game board games and
Dungeons and Dragons and all this.
757
00:42:36,085 --> 00:42:38,724
The two of them are kinda coming up with the
gameplay.
758
00:42:38,724 --> 00:42:39,764
I'm kinda Oh, awesome.
759
00:42:40,359 --> 00:42:42,280
Making sure everything's going well.
760
00:42:44,280 --> 00:42:44,679
Yeah.
761
00:42:44,679 --> 00:42:50,039
So that that that's, you know, some of the kind
of that's another, you know, I don't know,
762
00:42:50,039 --> 00:42:50,920
like, money.
763
00:42:50,920 --> 00:42:52,599
How do I make money off that?
764
00:42:52,599 --> 00:42:54,119
But it's cool.
765
00:42:54,679 --> 00:42:54,920
So.
766
00:42:55,594 --> 00:42:56,074
Yeah.
767
00:42:56,074 --> 00:42:56,714
Oh my god.
768
00:42:56,714 --> 00:42:58,394
Everything you do is so cool.
769
00:42:58,474 --> 00:43:03,594
And and I love I love the fact that it's in the
world of print, but it's not the it's not the
770
00:43:03,594 --> 00:43:04,954
common world of print.
771
00:43:05,034 --> 00:43:05,275
Right?
772
00:43:05,275 --> 00:43:06,394
It's not the standard world.
773
00:43:06,394 --> 00:43:07,755
It's it's No.
774
00:43:07,755 --> 00:43:12,160
Off off the beaten track, doing really cool
things that people like, people appreciate, and
775
00:43:12,160 --> 00:43:13,119
people want.
776
00:43:14,000 --> 00:43:14,720
Yeah.
777
00:43:14,800 --> 00:43:16,640
So I Yeah, the
778
00:43:17,280 --> 00:43:22,480
No, was gonna say, I guess every customer that
you deal with must be a good experience because
779
00:43:22,480 --> 00:43:28,264
they're waiting, probably with bated breath,
for what you're gonna finish, where in general
780
00:43:28,264 --> 00:43:32,025
printing, nobody really gives a rat's ass for
the book, the brochure, or whatever it is
781
00:43:32,025 --> 00:43:34,425
you're shipping over, right, in the box.
782
00:43:34,425 --> 00:43:35,144
No.
783
00:43:35,224 --> 00:43:35,945
You know what?
784
00:43:35,945 --> 00:43:43,579
Some days, you know, I wish just couldn't I get
a job for 50,004 over four flyers, you know?
785
00:43:43,579 --> 00:43:44,780
Because you wouldn't be happy.
786
00:43:44,780 --> 00:43:45,260
Really?
787
00:43:45,500 --> 00:43:46,860
You wouldn't be happy.
788
00:43:47,579 --> 00:43:47,900
Right?
789
00:43:47,900 --> 00:43:50,860
You got to watch what you wish for.
790
00:43:51,420 --> 00:43:51,739
Yeah.
791
00:43:53,744 --> 00:43:54,144
Yeah.
792
00:43:54,144 --> 00:44:03,585
So, you know, we just finished, a job where we,
for San Pellegrino.
793
00:44:05,630 --> 00:44:07,869
I don't think I'm allowed to talk about it.
794
00:44:07,869 --> 00:44:08,269
No.
795
00:44:08,269 --> 00:44:09,150
You're probably better off.
796
00:44:09,150 --> 00:44:10,670
We made bottle labels.
797
00:44:10,910 --> 00:44:11,869
They're bottle labels.
798
00:44:11,869 --> 00:44:12,430
Right.
799
00:44:12,430 --> 00:44:14,190
Pretty cool bottle labels.
800
00:44:14,190 --> 00:44:16,670
Wait till they're out, come back and tell me.
801
00:44:16,805 --> 00:44:17,204
Yeah.
802
00:44:17,204 --> 00:44:18,244
And then we could talk about
803
00:44:18,325 --> 00:44:23,204
sure that's hit the that's hit the the market
yet.
804
00:44:23,204 --> 00:44:24,085
So Yeah.
805
00:44:24,085 --> 00:44:35,500
But we do we do a lot of, like, wine bottles,
do this is spy cider.
