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In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching.
Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media.
Listeners will come away from this episode with a deeper understanding of how to generate compelling story ideas and position themselves for success in the media. Whether you're a small business owner or a professional building a personal brand, the insights shared in this episode will help you elevate your visibility and reach a wider audience.
During our conversation, Steve offers valuable tips about how to use the news media to build visibility for a small business or personal brand. Our discussion covers wide a range of topics , including:
- Breaking down the myth of the "intimidating journalist" and understanding how to approach media with confidence.
- Identifying the unique and compelling stories that small businesses have to tell, and how to frame them for the media.
- Understanding the needs and preferences of different types of media outlets, and tailoring your pitch accordingly.
- Leveraging your expertise to become a go-to source for journalists in your industry.
- Building relationships with journalists over time, and maintaining a strong presence in the media ecosystem.
Get the free resource mentioned in this episode:
Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media
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