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A new world calls for new ways of thinking and doing good as a brand. Christopher Nurko, Chief Innovation and Growth Officer at Interbrand Group, the world’s leading brand consultancy, joins the show to discuss the power of purpose-driven innovation. With over 30 years of experience, Christopher has worked with countless iconic brands and Fortune 500 companies like Microsoft, Nissan, and Verizon. He has advised World Health Organization, Malaria No More, Safe Kids International, Human Rights Campaign, and led the branding for New York City Pride / Stonewall 50. You’ll hear why doing good is good for business, the reason to reconsider customers as citizens, and how radical inclusivity is the key to unlocking brand innovation.
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