806
00:44:35,500 --> 00:44:36,780
We do their labels.
807
00:44:36,780 --> 00:44:37,420
So, like, when you
808
00:44:37,579 --> 00:44:38,780
doubles When do
809
00:44:38,780 --> 00:44:41,579
the labels, do you get the bottles filled with
whatever the product is?
810
00:44:45,085 --> 00:44:47,885
Spy signers right by our cottage.
811
00:44:47,885 --> 00:44:52,125
So I usually end up driving up there and they
usually Excellent. Throw
812
00:44:51,965 --> 00:44:58,119
Throw me This is kinda I don't know if you can
see it on, but it's a
813
00:44:58,199 --> 00:44:59,880
Subjective or something.
814
00:44:59,880 --> 00:45:00,840
It looks like spot
815
00:45:00,840 --> 00:45:01,559
UV.
816
00:45:01,719 --> 00:45:04,280
But what happens here?
817
00:45:04,280 --> 00:45:05,559
Rail like almost.
818
00:45:07,159 --> 00:45:07,639
Yeah.
819
00:45:07,639 --> 00:45:12,375
What happens here, you can kind of see it if I
put my phone right Wow.
820
00:45:12,214 --> 00:45:13,335
Into Love it.
821
00:45:13,335 --> 00:45:17,574
But when you when it's like this, all you see
are a field of dots.
822
00:45:17,574 --> 00:45:18,295
Correct.
823
00:45:18,775 --> 00:45:19,174
Right?
824
00:45:19,174 --> 00:45:22,135
You can't see through the the text.
825
00:45:22,775 --> 00:45:32,059
And so as the as the red bottle of red wine
goes down You see the you can then read you can
826
00:45:32,059 --> 00:45:33,180
then read the thing.
827
00:45:33,180 --> 00:45:41,605
And so that is a a it's a square of foil stamp
of just black gloss foil.
828
00:45:41,764 --> 00:45:51,445
And then the it's laminated in between two
sheets of paper and the and and then laser cut
829
00:45:51,445 --> 00:45:52,484
with those little holes.
830
00:45:54,160 --> 00:45:55,119
Small job.
831
00:45:56,239 --> 00:45:56,960
Easy job.
832
00:45:56,960 --> 00:45:57,760
Easy job.
833
00:45:57,760 --> 00:45:58,000
No?
834
00:45:58,000 --> 00:46:00,000
That was that was, no.
835
00:46:00,000 --> 00:46:00,719
That was No.
836
00:46:00,559 --> 00:46:01,039
Joking.
837
00:46:01,679 --> 00:46:04,400
Anything with little holes is never easy.
838
00:46:05,119 --> 00:46:05,360
Yeah.
839
00:46:05,844 --> 00:46:13,765
The, and that was a winner at the Cannes
advertising award in France, which is kind of
840
00:46:13,765 --> 00:46:15,684
the biggest advertising award.
841
00:46:17,204 --> 00:46:17,605
Yeah.
842
00:46:17,605 --> 00:46:19,670
Of course, we didn't win the award.
843
00:46:19,670 --> 00:46:21,109
The designer won the award.
844
00:46:21,109 --> 00:46:23,269
Did you get a mention at least?
845
00:46:23,989 --> 00:46:25,429
Probably not.
846
00:46:25,750 --> 00:46:29,029
Well, if send me the info, I'll mention it when
I put up the podcast.
847
00:46:29,029 --> 00:46:29,429
Sure.
848
00:46:29,829 --> 00:46:33,269
So you get a little bit of recognition.
849
00:46:33,510 --> 00:46:33,750
Oh,
850
00:46:34,235 --> 00:46:35,195
I missed Yeah.
851
00:46:35,994 --> 00:46:36,315
No.
852
00:46:36,315 --> 00:46:39,755
I was gonna I was gonna say, said, like, if you
send me the information, I'll put it up on the
853
00:46:39,755 --> 00:46:41,434
podcast so we get you a little bit more
recognition.
854
00:46:41,434 --> 00:46:41,835
Yeah.
855
00:46:42,715 --> 00:46:43,355
But that's cool.
