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Are you drowning in “to-dos” that don’t actually move the needle? In this episode, Alex Greenwood breaks down how the 80/20 rule—Pareto’s Principle—can rescue PR pros from busywork hell. Learn why most press releases, vanity rankings, and ribbon cuttings belong in the bottom 80%, and how to focus on the few efforts that truly build trust, awareness, and credibility.
🎧 Listen and discover why doing less might just get you more.
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Be sure to check out our episode featuring PR veteran and author Marc Whitt!
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This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Am
