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Have you noticed that some of your LinkedIn posts just aren’t getting the reach you expected, even when the content is good?
LinkedIn has changed the way it understands and recommends content in 2026. Its newer systems are getting better at figuring out what your post is actually about, who it’s relevant to, and whether you’re adding something useful to the conversation.
In this episode, I break down what’s changed and what I’d do differently now, including why specificity matters, how your LinkedIn profile can influence your content, and how your posts can reach people who don’t already follow you.
I also talk about LinkedIn’s crackdown on generic “AI slop” and engagement bait, and how to use AI as an assistant without losing the experiences, expertise and opinions that make your content yours.
Need to update your LinkedIn profile?
Visit linkedinguidebook.com for my LinkedIn Profile Optimization Guide and companion video.
In This Episode
00:00 Why Posts Flop
01:11 LinkedIn's 2026 Algorithm Shift
02:34 Why Specificity Matters More
03:52 Your Profile Affects Your Content
05:00 Reaching Beyond Your Connections
06:06 LinkedIn Is Fighting "AI Slop"
08:40 Engagement Bait Is Losing Ground
09:33 What to Do Before You Post
10:46 Time to Update Your LinkedIn Profile
11:45 Wrap Up
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