856
00:46:43,355 --> 00:46:44,315
I got all kinds of stuff.
857
00:46:44,315 --> 00:46:44,715
I'm good.
858
00:46:44,715 --> 00:46:51,660
That was like so time has flown by, but that
has been my longest time sitting and looking at
859
00:46:51,660 --> 00:46:53,900
projects that like, A, I've never seen.
860
00:46:54,539 --> 00:47:00,539
And I'm super thrilled to see what you're doing
in the world of print, not high volume.
861
00:47:00,539 --> 00:47:01,019
Thanks.
862
00:47:01,019 --> 00:47:07,565
Customer satisfaction, margin made for the
printer, employees happy with what they're I
863
00:47:07,565 --> 00:47:09,485
don't hear anything wrong with what you're
doing.
864
00:47:09,485 --> 00:47:11,325
It sounds like win win for everyone.
865
00:47:12,285 --> 00:47:14,045
I'll, I'll tell you one thing.
866
00:47:14,765 --> 00:47:20,869
Because the stuff we do is so one off.
867
00:47:20,869 --> 00:47:24,469
Well, not so one off, but so Unique?
868
00:47:24,469 --> 00:47:25,909
I guess unique.
869
00:47:27,109 --> 00:47:29,269
Nobody knows what it's supposed to cost.
870
00:47:30,069 --> 00:47:30,469
No.
871
00:47:30,469 --> 00:47:31,190
There's nobody else.
872
00:47:31,190 --> 00:47:31,670
I know.
873
00:47:31,670 --> 00:47:32,069
Right?
874
00:47:32,069 --> 00:47:32,630
I know.
875
00:47:32,630 --> 00:47:34,630
That's that's the that's the niche.
876
00:47:34,925 --> 00:47:35,405
Listen.
877
00:47:35,405 --> 00:47:36,125
I have a friend Yeah.
878
00:47:36,204 --> 00:47:43,565
In The US who does a lot of printing for some
of these companies that require it overnight
879
00:47:43,565 --> 00:47:46,605
for presentations and financial stuff and
whatnot.
880
00:47:46,605 --> 00:47:47,324
And Yeah.
881
00:47:47,164 --> 00:47:55,690
Those guys also, when those customers need it,
you know, a book, a $100 Yeah.
882
00:47:55,930 --> 00:47:59,849
Thousand dollars doesn't matter when they're
doing a $100,000,000 deal.
883
00:48:01,464 --> 00:48:06,505
And that, you know, that happens all the time
with the architecture firms.
884
00:48:08,984 --> 00:48:14,559
You know, the moment it's always a 100% charge,
Always.
885
00:48:14,960 --> 00:48:18,319
Because they're, they'd say, you know, they
say, how long do you need?
886
00:48:18,319 --> 00:48:23,119
I'll say two weeks and they'll come to me, you
know, a day and a half or, you know, two days
887
00:48:23,119 --> 00:48:23,679
before.
888
00:48:23,679 --> 00:48:26,400
It's like, I've got to stay up for sixty hours.
889
00:48:27,414 --> 00:48:31,094
I can't do any work for a day or two after
that.
890
00:48:31,094 --> 00:48:32,295
I mean, I'm sleeping.
891
00:48:32,295 --> 00:48:32,694
Right?
892
00:48:32,694 --> 00:48:34,775
So that has to get factored in.
893
00:48:36,375 --> 00:48:40,054
And it needs to be done absolutely perfectly.
894
00:48:40,934 --> 00:48:44,159
But it's a $700,000,000 project.
895
00:48:44,159 --> 00:48:50,400
Right, so they've already spent $7,000,000 on
legal and lawyers and stuff, right?
896
00:48:50,800 --> 00:48:51,360
Oh, yeah.
897
00:48:51,360 --> 00:48:56,515
And I say that because in our world of print, I
think more of the print owners, when they're
898
00:48:56,515 --> 00:49:02,755
doing things, have to think like that and know
the customer and what they need and the value
899
00:49:02,755 --> 00:49:08,114
of the job at the end because people are
haggling or lowballing on two, three, four,
900
00:49:08,114 --> 00:49:09,155
five thousand jobs.
