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Today on Nephology, host Joe David sits down with David Sherman, Director of Brand and Communications at io.net, to explore branding at the intersection of AI and Web3, and how privacy in tech is reshaping the conversation around crypto. Having previously led content and communications for the Starknet Foundation and NEAR Foundation, David brings a rare cross-ecosystem view of how blockchain narratives are built and sustained. He shares practical insights on:
- What io.net actually does, and how to explain "decentralized AI infrastructure" to listeners who see crypto and AI as separate worlds
- What winning the narrative battle looks like when competing for share of voice against hyperscalers like AWS and Azure
- How decentralized compute, or DePIN, is turning idle GPUs into a global network, and how that story lands with enterprise buyers new to crypto
- What moving between Starknet and NEAR taught David about what makes a blockchain narrative stick versus fall flat
- How growing privacy concerns in tech are increasingly intersecting with the case for decentralized, crypto-based infrastructure
We also discuss how David builds one brand voice that speaks credibly to developer, institutional and consumer audiences at once, how io.net tells a trust-building tokenomics story around its Incentive Dynamic Engine, and where David sees the brand battleground shifting next as AI, compute and trust increasingly converge.
About David Sherman:
David Sherman is Director of Brand and Communications at io.net, a decentralized AI infrastructure network. He previously led content and communications for the Starknet Foundation and NEAR Foundation, two of web3's leading Layer 1 ecosystems, and held senior brand roles at AppsFlyer and Kin Ecosystem. Across his career, he's built brand, narrative, and executive communications strategies for organizations at the intersection of blockchain, AI, and enterprise technology.
Connect with David:
LinkedIn: https://www.linkedin.com/in/dstlv/
Website: https://io.net/
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