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Saurav Dhakal, CEO of Golden Tech International, shares why AI projects should prioritize business outcomes over technical achievements. He discusses automating loan processing for fintech and real estate clients, alongside using website visitor behavior to guide improvements. Learn how his team combines session recordings and AI analysis to understand navigation patterns, identify interest in case studies, and inform website changes. Saurav also explains how events, LinkedIn, and the company website contribute to customer acquisition. For marketers, founders, and business leaders, this conversation connects customer pain points with practical technology decisions, emphasizing revenue growth, operational efficiency, and lower costs as goals rather than technology for its own sake.