901
00:49:09,155 --> 00:49:09,715
It's ridiculous.
902
00:49:10,510 --> 00:49:11,710
Yeah, yeah.
903
00:49:12,190 --> 00:49:18,590
We did this book for Diamond Schmidt Architects
for the Lincoln Center in New York proposal.
904
00:49:19,309 --> 00:49:26,644
Now, this one's a blank book, but I did make
the I silkscreened the end papers myself and I
905
00:49:26,644 --> 00:49:27,765
made the ink for it.
906
00:49:27,765 --> 00:49:38,069
It's a metallic, so I'm I I make inks out of,
dry pigment powders and And garlic sometimes.
907
00:49:38,069 --> 00:49:43,349
And in this case, UV, silkscreen varnish.
908
00:49:43,989 --> 00:49:47,349
And I so I made that a silkscreen them myself.
909
00:49:48,389 --> 00:49:52,469
The the the building is made of a limestone
called travertine.
910
00:49:54,125 --> 00:49:57,565
The Lincoln Center in New York is is
travertine.
911
00:49:57,804 --> 00:50:01,405
And I made they wanted a book that looked like
travertine.
912
00:50:01,885 --> 00:50:08,125
So I got this cork veneer, this Portuguese cork
veneer that's on a paper backing.
913
00:50:08,920 --> 00:50:15,880
And then I, painted it white, with white house
paint and then latex house paint and then just
914
00:50:15,880 --> 00:50:17,960
rubbed it off as hard as I could.
915
00:50:17,960 --> 00:50:20,599
And I came out looking just like Travertsen,
which is pretty cool.
916
00:50:20,864 --> 00:50:26,144
So Next time in Toronto, I'm coming by your
place because I am in just, awe.
917
00:50:26,224 --> 00:50:27,824
You know?
918
00:50:27,824 --> 00:50:30,224
I'm in, I'm in awe of everything you're doing.
919
00:50:30,224 --> 00:50:31,184
It's so cool.
920
00:50:31,425 --> 00:50:34,545
And and just to do this, just everything you
touch in the world of print.
921
00:50:36,219 --> 00:50:37,340
Check this out.
922
00:50:37,660 --> 00:50:39,420
This got the honorable mention.
923
00:50:39,900 --> 00:50:43,980
I should have included a a bottle of water with
it.
924
00:50:44,940 --> 00:50:51,099
Is that like invisible ink?
925
00:50:52,614 --> 00:50:55,175
It is called hydrochromic ink.
926
00:50:55,335 --> 00:50:57,014
And if anybody That's the heating.
927
00:50:57,094 --> 00:50:57,414
Right?
928
00:50:57,414 --> 00:50:58,295
Is that the heating?
929
00:50:58,295 --> 00:50:58,614
No.
930
00:50:58,614 --> 00:50:59,574
This is this is
931
00:50:59,654 --> 00:51:00,694
That's thermocratic.
932
00:51:00,694 --> 00:51:01,175
Yeah.
933
00:51:01,255 --> 00:51:04,134
That's this is, hydro, which is water.
934
00:51:05,849 --> 00:51:07,049
I never even heard of that.
935
00:51:07,049 --> 00:51:07,609
So
936
00:51:08,489 --> 00:51:11,449
much, research to do this.
937
00:51:12,409 --> 00:51:15,449
We first tried on Tyvek, that didn't work.
938
00:51:15,929 --> 00:51:20,329
And then I moved to, UPO, which is a plastic
paper.
939
00:51:21,425 --> 00:51:27,105
And the, that worked, but we printed it with
conventional inks.
940
00:51:27,344 --> 00:51:35,489
And now the bag that the it ships I don't know
if you can tell here if there's any air bubbles
941
00:51:35,489 --> 00:51:37,329
in this, but this is full of water.
942
00:51:38,369 --> 00:51:40,210
This book is in water.
943
00:51:40,690 --> 00:51:41,730
No way.
944
00:51:41,890 --> 00:51:42,449
Wow.
945
00:51:42,449 --> 00:51:43,090
Way.
946
00:51:43,170 --> 00:51:43,890
Yeah.
947
00:51:43,890 --> 00:51:44,449
Wow.
