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In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.
Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.
Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.
00:00 Introduction
00:43 Meet Nick Adams, CEO of Sense
01:09 Nick Adams' Career Journey
03:22 Evolution of New Business Strategies
06:08 Balancing Outbound and Inbound Marketing
11:10 Challenges in Winning New Clients
12:10 Specialising vs. Generalising in Brand Experience
18:58 Importance of Data in New Business
23:17 Impact of COVID on Client Relationships
26:08 The Shift in Client Expectations
27:14 The Importance of Chemistry in Client Relationships
29:47 The Future of Relationship Building in Sales
32:26 Adapting New Business Strategies
34:00 Collaborations and Audience Segmentation
38:30 Quickfire Questions with Nick
43:30 Final Thoughts
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