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In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success.
Key topics
- Conversion tracking mistakes and solutions
- Impact of AI on marketing industry
- Best practices for campaign optimization
- Data analytics and anomaly detection
- Client communication and transparency
Chapters
00:00 Introduction to Frankie and his background
02:10 Frankie’s experience with digital marketing and AI
05:39 Common mistakes in conversion tracking
09:09 Detecting and fixing tracking issues
14:07 Human vs system errors in data feed
20:22 Building anomaly detection platforms
27:09 Fixing data feed issues in bidding platforms
36:30 Importance of data granularity and account management
44:28 Privacy and ethical considerations in AI use
45:05 Frankie’s advice for marketers facing tracking issues
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