948
00:51:44,449 --> 00:51:47,490
Whoever gets it is kinda like, what the hell?
949
00:51:47,890 --> 00:51:48,369
Yeah.
950
00:51:48,369 --> 00:51:51,375
So they have to this is a heat seal here.
951
00:51:51,375 --> 00:51:57,535
They have to cut off the heat seal and then,
take it out and then just lay it open on the
952
00:51:57,535 --> 00:52:00,414
table, like standing up and it will dry out.
953
00:52:00,655 --> 00:52:03,934
And then you and once it dries out, you can no
longer read it.
954
00:52:06,079 --> 00:52:07,840
This got the honorable mention.
955
00:52:08,000 --> 00:52:10,400
That should have got the that should have got
the award.
956
00:52:11,280 --> 00:52:11,680
I
957
00:52:11,680 --> 00:52:15,760
probably should have put a I probably should
have put a bottle of water in because I didn't
958
00:52:15,760 --> 00:52:16,320
know what it was.
959
00:52:16,320 --> 00:52:18,000
So they know what it was or a little video.
960
00:52:18,000 --> 00:52:19,200
I'm not sure they knew it.
961
00:52:19,200 --> 00:52:19,440
No.
962
00:52:19,440 --> 00:52:20,160
I'm like, wow.
963
00:52:20,295 --> 00:52:22,695
That's that's, that's just wow.
964
00:52:22,775 --> 00:52:24,295
That's a pretty cool one.
965
00:52:24,295 --> 00:52:26,694
I got some other inks.
966
00:52:26,694 --> 00:52:29,255
I just kinda worked on an ink.
967
00:52:29,335 --> 00:52:31,335
I don't have it around, unfortunately.
968
00:52:32,694 --> 00:52:33,734
It's silkscreen ink.
969
00:52:33,655 --> 00:52:40,660
Put it on black paper, and when you touch it,
colors radiate out from your fingers.
970
00:52:41,219 --> 00:52:42,179
But I'd have to
971
00:52:42,420 --> 00:52:47,300
Well, if if you if you wanna put together a
whole bunch of stuff, I'll have you come on
972
00:52:47,300 --> 00:52:49,059
another podcast to go through it.
973
00:52:49,525 --> 00:52:49,925
No.
974
00:52:49,925 --> 00:52:53,605
Because I'm I'm sitting here in awe, and I've
been at this a long time.
975
00:52:54,005 --> 00:52:59,125
And you've just put three, four things out
there that just make me go, Right?
976
00:53:00,005 --> 00:53:03,960
Give me a whole lot of other ideas for a whole
bunch of people that they could be trying
977
00:53:03,960 --> 00:53:08,440
different things to set themselves because
that's what we have to do in this industry.
978
00:53:08,440 --> 00:53:12,199
And I think you've done an amazing job of Well,
thank you.
979
00:53:12,039 --> 00:53:14,440
Setting yourself apart and you don't do
anything normal.
980
00:53:14,945 --> 00:53:16,625
Normal in the world of print.
981
00:53:16,625 --> 00:53:17,985
I'm not insulting anybody.
982
00:53:17,985 --> 00:53:18,945
It's good thing.
983
00:53:19,184 --> 00:53:20,864
We It's a good thing.
984
00:53:21,505 --> 00:53:23,585
Well, there's too much competition if Right?
You do
985
00:53:23,344 --> 00:53:24,945
You do Okay.
986
00:53:24,945 --> 00:53:26,625
I'll show you a quick I'll quickly
987
00:53:26,465 --> 00:53:26,704
Yeah.
988
00:53:26,625 --> 00:53:29,840
Show The last thing is that we're gonna cut it,
you know, like, no.
989
00:53:29,840 --> 00:53:31,840
But it's I can go on for two hours with you.
990
00:53:31,840 --> 00:53:32,079
Alright.
991
00:53:32,079 --> 00:53:38,640
You know, the the idea of price, quality, and
service, like, is nonsense.
992
00:53:38,640 --> 00:53:38,880
Right?
993
00:53:38,880 --> 00:53:41,599
Like, it's been like that for thirty years, and
it's all ridiculous.
