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Is it possible to honor traditions and still embrace a growth mindset?
Wayne Peacock’s 35-year tenure as USAA’s CEO has demonstrated that an entrepreneurial spirit can not only be nurtured at a 103-year-old company, but it can also be successful. Providing insurance and financial services to millions of veterans and their families, USAA’s singular focus has helped the organization, founded in 1922 by military veterans who were struggling to get car insurance, remain innovative. Respecting tradition in serving military families exclusively while embracing early tech and staying competitive in turbulent climates is no easy feat. A purpose-driven leader committed to honoring military families, Peacock joins Off the Rak to share insights on fostering innovation and making a lasting impact.
About the Guest
For 36 years, Wayne Peacock is proud to have served USAA, including five years as President and Chief Executive Officer. USAA is a Fortune 100, privately held financial services association serving 14 million members – including active-duty service members, veterans and their families – with a wide range of financial products and personalized advice across banking, insurance and retirement. Known for industry-leading financial strength, exceptional customer service, a leader in customer experience design and a deep commitment to military families, USAA is consistently recognized as a top employer and one of the world’s most admired companies.
Peacock extends his expertise to several external organizations. He is a member of the Business Roundtable (BRT), an association of CEOs at America's leading companies, and he serves as a board member for the American Property Casualty Insurance Association. Wayne is also vice chair of the Elizabeth Dole Foundation's Board of Directors, a member of the CNBC CEO Council, and serves as an advisory board member at The Fuqua/Coach K Center on Leadership and Ethics (COLE) at Duke University. He is also active in the San Antonio community, with a focus on workforce development and downtown revitalization, and is a proud Eagle Scout.
Wayne graduated from Tulane University with a Bachelor of Arts in Economics and has completed executive education programs at Harvard, Duke, and Stanford.
Links in this Episode
Read Wayne's acceptance speech for the Hiring Our Heroes President's Award for Lifetime Achievement from U.S. Chamber of Commerce Foundation
Learn more about Off the Rak and watch past episodes at waltrakowich.com/offtherak
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