994
00:53:41,599 --> 00:53:43,840
I used to say just pick two because you can't
have three.
995
00:53:43,840 --> 00:53:43,920
No.
996
00:53:45,714 --> 00:53:50,594
So I'm working on a book right now with some
major Canadian authors.
997
00:53:52,434 --> 00:53:59,875
And so what the intention is, I've taken their
typewriter like, I've got their typewriters.
998
00:54:01,739 --> 00:54:09,340
This, this sheet here is off of Margaret
Atwood's IBM Selectric typewriter Oh my.
999
00:54:10,619 --> 00:54:13,340
Which we've had for a few months.
1000
00:54:13,420 --> 00:54:24,255
And, so the intention is, I worked out the
spacing and the letting of the type of the
1001
00:54:24,255 --> 00:54:25,215
typewriter.
1002
00:54:25,215 --> 00:54:29,934
I found the font for computer on in like Adobe
InDesign.
1003
00:54:30,639 --> 00:54:38,960
So design the entire book, so it's a sewn
section sewn book, with a hardcover and lay it
1004
00:54:38,960 --> 00:54:48,434
out in InDesign using the font, the spacing and
the letting of the typewriter And then print on
1005
00:54:48,675 --> 00:54:49,875
and it's illustrated.
1006
00:54:49,875 --> 00:54:56,195
So these are not the illustrations that they'll
be I just pick some placeholder images.
1007
00:54:57,159 --> 00:55:01,800
And then print the images on.
1008
00:55:01,880 --> 00:55:04,200
We have these crop marks.
1009
00:55:04,519 --> 00:55:08,039
This is an early version of crop marks that we
were using.
1010
00:55:09,320 --> 00:55:12,414
And then here's a test we've been working on.
1011
00:55:12,414 --> 00:55:18,335
And then the black text gets filled in by the
by the author's typewriter.
1012
00:55:18,655 --> 00:55:19,215
Right?
1013
00:55:19,534 --> 00:55:20,255
Wow.
1014
00:55:20,974 --> 00:55:25,820
And here we have a old IBM Selectric right
there.
1015
00:55:26,700 --> 00:55:27,019
That's amazing.
1016
00:55:27,019 --> 00:55:30,300
I don't even remember the last time I saw a
typewriter.
1017
00:55:30,860 --> 00:55:34,539
Can you tell me it's not easy to get I that can
tell you that.
1018
00:55:35,180 --> 00:55:35,820
A working
1019
00:55:35,820 --> 00:55:36,219
one.
1020
00:55:36,219 --> 00:55:36,300
Yeah.
1021
00:55:37,445 --> 00:55:41,045
Also working on a robot to type on it.
1022
00:55:41,925 --> 00:55:42,405
Wow.
1023
00:55:42,405 --> 00:55:42,644
Okay.
1024
00:55:42,644 --> 00:55:46,164
That you're gonna have to come back and show us
when it's done.
1025
00:55:46,164 --> 00:55:47,045
So save it.
1026
00:55:47,045 --> 00:55:47,364
Alright.
1027
00:55:47,364 --> 00:55:51,605
I gotta cut you off because a, time limit but,
oh my god.
1028
00:55:51,869 --> 00:55:56,510
First of all, it was it was like, I just asked
you to come on, like, on the spot and you said
1029
00:55:56,510 --> 00:56:01,230
yes, and I'm most grateful that you did because
you gave me so many things here that just like
1030
00:56:01,470 --> 00:56:04,110
this is like print porn at its finest.
1031
00:56:05,214 --> 00:56:08,414
This is like some of the most exciting stuff
I've seen in print.
1032
00:56:09,054 --> 00:56:10,335
So, kudos to you.
1033
00:56:10,335 --> 00:56:19,170
Another thing, almost always, we service all
our own equipment, except KM comes in.
1034
00:56:19,170 --> 00:56:24,369
Louis comes in from Konica Minolta, to to
because it has a maintenance contract.
1035
00:56:24,369 --> 00:56:28,289
But like, I'm about to go level the bed on our
Zund right now.
1036
00:56:28,369 --> 00:56:29,489
Because you're an
1037
00:56:29,489 --> 00:56:30,690
old timer who gets it.
1038
00:56:32,125 --> 00:56:32,445
Right?
1039
00:56:32,445 --> 00:56:38,204
I had my auto mechanic's license in Manitoba
after I graduated high school.
1040
00:56:38,204 --> 00:56:39,805
So I have a lot of kind
1041
00:56:39,805 --> 00:56:40,445
of Right?
1042
00:56:40,125 --> 00:56:40,684
Tinkering
1043
00:56:41,244 --> 00:56:41,885
knowledge.
1044
00:56:41,885 --> 00:56:44,925
I was a, quite a I was a hot rodder as well.
1045
00:56:45,460 --> 00:56:49,140
And and I'm gonna say, you're probably a little
bit of a perfectionist.
1046
00:56:50,179 --> 00:56:51,059
Maybe a little bit.
1047
00:56:51,059 --> 00:56:51,300
Yeah.
1048
00:56:51,300 --> 00:56:52,579
Just a teeny weeny bit.
1049
00:56:52,579 --> 00:56:53,059
Right?
1050
00:56:53,219 --> 00:56:53,699
Yeah.
1051
00:56:53,699 --> 00:56:55,860
Unless it usually.
1052
00:56:55,860 --> 00:56:56,340
Yeah.
1053
00:56:56,500 --> 00:56:56,900
No.
1054
00:56:56,900 --> 00:56:58,099
That's what I'm walking away with.
1055
00:56:58,125 --> 00:57:02,925
Anyways, first of all, Doug, thank you so much
for taking the time to come on and to share all
1056
00:57:02,925 --> 00:57:07,324
this I'm in awe, but unbelievable, marvelous
things you do.
1057
00:57:07,804 --> 00:57:12,364
For printers that are listening, get off your
ass and go think outside of the office.
1058
00:57:12,364 --> 00:57:16,890
I won't even say the box, but go go walk
around, go think of something, do something
1059
00:57:16,890 --> 00:57:18,489
different, show somebody different.
1060
00:57:19,130 --> 00:57:22,890
Out And there will want if they don't want it,
they're gonna love the fact that you're being
1061
00:57:22,890 --> 00:57:26,250
creative, you're trying and you're doing, and
then you can pick up their regular shitty work.
1062
00:57:26,465 --> 00:57:27,905
I mean Yeah.
1063
00:57:27,985 --> 00:57:29,264
That's how to do it.
1064
00:57:29,264 --> 00:57:31,105
So, Doug, thank you.
1065
00:57:31,105 --> 00:57:33,505
Love the name The Gaz Company, by the way.
1066
00:57:33,505 --> 00:57:34,545
That also Sure.
1067
00:57:34,545 --> 00:57:34,945
Thank you.
1068
00:57:34,945 --> 00:57:39,105
You're you're you're firing perfect on all
cylinders today, so well done.
1069
00:57:39,105 --> 00:57:39,344
Great.
1070
00:57:39,730 --> 00:57:40,130
Right?
1071
00:57:40,130 --> 00:57:40,690
Thank you.
1072
00:57:40,690 --> 00:57:44,369
Everybody else who's listening, I hope you made
it to the end.
1073
00:57:44,369 --> 00:57:45,570
Let me know what you think.
1074
00:57:45,570 --> 00:57:46,369
Let us know.
1075
00:57:46,369 --> 00:57:47,329
I know I enjoyed it.
1076
00:57:47,329 --> 00:57:47,969
I just said it.
1077
00:57:47,969 --> 00:57:49,170
I hope you enjoyed it.
1078
00:57:49,329 --> 00:57:51,730
I wanna bring you things that are different
whenever I can.
1079
00:57:52,985 --> 00:57:54,744
Think more different, the better.
1080
00:57:54,824 --> 00:57:55,144
Right?
1081
00:57:55,144 --> 00:57:59,465
More more options and more things to think
about and to offer your customers.
1082
00:57:59,465 --> 00:58:00,344
So go out.
1083
00:58:00,344 --> 00:58:01,305
Be different.
1084
00:58:01,785 --> 00:58:05,625
I love print, and remember that without us, the
world does not run.
1085
00:58:06,559 --> 00:58:06,959
Amen.